# Brian Baglow

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Steal This Strategy — The One Top Studios Use to Save Millions

In mobile, where budgets are tight and timelines even tighter, catching friction early in development can save you millions — and keep your game out of the app store graveyard. But what does effective playtesting actually look like? And how do you turn player feedback into real, actionable improvem…

The Hard Conversation The Games Industry Keeps Avoiding—And Why People Are Talking Now

This week, Peggy Anne Salz and Brian Baglow welcome a true PocketGamer OG to the show. Joining the industry in 2001, Oscar Clark has worn many hats—one of which makes him instantly recognizable at every event—from developing some of the earliest mobile games to prototyping PlayStation Home to hosti…

What Players Do Outside Your Game Will Grow Your ROAS

What if you could predict where your players go after they leave your game—and use that to win them back? In this episode, Aman Sareen, CEO of Aarki, an AI company powering full-funnel marketing, and Francois Daoud, former EVP of Ludia (Jam City) and now CMO of Eyeball Games, unpack how you can tap…

From Solsten to Press Play: Why Human-Centered Games Win

What if your most powerful game mechanic isn’t in your code—but in your players’ minds?In Part 1 of this special PocketGamer.biz podcast, Solsten CEO Bastian Bergmann joins hosts Peggy Anne Salz and Brian Baglow to unpack how behavioral science is transforming how great games get made.Bastian—also …

Press Play, Part 2: What Games Get Wrong About Retention, and How to Fix It

If you think retention is about mechanics and monetization—you’re missing the point. In Part 2 of this special PocketGamer.biz podcast, Bastian Bergmann, CEO of Solsten and author of the new book Press Play: Designing Games That Understand Us, joins Peggy Anne Salz and Brian Baglow to explore the b…

GTA 6: delays, sackings and Scotland's gaming boom

The release of Rockstar North's highly-anticipated Grand Theft Auto (GTA) 6 has been delayed (again). The video game developer has denied claims of "union-busting" after 31 UK staff were sacked, sparking a protest outside the company’s Edinburgh HQ (pictured). The Scottish Games Network's Brian…

From Drumming to Downloads: Why ASO Is All About Discipline

In this PocketGamer.biz episode, hosts Peggy Anne Salz and Brian Baglow sit down with Yevhen Tarasenko, App Growth Consultant and ASO expert, to break down why sustainable organic growth is built on discipline, not shortcuts. Drawing parallels between ASO and drumming in a metal band, Yevhen expla…

Backend Infrastructure Now Decides Mobile Game Winners

In Part 1 of this two-part PocketGamer.biz special, hosts Peggy Anne Salz and Brian Baglow sit down with Jon Radoff, CEO of Beamable and an OG architect of online game infrastructure, building persistent systems long before “LiveOps” became a job title, to examine a shift many studios still underes…

Data Doesn't Solve Problems. Decisions Do.

This episode is brought to you in partnership with GameAnalytics. PocketGamer.biz Podcast hosts Peggy Anne Salz and Brian Baglow sit down with Falko Boecker, Head of BD & Customer Success at GameAnalytics, to explore a hard truth about the industry: Studios are not short on data. They are short o…

(EdenTay Special) Brian Baglow & Carol Clark, the Scottish Games Industry

In this Edentay Founder’s Community Special Episode, our speakers, Brian Baglow and Carol Clark join us at the Entrepreneurship Centre ahead of tonight’s Innovation Week event to reflect on their entrepreneurial journey. Brian Baglow has spent 30 years inside the games and interactive industries - …