# Matt Cromwell

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The Point of No Return for WordPress Agencies

Are WordPress agencies approaching a point of no return? On July 8, Matt Cromwell and Ian Misner welcome Vito Peleg, founder of Atarim, to discuss the growing divide between agencies that are embracing AI and those struggling to keep pace. As automation reshapes how websites are built, managed, and…

Monetizing a Free WordPress Plugin without Paywalling the Core

What happens when you challenge one of the most established business models in WordPress? On July 22, Matt Cromwell and Zack Katz sit down with Rémi Corson, founder of SEOPress and creator of Milo, to discuss a different approach to plugin monetization: keeping the core product completely free whil…

What Agency Owners Need to Know Before Buying a Plugin

Most WordPress product founders start by building a plugin from scratch. Blake Whittle took a different path. As the owner of a WordPress agency managing hundreds of client sites, he acquired Infinite Uploads and Big File Uploads, inheriting an established product, an existing customer base, and a …

Building Better Product Sites for WordPress Plugins & Themes

Your WordPress product website has a big job: it needs to build trust, explain your product, demonstrate its value, and ultimately convince visitors to buy. But what actually makes a product website work for a WordPress plugin or theme? On September 2 at noon Eastern, Imran Siddiq of Web Squadr…

Oops! How to (Accidentally) Become a Plugin Developer

What happens when you accidentally become a WordPress plugin developer—and then keep going? Jonathan Hall of BerryPress joins WP Product Talk on September 9 with co-hosts Ian Misner and Matt Cromwell to share the winding path from an unplanned venture into plugin development 11 years ago to buildin…

SPECIAL EPISODE: Why Products Grow (PART 1)

Growth looks different for WordPress product businesses than it did a few years ago. Google organic search is becoming less dependable, AI is changing how people discover and build software, and simply adding more features isn’t necessarily translating into more sales. So what is working? In this s…

Robert Abela on Malta, WordPress Security, Entrepreneurship, and Adapting to Change

Send us Fan Mail An unexpected conversation about resilience - across countries, careers, cultures, and whatever comes next.  Please follow Seriously, BUD? and don't forget to rate and review my show.  Robert Abela traces his journey from growing up on the small island of Malta to eventually settli…

SPECIAL EPISODE: Why Products Grow (Part 2)

What does it actually take for a WordPress product company to grow year over year? In this special WP Product Talk panel, we’ll bring together product businesses that are successfully growing to unpack what’s working, what’s changed, and which strategies are driving their results. Rather than r…

Building an Influencer Marketing Strategy for Tech Products

Influencer marketing can be powerful for tech products, but the playbook isn’t quite the same as it is for fashion, lifestyle, or consumer brands. On September 30 at noon Eastern, Britt Celata of Automattic joins WP Product Talk with co-hosts Katie Keith and Matt Cromwell to take us behind the scen…

Exploring WordPress Block Themes, AI, and the Future of Site Creation

WordPress site creation is evolving fast, with block themes, AI tools, and new approaches to design changing how developers, designers, and agencies build websites. On November 11 at noon Eastern, Brian Gardner joins WP Product Talk, alongside co-hosts Matt Cromwell and Katie Keith, to share his la…