Kelly Hopping, 5X CMO & Author: On "Having It All" as a Working Mom
Kelly Hopping never believed the career-vs-family tradeoff was real - and she was raised that way from the start. In this episode, the CMO of 6sense and five-time CMO shares why she thinks "having it all" isn't a myth, it's a definition problem.
This episode is not a story about doing it all perfec…
The First Team Mindset: How CMOs Balance Peers and Direct Reports
In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2026 marketplace floor, Matt spoke with Kelly Hopping, Chief Marketing Officer, 6sense, and Natalie Cunningham, SVP of Marketing, Data Axle.
Matt interviews the best and brightest minds in sales and Marketing. If you …
The First Team Mindset: How CMOs Balance Peers and Direct Reports
In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2026 marketplace floor, Matt spoke with Kelly Hopping, Chief Marketing Officer, 6sense, and Natalie Cunningham, SVP of Marketing, Data Axle.
Matt interviews the best and brightest minds in sales and Marketing. If you …
Have You Read What Your AI Is Sending?
AI segments and messages without full context can be confidently wrong. Kelly Hopping, four-time CMO and CMO at 6sense, explains why more automation doesn't equal more pipeline. She breaks down multi-touch attribution across a six-month lookback, the shift from bottom-of-funnel demand gen to owned …
Why Your Hottest Accounts Aren't Buying
AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring models miss buying signals, why intent data needs human judgment layered on top, and what marketers …
Building the Context Layer AI Is Missing
AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes the fix. She explains treating brand marketing as full P&L ownership, not logo management, and appl…
When Every Dashboard Is Green and Nothing Works
AI dashboards can look perfect while missing critical context. Kelly Hopping, CMO at 6sense and four-time marketing executive, explains how confidently wrong AI outputs mislead go-to-market teams. She points to closing the context gap in AI models, validating AI-driven insights against real buyer s…
How to Become a Five-Time CMO
AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI's missing context creates risk for go-to-market teams. She explains how GTM intelligence platforms fill gaps that generic AI models miss, why context depth ma…
EP19 — The B2B Reset CMO: Kelly Hopping on Rethinking Marketing in the Age of AI
Kelly Hopping, CMO at 6sense, joins Dave to explore how AI is forcing B2B marketers to rethink the way they approach growth. From the limitations of pipeline-focused measurement to the rise of AI-driven buying journeys, Kelly shares why marketers need to rethink where they invest, what they automat…
Targeted Grazing in Idaho’s National Forests
In this episode of the American Sheep Industry Podcast, Jake talks with Dr. Kelly Hopping, associate professor in human-environment systems at Boise State University, about leveraging targeted sheep grazing as a multifaceted tool to manage cheatgrass, restore range ecosystems, and mitigate wildfire…
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