Ep 12 : The Strategy Behind HubSpot Academy’s Global Success
Check out iorad's interactive tutorial builder: https://www.iorad.comCustomer Education Activation Playbook: Courtney Sembler on Driving Adoption Through LearningIn this episode of The Adoption Curve, I sit down with Courtney Sembler, Senior Director of HubSpot Academy, to discuss building a global…
The Playbook for Customer Education with Courtney Sembler
What actually moves the needle in modern B2B marketing?How do GTM teams balance creativity with accountability?Where does focus matter most when resources are tight and expectations are high?
We explore all of this in this episode of GTM News Desk. Courtney Sembler, Managing Partner and COO at Alig…
The Customer Education Playbook with Courtney Sembler, COO @AlignedCX
In this episode of SaaS Therapy, Todd and Casey welcome back Courtney Sembler, who shares her journey from HubSpot to AlignCX. The conversation delves into the importance of customer education in SaaS organizations, setting expectations for its impact, and the necessity of content maintenance. They…
Ep. 4: From Content Team to Scaled CX: Building Programs That Actually Move the Needle
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If you've spent any time in customer education, you already know his name. Adam Avramescu literally wrote the book on customer education — and then spent the better part of 15 years actually living it. He's built programs at Optimizely, Slack, and most recently Personio, where he scaled what starte…
How HubSpot Academy Revolutionized Customer Education
Customer education is the key to long-term growth. If you can't connect education to customer success, you're missing out.
In this episode, I sit down with Courtney Sembler, former Senior Director at HubSpot Academy, and now Managing Partner and COO at AlignedCX, to explore how customer education h…
How Sendoso Is Building a Modern, Outcome-Driven Customer Education Program with Danielle Evans
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In this episode of CX Signals, we sit down with Danielle Evans, Director of Customer Education at Sendoso, to explore what it really takes to build a modern, outcome-driven customer education program.
Danielle shares her journey from customer success into customer education, and how that foundatio…
WEBINAR SPECIAL: Modernizing your academy without starting over with Courtney Sembler, COO @AlignedCX
In this special podcast episode, Courtney Sembler explores how to modernize customer education without rebuilding from scratch. It highlights shifting learner expectations, the growing gap between traditional training and real outcomes, and introduces a blended approach combining structured learnin…
How Seismic Scaled CS by Unifying Education, Community & Advocacy with Melissa VanPelt
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In this episode of CX Signals, we sit down with Melissa VanPelt, VP of Customer Success at Seismic, to explore what it really looks like to unify education, community, advocacy, and digital CS into one cohesive operating model — and how that kind of consolidation becomes a growth engine at scale.
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Why Shiny Solutions Don’t Hold Up
Across these conversations with Dave Derington, John Leh, Debbie Smith, Courtney Sembler, Kristine Kukich, Dan Braithwaite, Melissa Kruminas, Clea Mahoney, and Vicky Kennedy, one question kept resurfacing for me: what actually makes customer education matter?
In this wrap-up, I’m reflecting on wher…
How LinkedIn Is Orchestrating Seamless Digital CX at Scale with Jill Glynn
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In this episode of CX Signals, Samantha sits down with Jill Glynn, Director of Customer Engagement at LinkedIn, to explore what it really looks like to orchestrate a fully connected digital CX motion — across academy, community, in-app, and scaled email — and why the unsexy work of content archite…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
