1359: Backstory Branding: Create a Memorable Brand People Love with Brand Strategist Jed Morley
It’s frustrating to pour so much effort into a business only to feel invisible in the market. When the message doesn’t click, no amount of hustle seems to move the needle. People scroll past, tune out, and the heart of what you offer never really lands. The brands that stand out are the ones that f…
Why Budget Branding Is Killing Your Law Firm’s Growth with Jed Morley
In this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new…
24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Brand Strategist at Backstory Branding, Jed Morley. Jed introduces the Backstory Brand Wheel framework and shares insights from working with companies like Lucid Software and Bambo…
Jed Morley on Clarity: The Branding Laboratory's Key to Scale 🚀
Dive into "The Branding Laboratory" with host Deevo and special guest Jed Morley, founder of backstory and creator of the Multiplayer Brand concept.
This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Jed shares his journ…
S E658: Brand Differentiation Demystified: Jed Morley on Building Authentic Brand Integrity and Growth
Jed Morley emphasizes the vital importance of brand integrity and authenticity, warning that companies often falter when they adjust their messaging or values in response to shifting trends or external pressures. Such inconsistency, he notes, leads to confusion and erodes hard-earned trust among cu…
Brand Strategy That Wins: Jed Morley on Purpose, Culture & Explosive Growth
Are you building a business—but wondering how to build a brand that actually scales?
In this episode, we sit down with Jed G. Morley, Founder & CEO of Backstory Branding, and one of the most sought-after brand strategists helping companies clarify their purpose, articulate their value, and codify …
Why Brand and Culture Can’t Be Afterthoughts with Jed Morley
What does it take to build a brand that actually scales?In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotia…
Overcoming Messaging Challenges in SaaS
In this episode of Consulting Spotlight, host Michael Bernzweig welcomes Jed Morley from Backstory Branding. They discuss the importance of message market fit and how it can help SaaS companies achieve growth. Jed shares insights on strategic communication, brand strategy, and the process of aligni…
Authority & Relationships to Scale Your Business with Jed Morley
In this episode of the ValiantCEO Magazine podcast, host George Wright III interviews successful entrepreneur Jed Morley, CEO and managing member of PLA Pay. Jed shares his journey from a real estate broker to a pioneering figure in the payment processing industry. They discuss the importance of bu…
Authority and Relationships to Scale Your Business with Jed Morley
In this episode of The Daily Mastermind podcast, host George Wright III interviews successful entrepreneur Jed Morley, CEO and managing member of PLA Pay. Jed shares his journey from a real estate broker to a pioneering figure in the payment processing industry.
They discuss the importance of bui…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
