Ep. 247: Is Your Urgent Care Invisible to AI? | Part 1
AI is changing how patients search for healthcare, and urgent care clinics need to understand what that means for visibility.
In Part 1 of this two-part Walk-Ins Welcome conversation, Nick and Michael break down the shift from traditional SEO to AI visibility and why showing up correctly in platfo…
Grace vs. Accountability: How Great Leaders Balance Compassion and Performance
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Every leader wants to do the right thing. We hold people accountable, address performance issues, and make the tough calls. But what happens when accountability starts to overshadow the person standing in front of you? In this episode, Devin Smith joins me to tackle the tension bet…
TRAILER - Grace vs. Accountability: How Great Leaders Balance Compassion and Performance
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Episode 14 is here!What do you do when an employee’s performance isn’t where it needs to be, you’ve followed the process, given the feedback, and put an improvement plan in place, but you still have to decide how much grace to extend?This week, Devin Smith joins me to explore the t…
Ep. 248: Is Your Urgent Care Invisible to AI? | Part 2
In Part 1, Nick and Michael broke down how AI is changing the way patients search for urgent care and why clinics need to understand what platforms like ChatGPT, Gemini, and Google AI Overviews know about their business.
Now it’s time to get tactical.
In Part 2 of this Walk-Ins Welcome conversati…
Ep. 249: 12 Years Without a Dentist: A Lesson in Patient Experience
What Urgent Care Can Learn From a Trip to the Dentist
What can a trip to the dentist teach you about running a better urgent care? More than you might think.
After avoiding the dentist for 12 years, Michael finally went back and walked away with more than just a clean bill of dental health. In this…
Ep. 250: 250 Episodes Later: What Actually Works in Urgent Care Marketing
250 episodes. Five years. More than 125 hours talking about urgent care marketing, growth, and everything we’ve learned along the way. In this milestone episode of Walk-Ins Welcome, Nick and Michael look back at how the podcast started with a single USB microphone and grew alongside Patient Care Ma…
Ep. 251: Meet the Pros: Sharks, Service & the Patient Experience With Kimberly Thomas
What does Shark Week, accounting, and a frustrating urgent care visit have in common?
Meet Kimberly Thomas, Finance and Admin Director at Patient Care Marketing Pros. In this episode of Walk-Ins Welcome, Kimberly joins Michael for our Meet the Pros series to talk about her five-plus years with PCMP…
Ep.252: AI Content, Social Media & What Urgent Care Clinics Are Getting Wrong
Social media is changing, and urgent care clinics need to rethink what they're posting.
With AI-generated content flooding social feeds, standing out isn't necessarily about creating more polished posts. It's about being authentic, understanding your audience, and knowing what works on each platfor…
Ep 253: How to Make Your Urgent Care Team Feel Appreciated
A little appreciation can go a long way, and it does not have to come with a big price tag.
This episode of Walk-Ins Welcome starts with a surprise: Michael tracked down the school pizza, crispitos, and breakfast pizza Nick remembered from high school. But the food leads to a much bigger conversati…
Ep. 254: The Cost of Digital Marketing in 2027
Are you spending enough on marketing to grow your urgent care, or are you putting money into the wrong places?
As urgent care clinics prepare for 2027, building an effective marketing budget means more than repeating last year's spending. With increasing competition, changing search behavior, and n…
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