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Are you a coach who's tired of drowning in complex
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marketing strategies? Welcome to Simple Client
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Attraction for Coaches, the bite -sized podcast
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that transforms how women coaches attract their
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ideal clients without the complicated systems
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or endless marketing tasks. I'm your host, Sandra
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Fidelis, and each episode I bring you straight
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talking conversations with successful coaches
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and industry experts who share their most effective
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and simple client attraction strategies. Subscribe
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now and discover how to fill your practice with
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dream clients in less time than it takes to enjoy
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your morning coffee. Okay, so today we have Mackenzie
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Stewart, who is a professional certified coach
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with a background in marketing who supports coaches
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and heart -centered entrepreneurs in building
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business that are rooted in alignment, clarity,
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and authenticity. After years in the marketing
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world, she saw firsthand how one size fits all
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strategies often leave entrepreneurs burnt out
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and disconnected. And now she helps coaches cut
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through the noise reconnect with their core message
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and find alignment and really, really share their
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work without forcing themselves into someone
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else's blueprint. So she believes that there's
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no right way to grow a business and her approach
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blends mindset, strategy, and self -trust to
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help coaches grow with clarity, confidence, and
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alignment. So we're in for a treat today because
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she is sharing with us how to have more aligned
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attraction and find clients without feeling salesy.
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So welcome, Mackenzie. Thank you. I'm so happy
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to be here. Thanks, Sandra. You work with a lot
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of coaches, so you might see a lot of the quote
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unquote mistakes that they make trying to get
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clients. So can you share with us what you think
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is like the top one that keeps them from getting
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clients? Yes, I would say the one that really
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speaks to my heart the most that I see so often
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that I'm like, oh, if people just knew this one
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thing, then it would transform the amount of
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time it takes for a coach to become successful
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and get paid for what they're doing. And that's
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that people often look to the external world
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to tell them what to do, which is so funny. Because
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as coaches, we know that we have our own answers.
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But when we're in a new space, even as a business
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owner, we're suddenly like, oh my gosh, I've
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never been a business owner before. I don't know
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what it's like to be a professionally certified
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coach, be in this space. And so we're looking
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to the external world to be like, how do I develop
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this thing? And how do I be on social media?
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And so for me, when I first became a coach, even
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with my marketing background, I had pretty much
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one example of what a coach, a successful coach
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was. And so she was very business oriented and
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very buttoned up business professional. I always
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tell people that. And that's just not who I am.
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I always tell them, I say like and so, and I'm
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joking around in sessions and I just want to
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feel fully myself. I've been wearing masks my
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entire life. And I'm like, I did not come into
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coaching to put another mask on. I want to feel
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fully myself. But in that space, I spent so long
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trying to build my business like that. And then
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I was having conversations with people that were
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attracted to that type of person, which is not
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actually me. And so while I was like starting
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to build my business it was starting to put me
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back in the same box that I had when I was in
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my you know business roles and so for me it was
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like taking that off and being like who what
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do I actually want from my business why did I
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get into this in the first place and starting
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from the ground of like what is important to
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me? What do I want my business to look
Load full transcript
like?
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And moving forward in that direction, starting
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within, instead of looking to the external world
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to show me my answers. So I think that goes as
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far as building out things such as, are you focused
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with individuals, groups? Do you really want
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to do online? And also your marketing of, it
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doesn't only have to be social media. It doesn't
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only have to be public speaking. Let's find what
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feels really good and aligned for you and move
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forward with that direction, even if you're getting
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all of this external noise from. Exactly. So
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really like, you know, not trying to copy what
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someone, someone else's idea of success is for
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them or their path is to success. And it kind
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of brings you back to a client of mine who one
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day was like, Hey, so, you know, are you going
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to like, Wear a nice blouse and like do your
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hair and makeup and stuff on them like no I got
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it a corporate so I could like wear my hair in
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a bun and wear yoga pants Like let's not forget
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why we did this we don't want to be like that
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Exactly. So that's you know what you mean by
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like, okay, I'm doing my business my way, right?
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Um So what does it mean to you to attract clients
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in a way that really feels good? Yeah, I think
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I would bring it back to I think that that fits
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as far as the structure of your business and
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what you're building as far as people being like
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you have to structure it this way and it has
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to be your signature package and then you know
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have these funnels and set up all of these steps
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and things like that and I have Like I work for
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an internet marketing department. I did all of
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those things. And I think I know that people
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often get distracted by spending so much time
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setting those things up. So from that perspective
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of like, um, what do you want your business to
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look like individuals, groups, online marketing,
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what fits your lifestyle that you're trying to
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create, that sort of thing. And then also from
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the marketing perspective back to Do you hate
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social media marketing? That's OK. That's not
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what you have to spend your time doing. I have
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a student who she loved orchestrating journal
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sessions. And that felt so good to her to have
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journaling and talk through what's coming up
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for people. And she hated social media. She hated
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online visibility. And so what she did was she
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went into a local bookstore. And she proposed
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to have a journaling class. That's excellent.
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Yes. And so then she got to make connections.
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The bookstore was the ones that promoted it for
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her. And then she got to be in a space where
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she was a coach. She was doing exactly what felt
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aligned for her. She was able to make those connections
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that eventually turn into, you know, potential
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clients, clients down the road. So, you know,
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looking at it from the facet of marketing and
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making sure that the things you're doing are
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aligned with you. Because the other thing is
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if you're trying to do social media and it feels
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really misaligned, then you are going to burn
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out so easily, right? Like you can't. Sustained
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that for years on on end and it's not even like
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what you want to be doing So finding something
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that feels good for you in marketing and getting
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yourself out there attracting clients But then
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also with your like quote -unquote offer suite,
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right? Like what you're doing what you're putting
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out there that side of things and then once you're
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in alignment with like, okay This is what I want
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my business to look like this is how I want to
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get out there Then when you feel so confident
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in that then you're gonna start expressing yourself
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more and you're going to feel really good about
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putting yourself out there in the ways that do
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feel aligned so that you're not hiding behind
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the screen or those sort of things. And then
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with that, you can start throwing things at the
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wall. You can start being like, okay, you know,
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for me, I had one of the very first programs
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I did was self care for the selfless. So it was
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this small group where it was nurses and caregivers
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and people that give so much to other people
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and it was a space for them to start giving to
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themselves and I got real clear on I wanted to
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help that specific demographic and then once
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I knew that then I could start throwing all of
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these different methods for getting people into
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that. with confidence, right? So I was doing
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like informational interviews and starting to
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gather information on that specific demographic
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and their struggles and how I can help. And I
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started now my signature September self -care
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challenge. That was just a free seven -day challenge
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for people to participate in. So it was like
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these other forms of support for people that
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were free and getting into conversations around
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that because I was so confident in the direction
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that I was going. I was you know, in a non -attached
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way, just throwing different things at the wall
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to start bringing that specific demographic into
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the group. To figure out exactly who, you know,
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who's right for it, exactly what you really want
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to be focusing on. With that, once you know what
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is the foundational stuff, like how you want
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to run your business, what type of business model
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you want that is in alignment for you, and then
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what is the type of way that you get yourself
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in front of your ideal client. What's like one
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simple thing that a coach can do this week to
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start attracting more clients? Yes. Well, I don't
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know if it's been recommended on the podcast
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already, but I always recommend prosperous coach,
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which is very much based on, you know, some things
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will resonate, some things might not,
but very
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much based on conversations and relationships
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being what leads to a prosperous coaching business.
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So one of the techniques that I tell my clients
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and a lot of coaches is when I first started,
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I would track the amount of conversations I had
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where I mentioned that I was a coach, because
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that's so anxiety inducing when you're first
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starting introducing yourself as a coach. So
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I would track how often I was having conversations
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related to coaching. And then I would have another
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column that tracked the amount of intro sessions
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I invited people into. The third column was how
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many intro sessions I actually had. And then
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the fourth column was how many clients that I
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got. So tying this back to the marketing and
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the business related things, everything from
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there, I believe, starts with a conversation.
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I don't think people will find me online and
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then pay thousands of dollars to work with me
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without ever having a conversation and knowing
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for a good fit. So the value of that initial
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conversation and building the relationship is
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huge and foundational for your business. And
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so with that, there's a direct correlation between
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having conversations between inviting people
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to intro sessions between intro sessions and
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paid clients. So it's almost, it should be like
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a direct correlation. So when I was first starting
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out, I would. track and just see the buildup
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of that. And that's honestly something when I'm
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seeing, you know, where am I? How many clients
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can I onboard this month? It's like, how many
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intro sessions am I having? So that is just starting
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to track how often not you will see a direct
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correlation in the amount of clients that you're
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having from those conversations. I love that.
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I love the tracking of that because that keeps
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you. you know, focused on what's really important,
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right? Which is having conversations and maybe
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not spending hours on Canva, doing the thing
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that is most comfortable to you. It's really
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the conversations. Yes, exactly. Right? Like
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not getting distracted by all the shiny things.
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Yeah. Yeah. The fun, easy things to do, right?
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Right. Yes. So can you share with us? I know,
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Mackenzie, that you have some treats to share
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with us, and we're going to have all the links
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in there. But can you share with us? I know you
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have a goodie that you're going to be giving
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to everyone. Can you tell them about it, please?
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Yes. So I have a free From Fear to Freedom guide
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that's a downloadable workbook just to help you
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navigate and work with fear as you're moving
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through whatever it is that you are. in. I also
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work with non -coaches. So it fits both the coaches
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and the entrepreneurs and then also just regular
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people working through fear. So I have that going
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on. I also have a bi -monthly free workshop that's
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aligned with that. So if you go to my website,
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you'll be able to see when the next one of that
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is. And I also have obviously complimentary sessions
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at all times. So if you ever want to dive deep,
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we have that available. And then I have my Amplify
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retreat coming up in October in San Diego. So
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this is a women's retreat where women are coming
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all across the country to really clear away all
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the distractions and all the pieces that are
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pulling at them so they can tap into their inner
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fire and amplify that. It's called Amplify to
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be able to bring that fire back into the world.
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And then the last thing that I have going on
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is my illuminate mantra and oracle deck, which
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I'm so grateful for your compliment on. But this
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really follows my theme of We know our answers.
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And tuning into your intuition, your true self,
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whatever you want to identify as, to be able
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to take that information and be able to move
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forward with that insight. Excellent. Guys, you
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have to check it out. It is absolutely gorgeous.
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Beautifully. Beautiful and beautifully done.
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Thank you. Mackenzie, can you share one nugget
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that you want everyone to take away from this
00:12:58.659 --> 00:13:03.440
conversation? Okay, one nugget, seriously above
00:13:03.440 --> 00:13:06.879
all else, get into conversations. Get into conversations.
00:13:07.299 --> 00:13:10.980
I often get the pushback of, I'm an introvert,
00:13:11.080 --> 00:13:13.639
I just stay in my house all day. But no matter
00:13:13.639 --> 00:13:15.440
where you are, there are spaces that you can
00:13:15.440 --> 00:13:19.220
start to create relationships. If you like books,
00:13:19.620 --> 00:13:21.879
join a book club. If you are a mountain biker,
00:13:22.159 --> 00:13:24.980
join a mountain biking. Get into conversations,
00:13:25.159 --> 00:13:28.000
start making those connections and be... Be brave
00:13:28.000 --> 00:13:31.960
in sharing who you are and what you do. Excellent.
00:13:32.039 --> 00:13:34.460
Thank you so much. I would love to have you back.
00:13:34.779 --> 00:13:38.340
Thank you, Sandra. I appreciate you. Bye, everyone.
00:13:39.740 --> 00:13:43.299
Thank you so much for joining us on another episode
00:13:43.299 --> 00:13:47.320
of Simple Client Attraction for Coaches. Want
00:13:47.320 --> 00:13:50.379
to launch your own interview style podcast? Grab
00:13:50.379 --> 00:13:53.460
the free Launch an Interview Style Podcast Guide
00:13:53.460 --> 00:13:57.860
at sandrafidelis .com. forward slash podcast
00:13:57.860 --> 00:14:01.200
guide, or point your camera at the QR code on
00:14:01.200 --> 00:14:04.740
the video to download. I hope today's bite -sized
00:14:04.740 --> 00:14:07.399
strategies have given you practical ideas you
00:14:07.399 --> 00:14:10.200
can implement right away in your coaching business.
00:14:10.700 --> 00:14:13.580
If you'd like to watch the video of our interview,
00:14:14.019 --> 00:14:17.279
then head on over to simple client attraction
00:14:17.279 --> 00:14:21.419
for coaches .com. Did you find value in today's
00:14:21.419 --> 00:14:24.539
episode? If so, please share it with other coaches
00:14:24.539 --> 00:14:27.139
in your network. who could benefit from these
00:14:27.139 --> 00:14:30.179
straightforward, bite -sized strategies. And
00:14:30.179 --> 00:14:33.399
don't forget to subscribe, rate, and review us.
00:14:33.799 --> 00:14:36.659
Until next time, remember, client attraction
00:14:36.659 --> 00:14:40.080
doesn't have to be complicated. Small, consistent
00:14:40.080 --> 00:14:43.259
actions can lead to remarkable results. I'll
00:14:43.259 --> 00:14:45.879
see you in our next episode with more simple
00:14:45.879 --> 00:14:48.700
strategies to help your coaching business thrive.