Retail Success in a Post Covid World
As retail slowly switches back on and faces a new world of retail, what are the three top things retailers should be doing? The questions we discuss are:
Why did some brands do well and others really suffer?
Do you think of experimentation during this new phase?
How common will digital transformat…
Experimentation at Global Scale with Peter Hutchison, Cotton On
Nima is joined by Peter Hutchison, Group Head of Digital Customer Experience at Cotton On Group about running a global experimentation program. Peter shares his personal views about an experimentation mindset and how to drive strong results on a global scale.
Digital Growth Hacking – Australia's f…
Buy Now, Pay Later Experimentation with Patrick Collins, Zip
Former Zip Chief Product and Technology Officer, Patrick Collins, discuss Buy Now, Pay Later experimentation and running product teams in Silicon Valley with Nima and Stacey.
Digital Growth Hacking – Australia's first podcast dedicated to all things experimentation, CRO (conversion rate optimisat…
How mature is Australia's experimentation industry?
This is Australia’s first podcast dedicated to all things CRO (conversion rate optimisation), experimentation and personalisation. We will share tips and experiences from some of the best experimentation practitioners from all around the world and will be releasing a new episode each month.
In the…
Hyper personalisation with Richard Taylor, Salesforce
Want to know how your organisation can achieve hyper personalisation?
In this podcast Nima and Stacey chat with Richard Taylor, The Director, Data & Personalisation at Salesforce, who gives an indepth perspective on the benefits of CRM, CRO and experimentation working together.
Digital Growth Hacki…
Experimentation - a process, mindset & culture with Stacey Isaac and Nima Yassini
Here on Candid Conversations we talk to changemakers about what is happening in their industry right now. In this episode we talk to Stacey Isaac and Nima Yassini about:
- Experimentation and the need for organisations to embed it into their culture
- How experimentation directly contributes to …
S3E1: The problem with the word, “Hypothesis” and the importance of HiPPOs with Nima Yassini
Having mature conversations with immature markets, the problem with the word, “Hypothesis”, the importance of HiPPOs with Nima Yassini #experimentation #conversionrateoptimization #growth This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epis…
HELP! How Do I Make Leaders Give a Shit About Research?
We'll put money on the fact that you've had your fair share of decision-makers who couldn't care less about user research.
You know research is important. But how do you get THEM to see the light?
In this episode, Tracy and Shiva discuss:
00:00 Intro
01:51 Signs leadership doesn't care abou…
S4E11 - The Challenges of Building a Culture of Experimentation: Insights from Industry Leader Nima Yassini
Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, …
Why Leadership Hates Experimentation ft. Nima Yassini
Leadership KEEPS ON fighting you on running basic tests. They don't care about data. Your ideas "suck" (to them at least).
We've all been there.
I wanted to discuss this with someone who has BOTH experience in experimentation, BUT also talking the talk with senior leadership. Of course I had to …
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