# Eoin Comerford

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Did Outdoor Retailer Just Pull Off a Comeback?

Don't call it a comeback! No, seriously, don't call it a comeback. The Rock Fight just needed to let Eoin Comerford weigh in on Outdoor Retailer! Today Colin dusts off the mic and welcomes Eoin to answer one question: Is Outdoor Retailer back? Fresh from OR 2026 in Minneapolis, Eoin reports on surp…

Dick's Sporting Goods, Foot Locker & the Cost of a Bad Forecast

Dick's Sporting Goods just posted a quarter where the core business grew almost 5% and the stock still dropped 30.7%. Today on the show Eoin Comerford breaks down what actually broke: the Foot Locker acquisition, CEO Ed Stack's warning about promotional pricing bleeding across the market, CFO Navde…

Is Athletic Footwear Imploding or Exploding? Plus: Youer's Turnaround Playbook

On this episode of Outdoor Unfiltered, host Eoin Comerford breaks down Circana's latest outdoor industry sales data, showing flat dollar sales but a 4% drop in units, and puts it side by side with Grassroots Outdoor Alliance's much stronger mid-year numbers. Eoin unpacks why athletic footwear head…

The Importance of Emerging Brands, Yeti's 2030 Plan, and the Future of Watersports

Today on the show Eoin Comerford breaks down why new brand discovery is the lifeblood of specialty retail, drawing on examples like Hoka, CamelBak, Jetboil, and Gnara's GoFly zipper to illustrate how emerging brands drive innovation in the outdoor industry. He answers a listener question from Kell…

Trail Running Has Peaked & Who Really Has the Power in the Outdoor Industry?

It's the day you've been waiting for because The Rock Fight, the best outdoor culture podcast, is back! And we're starting things back up with some spice as host and outdoor industry veteran Colin True returns with five rocks for the outdoor industry. Is the hype around trail running finally peakin…

Backcountry's Latest Acquisition & Retail's AI Future with Anne Mezzenga

This week on Outdoor Unfiltered, Eoin Comerford breaks down Backcountry's acquisition of Velofix and what it means for online bike sales, mobile bike service, and parent company CSC Generation's value-driven playbook. Then, a footwear industry roundup covering the haves and have-nots: On's plan to…

Outdoor Media Summit: What Worked, What Didn't, and Why It Matters

Recorded live from the Outdoor Media Summit in Asheville, North Carolina, Eoin Comerford is joined by Colin True and Shawnté Salabert to break down everything that happened at OMS. From an unexpected black bear sighting and zip-liners passing by at the Crowne Plaza Resort to deep dives into the br…

The Big Box Outdoor Retail Power Rankings

Big box retailers drive a massive amount of outdoor industry revenue. So which ones matter most and which are best positioned for the future? Today Colin is joined by Outdoor Unfiltered host and Rock Fight consigliere Eoin Comerford to power rank the biggest players in outdoor retail. And, as you m…

El Nino's Threat to Outdoor Retail, Arc'teryx's Climbing Store Myth & the End of Coalition Snow

Today on Outdoor Unfiltered, Eoin Comerford breaks down how a historic super El Nino could devastate cold-weather apparel and outerwear sales this fall and winter, drawing on lessons from the 2015-2016 season that battered retailers like Dick's Sporting Goods, Paragon Sports, and EMS. He shares ha…

The Outdoor Industry's D2C Revolution Isn't Over Plus: What's Next for Backcountry?

What's next for Backcountry? And are direct-to-consumer outdoor brands making a comeback? Today on The Rock Fight, Colin welcomes back Outdoor Unfiltered host and Rock Fight consigliere Eoin Comerford to check in on the changing landscape of outdoor retail. First, they examine Backcountry's efforts…