# Jimmy Daly

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Content attribution in 2025: Kinda, sorta, maybe

In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius. They explore why attribution is still one of content marketing’s toughest challenges—and h…

Becky Lawlor on What B2B Buyers *Actually* Care About

In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights. They dig into what today’s B2B buyers value most—from credibility and original research to how AI tools like ChatGPT and P…

The emerging importance of AEO with Conductor's Lindsay Boyajian Hagan

In this episode of Content, Briefly, Jimmy Daly sits down with Lindsay Boyajian Hagan, VP of Marketing and Co-head of Revenue at Conductor, to explore how the company is evolving from its SEO roots into the fast-emerging world of AI Engine Optimization (AEO). Lindsay shares how Conductor is hel…

Who Needs a Content Strategy!?

In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content marketing? As AI accelerates change across every channel, the trio explores how content teams can balance experimentation withlong-term planni…

Superpath Q1 2026 Quarterly Update and AMA

In this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community is growing, what's shipped, what didn't work, and what's coming next and takes questions from the community. Alex recaps his first three …

Chasing Shiny Objects

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity? The conversation kicks off with a LinkedIn post from Ty Magnin about Reddit citati…

3 Things AI Has Changed About Content Marketing That Aren't Going Back

In this episode, Jimmy is on to talk about his recent post, 3 Things AI Has Changed About Content Marketing That Aren't Going Back.Eric's organic traffic is a third of what it used to be, and the business keeps hitting its numbers every quarter. That disconnect says a lot about where content market…

Jimmy’s Three Glorious Months in Product Marketing

In this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer.Jimmy got three months as a product marketer at Reforge before the company got acquired, and it shifted how he thinks about content's place in a business. Product marketing s…

We Are Worth More Than Our .md Files

In this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?!. Katie Parrott called Claude skills the new currency of thought leadership on LinkedIn, and Jimmy Daly is not sure he wants to spend his. The skills he's been building in Claude Code…

Does great writing require great suffering?

Superpath founder emeritus Jimmy Daly joins us to talk about his recent article, “The hardest part about content hasn’t gotten any easier.”Jimmy admits that the AI content process he’s building at Miro is a ton of fun, but recently he’s experienced some “last mile” content fatigue. If AI in the…