# Heidi Zak
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ThirdLove is an American company producing and selling bras, underwear, loungewear and nightwear. ThirdLove was the first bra and underwear brand to offer trademarked half cup sizing and a mobile app allowing women to measure themselves at home. It also uses a technology referred to as Fit Finder which combines machine learning algorithms and customer feedback to select the best bra size.
How ThirdLove’s Heidi Zak Built (and Rebuilt) a $100M Brand
Every entrepreneur faces cycles of boom and bust—but few manage to thrive through both. Heidi Zak, Co-founder and CEO of ThirdLove, didn’t just build a direct-to-consumer powerhouse; she kept it alive and profitable through turbulent economic swings.
In this episode, Heidi reveals how she navigate…
How One Woman Startup Founder Left Corporate and Disrupted a Billion Dollar Bra Industry with ThirdLove | Heidi Zak
Subscribe to The FoundHer Files: No fluff. No gatekeeping. Just what works… because we’re better together.
Heidi Zak took a bra that didn’t fit and turned that frustration into ThirdLove, a DTC brand that challenged an industry dominated by one player and proved that listening to women could transf…
How ThirdLove's Subscription Model Took the Lingerie Industry by Storm
Welcome to Life by Design 360, where we dive deep into the personal growth, career growth, entrepreneurship, and success strategies to help you live your best life possible.
If you’ve been laid off, are concerned about a layoff or just tired of the mind-numbing job you have and want to create an in…
ThirdLove Uses Personalization to Drive Success
In episode 86 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Heidi Zak, co-founder of ThirdLove, a personalization app for bras, at a recent Total Retail Talks Live event in San Francisco. Listen in as Heidi discusses why personalization has been critical to the…
Swan Thong | The Rise and Fall of Victoria’s Secret
Although it’s known for making products for women, Victoria’s Secret was created as a shopping experience for men. It hit its stride in the 1990s, with stores in malls across America and a brand built on a very specific kind of fantasy: supermodels, angel wings, and diamond-studded bras. But when t…
Building a Billion-Dollar Lingerie Empire & Redefining Sexy with Heidi Zak, Cofounder & CEO of ThirdLove
Lisa Carmen Wang interviews Heidi Zak, co-founder and CEO of ThirdLove on how she built a billion‑dollar lingerie brand by centering women’s real needs and refusing to follow the old Victoria’s Secret playbook.
Key Takeaways:
From annoyance to empire: Heidi turned her own frustration with bra sho…
The Best Stories of 2025 to Set Up for 2026
Welcome to Life by Design 360, where we dive deep into the personal growth, career growth, entrepreneurship, and success strategies to help you live your best life possible.
How ThirdLoves Subscription Model Took the Lingerie Industry by Storm
If you’ve been laid off, are concerned about a layoff …
How ThirdLove's Subscription Model Took the Lingerie Industry by Storm
Welcome to Life by Design 360, where we dive deep into the personal growth, career growth, entrepreneurship, and success strategies to help you live your best life possible.
If you’ve been laid off, are concerned about a layoff or just tired of the mind-numbing job you have and want to create an in…
How ThirdLove's Subscription Model Took the Lingerie Industry by Storm
Welcome to Life by Design 360, where we dive deep into the personal growth, career growth, entrepreneurship, and success strategies to help you live your best life possible.
If you’ve been laid off, are concerned about a layoff or just tired of the mind-numbing job you have and want to create an in…
880 Heidi Zak: Co-Founder & CEO of Thirdlove
Rethinking the bra industry by finally listening to women — that's the magic. ✨
On The Kara Goldin Show, I sit down with Heidi Zak, Co-Founder and CEO of ThirdLove — the intimate apparel brand that transformed how millions of women shop for bras through better fit, inclusive sizing, and technology…
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