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WEBVTT
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Can we go find someone to fix your music box?
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Yeah, I wonder who it is to fix music boxes.
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Yeah, me too. What's wrong with it? It never
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plays. Okay, so should we go find someone to
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fix it? Yep. I wonder how we fix music boxes.
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Yeah, I have no idea. What do you need? I think
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I'm fixing it. It's supposed to turn around,
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but it does, but this doesn't turn around or
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the unicorn never turns around. Oh, I get it.
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Okay, would you mind going to see my friend Rachel
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at the desk and then signing in and we'll get
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you sorted in a few minutes. Okay, ready? Thank
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you! We are at Next Fab, where the Philly Fixers
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Guild, we host our repair fairs every second
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Thursday. As part of our repair fairs we welcome
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a variety of fixers who have a variety of skills
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whether it's sewing textiles or mending or fixing
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mechanical issues or electronic issues a range
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of possibilities and guests come in and they
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often have questions about whether the thing
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can be repaired and if it can be repaired they
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meet with a fixer. and the person tries to help
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them fix the thing and they work on it together.
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Lula, are you interested in helping out with
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some of the process? You just want to watch?
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Or do you want to do it? You want to watch, okay.
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You want to watch? Okay. So I'm going to take
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these two screws here. For most of human history,
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repair wasn't a niche practice. It was simply
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how life worked. You got your shoes resold at
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the corner cobbler. You took your radio to the
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neighborhood repair shop when it crackled. Tailors
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fixed ripped seams. Appliance shops replaced
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the belt in your washing machine instead of telling
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you you needed to buy a new one. Even TVs, lamps,
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toasters, and vacuum cleaners had second and
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third lives because someone in your community
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knew how to keep them going. Yeah, but over the
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last few decades, that culture of repair has
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been totally pushed to the margins. Products
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have become harder to open, harder to fix, and
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cheaper to replace. Skills that used to be common
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have faded, and the result is mountains of waste,
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missed opportunities to keep resources circulating
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locally, and a huge loss of connection to the
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things that we use every day. But this decline
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of repair isn't an accident. It's the result
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of design choices, business models, and policies
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that make products disposable. But communities
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across the country and across the world are pushing
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back, including right here in Philly. Welcome
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to the Circle Up podcast, where we tell the stories
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of the circular economy in Philadelphia. Well,
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so let's circle up. I'm Candice Lawton, executive
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director of Circular Philadelphia. And I'm Sam
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Wichin, one of the co -founders of Circular Philadelphia.
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Today on the Circle Up podcast, we're talking
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about what it means to bring repair back. Not
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as nostalgia, but as a powerful strategy for
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a modern circular economy. One that keeps materials
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in use, builds local jobs, strengthens communities,
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and gives people real agency over the products
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they rely on. And we'll also be exploring the
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state of repair today, the barriers, the bright
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spots, the emerging right to repair movement,
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and the incredible work happening here in Philly
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to rebuild a repair culture from the ground up.
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For generations, families passed down repair
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skills the same way they passed down recipes
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or stories. It may feel like a lot of that inherited
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knowledge around repair has slipped away, but
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it's not gone. You can still feel it in places
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like repair cafes, community workshops, and maker
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spaces. Places where people come together not
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just to fix a broken lamp, but to reconnect with
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a way of thinking that says, there's still value
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here, there's still life in this object, and
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Load full transcript
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there's power in learning how to bring it back.
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We're starting the episode with Holly Logan,
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co -founder of the Philly Fixers Guild, a volunteer
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-driven group that's been keeping community repair
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alive in Philadelphia. The guild creates spaces
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where people sit down together to troubleshoot
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everything from small electronics to household
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items, and in the process, learn the skills and
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confidence to repair things themselves. Holly
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brings the community perspective on repair. The
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belief that everyone can learn to fix what they
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own and that repair is as much about connection
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and empowerment as it is about the object on
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the table. My name is Holly Logan. I'm one of
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the founders of the Lay Fixers Guild. Family
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Fixers Guild is a loose organization of volunteers
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who come together for currently monthly repair
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fairs. Historically, they were only a few times
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a year, but now we have them every month with
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our great partner at NextFab because they're
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able to host us and sporadically in other spaces
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too throughout the community. So the organization,
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and I use that term loosely too because it's
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a group of people who volunteer their time to
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meet with our guests to bring in items that need
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to be repaired and they work together to try
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to repair it. Sometimes that works out and sometimes
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it doesn't. But the idea is that the fixer has
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this skill or talent or a can -duative -ness
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attitude sort of and like are willing to sort
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of tinker and explore. and work with the guests
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to try to figure out what that might look like.
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And that really depends on each of the items
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that are brought in. So sometimes the fixer has
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a professional skill, like as if they've been
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doing it as a job for years or they're educated
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in that space. Like for example, mechanical engineering
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tends to come up a little bit, but not necessarily.
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Some people just have a natural
inclination toward
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a particular type of repair. So variety of fixers
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have their skills, their talents, their will.
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to share with guests and impart some wisdom on
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these repairs. 15 years ago now, Ben and I were
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on the small neighborhood advisory group that
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was housed within the new Kensington Community
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Development Corporation. It was called Sustainable
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19125, the zip code that covers a lot of neighborhoods
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that we both live in. And trying to come up with
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different initiatives for our neighbors and trying
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to educate neighbors and get conversations with
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neighbors about a variety of sustainability initiatives,
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maybe the stormwater management and tree plantings
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and getting involved with other groups to try
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to get more knowledge spread out to other groups.
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So things also like. uh oh my gosh. Water conservation
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in general like that's along the lines of yes
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stormwater management um yeah even down to the
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like here's like some led light bulbs and why
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these are more valuable and so like going more
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door to door and trying and i say valuable morning
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like um economically but also like environmentally
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potentially and so a lot of information sharing
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so anyway so we were sitting we've been on that
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committee together or advisory group i guess
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um and sort of like green block captains, if
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you will, I guess is sort of the connotation
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that was shared a lot at the time. And then we
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saw different needs that evolved and different
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passions within the advisory committee where
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we wanted to like emphasize more efforts. And
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so Ben and I peeled off a little bit and also
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the advisory committee sort of. I don't want
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to say dissolved, but it had wrapped up. It finished
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its time with the organization, with NKCDC and
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other focus areas. Then I peeled off. Other people
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did find efforts with their own passions too
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and initiatives. From there, yeah, we started
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to find opportunities to connect with different
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neighborhood partners. Our first repair fair,
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I remember. was at what was called the Philly
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Sculpture Gym in our neighborhood that you might
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remember or some folks might remember. It was
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a great partnership with Darla Jackson and just
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trying to like test this out and see in the space
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and be very malleable and adapt. And so it was
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really a good first try. And then so from there
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we worked with a variety of community partners
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in different spaces. Historically we were thinking
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about mainly having them on weekends and what
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partners could host us for free like no costs
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and provide space and tables and all the things
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that we need because we're not a brick -and -mortar
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organization. We kind of bring our tools and
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just show up with our skills and our knowledge
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and maybe some snacks. That was working great
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for about five years and then the pandemic hit.
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Fall of 2022 We had restarted the repair fairs
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and we had NextFab in mind because we thought
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with the amount of space in their facility and
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there's already a built -in mechanism, there's
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built -in promotions that are happening via NextFab.
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What's great about being in NextFab for our second
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Thursday's Repair Fairs is we might not have
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the item to help them repair, but resource exchange
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is open and so we can kind of refer folks to
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hop over there, especially if there's some quirky
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little part that might work for some other repair
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that's... might fit in and or going to Keystone
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bikes that's down the way too that tends to be
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open as well at the same time as our repair fairs
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or going back another day particularly if the
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bike related thing that can be really helpful.
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So right now our repair fairs on the second Thursdays
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tend to have about 10 fixers and about 20 guests
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per night on any given event. And the same I
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would
say for our weekend events too we try to
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have a two -hour window of time wherever we are.
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At our events, the goal for fixers is for fixers
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and guests to sit together. We're not just a
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repair shop. There's no financial transaction.
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This is completely free. So the idea is for the
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fixer to involve the guest in the repair, one,
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to have that engagement, the peopling, and also
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the sharing of the knowledge from the fixer to
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the guest so that the guest is empowered. Remember
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righty tighty? We want to put the screws in so
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we want to tighten them. So you want to twist
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to the right. It is the honor system when it
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comes to the fixers. There is no test. They sign
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up. They show up for the repair fairs because
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they get the email. I've been tinkering around
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with like DIY repair stuff for a while. I like
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working with my hands. I certainly like not having
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to like pay a bunch extra to replace things and
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also just like on principle I like being able
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to fix stuff rather than throw it away. And when
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I heard about this place and like getting to
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also like having a way to like connect with people
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and like help fix other people's stuff that was
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something that was like really appealing and
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exciting to me. So the idea is yeah to have that
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exchange but fixer to share their knowledge.
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empowerment of the the guest and some you know
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interaction between humans is also really a meaningful
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part of it and sometimes it's like the guests
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are really interested and have a lot of questions
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and the fixer can answer them sometimes it's
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really they're exploring together and just sort
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of like figuring it out as they go along they're
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looking up different vocabulary on you know on
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the internet just trying to figure out like okay
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well we're trying to diagnose this together maybe
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the fixer has a different vocabulary that the
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guest didn't quite know what to search for that
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needed to be replaced or repaired and that can
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be really helpful. So it looks like what they're
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suggesting actually is that if this is like an
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overwound mechanism, spinning it in the opposite
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direction could help. So if I can grab that maybe
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with like a set of pliers. Sometimes the fixer
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has a little bit more... leaning towards taking
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a little bit of a risk of exploring the thing
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more, which is sometimes what the guest needs
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when they're bringing the thing in so that they
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are hesitant to, you know, open something up
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and or get in there and maybe break it. And so
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that's sort of part of the interaction that they
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have. And so there's a lot of really good conversation.
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And sometimes it comes to a point where the guest
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is relying on the fixer to say, this is no longer
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economically reparable and to have that sort
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of, I don't know if relief is the best word,
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but it's just having someone with some other
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level of knowledge to say it's okay to recycle
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this or dispose of this in some other way or
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upcycle it perhaps. But yeah, for it to not be
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able to be fixed is like to hear that sometimes
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that's helpful. And then I think that it has
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the best impact. for the guests to understand
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why it's so important to like attempt the repair
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in the first place too. And to not just, and
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I know that's one of the reasons people come
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to our events too is they're not, they don't
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want to just throw things away. I think some
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people who come to the guests who bring their
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items to our events have some sense of like trying
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to preserve it and keep it out of the landfill
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initially if possible. Definitely at every repair
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fair sometimes there's a lull in between the
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repairs or a fixer maybe was able to help with
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a guest more quickly than expected and so they
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will join in with other fixers and just kind
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of observe and shadow and like offer
advice or
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ask questions of the guests to try to get to
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the repair in a more efficient manner or just
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because they're curious right because they want
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to learn more themselves too but yeah certainly
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definitely our fixers will like lean over and
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ask questions or borrowed tools. We have a lot
00:14:29.740 --> 00:14:34.259
of that across the different skill sets. So it
00:14:34.259 --> 00:14:36.159
was a very collaborative environment. It's a
00:14:36.159 --> 00:14:40.139
very fun space, I think, for a lot of our fixers
00:14:40.139 --> 00:14:43.639
to be around together. We saw similar interests
00:14:43.639 --> 00:14:46.080
and just being in community with each other.
00:14:46.320 --> 00:14:50.370
That space is really cool, too. We've had about
00:14:50.370 --> 00:14:55.789
100 repair fairs in our 11 years, and each repair
00:14:55.789 --> 00:14:59.250
fair we probably have about 20 guests. So each
00:14:59.250 --> 00:15:01.830
guest brings at least one item. Some guests bring
00:15:01.830 --> 00:15:05.210
several. Say we probably had about 2 ,000 items
00:15:05.210 --> 00:15:08.269
that our fixers have laid hands on and tried
00:15:08.269 --> 00:15:13.230
to help diagnose or repair in some way. And growing,
00:15:13.490 --> 00:15:20.429
I guess, is the ongoing thing. From what we've
00:15:20.429 --> 00:15:22.610
seen over the years, I would say things that
00:15:22.610 --> 00:15:26.009
were made, I don't know of a specific decade
00:15:26.009 --> 00:15:29.470
per se, but they're definitely a trend anecdotally.
00:15:30.919 --> 00:15:33.220
when something is made a long time ago was probably
00:15:33.220 --> 00:15:37.259
made and intended to be repaired. So that's anything
00:15:37.259 --> 00:15:41.740
from, you know, washing machines to kitchen appliances
00:15:41.740 --> 00:15:46.480
to stereo systems that we've seen come through.
00:15:47.100 --> 00:15:49.700
Those really solid like even like record players
00:15:49.700 --> 00:15:52.019
like some folks have brought in these like 1930s
00:15:52.019 --> 00:15:54.740
record players over the years or fans just like
00:15:54.740 --> 00:15:58.700
desk fans from the 1950s. Just these really solid
00:15:59.449 --> 00:16:01.370
Equipment and machinery and so it just seems
00:16:01.370 --> 00:16:06.309
those are built in such a way For the user and
00:16:06.309 --> 00:16:08.809
or if there was a repair shop at the time right
00:16:08.809 --> 00:16:10.769
when the thing was manufactured for it to be
00:16:10.769 --> 00:16:13.590
repaired But that looks very different these
00:16:13.590 --> 00:16:17.450
days, but yes older items tend to be built in
00:16:17.450 --> 00:16:21.769
a way that they're meant to be repaired Generally
00:16:21.769 --> 00:16:24.190
speaking from what I've learned over the years
00:16:24.190 --> 00:16:26.889
being involved with life fixers guild there is
00:16:27.679 --> 00:16:31.259
particularly in our capitalist society, a planned
00:16:31.259 --> 00:16:35.100
obsolescence. Things are manufactured to not
00:16:35.100 --> 00:16:39.389
be repaired because... Generally companies want
00:16:39.389 --> 00:16:41.809
you to have to buy a new thing to replace it
00:16:41.809 --> 00:16:44.529
so they make it fairly cheaply and they make
00:16:44.529 --> 00:16:47.669
it so that it can't be repaired so that it goes
00:16:47.669 --> 00:16:51.129
obsolete and you have to buy a new thing to replace
00:16:51.129 --> 00:16:55.009
it. And so some of that is very real. Sometimes
00:16:55.009 --> 00:17:02.330
they make such unique proprietary shaped screws.
00:17:02.679 --> 00:17:05.920
that are unique just to their product, that it
00:17:05.920 --> 00:17:10.539
is nearly impossible, although the marketplace
00:17:10.539 --> 00:17:13.400
is finding ways to adapt and create new tools
00:17:13.400 --> 00:17:17.119
to help people fix their own stuff. But the unique
00:17:17.119 --> 00:17:19.339
screws that are in place sometimes are not able
00:17:19.339 --> 00:17:23.859
to be undone by regular individuals, I guess.
00:17:24.420 --> 00:17:26.519
Certainly there are a lot of great repair shops
00:17:26.519 --> 00:17:28.880
that are available that people can pay to take
00:17:28.880 --> 00:17:31.680
things still to. We do encourage that to happen.
00:17:32.029 --> 00:17:35.049
But for the most part, it seems like a lot of
00:17:35.049 --> 00:17:38.609
the stuff that is made today, maybe even the
00:17:38.609 --> 00:17:42.769
last 20 years, at least, is not meant to be repaired
00:17:42.769 --> 00:17:45.349
for the most part. There are some unique spaces
00:17:45.349 --> 00:17:47.450
where there are things. And sometimes those things
00:17:47.450 --> 00:17:52.119
tend to be a more... hefty financial investment
00:17:52.119 --> 00:17:54.799
upfront. So the limitations on who can access
00:17:54.799 --> 00:17:57.400
that is real too, because when things are meant
00:17:57.400 --> 00:18:00.220
to be economically prepared, those things tend
00:18:00.220 --> 00:18:03.079
to cost some more. But sometimes it's worth that
00:18:03.079 --> 00:18:05.099
lifelong investment if one can afford that. So
00:18:05.099 --> 00:18:07.519
there is that definitely that accessibility conversation
00:18:07.519 --> 00:18:09.960
in items like that. But for the most part, yes,
00:18:10.079 --> 00:18:13.000
I think our capitalist society lends itself to
00:18:13.000 --> 00:18:17.130
that planned obsolescence for things to be. tossed
00:18:17.130 --> 00:18:20.089
in the landfill and bought a new thing to replace
00:18:20.089 --> 00:18:30.930
it. Throughout the years I would say a common
00:18:30.930 --> 00:18:35.089
item that's brought to our repair fairs lamps
00:18:35.089 --> 00:18:37.829
are like some of the most common and I would
00:18:37.829 --> 00:18:39.529
say that's throughout the year but certainly
00:18:39.529 --> 00:18:42.250
then we have like seasonal items like air conditioners
00:18:42.250 --> 00:18:45.250
we tend to see and fans. and this when it starts
00:18:45.250 --> 00:18:47.549
to get warm and then when it starts to get cold
00:18:47.549 --> 00:18:50.690
we start to see a lot of space heaters um so
00:18:50.690 --> 00:18:54.069
that's like uh perennial throughout the year
00:18:54.069 --> 00:18:55.809
i would say like we know that that's happening
00:18:55.809 --> 00:18:59.150
um and then those are the most common I would
00:18:59.150 --> 00:19:01.970
say. Otherwise yeah like it's other generally
00:19:01.970 --> 00:19:07.150
home kitchen appliances. So mixers like countertop
00:19:07.150 --> 00:19:09.450
mixers are really common which is great because
00:19:09.450 --> 00:19:11.730
it's like those are sturdy and you know people
00:19:11.730 --> 00:19:15.009
want to put some time and love into them. Yeah
00:19:15.009 --> 00:19:17.250
I would say generally broadly speaking the category
00:19:17.250 --> 00:19:19.809
of kitchen appliances tends to be the most common.
00:19:25.289 --> 00:19:27.430
It's quite a variety. We've seen a lot of really
00:19:27.430 --> 00:19:29.630
interesting things over the years. Sometimes
00:19:29.630 --> 00:19:34.369
there are definitely trends of And I say this
00:19:34.369 --> 00:19:36.990
lovingly, like dumpster divers, people who are
00:19:36.990 --> 00:19:39.190
really curious and interested in different kinds
00:19:39.190 --> 00:19:42.990
of like art and or functional things. And because
00:19:42.990 --> 00:19:45.890
of that, that the sort of wastefulness that can
00:19:45.890 --> 00:19:49.589
happen in our society, they can find some really
00:19:49.589 --> 00:19:52.549
interesting hidden gems in there. And so some
00:19:52.549 --> 00:19:55.190
of the things that they're bringing to us, they're
00:19:55.190 --> 00:19:57.230
working on together and maybe repairing it. And
00:19:57.230 --> 00:19:59.529
so sometimes that looks like lamps, certainly,
00:19:59.670 --> 00:20:03.440
and other practical things. looks like taxidermied
00:20:03.440 --> 00:20:07.279
cats, which is really strange. Oh, that was an
00:20:07.279 --> 00:20:10.180
odd one, and I will forever... be indelible in
00:20:10.180 --> 00:20:12.920
my memory, because that is highly unusual. And
00:20:12.920 --> 00:20:14.819
I'm not saying that to encourage other people
00:20:14.819 --> 00:20:17.480
to bring that type of stuff. I'm saying some
00:20:17.480 --> 00:20:21.099
of the range of things that we've seen. So yeah,
00:20:21.339 --> 00:20:23.160
it's really, it's really always never a dull
00:20:23.160 --> 00:20:27.619
moment of repair. So folks can't make it to our
00:20:27.619 --> 00:20:30.380
repair fairs. We do have, I mean, people can
00:20:30.380 --> 00:20:33.420
certainly email our central email and we have
00:20:33.740 --> 00:20:36.839
a couple of us answer those and try to offer
00:20:36.839 --> 00:20:39.660
some
YouTube links and things like that. But
00:20:39.660 --> 00:20:42.740
we also, I believe it's on our website, but definitely
00:20:42.740 --> 00:20:45.440
at our repair fairs, we have a whole list of
00:20:45.440 --> 00:20:47.559
alternative locations that people can bring things
00:20:47.559 --> 00:20:49.900
to get repaired. So maybe it's like a shoe repair,
00:20:50.980 --> 00:20:53.019
definitely the phone, the smartphone repair or
00:20:53.019 --> 00:20:55.859
tablet repair spaces. It's a whole list of other
00:20:55.859 --> 00:20:58.220
locations that you can pay someone, a professional
00:20:58.220 --> 00:21:00.140
to repair something because when those places
00:21:00.140 --> 00:21:03.099
still exist, we want those to be supported. um
00:21:03.099 --> 00:21:06.779
and maybe for more to grow uh and then yeah so
00:21:06.779 --> 00:21:09.779
the online on our website um like people can
00:21:09.779 --> 00:21:12.440
get the list in person and then email us definitely
00:21:12.440 --> 00:21:14.819
to try to get some recommendations on maybe where
00:21:14.819 --> 00:21:18.579
to go um or you know dm us on instagram is fine
00:21:18.579 --> 00:21:20.460
too but yeah we definitely like to refer folks
00:21:20.460 --> 00:21:23.359
to other resources where possible um those are
00:21:23.359 --> 00:21:27.019
the main things places that i can think of including
00:21:27.019 --> 00:21:29.140
also west philly tool library which i'd like
00:21:29.140 --> 00:21:30.880
to give a quick shout out because they they were
00:21:30.880 --> 00:21:34.069
early um uh partners in different ways and just
00:21:34.069 --> 00:21:37.589
like the sort of uh simpatico like alignment
00:21:37.589 --> 00:21:39.829
of like the interest of people being able to
00:21:39.829 --> 00:21:43.589
borrow tools to do their own things is so empowering
00:21:43.589 --> 00:21:46.250
too so like a library with books they have a
00:21:46.250 --> 00:21:49.789
library of tools and that people can become members
00:21:49.789 --> 00:21:52.190
for i believe there are different scale of prices
00:21:52.190 --> 00:21:54.509
that you can become a member and check out tools
00:21:54.509 --> 00:21:56.630
and then return them because living in a city
00:21:56.630 --> 00:21:58.970
we don't all have a lot of space like you know
00:21:59.069 --> 00:22:01.829
suburban spaces might fill a garage like we only
00:22:01.829 --> 00:22:04.289
have so much and so it's also so there's an idea
00:22:04.289 --> 00:22:07.730
of limiting that and also you know being in a
00:22:07.730 --> 00:22:09.089
different kind of community with other people
00:22:09.089 --> 00:22:11.289
where you're borrowing these tools and there's
00:22:11.289 --> 00:22:12.990
a there's accountability where you're maintaining
00:22:12.990 --> 00:22:15.609
them together and so they have a staff of folks
00:22:15.609 --> 00:22:17.890
who do maintain the tools keep things organized
00:22:17.890 --> 00:22:22.119
like any good library. Um, so they, uh, I forget
00:22:22.119 --> 00:22:24.200
where they've moved to out in West Philly. I
00:22:24.200 --> 00:22:26.480
believe it's sort of Southwest Philly -ish now.
00:22:27.059 --> 00:22:30.380
Um, but people can also participate. They have
00:22:30.380 --> 00:22:32.460
a variety of great workshops, including they,
00:22:32.460 --> 00:22:34.380
they started to do, I think, their own repair
00:22:34.380 --> 00:22:36.759
fair events, which I hope that those get more
00:22:36.759 --> 00:22:38.920
successful because we love. the idea to spread
00:22:38.920 --> 00:22:41.279
to different communities because we do, yeah,
00:22:41.420 --> 00:22:43.759
focus a lot of our events in the River Ward's
00:22:43.759 --> 00:22:47.619
19125, 19134 spaces because this is where we
00:22:47.619 --> 00:22:51.460
live. And so, yeah, so the West Philly Tool Library
00:22:51.460 --> 00:22:53.900
is a great group of people doing great work and
00:22:53.900 --> 00:22:57.079
we try to let people know that, you know, limited
00:22:57.079 --> 00:22:59.539
space, like check those out and we would love
00:22:59.539 --> 00:23:01.960
it if another tool library grows in the city,
00:23:01.960 --> 00:23:04.599
right, because we're so big, maybe in the River
00:23:04.599 --> 00:23:09.309
Ward someday, but yeah. We get invited to be
00:23:09.309 --> 00:23:11.849
in a lot of different spaces throughout the whole
00:23:11.849 --> 00:23:16.390
region and so we love to help where we can and
00:23:16.390 --> 00:23:19.069
also we love our community and so we really emphasize
00:23:19.069 --> 00:23:21.609
our efforts here. But I do know that there are
00:23:21.609 --> 00:23:26.670
a variety of organizations and perhaps city officials.
00:23:27.130 --> 00:23:31.029
that if they're interested, we love to lend our
00:23:31.029 --> 00:23:32.769
knowledge that we've developed over the years
00:23:32.769 --> 00:23:36.269
and share with other community groups in potentially
00:23:36.269 --> 00:23:41.109
expanding this idea of what repair fairs can
00:23:41.109 --> 00:23:44.730
look like. There's an international movement
00:23:44.730 --> 00:23:47.250
essentially behind this called Repair Cafes.
00:23:47.720 --> 00:23:52.160
There's a lot of availability of like toolkits
00:23:52.160 --> 00:23:54.140
online for how to get an organization like this
00:23:54.140 --> 00:23:57.480
started. It may seem like really, it may seem
00:23:57.480 --> 00:24:00.779
like very intimidating perhaps to get this sort
00:24:00.779 --> 00:24:04.200
of thing going. But I think we have learned so
00:24:04.200 --> 00:24:06.319
much and we love to share it with other people.
00:24:06.380 --> 00:24:08.640
So if anyone is interested in learning how to
00:24:08.640 --> 00:24:10.339
start one of these in their own communities,
00:24:10.660 --> 00:24:13.259
we would love to have a conversation, whether
00:24:13.259 --> 00:24:16.569
it's a phone call or. visit, whatever, we want
00:24:16.569 --> 00:24:19.769
to keep
this growing. And if anyone from the
00:24:19.769 --> 00:24:21.829
city is listening, we're also happy to get that
00:24:21.829 --> 00:24:23.930
connected in more official ways, if possible,
00:24:23.990 --> 00:24:27.470
to help this grow because it's a really meaningful
00:24:27.470 --> 00:24:35.289
part of sustainability. I love that. So many
00:24:35.289 --> 00:24:37.029
of the sustainable businesses that I've spoken
00:24:37.029 --> 00:24:40.789
to are like, if you want to do this I figured
00:24:40.789 --> 00:24:43.509
it out like let me share my knowledge and you
00:24:43.509 --> 00:24:48.369
can copy it yeah it's how it works like the community
00:24:48.369 --> 00:24:50.950
building it's like we share our the knowledge
00:24:50.950 --> 00:24:54.049
that we've gained that's how we started right
00:24:54.049 --> 00:24:56.450
and we like made our own missteps along the way
00:24:56.450 --> 00:24:59.089
and and and also figured out what works best
00:24:59.089 --> 00:25:02.410
for our group and then you know sharing that
00:25:02.410 --> 00:25:12.710
with others is what we love to do so Okay, should
00:25:12.710 --> 00:25:15.329
we try it? All right, let's close it. Let's lock
00:25:15.329 --> 00:25:19.730
it up. All right. Most important part, we got
00:25:19.730 --> 00:25:24.769
to put the key on. There we go. I'm gonna stick
00:25:24.769 --> 00:25:26.950
that on just a little bit and then I'll let you
00:25:26.950 --> 00:25:28.789
twist it the rest of the way. Okay, let's try
00:25:28.789 --> 00:25:41.289
it now. Hold on. Oh, wonderful. You happy? I
00:25:41.289 --> 00:25:44.190
think that it's just a little bit soggy. Let's
00:25:44.190 --> 00:25:47.529
not touch it, okay? Let it spin around. Yeah.
00:25:47.650 --> 00:25:50.230
But when I touch it, it helps. Oh, you think
00:25:50.230 --> 00:25:54.750
you're healthy. Tuesday, thank you. Thank you.
00:25:55.089 --> 00:25:57.170
Yeah, of course. Thank you for fixing this. Yeah,
00:25:57.190 --> 00:26:03.369
happy to help. That was the Philly Fixers Guild
00:26:03.369 --> 00:26:05.829
founded by Holly Logan and Ben Davis at their
00:26:05.829 --> 00:26:08.730
monthly repair fair. You can find out more about
00:26:08.730 --> 00:26:11.349
upcoming repair fairs and their other resources
00:26:11.349 --> 00:26:17.049
on their website, phillyfixersguild .org. While
00:26:17.049 --> 00:26:20.069
repair is in many ways a legacy craft and industry,
00:26:20.390 --> 00:26:22.730
it's being reinvented for the modern era, like
00:26:22.730 --> 00:26:25.970
so many other circular practices. Today's repair
00:26:25.970 --> 00:26:29.369
economy isn't just cobblers and tailors, it's
00:26:29.369 --> 00:26:33.009
entrepreneurs. designers and technologists building
00:26:33.009 --> 00:26:36.150
new models that make repair accessible, stylish
00:26:36.150 --> 00:26:39.170
and part of everyday life again. One of those
00:26:39.170 --> 00:26:41.789
innovators is Emily Watts, founder of Cobbler.
00:26:42.349 -->
00:26:44.730
She's part of a new way of repair leaders blending
00:26:44.730 --> 00:26:47.430
craftsmanship with modern convenience, showing
00:26:47.430 --> 00:26:50.289
that repair isn't a relic of the past, but a
00:26:50.289 --> 00:26:52.250
future forward industry with the potential to
00:26:52.250 --> 00:26:55.470
create jobs, reduce waste and reconnect people
00:26:55.470 --> 00:27:05.160
with the things they own. So I'm Emily Watts,
00:27:05.319 --> 00:27:13.380
the CEO and founder of Cobbler. So Cobbler is
00:27:13.380 --> 00:27:15.859
a digital infrastructure that is powering the
00:27:15.859 --> 00:27:20.940
repair economy. So we enable local repair artisans,
00:27:21.160 --> 00:27:23.839
local repair providers across the U .S. and Canada.
00:27:24.569 --> 00:27:27.390
with software basically to run their business
00:27:27.390 --> 00:27:30.349
more efficiently because there's no software
00:27:30.349 --> 00:27:33.369
out there specifically built for repair businesses.
00:27:33.750 --> 00:27:38.309
And then we also enable brands to basically have
00:27:38.309 --> 00:27:41.430
a digitized repair program so that's easy for
00:27:41.430 --> 00:27:44.109
their customers to do repair. And then we connect
00:27:44.109 --> 00:27:47.630
the two. So if brands want to have a repair program,
00:27:48.009 --> 00:27:50.769
we basically give them access to our nationwide
00:27:50.769 --> 00:27:54.230
network of repair providers. If they have an
00:27:54.230 --> 00:27:56.470
in -house team, we also can power that. So, like,
00:27:56.529 --> 00:27:58.650
Red Wing has an in -house repair team, a lot
00:27:58.650 --> 00:28:03.630
of, you know, heritage brands do. And in many
00:28:03.630 --> 00:28:11.390
cases, they're run on pen and paper. I've repaired
00:28:11.390 --> 00:28:15.349
things my whole life and shop secondhand in a
00:28:15.349 --> 00:28:18.990
time where, like... You know, you can do drop
00:28:18.990 --> 00:28:21.970
off and pick up for laundry or just so many like
00:28:21.970 --> 00:28:23.890
restaurants are running on toast and there's
00:28:23.890 --> 00:28:26.490
so much more. It's just a better like digitized
00:28:26.490 --> 00:28:29.329
customer experience. It was just crazy to me
00:28:29.329 --> 00:28:31.529
that that had not happened in repair and it was
00:28:31.529 --> 00:28:33.690
really frustrating. Like you go, one, it's hard
00:28:33.690 --> 00:28:37.990
to find someone and then once you do, it's kind
00:28:37.990 --> 00:28:41.559
of this black box. You go in. The pricing isn't
00:28:41.559 --> 00:28:45.180
transparent. You get a paper ticket. You get
00:28:45.180 --> 00:28:48.059
a kind of general timeframe of when you're supposed
00:28:48.059 --> 00:28:53.160
to get it back, which usually doesn't happen.
00:28:54.200 --> 00:28:56.720
And so it's just not a great experience. And
00:28:56.720 --> 00:29:01.339
I really wanted to make repair as easy as like
00:29:01.339 --> 00:29:06.099
shopping online or going to a place to buy clothing,
00:29:06.140 --> 00:29:09.569
right? And the whole goal there is like, if we
00:29:09.569 --> 00:29:13.990
can make repair easy and accessible and a delightful
00:29:13.990 --> 00:29:17.430
experience, it will become mainstream again,
00:29:17.650 --> 00:29:21.910
right? Because if something's not easy and accessible
00:29:21.910 --> 00:29:23.569
and a great experience, people don't wanna do
00:29:23.569 --> 00:29:30.910
it. And so I started my own mail and repair business
00:29:30.910 --> 00:29:34.670
with a cobbler up in Boston. It was an amazing
00:29:34.670 --> 00:29:36.920
experience because it gave me like, first -hand
00:29:36.920 --> 00:29:40.640
understanding of what do customers want, what
00:29:40.640 --> 00:29:43.480
do they know about repair, brands, like what
00:29:43.480 --> 00:29:46.339
are their expectations, and then just the day
00:29:46.339 --> 00:29:48.019
-to -day of like what it's like to run a repair
00:29:48.019 --> 00:29:50.160
business. And from that, that's kind of where
00:29:50.160 --> 00:29:53.720
Cobbler was born, which is like, okay, this entire
00:29:53.720 --> 00:29:56.779
industry from like the cobblers all the way up
00:29:56.779 --> 00:30:00.559
and tailors and anyone doing fashion repair all
00:30:00.559 --> 00:30:02.839
the way up to the brands offering it, it's all
00:30:02.839 --> 00:30:06.910
like run on spreadsheets and pen and paper and
00:30:06.910 --> 00:30:10.329
just manual process, which is not great, right?
00:30:10.430 --> 00:30:12.509
And so that's where Cobbler was born. So we're
00:30:12.509 --> 00:30:15.710
really just trying to bring the repair industry
00:30:15.710 --> 00:30:20.250
online. We're starting with fashion repair because
00:30:20.250 --> 00:30:23.009
that's where we see the biggest opportunity.
00:30:24.089 --> 00:30:27.730
But just kind of the way our platform's structured,
00:30:27.809 --> 00:30:30.769
it really can be applied to all different types
00:30:30.769 --> 00:30:35.700
of consumer repair. instrument repair or like
00:30:35.700 --> 00:30:40.579
small electronics repair or like sporting goods
00:30:40.579 --> 00:30:44.619
that kind of thing. If a brand is offering repair
00:30:44.619 --> 00:30:47.079
you go to the repair section on their website
00:30:47.079 --> 00:30:50.500
and it's the directions are basically download
00:30:50.500 --> 00:30:53.859
a PDF fill it out email customer service and
00:30:53.859 --> 00:30:57.960
we'll email you a prepaid label and then they
00:30:57.960 --> 00:31:00.750
send it in and then it's like that's it they
00:31:00.750 --> 00:31:02.809
don't know they don't know the status they don't
00:31:02.809 --> 00:31:04.650
know when they're going to get it back it's just
00:31:04.650 --> 00:31:07.829
like kind of like with a lot of repair shops
00:31:07.829 --> 00:31:11.170
it's kind of a black box of information and no
00:31:11.170 --> 00:31:16.130
transparency so cobbler basically digitizes that
00:31:16.130 -->
00:31:19.809
so as a customer you can sign into your account
00:31:19.809 --> 00:31:22.490
you can find your past order history and select
00:31:22.490 --> 00:31:24.289
the item that you want to have repaired from
00:31:24.289 --> 00:31:28.059
that order history And then you upload a couple
00:31:28.059 --> 00:31:31.640
photos, put in kind of like what you think you
00:31:31.640 --> 00:31:35.819
need done, because I'd say 95 % of consumers
00:31:35.819 --> 00:31:37.839
don't know what they need done. They just know
00:31:37.839 --> 00:31:44.319
it's broken. And then we basically do an auto
00:31:44.319 --> 00:31:46.900
assessment, an auto quote based on those images.
00:31:47.759 --> 00:31:51.779
And then they pay. And then they automatically
00:31:51.779 --> 00:31:54.980
get a prepaid label. They send things in and
00:31:54.980 --> 00:31:56.819
then we just, we kind of have like a Domino's
00:31:56.819 --> 00:32:00.099
pizza tracker of like the status of their shoes
00:32:00.099 --> 00:32:03.359
and the repair, right? So it's like, thank you
00:32:03.359 --> 00:32:06.180
for your order, your order shipping. We've received
00:32:06.180 --> 00:32:09.160
your shoes. We started working on your shoes.
00:32:10.279 --> 00:32:12.420
We also have the ability for the repair team
00:32:12.420 --> 00:32:14.799
to add before and after images so the customer
00:32:14.799 --> 00:32:17.079
can see kind of like, you know, the progress.
00:32:17.640 --> 00:32:19.769
And then when it's done, they get an alert. via
00:32:19.769 --> 00:32:22.369
email and SMS and then it's automatically sent
00:32:22.369 --> 00:32:25.769
back. So it's just like, it's not like that whole
00:32:25.769 --> 00:32:29.210
process isn't like deep tech, but it's just flipping
00:32:29.210 --> 00:32:34.410
the model and making it transparent and a good
00:32:34.410 --> 00:32:37.170
experience basically. I was actually just talking
00:32:37.170 --> 00:32:40.390
to someone yesterday about this Colombian footwear
00:32:40.390 --> 00:32:44.309
brand where it's not repair related, but it's
00:32:44.309 --> 00:32:48.289
made to order and it takes up to six months sometimes.
00:32:48.730 --> 00:32:51.009
And so to keep you engaged as a customer, they
00:32:51.009 --> 00:32:55.009
will kind of give you updates of like, you know,
00:32:55.009 --> 00:32:58.470
we've cut the leather and like this is whoever
00:32:58.470 --> 00:33:01.789
their name is and they're the person that's building
00:33:01.789 --> 00:33:05.250
your shoe. So just to like create that connection
00:33:05.250 --> 00:33:10.910
to the process, I think customers like and or
00:33:10.910 --> 00:33:13.410
if they haven't done it will like to really understand
00:33:13.410 --> 00:33:15.609
like what's going into it and just know like
00:33:15.609 --> 00:33:23.019
when they're going to get their thing back. I've
00:33:23.019 --> 00:33:25.700
been talking to a lot of investors, you know,
00:33:25.740 --> 00:33:28.440
when people think of
circular economy, they think,
00:33:28.480 --> 00:33:33.859
oh, sustainability, oh, no money. And really,
00:33:33.940 --> 00:33:37.119
it's like, I view it as like the next generation
00:33:37.119 --> 00:33:41.400
of our economy, right? Like, whatever, 3 .0 commerce
00:33:41.400 --> 00:33:46.099
or 4 .0, I don't know, like the various .0s,
00:33:46.099 --> 00:33:50.099
but I view it as the future and there's money
00:33:50.099 --> 00:33:53.630
to be made while also making things more sustainable
00:33:53.630 --> 00:34:00.670
and more circular. So yeah, I think the, just
00:34:00.670 --> 00:34:04.230
kind of like the automation and efficiency gains
00:34:04.230 --> 00:34:09.070
are really important. And you know, it's, there's
00:34:09.070 --> 00:34:11.750
a lot of like software platforms out there that
00:34:11.750 --> 00:34:15.269
are, they're just software platforms. They're
00:34:15.269 --> 00:34:19.610
not like connecting or enabling like the actual
00:34:19.610 --> 00:34:23.349
like real life. people who are doing work and
00:34:23.349 --> 00:34:26.489
I think that's the disconnect. You know when
00:34:26.489 --> 00:34:29.250
you think of like circularity it's like resale,
00:34:29.550 --> 00:34:33.030
rental, repair, recycling. Everyone's focused
00:34:33.030 --> 00:34:38.550
on rental and resale and you know everyone's
00:34:38.550 --> 00:34:40.369
been obsessed with recycling for a very long
00:34:40.369 --> 00:34:43.550
time. But repair has kind of been like the forgotten
00:34:43.550 --> 00:34:47.389
child and I want to change that. You know, we're
00:34:47.389 --> 00:34:52.489
kind of trying to more focus on the kind of B2B
00:34:52.489 --> 00:34:55.449
to C side, but we still do have a direct -to
00:34:55.449 --> 00:34:58.489
-consumer. So that's cobblershop .com. And so
00:34:58.489 --> 00:35:01.949
you can just go on, submit your request, photos,
00:35:02.050 --> 00:35:04.489
and we'll give you a quote. And once you pay,
00:35:05.030 --> 00:35:07.010
we send you a prepaid label, and then we distribute
00:35:07.010 --> 00:35:11.449
to a cobbler that's nearby. And also, we know
00:35:11.449 --> 00:35:15.820
can do the work. So if it's like, specialty handbags
00:35:15.820 --> 00:35:19.059
or requires a certain, you know, level of detail.
00:35:19.099 --> 00:35:21.099
It might go to one guy who's a little further
00:35:21.099 --> 00:35:26.179
away versus, you know, someone close by. One
00:35:26.179 --> 00:35:28.519
thing that we are building out is the ability
00:35:28.519 --> 00:35:32.000
to kind of that digital to in -person connection
00:35:32.000 --> 00:35:36.519
too, right? So you could also drop it off because
00:35:36.519 --> 00:35:40.699
that's obviously more sustainable. But, you know,
00:35:40.699 --> 00:35:43.260
we have to build out our network to get to that
00:35:43.260 --> 00:35:46.909
point. So we're nationwide. We have a bunch of
00:35:46.909 --> 00:35:48.449
shops in Philly, obviously, because I'm here
00:35:48.449
--> 00:35:52.409
and I just harass them all. I'm just like, hello,
00:35:52.510 --> 00:35:59.789
it's me again. So Benjamin's on the row in jewelry
00:35:59.789 --> 00:36:04.210
row. Really great. Amy's amazing. Very talented.
00:36:04.769 --> 00:36:06.949
And then we got Pilgrim's shoe repair in Drexel
00:36:06.949 --> 00:36:11.510
Hill and Byram's shoe repair out in Malvern.
00:36:12.349 --> 00:36:17.090
Circularity is local. And we did think about
00:36:17.090 --> 00:36:20.989
kind of decentralized models, but that is kind
00:36:20.989 --> 00:36:25.349
of defeats the purpose and makes things decidedly
00:36:25.349 --> 00:36:28.389
less sustainable if you're shipping stuff across
00:36:28.389 --> 00:36:30.670
the country into a centralized warehouse. You're
00:36:30.670 --> 00:36:33.610
not reaping the reward of like lower emissions
00:36:33.610 --> 00:36:36.829
and you're not benefiting a local economy either.
00:36:37.389 --> 00:36:44.610
Maybe one, but not nationwide. You know everyone
00:36:44.610 --> 00:36:47.929
thinks shoe repair shops are dying and you know
00:36:47.929 --> 00:36:50.730
like any small business that's gonna happen but
00:36:50.730 --> 00:36:53.789
what we hear is that they're busier than ever
00:36:53.789 --> 00:36:56.489
and they're getting a lot of young people for
00:36:56.489 --> 00:36:59.929
the first time. So like someone who went to the
00:36:59.929 --> 00:37:04.170
Goodwill and found a pair of shoes and took them
00:37:04.170 --> 00:37:06.829
to Amy or another cobbler like hey I just found
00:37:06.829 --> 00:37:08.949
these like they're kind of beat up like what
00:37:08.949 --> 00:37:11.670
do I do? So it's like their first interaction
00:37:11.670 --> 00:37:14.989
with with repair. which is really promising and
00:37:14.989 --> 00:37:20.510
it's kind of like an exciting signal in terms
00:37:20.510 --> 00:37:31.329
of like the future for repair. It's really interesting
00:37:31.329 --> 00:37:34.190
like yes there's a lot of people sending in like
00:37:34.190 --> 00:37:37.269
luxury goods but a lot of people are like you
00:37:37.269 --> 00:37:41.289
know what I bought these like Talbot shoes or
00:37:41.289 --> 00:37:45.190
Zara heels like five years ago and I just, they
00:37:45.190 --> 00:37:47.889
fit me, they go with everything in my wardrobe
00:37:47.889 --> 00:37:51.550
or I have a memory. Like people invest in things
00:37:51.550 --> 00:37:53.889
that they have a connection to regardless of
00:37:53.889 --> 00:37:59.570
kind of like the quality. The rise of disposability
00:37:59.570 --> 00:38:03.449
and just kind of this consumption culture, it's
00:38:03.449 --> 00:38:06.230
kind of made people move away from repair because
00:38:06.230 --> 00:38:09.670
they just want to buy and buy and it's... kind
00:38:09.670 --> 00:38:11.989
of gotten us to where we are now because fashion
00:38:11.989 --> 00:38:14.230
is like one of the top 10 polluters in the world.
00:38:14.829 --> 00:38:16.610
That's kind of
been the culture for the past
00:38:16.610 --> 00:38:20.829
few decades but we're at this really interesting
00:38:20.829 --> 00:38:24.809
point of change with and a lot of us being driven
00:38:24.809 --> 00:38:27.489
by consumers and kind of like millennials and
00:38:27.489 --> 00:38:32.170
Gen Z where they see through like the marketing
00:38:32.170 --> 00:38:34.889
of brands they know that they're being kind of
00:38:34.889 --> 00:38:38.849
like manipulated right and they know the impact
00:38:38.849 --> 00:38:42.469
of their purchasing behavior and I think a lot
00:38:42.469 --> 00:38:44.610
of consumers don't want to look like everyone
00:38:44.610 --> 00:38:47.469
else anymore right like they don't want to be
00:38:47.469 --> 00:38:50.489
in a barber jacket with like the same rubber
00:38:50.489 --> 00:38:54.269
wellies and whatever it is like copy paste they
00:38:54.269 --> 00:38:56.909
want to look unique and so that's our secondhand
00:38:56.909 --> 00:38:59.659
shopping is like there's a lot of delight there
00:38:59.659 --> 00:39:01.679
because you can find something that no one else
00:39:01.679 --> 00:39:05.599
has, you know, amidst the racks or let's say
00:39:05.599 --> 00:39:07.519
you're on the real reel amidst like all your
00:39:07.519 --> 00:39:11.920
scrolling, you find something that's like a steal
00:39:11.920 --> 00:39:14.500
and amazing, right? And so that that's why and
00:39:14.500 --> 00:39:17.079
then you've seen like resale, like shopping secondhand
00:39:17.079 --> 00:39:19.059
is now, you know, you can do it online or it's
00:39:19.059 --> 00:39:22.820
just a better experience generally. And that's
00:39:22.820 --> 00:39:26.159
caused this huge increase in resale shopping.
00:39:27.139 --> 00:39:30.079
And resale doesn't, it can't scale, it can't
00:39:30.079 --> 00:39:31.800
work without repair because you're buying something
00:39:31.800 --> 00:39:33.820
that's used, inevitably you're gonna have to
00:39:33.820 --> 00:39:37.900
repair it. So that's created this like shift
00:39:37.900 --> 00:39:41.539
that we're seeing towards repair. But then also
00:39:41.539 --> 00:39:46.820
like buying quality and buying heritage brands.
00:39:46.880 --> 00:39:49.500
I think that's been a really interesting like
00:39:49.500 --> 00:39:51.840
shift in consumer behavior of like I'm gonna
00:39:51.840 --> 00:39:55.260
buy something that's quality and I'm gonna like
00:39:55.260 --> 00:40:00.070
take care of it. The hardest thing is the price.
00:40:00.670 --> 00:40:03.090
And so, you know, I think that's where secondhand
00:40:03.090 --> 00:40:04.730
is great, right? It's like you bought, you actually
00:40:04.730 --> 00:40:08.269
got like a pretty good deal on something secondhand,
00:40:08.269 --> 00:40:10.429
like just invest 50 bucks or a hundred bucks
00:40:10.429 --> 00:40:13.550
and you can, you know, bring it to almost like
00:40:13.550 --> 00:40:15.750
brand new quality. But there's like an education
00:40:15.750 -->
00:40:18.329
component too, right? Cause like a lot of people
00:40:18.329 --> 00:40:22.230
don't know it exists. Cost of something brand
00:40:22.230 --> 00:40:24.829
new, especially from like a fashion brand is
00:40:24.829 --> 00:40:28.650
going to be cheaper than repairing something,
00:40:28.849 --> 00:40:31.409
at least upfront. But then I always like to think
00:40:31.409 --> 00:40:34.670
of cost per wear. Like if you buy something that's
00:40:34.670 --> 00:40:37.829
from Shine, let's say it's $50, you wear it once
00:40:37.829 --> 00:40:41.789
you throw it away. Or you can buy a really high
00:40:41.789 --> 00:40:45.269
quality cashmere sweater from the RealReal for
00:40:45.269 --> 00:40:48.769
$50. Maybe there's a little hole. but it's like
00:40:48.769 --> 00:40:50.949
really good quality. You get it darned. You get
00:40:50.949 --> 00:40:54.909
that whole patch for 50 to 75 dollars and then
00:40:54.909 --> 00:40:59.090
you wear it like a hundred times. So it's like
00:40:59.090 --> 00:41:03.309
50 divided by a hundred or 50 divided by two,
00:41:03.409 --> 00:41:05.429
right? So the cost for wear is actually ends
00:41:05.429 --> 00:41:08.829
up being cheaper for something that's like quality
00:41:08.829 --> 00:41:11.989
and you repair it but you wear it more. So that's
00:41:11.989 --> 00:41:13.829
like where the education component, right? But
00:41:13.829 --> 00:41:24.260
there's math involved, so that's hard. My favorite
00:41:24.260 --> 00:41:28.179
thing to do on the real real is reversed reverse
00:41:28.179 --> 00:41:31.960
sort by so I go to the like shoes section and
00:41:31.960 --> 00:41:35.920
I sort by cheapest to most expensive and There's
00:41:35.920 --> 00:41:39.699
some amazing Amazing like amazing shoes, and
00:41:39.699 --> 00:41:41.440
I feel like there's an example here somewhere,
00:41:41.440 --> 00:41:45.699
but I got these like amazing Todd's which is
00:41:45.699 --> 00:41:48.840
like an Italian leather or shoe brand and they
00:41:48.840 --> 00:41:51.650
do handbags, too Todd's leather boots that I
00:41:51.650 --> 00:41:54.170
think normally would probably resale like a thousand
00:41:54.170 --> 00:41:59.150
or sell like full MSRP new would be like a thousand.
00:41:59.550 --> 00:42:03.110
I got them for 25 bucks. And they just needed
00:42:03.110 --> 00:42:05.349
like, you know, you could tell they're old because
00:42:05.349 --> 00:42:07.789
like the rubber sole was kind of, it was like
00:42:07.789 --> 00:42:10.829
the glue had started to disintegrate. But that's
00:42:10.829 --> 00:42:13.670
like, you take it to your cobbler, that's like
00:42:13.670 --> 00:42:17.829
a $25 repair, you know, and they're like beautiful.
00:42:18.230 --> 00:42:22.110
leather boots that you can wear forever. So that's
00:42:22.110 --> 00:42:38.969
my hack. So the pandemic really ravaged the industry.
00:42:39.449 --> 00:42:41.269
And a lot of that was because there was no tech,
00:42:41.449 --> 00:42:45.389
right? So a
shop, things were shut down, but
00:42:45.389 --> 00:42:47.849
the shop owner might still be going to work.
00:42:48.159 --> 00:42:50.619
but he has no way to contact his customer base
00:42:50.619 --> 00:42:53.300
because it's not digitized, right? So that was
00:42:53.300 --> 00:42:55.159
kind of the recurring theme from the pandemic
00:42:55.159 --> 00:42:58.059
was like, we were open, but we didn't know how
00:42:58.059 --> 00:43:00.480
to reach out to our customers because it was
00:43:00.480 --> 00:43:05.139
all like, there was no record of it. And so a
00:43:05.139 --> 00:43:10.340
lot of them closed because of that. But the interesting
00:43:10.340 --> 00:43:12.719
phenomenon we're seeing, so of all the shops
00:43:12.719 --> 00:43:16.579
that are using cobbler software, about a fifth
00:43:16.579 --> 00:43:20.400
of them are net new businesses. So we have one
00:43:20.400 --> 00:43:24.619
guy who just opened in Montreal. He was in the
00:43:24.619 --> 00:43:28.599
restaurant industry before. And he decided to
00:43:28.599 --> 00:43:30.980
go into cobbling. He did an apprenticeship with
00:43:30.980 --> 00:43:35.119
a local business. And then when he went out to
00:43:35.119 --> 00:43:38.619
start his own shop, that business recommended
00:43:38.619 --> 00:43:41.800
us. And we're seeing that happen across the U
00:43:41.800 --> 00:43:45.989
.S. too, not just Canada. You know they call
00:43:45.989 --> 00:43:48.869
this next generation like the tool belt generation
00:43:48.869 --> 00:43:53.230
And I think you know people are realizing that
00:43:53.230 --> 00:43:55.869
like going and working for a big corporation
00:43:55.869 --> 00:43:59.230
actually isn't like the dream Especially nowadays
00:43:59.230 --> 00:44:01.409
with like all the layoffs and like it's very
00:44:01.409 --> 00:44:06.210
clear Big companies don't really care about you,
00:44:06.230 --> 00:44:07.530
and it's no longer a place where you can have
00:44:07.530 --> 00:44:10.909
like a very stable long career right and so it's
00:44:10.909 --> 00:44:14.730
like the next generation sees that, right? And
00:44:14.730 --> 00:44:17.789
they're like, maybe I'll be an entrepreneur or
00:44:17.789 --> 00:44:22.090
go into the trades. If you look at the U .S.
00:44:22.110 --> 00:44:26.210
and Canada, there's probably a little less than
00:44:26.210 --> 00:44:31.030
100 ,000 repair shops. So, you know, my goal
00:44:31.030 --> 00:44:36.030
in five years is to be in like 3 ,000. I'd like
00:44:36.030 --> 00:44:39.309
for it to be more. And yeah, I mean, my goal
00:44:39.309 --> 00:44:44.909
is just... One, have as many brands as possible
00:44:44.909 --> 00:44:48.349
with our digital repair experience. But then
00:44:48.349 --> 00:44:53.650
also, I would love to add on a D2C capability
00:44:53.650 --> 00:44:56.949
where it's kind of like a more modern Yelp, where
00:44:56.949 --> 00:44:58.570
you could just go in and be like, this is what
00:44:58.570 --> 00:45:01.230
I want repaired, this is my zip code, upload
00:45:01.230 --> 00:45:03.250
some photos, and it will auto match you with
00:45:03.250 --> 00:45:07.429
the best shot possible. So that's another dream
00:45:07.429 --> 00:45:12.170
for the next five years. You know, legislation
00:45:12.170 --> 00:45:16.230
always helps. Like I think there's a few ways
00:45:16.230 --> 00:45:18.489
you can do it. I'm not sure which one is more
00:45:18.489 --> 00:45:22.809
successful and better. But like France, they
00:45:22.809 --> 00:45:27.030
will give individual citizens like money if they
00:45:27.030 --> 00:45:29.750
repair something. So it's like kind of a subsidy.
00:45:31.269 --> 00:45:35.909
And then like I think it's SB 707 in California.
00:45:36.150 --> 00:45:40.579
It's like basically requiring brands over a certain
00:45:40.579 --> 00:45:42.940
amount of revenue a year to have like an end
00:45:42.940 --> 00:45:45.960
-of -life strategy. So then it's more putting
00:45:45.960 --> 00:45:52.219
like the onus on the brand to like get their
00:45:52.219 --> 00:45:55.239
shit together. Putting the onus on the brand
00:45:55.239 --> 00:45:59.360
to be more sustainable and and think through
00:45:59.360 --> 00:46:01.239
kind of like okay you're selling all this stuff
00:46:01.239 --> 00:46:03.400
but then like where is it going and repair is
00:46:03.400 --> 00:46:10.960
part of it. I mean, like the ideal world is like,
00:46:12.000 --> 00:46:15.920
and this is like not capitalism, but it's like
00:46:15.920 --> 00:46:23.300
limiting production, right? But, you know, obviously
00:46:23.300 --> 00:46:28.059
that's not gonna happen. Because, you know, shareholders.
00:46:28.340 --> 00:46:30.880
But yeah, I think maybe it's a dual strategy.
00:46:31.500 --> 00:46:35.289
I don't know. I'm not like a... poli -sci legislative
00:46:35.289 --> 00:46:40.730
person, but I think if you incentivize consumers
00:46:40.730 --> 00:46:45.989
and then also brands, then that kind of like
00:46:45.989 --> 00:46:50.130
two -pronged strategy is probably the most effective.
00:46:52.789 --> 00:46:56.829
Every year in the U .S., 300 million pairs of
00:46:56.829 --> 00:46:59.869
shoes are sent to landfill. And a lot of that
00:46:59.869 --> 00:47:03.170
is like sneakers and things that just will take
00:47:03.260 --> 00:47:07.320
a really long time to break down and just all
00:47:07.320 --> 00:47:10.019
the kind of like chemical leaching and microplastics,
00:47:10.219 --> 00:47:14.460
it's horrible for the environment. And so repair
00:47:14.460 --> 00:47:18.739
obviously prevents or limits that pollution.
00:47:22.000 --> 00:47:28.199
Since April, we like our network has repaired
00:47:28.199 --> 00:47:34.900
over 10 ,000 shoes. and processed over a million
00:47:34.900 --> 00:47:43.059
dollars of repairs. The exciting thing about
00:47:43.059 --> 00:47:45.199
Cobbler is like we have access, you know, as
00:47:45.199 --> 00:47:49.579
a dashboard, like the anonymized data across
00:47:49.579 --> 00:47:52.920
all these businesses so we can see the turnaround
00:47:52.920 --> 00:47:57.460
time and like their average order value and the
00:47:57.460 --> 00:47:59.400
number of repairs that are happening. And it's
00:47:59.400 --> 00:48:03.369
just like, it's, you know, people think that
00:48:03.369 --> 00:48:05.989
repair businesses are like small and not successful
00:48:05.989 --> 00:48:10.210
and it's really cool to see these like really
00:48:10.210 --> 00:48:13.070
strong businesses that are also growing right
00:48:13.070 --> 00:48:17.050
it's not just like steady state a hundred thousand
00:48:17.050 --> 00:48:19.530
dollars a year it's like hundreds of thousands
00:48:19.530 --> 00:48:25.050
growing year over year so yeah that's the exciting
00:48:25.050 --> 00:48:29.010
thing about smb right is that you have that connection
00:48:29.010 --> 00:48:31.900
with a small business and like that business
00:48:31.900 --> 00:48:42.659
owner and seeing them grow. Sam. So I was at
00:48:42.659 --> 00:48:49.619
a circularity conference in 2024 and she just
00:48:49.619 --> 00:48:53.119
sat down next to me at like lunch and we started
00:48:53.119 --> 00:48:58.280
talking. It's nice to have another female founder.
00:48:59.050 --> 00:49:02.829
also based in Philadelphia, just to like, you
00:49:02.829 --> 00:49:06.789
know, connect with, vent, whatever it is. Because,
00:49:06.869 --> 00:49:08.349
you know, it's like hard when you're going against
00:49:08.349 --> 00:49:12.190
the current. And so when you have other people
00:49:12.190 --> 00:49:15.110
going against the current with you, it's motivating.
00:49:15.809 --> 00:49:18.349
Because we're rebels, you know, we're like trying
00:49:18.349 --> 00:49:23.210
to change things. And like, I think if we were
00:49:23.210 --> 00:49:25.309
in Europe, it would probably be easier, but we're
00:49:25.309 --> 00:49:28.570
kind of... I'd say in the U .S. or maybe where
00:49:28.570 --> 00:49:39.289
Europe was like five, 10 years ago. So I just
00:49:39.289 --> 00:49:42.809
think it's like, it's the future. Repairing your
00:49:42.809 --> 00:49:45.309
things, holding onto them for, buying quality,
00:49:45.969 --> 00:49:47.869
repairing your things, holding onto them for
00:49:47.869 --> 00:49:51.909
longer. And also like learning a little on how
00:49:51.909 --> 00:49:54.070
to take care of your things too. Cause there's
00:49:54.070 --> 00:49:56.489
some things that you don't need to take. You
00:49:56.489 --> 00:49:58.750
know, like cleaning and conditioning your shoes.
00:49:59.510 --> 00:50:01.409
Like, you could do that at home if you want.
00:50:02.429 --> 00:50:07.989
Or bring it to your local cobbler. I mean, I
00:50:07.989 --> 00:50:10.550
repair all of my things, obviously. And it's
00:50:10.550 --> 00:50:14.269
easy for me because I have access. But the whole
00:50:14.269 --> 00:50:17.070
goal is to make it just really easy and delightful.
00:50:20.210 --> 00:50:35.780
Repair. Repair your stuff. And this is my like
00:50:35.780 --> 00:50:37.820
public service announcement. When you buy a new
00:50:37.820 --> 00:50:42.159
pair of shoes, immediately put, and they have
00:50:42.159 --> 00:50:46.119
like a leather sole, immediately put a protective
00:50:46.119 --> 00:50:50.199
sole on the bottom. And if you do that, your
00:50:50.199 --> 00:50:52.960
shoes will last forever. And then you won't need
00:50:52.960 --> 00:50:56.880
a resole. It's like an affordable way to like...
00:50:56.909 --> 00:50:59.230
keep your shoes in rotation for a long time because
00:50:59.230 --> 00:51:01.389
when you don't have the rubber sole and you just
00:51:01.389 --> 00:51:03.329
have the leather sole that's when you get like
00:51:03.329 --> 00:51:07.090
holes in the bottom of your soles and then you
00:51:07.090 --> 00:51:10.269
know a protective sole is like $50 to $75 but
00:51:10.269 --> 00:51:13.750
once you have a hole in your sole it's like $125
00:51:13.750 --> 00:51:15.670
repair because you have to rip off the whole
00:51:15.670 --> 00:51:23.980
sole and put a new leather sole on so PSA. That
00:51:23.980 --> 00:51:26.940
was Emily Watts, co -founder of Cobbler, an online
00:51:26.940 --> 00:51:29.739
operating system for repair. I loved her tips
00:51:29.739 --> 00:51:31.639
for extending the life of your leather -soled
00:51:31.639 --> 00:51:33.900
shoes. Yeah, I have some shoes in my closet.
00:51:34.099 --> 00:51:40.260
I'll definitely need to try that on. Thanks for
00:51:40.260 --> 00:51:43.280
joining us for episode 9 of the Circle Up podcast.
00:51:43.659 --> 00:51:46.420
And thanks to Holly Logan and the fixers at the
00:51:46.420 --> 00:51:49.079
Philly Fixers Guild. You can visit a repair fair
00:51:49.079 --> 00:51:51.599
the second Thursday of the month between 6 and
00:51:51.599 --> 00:51:54.599
8 p .m. at the Wheelhouse Building on North American
00:51:54.599 --> 00:51:57.920
Street. Find out more about their fairs, other
00:51:57.920 --> 00:52:00.280
repair resources, and even volunteer to be a
00:52:00.280 --> 00:52:03.760
fixer on their website phillyfixersguild .org.
00:52:05.840 --> 00:52:08.000
And thanks to Emily Watts who is bringing repair
00:52:08.000 --> 00:52:10.699
into the digital age with Cobbler. You can start
00:52:10.699 --> 00:52:14.000
your own repair at CobblerShop .com. That's C
00:52:14.000 --> 00:52:19.500
-O -B -L -R shop dot com. Tune into our next
00:52:19.500 --> 00:52:22.079
episode to dive further into repair and refurbishment
00:52:22.079 --> 00:52:24.719
in the world of electronics and find out just
00:52:24.719 --> 00:52:27.199
what to do with that old computer monitor that's
00:52:27.199 --> 00:52:36.500
languishing in the back of your closet. The Circle
00:52:36.500 --> 00:52:39.340
Up podcast is presented by Circular Philadelphia.
00:52:39.610 --> 00:52:42.449
It was produced by Meredith Nutting at Cool Goon
00:52:42.449 --> 00:52:45.469
Productions. This podcast was supported by a
00:52:45.469 --> 00:52:47.929
grant from Penn Treaty Special Services District.
00:52:48.630 --> 00:52:50.349
If you want to learn more about the circular
00:52:50.349 --> 00:52:52.989
economy, go to circularphiladelphia .org.