Ep. 149 - The Land o' Plenty: How Fashion Seizes The Cultural Zeitgeist | Natalie Wills, Zalando
How do you define culture in 2021? It's a question many brands ask and one which fashion brands always seems to have the answer to. One such brand is Zalando, and this week we're joined by its global head of social media, PR and influencers, Natalie Wills.
She reveals how Zalando spots cultural tr…
S5 Ep14: We are all influencers: Natalie Wills
Natalie Wills is the Global Director of Marketing at Zalando and a fellow advocate for the power of social media for good.In this episode, we discuss:- The importance of authenticity online - Why we are all influencers - What we can learn from the way young people use social media - The importance …
Influencer Marketing Success: The Zalando Perspective
Influencer marketing has changed dramatically since the early days of bloggers and YouTube stars. As calls for diversity and representation increase across channels and mediums, the cookie-cutter image of an influencer is giving way to something broader and more reflective of the world we live in. …
S1 E1: ASH JONES - The Importance of Building your Personal Brand
What does it take to go from playing Fifa in your mum’s bedroom to becoming a founding member of one of the biggest social media agencies in the world, going on to managing personal branding for John Amaechi (former professional basketball player), Sacha Lord (Founder of The Warehouse Project) and …
St. Patrick's Day, the World Famous Two Minute Drill, Men's Wearhouse, Marvin Chow and Google Gemini, hotels.com, Uber campaign with Maura Higgins, Verso Jobs Mktg, Reaper's Remedies w/ Zach Canfield
While all our Irish friends were out housing Guinnesses at the local pub, we were hosting the ST. PATRICK'S DAY EDITION OF THE BREAKING & ENTERING SHOW. Work hard, play hard. We'll have some Guinness later.
We kicked things in-person with Matt Repicky. Geno and Jack came in spiffy with their nice …
Expedia’s Brand & Creative Strategy Playbook with Natalie Wills, SVP of Marketing and Creative at Expedia Group | Ep. 408
What does it take to run Marketing for multiple global brands at once without losing creativity or performance?
Daniel sits down with Natalie Wills, SVP of Marketing & Creative at Expedia Group, to break down how she leads Marketing across Hotels.com, Expedia, and Vrbo…all at the same time.
N…
100 - Building Global Brands through Campaigns and Loyalty
Travel choice has never been greater, so clarity has never been more important. In this episode of Time for a Reset, Natalie Wills, Senior Vice President of Integrated Marketing and Creative, explains how Expedia Group’s refreshed brand platforms are sharpening the distinct roles and identities of …
S5 Ep14: We are all influencers: Natalie Wills
Natalie Wills is the Global Director of Marketing at Zalando and a fellow advocate for the power of social media for good.
In this episode, we discuss:
- The importance of authenticity online - Why we are all influencers - What we can learn from the way young people use social media - The importanc…
Stop Designing for One Market: Global Marketing with Natalie Wills - Cultural Fluency Makers
What if the most important marketing skill isn't creativity or data fluency, but the ability to genuinely understand people who are nothing like you?
Natalie Wills has spent her career building brands that feel native to the cultures they serve. As SVP of Marketing and Creative at Expedia Group, sh…
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