# Jordan Gal

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Ep 13 - Set the Mood

Are you selling AI solutions or business outcomes? (One makes money, one doesn't.)  Jordan Gal hosts Craig Hewitt, founder of Castos and an AI content creator deep into his "100 Days of AI" project, alongside Chris Gimmer, co-founder of Fathom Analytics who just launched Good Metrics, a privacy-fir…

Ep 14 - Culture Shock

Are you building a business that fits your personality or following someone else's playbook?  Jordan Gal hosts Jon Ewalt, founder of Roaster Tools, a comprehensive ERP system built specifically for specialty coffee roasters. After selling his Portland coffee roastery, Jon dove into software develop…

Ep 15 - Strategy Session

What if charging upfront actually converts better than free trials for your product?  Jordan Gal sits down with Ruben Gamez, founder of SignWell and creator of BidSketch, for a tactical deep dive into SaaS fundamentals. Ruben built two successful products despite never finishing high school—a testa…

Ep 16: Bootstrapped Web Update

How do you scale when the funnel's already working? Jordan reunites with Brian Casel of Builder Methods for their biannual check-in. Jordan's pushing Rosie from unichannel to multichannel, adding SMS to phone answering with a bold 5M ARR goal for 2026. Brian's hitting his stride with Builder Method…

"What happens when engineering outpaces marketing?" – Jordan Gal

Jordan Gal joins The Panel to get some thoughts out about how software development feels like it's shifted since the holiday break, the lowering cost of making a mistake, how his team has to get ready for the new AI first workflow, marketing in the age of AI, and what happens to funding startups wh…

Episode 824 | Crowded Markets, Problem Aware, A Stolen Idea, and More Listener Questions (with Jordan Gal)

What do you do when a collaborator takes your idea and builds a competing product? In this episode, Rob Walling is joined by fan favorite Jordan Gal to answer listener questions on some of the trickiest challenges founders face. They cover financing decisions like using debt to bridge cash flow…

Finding Carol

Justin Jackson, Brian Casel, and Jordan Gal to dissect Jason Cohen's latest skills, particularly the 'Find Your Carol' AI exercise that reveals how customers truly perceive a business. The trio debates aggressive growth experiments versus refining existing funnels, analyzing why street interviews m…

Web3, Pricing & the Open Source Ecosystem

From checkout to tokens, an app store to pricing, Jordan Gal gives us insights into the future around the open source ecommerce ecosystem.

Episode 858 | How to Build Products People Want

If AI can build anything, how do you decide what to build?  In this episode, Rob Walling celebrates the launch of his sixth book, Idea to Traction: Stop Building SaaS Nobody Wants in the Age of AI. He shares why he wrote it, how it started as part of The SaaS Playbook, and why he rewrote it thr…

Web3, Pricing & the Open Source Ecosystem

From checkout to tokens, an app store to pricing, Jordan Gal gives us insights into the future around the open source ecommerce ecosystem.