# Alex Mceachern

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Cocoa Chat: Destination D23 Debrief

Join Kirbs, Lish and special guest and Disney Parks expert Alex McEachern as they discuss the Disney World announcements from Destination D23 and give you their thoughts on what's good, what's bad and what is down right ugly.

EP008: Forever Links and The Roadmap with Azi Hussain

Previous Episodes We Mentioned: Erin from CADDIS - https://youtu.be/drNM1Rgsss8?si=YDUa-EuZuI7BnMw8Josh from FERMÀT - https://youtu.be/zeounIiLes4?si=e8h30wXi9608MB37 Summary In this conversation, Alex McEachern and Azi discuss the concept of Forever Links and its iterations. The conversation cover…

EP018: Post-Click Velocity and Tracking

Summary In this conversation, Alex McEachern and David Trau discuss the significance of promise alignment in growth marketing, emphasizing the need for a cohesive experience from ad to post-click. They explore the challenges of focusing on post-click experiences, the importance of tracking and util…

EP024: Go Ahead, Just Build a Landing Page

In this episode Alex McEachern interviews Rishabh (CEO of FERMÀT) discussing the evolving landscape of e-commerce and marketing strategies.  They explore the significant impact of privacy changes on customer acquisition, the shift from identity-based marketing to intent-driven strategies, and the i…

Mastering the Marketing Matrix: Alex McEachern on Customer Connection & Strategic Growth

Summary: In this engaging conversation, Rabah and Alex McEachern delve into the world of marketing, discussing Alex's journey from product marketing to his new role at Intelligems. They explore the importance of understanding customer needs, the value of being a generalist in the early stages of on…

The ‘Profit per Visit’ Mindset Every Brand Needs

If you're in ecommerce download your free podcast bonuses.- Follow Alex McEachern on LinkedIn- Follow Will Laurenson on LinkedIn- Check out IntelliGems- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validati…

OpenAI Smart Glasses Leak | Meta's "Created with AI" Label | Unilever's $4B Thorne Bid

OpenAI's Smart Glasses break cover, Meta Ad Manager rolls out a "Created with AI" label, Unilever bids $4B for Thorne, and we run the Ads of the Weekend. Plus Cara Marin on Seguno's 162K-campaign discount benchmark, Alex McEachern on why Profit Per Visitor killed CRO, Serge Liberman on scaling Aero…

IntelliJAMS EP 057: Calling out the anxieties of A/B testing

A/B testing can feel high-stakes, especially in e-commerce. You launch a test, check it an hour later, and either think you've broken your store or discovered a goldmine. Neither is true yet. This episode is a therapy session for anyone who's felt the anxiety of running A/B tests on their Shopify s…

Good Good Golf Canceled | Meta Owes $17B: Major Changes for Youth Users | Apple’s “Human Slop” Ad

Good Good Golf is canceled, Apple runs an ad about "human slop," Reuters details how Meta's plan to replace staff with AI imploded, and Meta agrees to pay US states $16B to settle social-media addiction lawsuits. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories movi…

CRO Is Broken: Alex McEachern of Intelligems on Growth Testing

Alex McEachern is Head of Marketing at Intelligems, where he helps ecommerce brands unlock profitable growth through pricing and retention strategies. With a background spanning product marketing, product management, and brand development, Alex has led cross-functional teams and go-to-market effort…