# Joseph Arthur

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SUNDAY WIRE EP 610 — Trump's Plan to Crash the Dollar

This week on the SUNDAY WIRE, host Patrick Henningsen returns for a shorter than usual episode – including the collapse of the US bond market and Bessent and Trump syndicate's plans to profit off crashing the dollar. This coincides with Trump's introduction of stolen Venezuelan oil on the world mar…

Navigating the zero-click era: How AI is changing purchase decisions

AI answers, social search, and evolving consumer intent have completely rewritten the rules of discovery. So, what is actually happening to purchase decisions – and how do you measure success when the click vanishes? On this episode of the Performance Marketing Unlocked podcast, host Joe is joined …

Is Big Tech destroying the open web?

Governments, regulators and competitors are doing what they can to stifle Big Tech's dominance across adland. Yet, key players such as Google, Meta and Amazon continue to reign supreme despite a myriad of legal troubles. Can the open web survive? On this episode of the Performance Marketing Unlocke…

SUNDAY WIRE EP 611 — Vance Memory Holes Trump's War on Iran

This week on the SUNDAY WIRE, host Patrick Henningsen returns this week with another power-packed show—as we attempt to get into the complicated mind of the 41 year-old Vice President, "Slick Willy Jr" JD Vance, who made the spectacular claim this week that the US has never been at war with Iran. T…

SUNDAY WIRE EP 612 — Yemen's Houthis Spank Trump & Saudi in Bab al-Mandab

This week on the SUNDAY WIRE, host Patrick Henningsen returns this week with another action-packed episode—as we look back at the 25 year anniversary of the Attacks of September 11, 2001. Also, Yemen's Ansar Allah aka "The Houthis" continue to roll over the Saudi/US-backed proxy forces, as Iran's a…

How to fix your attribution problem before it's too late

Attribution appears doomed to a future of fragmentation and guesswork, suffering from a "perfect storm" of disaster... but things might not quite be so dire. On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Jaye Cowle, CEO of Launch, join host Joe to ta…

SUNDAY WIRE EP 613 — So Why Are They Now Telling US to Prepare for War?

This week on the SUNDAY WIRE, host Patrick Henningsen returns this week with a shorter than usual show program, but with a very important message to deliver this week to our viewers and listeners at 21st Century Wire. The 'elite' and bureaucratic classes and their media minions to telling us the a …

Personalisation without compromising privacy

Users want personalisation, but an increasingly challenging targeting landscape – full of signal loss, third-party cookie deprecation, heightened consumer skepticism and increased regulation – is making fulfilling this wish tricky. On this episode of the Performance Marketing Unlocked podcast, Sim…

SUNDAY WIRE EP 614 — UN Blowout: The Beginning of the End for Israel

This week on the SUNDAY WIRE, host Patrick Henningsen returns this week with our regularly scheduled program. The year's UN General Assembly in New York was witness to the most audacious remarks and outrageous scenes, starting with the public meltdown a wanted war criminal Benjamin Netanyahu, as we…

SUNDAY WIRE EP 615 — Netanyahu's False Flag Frenzy, Trump Departs From Reality

This week on the SUNDAY WIRE, host Patrick Henningsen returns this week with our regularly scheduled program. As elections approach, both Washington and Tel Aviv are becoming increasing desperate to try and sell their disastrous and ill-conceived war on Iran. Enter the season of false flag and othe…