# Steve Sherwood
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Stephen "Steve" Sherwood (born 10 December 1953 in Selby, England) is a former footballer who played as a goalkeeper, best remembered for his time at Watford, Chelsea and Grimsby Town.
== Career ==
He played for Watford for 11 years, making 211 league appearances during Watford's most successful years under Graham Taylor and was in goal for the team when they lost 2–0 to Everton in the 1984 FA Cup final. He is one of the few goalkeepers to score a goal, against Coventry in 1984.
Natural Pools, Cheap Customers, and Main Character Syndrome
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In this Thursday edition of Talking Pools, hosts Steve Sherwood and Wayne Ivusich dive into the realities of running a successful pool service company. From referral programs and pricing challenges to difficult customer interactions and the importance of building relationships with…
Testing Water the Right Way, Hurricane Prep & Insurance Reality
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How should you dispose of pool water after you've tested it?
It sounds like a simple question...until it isn't.
Wayne Ivusich and Steve Sherwood kick off this week's episode with a discussion sparked by a question from Que Hales regarding whether test samples should ever be poured …
When a Pool Is a Lawsuit Waiting to Happen
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What happens when you walk onto a commercial pool deck expecting to provide a service quote... and instead discover a facility that should probably be closed?
In this episode of Insurance Interlude, Steve Sherwood and Pat Grignon tackle one of the toughest situations a commercial p…
Running a Smarter Pool Business
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This week on Talking Pools Thursdays, Wayne Ivusich and Steve Sherwood cover everything from the newest generation of robotic pool cleaners to protecting your business from costly mistakes, distributor pricing, chemical accountability, inspection reports, and why good documentation…
When Corporate Buyouts Kill Technical Support
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What happens when the people who actually know the product disappear—and customer service becomes a phone tree, a 90-minute hold, or an ordering department that cannot answer a technical question?
This week, Steve Sherwood and Wayne Ivusich examine the decline of accessible technic…
Stop Guessing, Start Charging—and Learn When to Say No
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Steve Sherwood and Wayne Ivusich discuss one of the hardest lessons for pool service professionals: you cannot solve every problem, satisfy every prospect, or repeatedly rescue neglected pools for free.
Steve explains why customers must keep an eye on their pools between weekly …
1099 or W-2? The Expensive Difference Pool Companies Cannot Ignore
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Calling someone an independent contractor does not automatically make them one.
In this Insurance Interlude, Steve Sherwood and Pat Grignon of the California Pool Association examine the complicated line between 1099 subcontractors and W-2 employees. They discuss what may help e…
Pool Pros Need More Regulation - and Fewer Facebook Assholes
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A truck, a pole, and a Facebook opinion: is that enough to call yourself a pool professional?
This Thursday on Talking Pools, Steve Sherwood and Wayne Ivusich tackle a question guaranteed to get somebody typing in all caps: Does the pool industry need more regulation? Steve make…
Leslie’s Restructuring: What It Could Mean for the Pool Industry
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Talking Pools Podcast | Thursdays with Steve & WayneHosts: Steve Sherwood and Wayne IvusichInsurance Interlude Guest: Pat Grignon, California Pool Association
Leslie’s restructuring has the pool industry talking—and Steve and Wayne have plenty to say. From store closures and pri…
Popped Pools, Leaking Profits & the Commercial Account From Hell
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Talking Pools Podcast | Thursdays with Steve & WayneHosts: Steve Sherwood and Wayne IvusichInsurance Interlude Guest: Pat Grignon
That commercial pool account looks impressive on your client list—but is it making you money, or slowly eating your business alive?
Steve and Wayne d…
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