Episode 496 | "The Press Covers Exceptions, Don't Compare Yourself to Slack or Zoom"
This interview was recorded several months ago, but is still relevant despite the pandemic. Colin Nederkoorn, the co-founder of customer.io has taken a unique approach to building their company. Customer.io does marketing automation for the entire customer lifecycle. They have raised funding, but n…
Colin Nederkoorn on growing Customer.io, pricing and branding
Today on the show we’re joined by Colin from Customer.io. He takes on the journey of building an integrated messaging platform and his thoughts on pricing and branding.
Colin’s Twitter: @alphacolin
This is episode 91
Driving Product-led Growth (PLG) With Customer.io Founder and CEO Colin Nederkoorn
Colin Nederkoorn is the founder and CEO of Customer.io, a top customer engagement platform that enables companies to send the right message to the right user at the right time on the right channel. The platform is used by Notion and lots of other top SaaS companies to personalize user onboarding an…
Customer.io Just Hit $70m Revenue - 9 mistakes to avoid with CEO Colin Nederkoorn
Colin laucnhed the business back in 2012 and got stuck under $5m revenue until 2018. He 6x'd the business by 2022 to $30m in revenue and hit $70m in Septemer 2024. How did he do it? Hear the 9 mistakes he made that he think you should fight to avoid.
SaaS Content Strategy That Built $70M in ARR
Colin Nederkoorn spent 18 months reaching $10K MRR - then compounding did the rest. His SaaS content strategy turned an email list of potential customers into a demand engine that powered Customer.io from $50 MRR to $70M ARR over 12 years. In this episode, you'll learn the content-led growth playbo…
#18 - Colin Nederkoorn, Founder & CEO, Customer.io: Navigating Growth and Leadership
In this episode, Colin Nederkoorn, CEO and co-founder of Customer.io, takes us on a journey through his unconventional path from sales to becoming the leader of a globally recognized SaaS company. Colin shares how a quirky side project—booting Windows XP on Intel Macs—taught him to spot opportuniti…
Scaling Customer.io to $100M ARR: Colin Nederkoorn on AI, growth, & longevity
Alex Theuma speaks with Colin Nederkoorn, CEO & Co-Founder of Customer.io, about the 12 year journey to (almost) $100M ARR, running a fully distributed team across 30+ countries, and how AI is reshaping the future of SaaS.
Colin shares:
- How Customer.io scaled to 7,800+ customers worldwide.
- Wh…
Don't give up too early on your startup - Colin Nederkoorn, Customer.io
It's a startup mistake that Colin Nederkoorn, cofounder and CEO of Customer.io cautions startup founders against. Instead of focusing on gaining momentum as a startup, founders often pivot away to a new startup idea too soon.
STARTUP STORIES: CUSTOMER.IO
00:00 Startup stories cold open
00:17 What…
Developing MarTech Tools That Align with Brands' Needs | Ragnarokast #14
We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers' data requirements, and aligning …
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