# Gunpei Yokoi
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gunpei yokoi (横井 軍平, Yokoi Gunpei, September 10, 1941 – October 4, 1997), sometimes transliterated Gumpei Yokoi, was a Japanese video game designer. He was a long-time Nintendo employee, best known as creator of the Game & Watch handheld system, inventor of the "cross" shaped Control Pad, the original designer of the Game Boy, and producer of a few long-running and critically acclaimed video game franchises, such as Metroid and Kid Icarus.
== Career ==
Yokoi graduated from Doshisha University with a degree in electronics.
Ep.303 Nintendo’s Reinvention: Lateral Thinking Wins
Nintendo’s Reinvention: Lateral Thinking Wins Before Mario and Zelda, Nintendo was a struggling card company dabbling in toys, taxis—even instant rice. Nothing clicked until engineer Gunpei Yokoi reframed the game: “lateral thinking with withered technology.” Instead of chasing cutting-edge specs,…
Why divergent thinkers beat geniuses in the real world | David Epstein
Don’t take the prodigy pathway. David Epstein says become a broad thinker instead.
The idea for Nintendo’s Game Boy system was born from a philosophy that had a much less catchy name: lateral thinking with withered technology.
The term was coined by Gunpei Yokoi, a Nintendo employee who started a…
The SML Podcast – Episode 1100: Ported to Game Boy
It’s our 100th Episode, after our 1000th Episode! Sounds better than 1100th Episode? We have a skater on the show!
The show kicks off with Chris Taylor and Aki on hand to welcome our dear friend and world famous non-figure skater Adam Rippon to the show to chat all about what he’s been up to in th…
History of Nintendo: Fusajiro Yamauchi, Hiroshi Yamauchi, Gunpei Yokoi and Shigeru Miyamoto
Learn about the founders of Nintendo and the talented people who have designed their games over the years.👉 Subscribe to get our free e-book! 📚📖 Full Text @ BedtimeHistory.org📺 YouTube👍 Facebook | Instagram Get HelloFresh for 50% off and 15% off the next two months! Support the show📢 Get a shout-ou…
We Summon The Brain Lord
We had just finished recording our Brain Lord playthrough, when an unexpected guest arrived...
This week on Brain Lords we seek an audience with non other than The BRAIN LORD. Y'know, He Who Sits On The Brain Throne. The ancient, interstellar extradimensional being that gives us all our cool takes…
Gunpei Yokoi: The Maintenance Worker Who Invented the Game Boy
What if one of the most successful handheld consoles ever wasn’t built with cutting-edge technology—but with a completely different mindset?
In this episode of Tech Stories, we explore the incredible story of Gunpei Yokoi, the overlooked engineer at Nintendo who created the legendary Game Boy.
Star…
Two Companies, Two Last-Ditch Games, One Week | This Week in Video Game History #25
Two companies stared down bankruptcy this week — and two games pulled them back from the edge. This is July 6th through 12th in gaming history.A young artist named Shigeru Miyamoto turns two thousand dead arcade cabinets into Donkey Kong and saves Nintendo. A near-bankrupt studio called Square bets…
Brewtendo Weekly Brew 110 - Game Boy
Brewtendo Weekly Brew #110 — The Nintendo Game Boy 🎮
Grab some fresh batteries because Brewtendo Weekly Brew is going portable!
This week, Ralph, Dave, and Tony celebrate the history and legacy of one of the most important handhelds ever created: the Nintendo Game Boy.
We look back at the story beh…
S02E23: The Hum and the Light: They Invented the Electronic Future and Did Not Get to Keep It (Accutron, Pulsar, Nintendo).
Title: The Hum and the Light: They Invented the Electronic Future and Did Not Get to Keep It
Description:
There is a man in Kyoto named Gunpei Yokoi who won by refusing the newest technology. He called it lateral thinking with withered technology: take the cheap old chip everyone else has thrown aw…
Here Comes Nintendo
Nintendo was world-famous by the 1980s but the origins of the company go back a century earlier - to September 23rd, 1889, when Fusajiro Yamauchi founded Nintendo Koppai, a maker of brightly-coloured ‘Hanafuda’ cards.
The hand-painted playing cards, made of mulberry bark, were produced for decades…
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