Rewiring The Way Your Brain Thinks

► Tell us about you and your podcast

Hey there :)

I'm Simona, a certified Life Coach and Relationship Coach. I help highly driven females become the best version of themselves by raising their consciousness, overcoming codependency, and becoming more confident.

My podcast is called Simplify Your Life. It's all about finding new ways to simplify life and build better relationships by rewiring the way your brain thinks.

The podcast focuses on bite-sized tips, coaching techniques, and tools to slow down your mind and enjoy all life has to offer.

► Why & how did you start this podcast?

I wanted to make a podcast that would benefit people who are too busy in their day-to-day life and want to find out ways to slow down, relax, and simplify their lives.

I believe that having a podcast is one of the best ways to serve as many people as I can worldwide.

I'm a huge podcast fan myself and I love listening to different podcasts on personal development, especially when taking a walk outside. My favorite podcast is The Tim Ferriss Show. I listen to it religiously.

The first episode I ever uploaded was on May 15, 2018, but it took me a few days to learn how to record, edit and upload it properly... :)

Thankfully, now it takes me no more than 2-3 hours to do the whole thing.

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► How'd you find the time and funding to do this podcast?

I release episodes once per week, every Tuesday. It takes me about 30 minutes to brainstorm and script the main points; about 30 minutes to record it; and one to two hours to edit and publish it.

As a full-time business owner, I dedicate most of my time to coach my clients and grow my business. However, my podcast is not only a creative outlet but also a great way to answer questions I get from my audience every day. At the end of the day, that's my mission: to help as many people as I can.

I haven't done sponsorships so far, because I believe that my audience always deserves the truth. If I don't like something, I will never recommend it just to get funded. If I accept sponsorship in the future, the product/service will have to align with my values as a person.

As far as marketing goes, I share it on my social media platforms and let the magic of 'Search' do its work :)

► What do you gain from podcasting?

I upload on many different podcast platforms (iTunes, YouTube, ListenNotes, CastBox, Stitcher, Anchor.fm, Player.fm, etc.) and honestly, I can't keep track of all the numbers. As far as my statistics go, I would say my monthly audience is around 3500-5000 per episode.

Podcasting gives me the opportunity to help more people + grow my business at the same time. I also meet wonderful fellow-podcasters and we collaborate with each other.

It's awesome to meet genuine and kind people on the Internet and podcasting has definitely helped me find some great friends in the personal development industry.

► How does your podcasting process look like?

I use Libsyn to distribute my podcast and I also upload videos of the episodes to my YouTube channel - https://youtube.com/coachsimona

I won't go into many details about the hardware and software I use, because I'm saving it all for a YouTube video I'm currently working on.

So, if you want to stay tuned, hit the Subscribe button... :)

I do all of my interviews on Skype and then edit the audio. Most of my episodes are bite-sized tips from me, based on what my audience wants to learn more about.

Every episode preparation consists of three things:

A topic my audience is interested in (my clients have asked me to do an episode on it; my Instagram followers chose it; etc.);
A rough draft of the topic I'm going to cover/or questions I'm going to ask;
Pressing the 'Record' button.

► How do you market your show?

The podcast is usually discovered when people search for episodes on personal development, mindfulness, and relationship advice. Most of my listeners come from iTunes (around 55%) and YouTube (20%).

The channels that are most useful for podcast promotion are my email newsletter, Facebook page, Instagram profile, and YouTube.

► What advice would you share with aspiring (new) podcasters?

This is going to sound like such a cliché, but it's worth sharing: 'Don't let anyone tell you that you're not going to make it.'

There will be so many times when you'll doubt yourself, you'll get frustrated at how slow your audience is growing, and you'll probably want to quit.

DON'T!

It's important to remember that all the wonderful podcasters we know and admire have wanted to quit at some point. If you enjoy what you're doing and there's even one person who tells you that you're changing their life for the better, it's worth it to keep going.

As far as helpful resources go (shameless plug), I've made a podcast episode on this exact topic: 'Should I Start a Podcast?'. You can listen to it here to discover the pros and cons of being a podcaster - lnns.co/0cpgw7yGKJr

If you want to take your life to the next level and finally achieve your goals, I can help you with that. Book a free consultation at coachsimona.com/book-a-free-session