# Sherry Walling

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EP58: Why marketing isn't your best growth lever

If you are past $1 million ARR and still treating marketing as your primary growth lever, you may be burning resources without realizing it. In this episode of In Demand, Asia and Kim break down why marketing is not always your best growth lever, especially for PLG SaaS companies that have already…

Art Hounds: A healing circus, a multiracial family story and expressive prints

From MPR News, Art Hounds are members of the Minnesota arts community who look beyond their own work to highlight what’s exciting in local art. Their recommendations are lightly edited from the audio heard in the player above.  Want to be an Art Hound? Submit here. ‘Touching Two Worlds: Reality’ Ko…

Episode 827 | The Founder's Guide to Selling Your SaaS for What It's Actually Worth

What would it mean for you to leave 60 or 70% of your company's value on the table when you sell? In this episode, Rob sits down with Einar Vollset, co-founder of TinySeed and founder of Discretion Capital, to talk about his new book, The Definitive Guide to M&A for B2B SaaS between $2 and $20 …

Bitesize: The Hidden Cost of a Successful Exit #200

Links to Fill Episode: https://youtu.be/bVAC2VMczKI?si=Blm4qolIVKxPh3Pl https://open.spotify.com/episode/7JbYHVczkxns21mLUQ9IDn?si=N3cHqKqOTOyxAukbV2AREg   In this bite size episode Paul chats with Sherry Walling, clinical psychologist and co-author of Exit Strategy, exploring the hidden emotio…

Navigating life’s biggest transitions

Big changes in your life—becoming an empty nester, selling a business, or going through a divorce, for example—can bring unexpected emotional and practical challenges. In this episode of I’ve Been Meaning To Do That, host and Truist Wealth Head of Investment Management Oscarlyn Elder welcomes autho…

Episode 846 | Snail Mail, Cold Calling, Regulating Your Nervous System, and More Listener Questions (Rob Solo)

Is your nervous system sabotaging your best decisions? In this episode, Rob mixes a solo adventure with listener questions. He answers a reader who asks why he still shows up to write, record, and build, then digs into regulating your nervous system when you have to do something that scares you…

Episode 847 | What Second Time Founders Do Differently, Pricing AI Agents, and More Listener Questions (Rob Solo)

Would you spend a year on distribution for a product that doesn't exist yet? In this solo episode, Rob answers listener questions about how second and third-time founders think differently, from filtering a dozen good ideas down to one, to why distribution and validation matter more the second …

E04 w/ Sherry Walling: Unfulfilled even after success

Every founder faces this eventually. You spend every waking second just trying not to fail completely, so when it's actually working, you barely recognize it and don't know what to do with yourself. That's where Patrik Inzinger is. appointmed is calm and profitable at €2M ARR, ~1% churn, and a team…

Welcome to Permission (formerly ZenFounder)

After more than a decade and a few hundred episodes, ZenFounder is becoming Permission. I'm Dr. Sherry Walling — clinical psychologist, and the voice you've been listening to all along — and this is the next chapter of the show we've built together. Somewhere along the way, most of us started wai…