# Gus Lopez

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413 | Why Social Media Marketing Is Still Needed Through the Summer Months

Podcast Description Summer may be slow for some, but smart school owners know it’s no time to go silent. In this episode, Duane and Allie sit down with longtime marketing partner Gus Lopez from Lead Hunter Media to dive into why consistent marketing—especially through social media—is essential d…

422 | 3 Common Pitfalls School Owners Make With Their Marketing and How AI Can Help Solve Those Problems (with Gus Lopez of Lead Hunter Media)

Podcast Description In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo sit down with Gus Lopez of Lead Hunter Media to uncover the three biggest pitfalls martial arts school owners make with their marketing—and how AI can help solve them. From struggling with poor lead qua…

EP 6: Building a Martial Arts Empire: Corporate Seminars, Systems, and Scaling with Justin Everman

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, Gus Lopez sits down with Justin Everman to break down martial arts business growth and how school owners can scale from a local dojo to a seven-figure enterprise. In this episode, you’ll learn:  how corporate…

Making Tracks Episode 241: Thank The Maker: The Force Awakens: With Mike Edmonds and Gus Lopez

Join the Marks on episode 241 of Making Tracks as they head upstairs at Fordingbridge Town Hall to discuss the first then in-progress Thank The Maker event focussing on The Force Awakens and bringing to Fordingbridge a slew of guests including Neal Scanlan, Pablo Hidalgo, Kevin Jenkins and more. We…

EP 8: The Holiday-to-New-Year Strategy That Builds a Dominant 2026

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts New Year marketing and how school owners can use the holiday season to build momentum, enrollments, and predictable growth for 2026. In this episode, you’ll learn:  how to position …

EP 10: Stop Buying Leads: Build A System That Converts Them

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts lead conversion and why school owners need a better system, not just more leads, to grow consistently. In this episode, you’ll learn:  why buying more leads won’t fix your enrollmen…

Episode 445 | School Owner Master Class Series (2): Gus Lopez Interview

Episode 445 | School Owner Master Class Series (2): Gus Lopez Interview Podcast Description In this Master Class Series Part 2, Duane Brumitt and Allie Alberigo sit down with Gus Lopez from Lead Hunter Media to talk about the part of business most school owners don’t see on Instagram: the mes…

What Successful Martial Arts Schools Do Differently | Gymdesk CEO Interview

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, Gus Lopez sits down with the CEO of Gymdesk, Alex Cuevas, to talk about what it really takes to build, operate, and scale a successful martial arts school in today’s market. Running a great martial arts progra…

The Biggest Marketing Mistakes Martial Arts Schools Are Making Right Now

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, Gus Lopez sits down with longtime martial arts school owner and entrepreneur Ali Alberigo to break down some of the biggest martial arts marketing mistakes school owners are making right now and what to do ins…

How Jeff Patterson Built a 500+ Student Martial Arts School That Runs Without Him

Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, Gus Lopez and Ali Alberigo sit down with Jeff Patterson, longtime martial arts school owner and founder of The Yielding Warrior, to explore how he built a 500+ student martial arts school and developed a team …