# Jake Cash

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Stop Chasing AI and Fix Your Fundamentals — The Marketing Independence Blueprint with Jake Cash

Every insurance agent right now is chasing AI, automation, and the latest marketing tactic — and most of them are skipping the fundamentals that actually build a sustainable, dominant agency. In this episode of the Digital Insurance Agent Podcast, host Carl Willis sits down with competitor-turned-c…

Why Most Insurance Agencies Don’t Actually Control Their Growth

Send us Fan Mail Most Insurance Agencies Think They Own Their Marketing… 👀But in reality?Their vendors do.A lot of agencies are spending money every month on marketing they don’t fully understand, control, or own.And that becomes a serious problem when growth slows down.🎙️ In this episode of The Mo…

Own Your Pipeline: How Agencies Build True Marketing Independence

In this episode of Insurance Shoptalk, Eric Stein sits down with Jake Cash, founder of Senryx Group and former marketing leader at GEICO, to discuss what insurance agencies need to do to grow in today's rapidly changing marketing environment. Drawing from his experience managing large-scale insuran…

Insurance Shoptalk: Own Your Pipeline How Agencies Build True Marketing Independence

In this episode of Insurance Shoptalk, Eric Stein sits down with Jake Cash, founder of CynrX Group and former marketing leader at GEICO, to discuss what insurance agencies need to do to grow in today’s rapidly changing marketing environment. Drawing from his experience managing large-scale insuranc…

Own Your Agency Growth

In this episode of Insurance Leaders Lab, I sit down with Jake Cash, founder of Senryx Group, for a candid conversation about the importance of marketing independence for insurance agencies. Jake shares insights from his experience at GEICO, where he managed large marketing partnerships, and from h…

Building Stronger Carrier-Agent Relationships w/ Jake Cash

Jake Cash joins Jim Flynn and Leslie Castillo to talk about building stronger carrier-agent relationships, using technology more effectively, and embracing AI to support sustainable growth in the insurance industry. Interested in learning how relationships and innovation can work together to move i…

More Leads Won’t Save Your Agency: A $500M GEICO Lesson

Introduction How much of your agency's new business comes from a source you don't control? Jake Cash spent five and a half years inside GEICO's national agency marketing operation, managing more than $500 million in ad spend, and watched the fastest-growing agencies ride a single channel up and t…

479. Internet Leads Are Dying. Here's What Insurance Agencies Should Do Instead

You are losing sales every time a customer says it is too expensive, they need to talk to their spouse, or they want to check with another agent first. On August 20th at noon CST, Michael is teaching a free live training on exactly how to overcome objections in the auto conversation.👉 REGISTER NOW:…

Diversify Your Mix of New Business

In this episode of People First, we sit down with Jake Cash of Senryx for an insightful conversation about marketing in the insurance space. From his experience at Geico, Jake takes us through a conversation of how "If it's not broken, don't fix it" to "If it works, make it better," Through his 'D…

500 Episodes In: The Best Lessons From CEOs, Insurance Agents, and Entrepreneurs (Plus Some Things We Have Never Shared)

You have given us your time and attention for 500 episodes. Here is our thank you: $500 off our two most popular programs. Want to write more life insurance? Grab the 6-Figure Life Insurance Producer. Need to train new hires faster and close more P&C? Grab the P&C Sales Accelerator. Both are normal…