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A number of contacts of mine who work in broadcast media, be that radio or television, said to me,"Have you thought about looking at just quite how many paid paid City ambassadors are talking across the media about this subject?"
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Hi there, Richard Gillis here and welcome to Unofficial Partner.
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This is an episode of Spin Class where we talk about sports communications, PR, messaging, narrative, reputation, all of that stuff with experts from across that sector.
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And today we've got Nick Harris, who was formerly on the Mail on Sunday and has followed the Man City story for a very long time, and he does a very good Substack newsletter that you should follow if you don't already.
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It's called Sporting Intelligence.
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My other guest is Dan Johnson, who was, until 2017, the communications director of the Premier League.
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So we dissect the playbooks of the various constituent parts of the Man City story, the tentacles of which are getting deep and broad for the club, the Premier League, but also to Andy Burnham at number 10 And of course, Abu Dhabi If you like this sort of stuff, you should sign up to the Unofficial Partner Substack newsletter.
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Goes out every Thursday, and it's very good.
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Here are Nick Harris and Dan Johnson
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I've got a sentence which says: The Premier League has won the facts.
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The fight is now over the consequences, and the leverage on that fight sits outside football.
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Every constituency has picked a different audience and the choice of playbook.
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Does that sound right?
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Where, is that where we are, Nick, do you think, in terms of there is the legal stuff we know it's gonna trot on.
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I don't wanna get into the legal stuff, but are we at a moment where it's all narrative?
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yeah, well, there's lots of different narratives, obviously, depending on what side you're on.
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And we can get into David Yelland and Micah Richards and lots of other people,
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will do
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obviously a battle for the narrative, which is in some cases related to substance, in some cases completely unrelated.
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I don't know if Dan would agree
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Well, I think there's, I mean, there's always a challenge with big, complex cases and when kind of judgments get put out into the public domain, which they obviously clearly should be, even kind of summary judgments, then you get people pick and choose elements of those, judgments to, alight on.
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Um, I think what is interesting is the overwhelming kind of weight of kind of public political kind of opinion is that a, basically the independent commission have done stand-up job.
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they've considered all the evidence and they've kind of, you know, presented it in pretty stark and compelling terms
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So let's, let's pick a, a, constituent then, and let's talk about the Premier League first of all, what's happening there?
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What's been their story thus far?
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How is that being told?
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Well, I think, I mean, I think it's interesting because people don't look at the Premier League as an out-and-out regulator and basically what over probably the past, God, I would say 15, 20 years, it has kind of gradually kind of established itself, you know, slice by slice as the kind of, you know, a proper kind of fully, fledged, regulator.
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So the challenge there is then you have to kind of behave like a regulator and so, you know, the often the entities that you're regulating don't have to behave like that.
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So we've had the, you know, a big kind of issue for the Premier League over the past kind of two, three, four years has been why is it taking so long?
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Why can't you say anything about it?
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and that's created a kind of a massive kind of void for kind of people to fill.
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And in essence, I think has changed in that kind of respect.
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The kind of summary judgment has come out.
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The Premier League has made a comment on that judgment, and then it's had to kind of go back to its kind of position being a regulator, and we can't really say anything until the next kind of phase, as dictated by the independent commission.
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So that is creating, in its sense, a kind of mini hiatus in which loads of people can come forward.
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heard this is going to happen, or this is what I think should happen, and mainly around the kind of, the, you know, the sanction, what the form of punishment should take.
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But the longer that goes on, that creates a kind of challenge for the Premier League because more and more stuff kind of goes into that space.
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What would be really useful for the Premier League, but don't think they, this is within their gift, is almost as if they could set out a timeline.
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So right when this gets, you know, full judgment gets delivered on X, the sanctions hearing is on Y, you know, appeal on that, and instead they've got kind of a time kind of period but not kind of specific points within that kind of period that they can point to.
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So that, I think
Load full transcript
that's, the ongoing challenge of a, being a regulator and not being, not being able to, you know, and do things that, other entities and other bodies have ca-
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It's interesting.
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Again, Nick, your, welcome your view on this.
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It's just quite interesting'cause you've got the, you've got the noises of, of the football regulator as well.
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And people are confused.
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And when you use the word regulator, Dan, obviously people's mind will go to the other regulator, the David Kogan regulator.
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Sorry, Nick, I interrupted you.
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No, I was going to say in terms of the Premier League, the Premier League have obviously taken this very seriously.
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this time of year eight years ago, they actually launched their investigation.
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Since when they've been pretty much leak-proof, determined not to say anything, not to make the kind of mistakes that UEFA made back in 2020 when there were leaks and City could use that to their advantage to say the process was leaky.
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So, you know, I've got pretty decent contacts at the Premier League and have done for many years, and believe me, it's been leak-proof.
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You know, i-in 2021, three years after the investigation was launched, I discovered through some documents that were put into the public domain briefly by accident, the High Court battle between, City and the Premier League.
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This was raging intensely in secret and, you know, I wrote a story about that then, and the Premier League wouldn't comment, and Man City obviously have said no comment to me for, 12 years, I think, at this point of this story.
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So you've got the Premier League taking it very seriously and being leak-proof.
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we know from noises off and from various reports that have come out, that the parties knew the ruling back in July.
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And I think it's probably safe to assume that if Manchester City have behaved since July like they have in the whole eight years of this investigation, they've stymied it and taken whatever action they can to delay the publication of the core report and the key findings of the independent commission.
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I'm pretty sure the Premier League would like to be able to publish the full report, not just the 40 pages, but 900 pages or it is, as soon as possible, and they would like to set a timeline, but that's out with their hands.
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and I'm sure that Man City will continue just...
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you look at behavior as an indicator of current and future behavior, then Manchester City will still be trying to stymie and obfuscate and drag this out
as long as possible.
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So none of us actually know the timeline.
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We know the timeline, the appeal, to the verdict should be done and dusted by 21st of January, I think it is, at the latest.
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It could be earlier.
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It won't be longer.
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don't know when the sanctions hearing is going to be.
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We don't know when the appeal to that will be, but there will be an appeal almost inevitably.
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In terms of, David Kogan, the regulator, he's been pretty, steadfast and very, very clear that were there to be any interference, he started to look into it, if the guilty verdicts were upheld on appeal, and he will look at it in that circumstance, that he would resign if there was any kind of political interference.
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So that again another thread of this story, of which there are many threads to do with Manchester City Football Club, to do with its players, to do with its fans, to do with punishments, to do with the implications of the punishments, the geopolitical, threads around, the UAE being a key political and financial ally of the UK.
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so many potential threads depending on what the final outcome is after all appeals.
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Right.
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Let's talk about Man City then.
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You mentioned there, Nick, and I'll point people towards your piece that you did on Substack this week about the various people in the media who are, taking the City point of view, let's put it that way, and putting it out there into football and across other media.
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Let's talk about that for a minute.
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what do you suspect is happening?
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Do you think this is orchestrated or do you think this is just City fans in the media having a go?
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You think there's something, an organizing principle behind it?
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Do you think money is exchanging hands?
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I think there is an element of that.
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just to give your listeners and viewers some context of why I wrote that piece.
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A number of contacts of mine who work in broadcast media, be that radio or television, sort of in discussions about this whole subject said to me, you know,"Have you thought about looking at just quite how many paid City ambassadors are talking across the media about this subject?" a couple of these people were saying,"Look, it's fine to have a Manchester City ambassador like Joleon Lescott or Micah Richards being on Sky or CBS or Match of the Day or wherever, but these broadcasters, including the BBC, should be upfront about the fact that these people do have official role at Manchester
City." Now, I mentioned in that piece also that, you know, I applauded Nedum Onuoha because he was on the"Sports Agents" last week the week before, and he said upfront,"I'm, I'm very conflicted in this because I still work for Manchester City." He does hospitality work and other work.
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So fronts it up and then-- And that's fine.
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Whatever he says, defending City or not, at least the viewer and listener has got the context that they might be paid by City.
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and as I've said, it doesn't mean that Nedum wouldn't still be very dedicated to Manchester City, a club, you know, where he
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Yeah
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he was nine years old and...
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but I, the people who were sort of urging me to look at that story were saying,"At least declare your interests before giving your opinion." So there's that side, lots
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I, let's, we just land on that for a minute?
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'Cause I think it's really interesting, and I know we'll get into other things as well.
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But, Dan, again, that, I find that bit really interesting.
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So you get to a situation where, so Do you...
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We are, we are always projecting onto Gary Neville, Carragher, Thierry Henry, their position, their starting point, their prior position in any football question based on their playing sort of background and their history with the club.
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They're former players of Arsenal, the Red Cartel.
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I can see, I can hear Man City fans already, you know, shouting.
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what do you think about that Because if I was Gary Neville, if I were, you know, they slag off Man United, that gets in the news.
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It's a really complicated thing, and you get to the sort of distance question and it's journalism versus creators or versus punditry or whatever it is.
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But what do you think about that?
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They're sort of almost proxies for arguments, but actually it's quite an interesting idea if you then present your,"Okay, I am being paid by Man City and this is my view." It's up to fans to...
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And they do it anyway.
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It's a sort of meta thing that when you're listening to punditry that you're sort making that judgment anyway.
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So it's assumed that Micah Richards is gonna be pumping out Man City narrative
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Well, from a communications perspective, like,
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Yeah
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like as a comms director, I would call that a kind of third-party endorser network.
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And so you'd have people who are kind of sympathetic and understanding, and people you can have conversations with.
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now obviously I think, and again, I think it's an interesting kind of phenomenon in, broadcast media that actually now we kind of, like, or they have started to revel more in their kind of their fandom and their partisanship, whereas in the past they probably dialed it down a bit.
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But now, you know, whether it's, you know, Gary Neville and Jamie Carragher on the kind of Man United-Liverpool game, you know, they kind of turn the volume up on that.
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and there's kind of cutaways of them, like in doing co-coms with like their heads in their hands or celebrating in each other's faces or whatever.
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Do you think there's a light?
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Just so, just on that,'cause again, you're right in that it's always happened and we would all, you know, it comes with the territory.
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And this talks to the sort of growth of the business of sport, he says on a business of sport podcast.
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But there is something else happening here where you're getting people talking about, you know, footballers on the law and footballers on geopolitics and, you know, again, we'll get to Abu Dhabi in a minute in terms of, and the bigger things that are at play, which makes this story so interesting.
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But is, does that matter?
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When can I can sort of take, it doesn't really matter what I, what I think about Jamie Carragher or Gary Neville or Micah Richards and their relative bias to what's going on on the pitch, and then you get to the managers that they're a bit, you know, they like or don't like or whatever.
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That's about football.
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This is broader than that, isn't it?
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So you're getting out, you're getting to the outer rings
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but it's, I mean, it's always been broader than that, I think.
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you know, I think about ownership, you know, the direction of the club.
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You know, it's just again, the, given nature and the growth of the Premier League and the fact that you do have to kind of pull in these kind of geopolitical calculations now just by the sheer dent of the kind of ownership, you know, profile of the, the clubs.
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You know, now you start getting people sort of commenting, a kind of particular kind of, type of, type of ownership.
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So, you know, whether it was, United going to a PLC or the Glazers or, I remember as a Newcastle fan, throughout the'80s there was like, massive kind of commentary around the, boardroom battle between the McKaigs and the Halls.
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So it's kind of been there to a certain extent.
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again, I just think it's people are more acutely aware of it and acutely aware of it in these kind of acute situations.
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think to Nick's point, I think people will see that, know, and they will see that, you know, Micah or whoever has a particular kind of point of view because of their kind of overt connection with the, with the club.
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And I think because of that kind of fandom kind of element has been dialed up, actually serves as a kind of form of transparency
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I think we also have to consider ex-players who have a natural affiliation to be in the club's corner, whether they're paid ambassadors or not, that's fine, and people can agree or disagree whether they should be declaring it each time they make an appearance.
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But there's a separate group of people who've been advocating on behalf of Manchester City in recent weeks And the there's a serious question mark over whether they're being paid to pump out a message that they're being fed by Abu Dhabi.
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And one of those people is Pep Guardiola.
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On the 29th of September, the Premier League released the, astonishing statement that had the word sham in it five times and the core report of the IC's findings.
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And on the 30th September, Pep or Pep- Team Pep, as his official Twitter account is known, released this gobsmacking statement where he talks about he'll always be with them, my chairman, my owner, all this.
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I mean, such guff.
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There is no way on God's earth Pep Guardiola was sitting in his living room with his mobile phone tweeting that himself.
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That message had been scripted and sent to his PR team and put up.
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if anyone wants, if Pep wants to get in touch and say,"No, I actually typed it myself and it wasn't fed to me and to my PR team," Pep, take that back.
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But that was clearly a concerted message which made headlines around the world within minutes of it happening.
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And Pep is a paid ambassador for City Football Group, Manchester City's, parent company.
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He's paid to give technical advice, but he is bought and paid for by Manchester City still.
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And I would have think that message on that single tweet orchestrated.
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Just on that again, I'm gonna, gonna-- Sorry, just, there's a past and future question, isn't there?
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So that feels like someone defending their legacy.
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So there's the sort of the last 10 years and the City story and all of that.
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Is that now, you know, the caveat, asterisk bit of this in terms of, you
know, what have we been watching?
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Has it been real?
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So he's-- and the Guardiola thing is just so enmeshed in that.
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And then you've also got the future bit in terms of what's happening next.
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That felt like someone protecting their own legacy
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but I, it also felt like me a pretty obvious, defense of the UAE fed to him from somebody higher up.
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me, that's what it felt like.
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But not only that, in 2022, Pep Guardiola said that if City were found guilty of charges, he would walk away the next day because he'd been lied to.
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So he's had a volte-face on his own position from saying if, you know, I've always been told we're innocent and we will prove ourselves innocent.
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If I'm lied to, I will be out of the club the next day.
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I think that's in my piece, the quote from 2022.
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And now here he is after a definitive guilty verdict subject to appeal, where he's saying,"I stand with you, my chairman, my owner." there's, is that issue with Pep and he, and he is still employed, bought and paid for by the UAE.
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that was Pep.
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The other two people I was gonna mention specifically is the former Sun editor, David Yelland, who's got PR company and is a lifelong Man City fan, who has been relentlessly pumping out a pro-City message for, since whenever, the 29th of September.
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Day after day after day talking about, you know, the club does believe they're innocent.
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They have got this comprehensive body of irrefutable evidence.
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Everybody should pipe down.
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The media are being a disgrace reporting the guilty verdicts, all this stuff.
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And I asked him via X directly,"David, are you working as a paid PR to pump out this sort of drivel?" on X.
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you being paid directly in cash or for benefits in kind for doing this message?
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And he replied to me by saying,"That's none of your business, Nick." Not no, which is a simple answer, but it's none of your business.
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So we're left to make up our own minds.
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Is David Yelland in fact working in his capacity as a PR man with a PR company to pump out a pro-UAE message?
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And the other person I asked the same question to was the journalist, in inverted commas/influencer Fabrizio Romano, who again, didn't-- hasn't reported on the nuts and bolts of the case or the guilty verdicts.
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And when asked tonight, he said,"Oh, I generally do transfer stuff." But
since the verdict, everything, every message he's tweeted about Manchester City has been positive.
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know, what a great win today.
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You know, the man of the match?
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Superb stuff.
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It's all relentlessly positively Man City.
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Now we know that Fab has got his own PR company at the moment, and we know that he has worked with different bodies and agencies and clubs to pump out messages in favor of them.
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And again, I asked Fabrizio, you being paid by Manchester City to post all positive stuff about the club, or are you in receipt of benefits in kind for doing so?" And he didn't even reply to me.
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So again, don't know.
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So you've got these different categories of people.
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You've got the ex-players who would naturally be positive about the club, whether they're paid or not.
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You've got Pep, who, over whom I think there's a big question mark as to exactly what motivated his statement on the 30th of September.
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And then you've got people like Yelland and Romano, who I have questions about, and I've asked them and they haven't answered me
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But in essence, that, and we and we might not like this because it's definitely on the kind of side of the dark arts of of PR and communications.
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That is Man City's comms team or comms advisors or PR company, whoever's doing it, doing their job.
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Yeah
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are kind of orchestrating their kind of, you know, allies and whether they're paid or whether they're just kind of sympathetic into a kind of cohesive set of messages about how they want to kind of frame the independent commission's, verdict.
00:20:10.775 --> 00:20:17.826
You know, the fact it's, it's an opinion, it's a conspiracy theory, you know, the full process hasn't been gone through yet.
00:20:18.236 --> 00:21:00.798
And that's kind of part of a kind of clearly an orchestrated broader strategy, which again, as Nick alluded to, has been the of, you know, go-to, strategy for Manchester City in terms of all of that, in terms of their dealings with UEFA, in terms of their dealings, with the Premier League to try and kind of, obfuscate, kick the can down the road, wait for mistakes, put pressure on, whether it's member clubs, you know, my Lord, the, the legal fees are out of control, or, you know, the, the whole kind of commercial future of the Premier League is cast in doubt because, you know, because of this, to try and kind of find a way.
00:21:00.805 --> 00:21:10.286
So, you know, whether they're waiting for a mistake waiting for someone to fold, that is obviously part of their overall kind of strategy to fight this case.
00:21:10.575 --> 00:21:11.042
It's interesting.
00:21:11.128 --> 00:21:11.287
and
00:21:11.336 --> 00:21:11.675
Yeah
00:21:12.068 --> 00:21:12.769
agree with Dan.
00:21:12.809 --> 00:21:19.420
It is the comms department and the higher-ups within City and City Football Group who are orchestrating kind of thing.
00:21:19.420 --> 00:21:26.090
But as a journalist, I think I'm within my rights to ask David Yelland and Fabrizio Romano, are you being paid by Manchester City?
00:21:26.092 --> 00:21:30.582
Because it, does throw light on what's happening, and I think transparency is a good thing.
00:21:30.583 --> 00:21:46.428
But I don't disagree with anything Dan's just said, that it's comms people doing a comms job, just as Man City have been doing a comms job pretty much since 2014 when they were first, you know, found guilty of breaking, UEFA's FFP rules and they had their initial€60 million, euro fine.
00:21:46.430 --> 00:21:57.571
And ever since 2014, they've pretty much been saying,"No comment." and I've covered this story for 15 years, since 2011, my relations with Man City were always pretty cordial.
00:21:57.573 --> 00:22:00.118
But after 2014, they kind of really clammed up.
00:22:00.722 --> 00:22:30.131
And then after the leaks came out in 2018, the football leaks published by Der Spiegel, of course, you know, my relationships with key people at Manchester City, which had been very good for many years, crumbled were destroyed because City then stuck to this message that the agenda against our club is organized and clear, their messaging very much became, we are the victims of some kind of you know, victims of the Red Cartel, which by the way, is obviously a totally bollocks concept, but that's a different argument.
00:22:30.405 --> 00:22:33.104
you know, their message had been very clear that they are the victims here,
00:22:33.207 --> 00:22:35.875
don't Nick, don't knock bollocks concepts, Nick, by the way.
00:22:35.876 --> 00:22:39.221
They're, you know, it's, they're very important to the future of podcasting and bollock.
00:22:39.420 --> 00:22:41.731
The bollocks concept might be the title of this, this whole...
00:22:41.749 --> 00:22:42.853
It might be a series in that.
00:22:43.021 --> 00:22:43.931
Of this episode.
00:22:43.978 --> 00:22:44.303
Yeah.
00:22:44.615 --> 00:22:56.480
But anyway, the point is that since 2018, they've taken this very strong line, consistent line that the agenda against Manchester City is organized and clear, and there's a conspiracy against them, and they're innocent and everybody else has got it wrong.
00:22:56.836 --> 00:22:58.403
And again, that's just a comms message.
00:22:58.403 --> 00:23:00.423
And fine, it's comms people doing a comms job.
00:23:00.903 --> 00:23:01.999
But, yeah,
00:23:02.114 --> 00:23:25.207
Okay, let's, let's-- we've mentioned a few, so Abu Dhabi, and then you've got Andy Burnham and the and Number 10, and that bit of this, because I think one of the, one of the parts that I was wondering, and
there's a so City have spent a long time saying this has been sort of private investment and not a state project.
00:23:25.446 --> 00:23:31.624
And we won't be able to get to who's pulling the strings ultimately, because again, a lot of the smoke on is it's Abu Dhabi.
00:23:31.624 --> 00:23:32.192
Follow the money.
00:23:32.192 --> 00:23:37.317
It's the richest people in the world, and they are, orchestrating a great deal of this.
00:23:37.713 --> 00:23:56.422
And then you get to Andy Burnham and his statement, but also his background in Manchester as the mayor of Manchester, and you could sort of start to see, he, oh, straight away the comms side of this, I imagine, Dan, you know, would've been,"Okay, right, what do we do about this?
00:23:56.422 --> 00:24:10.441
What story are we going to get out?" Or, what lines can we take here because this is gonna come at us for obvious reasons?" It took a, you know, it was a second bounce type story, but it definitely is there now.
00:24:10.941 --> 00:24:18.030
Well, I think the issue was that basically An-- well, Andy is a noted football fan.
00:24:18.036 --> 00:24:20.948
It's kind of part of his kind of image and makeup.
00:24:21.374 --> 00:24:30.846
And I think it's one of those kind of issues where his, maybe his team or maybe he thinks that,"Oh, well, I know football and I know about that, so I don't have to kind of
00:24:31.317 --> 00:24:31.690
Yeah
00:24:32.294 --> 00:24:36.359
the same level of intellectual rigor to the kind of responses.
00:24:36.359 --> 00:24:40.740
I can almost kind of react, you know, authentically," for want of a better word.
00:24:41.476 --> 00:24:52.288
And I think that's what happened in that Chris Mason interview, is that, you know, Chris kind of like, you know, had his list of kind of post-conference kind of wash-up questions.
00:24:52.290 --> 00:25:00.743
Obviously, the Man City issue was live and he chucked it in, and Andy kind of, I think, an-answered it, cl-slightly clumsily and slightly unthinkingly.
00:25:01.542 --> 00:25:05.019
And then that gave it kind of legs, you know.
00:25:05.019 --> 00:25:08.787
It gave it kind of like, you know, a good 24 hours worth of legs.
00:25:09.150 --> 00:25:14.571
And then quite swiftly after that, you know, number 10 kind of moved in.
00:25:14.946 --> 00:25:18.323
they contextualized, they kind of separated it out, you know.
00:25:18.339 --> 00:25:31.945
They made sure that, you know, the Premier League and the, you know, independent commission process was kind of separate, you know, to any kind of concerns about, Abu Dhabi, Ab-Abu Dhabi's kind of state investment and, you know, broader relationship with the UK.
00:25:32.178 --> 00:25:37.967
The problem is, is once the, once the cat is out of the bag, even if it's like a mistake, kind of there.
00:25:38.385 --> 00:25:49.803
And so, you know, the you know, op-the op-the opposition used it as a kind of stick to beat Andy with, you know, and kind of undermine the kind of concept of Manchesterism.
00:25:50.023 --> 00:26:08.112
So I think kind of an interesting, it's an interesting, kind of sideshow in terms of, I think, how a lot of people still in the more kind of mainstream elements of the media, in politics, still approach football as a kind of playpen issue, and it's not a playpen issue anymore.
00:26:08.362 --> 00:26:21.375
It's a serious big business with geopolitical ramifications, and you need to think carefully about how you kind of position yourselves when you're, when you're speaking about these, about these processes.
00:26:21.875 --> 00:26:36.617
I can just add that initial response to Chris Mason about how he would be sad to see the owners of Manchester City leave because they've been such, I'm quoting not verbatim, but he said that the owners have been such a major part of the building of modern Manchester.
00:26:36.644 --> 00:26:38.289
He was really bigging up the owners.
00:26:38.559 --> 00:26:48.465
He was also fairly equivocal in that initial interview of saying,"Well, when the verdicts are in, you know, we can explore this and that." The verdicts were already in by the point that he gave the interview.
00:26:48.465 --> 00:27:01.358
he did, he did make a mistake and then that did set the hare running and that meant even in recent days, The Sun, The Mail, others have been digging around for precisely how many free football tickets did he have at the Etihad?
00:27:01.377 --> 00:27:04.317
How many private dinners did he have with Khaldoon Al Mubarak?
00:27:04.912 --> 00:27:09.544
Do a Google image search of Andy Burnham Khaldoon and you'll find lots of pictures over a long period of time.
00:27:10.515 --> 00:27:13.951
I'm not saying he did anything wrong Manchester mayor because he was doing his job.
00:27:13.965 --> 00:27:17.307
He was encouraging large amounts of inward investment and having a relationship.
00:27:17.307 --> 00:27:20.109
I don't think that in itself there's anything wrong with that.
00:27:20.109 --> 00:27:26.642
But he did make life difficult for himself and people will be digging because now there's a perception that he's too close.
00:27:26.691 --> 00:27:35.364
And I'm sure he won't interfere in the process because it would be political suicide for him to do so, because if it were discovered that he'd interfered, he's, he'd, he'd be dead politically.
00:27:35.731 --> 00:27:41.650
he did swerve one even more potentially embarrassing incident.
00:27:41.913 --> 00:27:45.150
and by swerve I mean it was, it was tragic, in tragic circumstances.
00:27:45.150 --> 00:27:50.419
But on the 14th of September, Jonathan Reynolds hosted Khaldoon in at 10 Downing Street.
00:27:50.919 --> 00:28:02.031
you know, we're led to believe from reports and briefings that at that meeting, Khaldoon made it quite clear that a negative outcome for City might influence inward investment from the UAE into the UK.
00:28:02.700 --> 00:28:04.806
And Jonathan Reynolds was in that meeting.
00:28:04.806 --> 00:28:06.314
This
was on the 14th of September.
00:28:06.314 --> 00:28:25.502
Now I'm reliably informed The Mail amongst others have subsequently reported that Andy Burnham was meant to be in that meeting on the 14th of September with Khaldoon, where Khaldoon would've been telling the British Prime Minister in almost certain terms, in no uncertain terms, that he would not be happy if the Manchester City verdict was whatever.
00:28:25.510 --> 00:28:31.644
Now, Downing Street correctly said that Andy Burnham was not in that meeting on the 14th of September.
00:28:31.700 --> 00:28:36.669
And we know he wasn't because his dad died on the 14th of September, but it was in his diary to be in the meeting.
00:28:37.272 --> 00:28:42.628
So, you know, if he'd been in that meeting, things could have looked even trickier for Andy Burnham.
00:28:42.641 --> 00:28:52.410
But like I said, as Manchester mayor working for the good of Manchester, he probably did nothing wrong in courting very rich foreign investors who were gonna,
00:28:52.560 --> 00:28:54.346
Well, that was a question I had.
00:28:54.538 --> 00:28:54.902
in his
00:28:55.086 --> 00:28:59.123
That was a question I had and one of the things was that, is there a different route?
00:28:59.123 --> 00:29:07.903
Is there a story from number 10 which talks to we need inward investment in cities?
00:29:07.941 --> 00:29:26.266
And this football was the route, the tip of the spear, and it's how sport sells itself in lots of different contexts to open up money into Manchester and that story in the same way as, you know, you could argue the Olympics opened up Stratford, although it was, you know, UK government money and the the whole.
00:29:26.432 --> 00:29:27.605
The same thing applies.
00:29:27.617 --> 00:29:34.421
We need investment and where the money comes from is a, is a number 10 question.
00:29:34.679 --> 00:29:45.317
is there a route which brings that in, which takes it away from football and the legal stuff and actually becomes a bit more prime ministerial?
00:29:45.922 --> 00:29:48.799
You sort of lift yourself above the fray of it.
00:29:48.844 --> 00:29:50.352
This is about football and Man City.
00:29:50.352 --> 00:29:51.290
It's all a bit grubby.
00:29:51.630 --> 00:30:00.714
It's all about back, you know, deals and cheats and shams and into, no, this is just politics, day-to-day politics and football is just a context of it.
00:30:01.257 --> 00:30:06.423
I think, Dan, you're onto something there about his allegiance to football and whether that plays a role.
00:30:06.558 --> 00:30:15.863
But the other bit to it is whether or not that is a dynamite to Abu Dhabi and whether actually no, this was always gonna, this was always a private investment.
00:30:15.871 --> 00:30:18.003
This was never about Abu Dhabi statecraft.
00:30:18.259 --> 00:30:22.710
So that you get to the sort of second-level questions of taking that particular line.
00:30:22.729 --> 00:30:27.138
But I just wondered, I just float that out because it sort of feels like there was a maybe a mistrick there
00:30:27.638 --> 00:30:31.208
Well, I think it's I think it's difficult for Andy now to carry that kind of message
00:30:31.526 --> 00:30:33.414
I like, by the way, I like the way we're calling him Andy
00:30:33.914 --> 00:30:37.147
Well, I used to, I used to play football with him, so he's, he'll
00:30:37.148 --> 00:30:39.853
and Kieran and Andy in the same five-a-side team
00:30:40.327 --> 00:30:40.930
No, no,
00:30:40.951 --> 00:30:42.144
This is like Stella Street.
00:30:42.174 --> 00:30:42.839
This is like
00:30:42.861 --> 00:30:44.351
a 11 a side Demon Eyes.
00:30:44.596 --> 00:30:44.998
I never...
00:30:45.218 --> 00:30:45.557
I was
00:30:45.602 --> 00:30:47.286
Jeremy Corbyn running down the left
00:30:47.786 --> 00:30:48.567
No, none of that.
00:30:48.869 --> 00:30:49.731
he definitely wouldn't have been
00:30:49.980 --> 00:30:51.846
There's a lot of central midfielders in there.
00:30:52.346 --> 00:30:54.028
Arthur Scargill, the manager
00:30:54.108 --> 00:30:55.030
could go on forever, Dad.
00:30:55.579 --> 00:30:56.516
This could go on forever.
00:30:57.512 --> 00:30:58.888
Anyway, sorry I interrupted you
00:30:59.398 --> 00:31:16.410
but I think that, I think there should be a degree of realpolitik about it and just like, you know, from kind of government to government there should be, right, well, actually we've got all these kind of, you know, tie-up kind of deals, defense contracts, you know, kind of property deals, et cetera, et cetera.
00:31:17.028 --> 00:31:21.549
And that should be totally kind of bifurcated and separated off over there.
00:31:22.018 --> 00:31:38.895
And then, right, actually how the, Premier League chooses to govern its competition and how it chooses to kind of prosecute those who have, you know, transgressed its rules is a completely separate issue.
00:31:39.605 --> 00:31:57.986
And I just think, you know, any kind of, you know, normal kind of functioning, you know, state where kind of that level of probity is required and it's something, you know, that the Premier League kind of prides itself its kind of levels of integrity, you get what you see, then that has to be completely separate
00:31:58.486 --> 00:31:59.060
What do you think, Nick?
00:31:59.224 --> 00:32:05.848
If we go back to the, just the very quickly on the issue of Manchester City being a private investment by Sheikh Mansour as an individual.
00:32:06.243 --> 00:32:08.909
Technically, you know, that is the case.
00:32:08.988 --> 00:32:10.576
It's, you know, he is the owner.
00:32:11.201 --> 00:32:15.880
However, he's been the owner of Manchester City for 18 years.
00:32:15.934 --> 00:32:20.897
He clearly doesn't give a flying fig about football or Manchester City as a club.
00:32:20.988 --> 00:32:25.164
He's seen them play twice in 18 years and only once in Manchester.
00:32:25.568 --> 00:32:34.229
This is not somebody who will tell you their starting 11 against Tottenham six years ago or
has got any personal interest in the football club.
00:32:34.229 --> 00:32:35.480
I simply don't believe it.
00:32:35.935 --> 00:32:59.234
And even if we accept fully that he, it is his sole personal project, it has been completely underpinned by all the apparatus of state of the UAE, not least all those Emirati-based sponsors through whom they've made hundreds and hundreds of millions of pounds, whether that's Etihad, Etisalat, Aabo, Alba, Visit Abu Dhabi, and others.
00:33:00.061 --> 00:33:00.141
I
00:33:00.195 --> 00:33:00.483
Yeah
00:33:00.800 --> 00:33:05.026
you know, reasonable idea that it's a personal project'cause he loves football.
00:33:05.042 --> 00:33:05.820
Nonsense
00:33:05.887 --> 00:33:12.148
But there is a there is a rationale behind that because, you know, investing in a Premier League club gives you a kind of global platform.
00:33:12.410 --> 00:33:25.596
And given where a state like Abu Dhabi wants to kind of project itself in the future and beyond kind of oil and gas, then there is an absolute kind of, you know, rationale behind, you know, behind that project
00:33:26.356 --> 00:33:26.943
Yeah, of course.
00:33:26.968 --> 00:33:35.748
But a project that is driven by the UAE as a state and Abu Dhabi, not as Mansour wanting to become personally popular around the world.
00:33:35.757 --> 00:33:56.402
It is, it is a project driven by the apparatus of state and absolutely in the same way that the Saudis and the Qataris, through their involvement in the World Cup, World Cups and other football investments are, you know, I don't like the term sportswashing because most of the people who are doing supposed sportswashing ended up, you know, with more, criticism than not.
00:33:56.692 --> 00:34:05.990
But they're all planning for a post-oil world and positioning themselves a geopolitical space where they are key allies of Britain and America and whatever.
00:34:06.388 --> 00:34:08.385
and so absolutely it's entirely legitimate.
00:34:08.597 --> 00:34:20.108
But let's not pretend this is Sheikh Mansour as a football lover was choosing between whether to buy Spurs or Man City because he wanted to watch Vincent Kompany, you know, curl a 30-yarder into the top corner.
00:34:20.213 --> 00:34:20.918
That's just nonsense.
00:34:21.280 --> 00:34:21.501
Yeah.
00:34:21.503 --> 00:34:22.931
Well, he'd have to wait a long time for that.
00:34:23.664 --> 00:34:28.179
But but I mean, again, know, the obvious jump is Abramovich and Chelsea and Putin.
00:34:28.184 --> 00:34:29.996
And, you know, I was reading, Putin's People.
00:34:30.001 --> 00:34:38.951
It's an excellent book, and, you know, the link and the assumed link there, which I think there's a sort of where the actual only or the reason for it.
00:34:38.951 --> 00:34:52.438
I agree with you on, the sports washing thing, and I've always thought it an odd strategy in many ways, let's round off with, wonder if other leagues are looking at and thanking the Premier League.
00:34:52.440 --> 00:35:00.730
Does the Premier League get-- Well, how does it come out of this, Dan, do you think, is there any comms upside for Premier League for having done this?
00:35:01.096 --> 00:35:13.824
I hear you on the, it's quite interesting as sort of my head went to the royal family where you started talking about the silence and, you know, the, there was that period where they didn't say anything and there was a lots of, and the vacuum gets filled with stuff.
00:35:14.175 --> 00:35:25.195
And, I think they're in an interesting position, and then people want to jump to the integrity of the product, which again, sort of probably beyond the, this, you know, talking about comms.
00:35:25.217 --> 00:35:28.498
But there is a, that's the big risk, isn't it?
00:35:28.527 --> 00:35:41.800
In terms of the product and what we've been watching and how it goes forward and whether or not that transfers the big worry is, you know, does that impact on the media interest and the media rights income that goes to football?
00:35:41.824 --> 00:35:52.822
So you've got a lot of business questions that are just hanging on this, and it's a really difficult decision to have been made and they've gone through it.
00:35:52.826 --> 00:36:02.590
And I'm just wondering, looking for upside from their perspective, either from anyone, from the government, from the fans, from other European leagues who said,"Yeah, good on you.
00:36:02.619 --> 00:36:04.280
We've got this coming down the road at some point."
00:36:04.780 --> 00:36:10.775
Well, I think there's a, there's a distance to go, but as things currently stand, I think the Premier League is, is net positive.
00:36:11.072 --> 00:36:13.146
they've said what they were going to do.
00:36:13.190 --> 00:36:13.797
They've done it.
00:36:14.123 --> 00:36:16.762
They've done it to a kind of high level.
00:36:16.791 --> 00:36:20.197
They've done it rigorously, and they've done it with great integrity.
00:36:20.996 --> 00:36:25.094
I think, you know, the issue now is, right, you know, what the sanction is.
00:36:25.262 --> 00:36:34.295
And again, I think, you know, lots of noise around, you know, what, you know, it's gotta be this, you know, you've gotta go back and unpack everything.
00:36:34.304 --> 00:36:40.905
You've gotta go forward and make Man City suffer for as long as they've made everybody else kind of suffer.
00:36:41.878 --> 00:36:53.706
think if I was in kind of Premier League offices at, you know, Paddington, I would be, I'd be counseling what you want is is the cleanest, swiftest kill.
00:36:54.427 --> 00:37:01.266
what you don't, don't wanna do is create a long shadow over, you know, over the league that's gonna last kind of five or six years.
00:37:01.266 --> 00:37:06.621
I think going back retrospectively and unpicking stuff is a kind of road to madness.
00:37:07.010 --> 00:37:16.956
so I think like a really kind of, severe, immediate kind of punishment, an 80-point deduction that would see Manchester City relegated.
00:37:17.349 --> 00:37:31.842
I think, a significant nine-figure fine, which would form the basis of a, of a compensation pool and perhaps some kind of, you know, restorative reparations, you know, reputational reparations.
00:37:32.418 --> 00:37:42.487
And then that kind of casting forward piece, I would go to a kind of a six-window transfer ban with like, you know, two suspended or something like that.
00:37:43.434 --> 00:37:54.496
and that way you've kind of, you've, kind of dealt with it But it's not, you're not starting every season for the next five seasons like Man City, Manchester City asterisk minus 30 points.
00:37:54.909 --> 00:37:59.898
Because some commentators are looking kind of through the wrong end of the telescope with this.
00:37:59.923 --> 00:38:03.074
They're looking everything through the kind of prism of Manchester City.
00:38:03.442 --> 00:38:07.976
League has got to, you know, the Premier League executive has got to think about the other 19 clubs.
00:38:08.295 --> 00:38:13.597
And the thing that's also interesting is, like everyone's, oh, season's, you know, is in stasis.
00:38:13.724 --> 00:38:15.539
Not for the other 19 clubs it's not.
00:38:15.855 --> 00:38:17.847
You know, they are kind of cracking on.
00:38:18.103 --> 00:38:19.208
They want to get into Europe.
00:38:19.235 --> 00:38:20.773
They want to avoid relegation.
00:38:20.978 --> 00:38:23.914
You know, they want to have a kind of tilt at the title.
00:38:24.202 --> 00:38:28.996
You know, you've got three 380 matches across a Premier League season, you know.
00:38:29.467 --> 00:38:33.960
So i- yeah, again, and then that leads on to the kind of the commercial value point.
00:38:34.233 --> 00:38:37.166
Commercial value of the Premier League does not rest with one club.
00:38:37.666 --> 00:38:39.336
it rests as a kind of competition.
00:38:39.338 --> 00:38:43.351
I mean, this is kind of compelling, competitive league.
00:38:43.360 --> 00:38:49.465
You know, stuff I used to kind of coin phrases around, you know, any team can beat any other on any given day.
00:38:49.782 --> 00:38:52.000
You know, that's all kind of part and parcel of it.
00:38:52.302 --> 00:39:01.257
I think if you, if you're looking at, like Ligue 1 and this was happening to PSG, you know, given the parlous state Ligue 1's finances, yes, you'd be very worried.
00:39:01.512 --> 00:39:06.056
But you've got a kind of strength in depth, a longevity around the kind of Premier League.
00:39:06.188 --> 00:39:15.630
You've got a country of other super clubs, and also you've got a league standing up, you know, underpinning its integrity and doing the right thing.
00:39:16.130 --> 00:39:16.432
Yeah.
00:39:16.681 --> 00:39:19.485
And if I could just add, I agree with what Dan's just said.
00:39:19.485 --> 00:39:28.617
I mean, years ago, 15, 20 years ago, Dan and I would spar quite, quite ferociously on some issues around the Premier League and whether, you know, it was
00:39:28.648 --> 00:39:30.085
Do you ever ever get to fisticuffs?
00:39:30.585 --> 00:39:31.353
No, of course not.
00:39:31.630 --> 00:39:33.298
I think we might have got to a second pint.
00:39:33.347 --> 00:39:33.570
it
00:39:33.721 --> 00:39:34.224
But, but
00:39:34.402 --> 00:39:34.672
was it
00:39:34.813 --> 00:39:35.076
but
00:39:35.137 --> 00:39:35.925
collars felt?
00:39:36.425 --> 00:39:36.909
Say again?
00:39:37.163 --> 00:39:40.246
Was there any sort of, you know, ruffling of collars or of that?
00:39:41.028 --> 00:39:41.639
No, nothing.
00:39:41.643 --> 00:39:42.192
It was always very
00:39:42.452 --> 00:39:42.461
Yeah
00:39:42.902 --> 00:39:50.313
but, you know, and my beef would be sort of the money should be distributed more broadly across football and there were other ways of doing this and that.
00:39:50.313 --> 00:39:58.106
But increasingly over time, you know, I'm firmly of the view that the Premier League is one of greatest exports.
00:39:58.266 --> 00:40:01.952
You go anywhere in the world and you will see Premier League football shirts.
00:40:01.952 --> 00:40:06.661
You can find Premier League matches on, at bars in any country in the world.
00:40:07.059 --> 00:40:07.731
You can...
00:40:07.923 --> 00:40:10.963
You know, it's an incredible product and it remains so.
00:40:10.965 --> 00:40:15.005
And I agree with Dan that The Premier League is much more than Manchester City.
00:40:15.719 --> 00:40:33.293
if Manchester City are suddenly not in it because they've been relegated to the Championship, and again, I broadly agree with Dan, you know, a points penalty if all the guilty verdicts were upheld on appeal to see them relegated plus 100 or 200 million pound fine plus a transfer ban for whatever.
00:40:33.293 --> 00:40:40.721
I think that's, that's what I would say is probably spot on and not go and them 30 points for the next six seasons or whatever.
00:40:41.195 --> 00:40:50.891
because I also think there's quite a lot of misunderstanding about how quite how catastrophic a relegation even to the Championship would be for Manchester City.
00:40:51.518 --> 00:40:54.286
know, Manchester City, people say,"Oh, that's not a real punishment.
00:40:54.327 --> 00:41:11.630
They'll be straight back up the next season." Well, I'm not certain that they would be because they'd have to get rid of most of their players because they can't take a 420 million pound wage bill, which their wage bill currently is, into the Championship without immediately falling very seriously foul of Championship PSR rules and getting points deductions.
00:41:11.927 --> 00:41:16.313
So they would go to the Championship where they would've offloaded most of their players'cause they don't want to be there.
00:41:16.735 --> 00:41:18.378
They wouldn't be in the Champions League.
00:41:18.398 --> 00:41:22.742
They wouldn't be making 175 million pounds from Premier League TV cash.
00:41:22.742 --> 00:41:24.969
They'd be making 15 from whatever.
00:41:25.032 --> 00:41:26.722
They wouldn't have any
Champions League money.
00:41:26.913 --> 00:41:34.070
Their legitimate sponsors, by which I mean non-Emirati sponsors, might desert them because, you know, it's now a tainted brand.
00:41:34.501 --> 00:41:39.800
but in terms of this having terrible repercussions for the Premier League as a product, don't buy it.
00:41:39.851 --> 00:41:43.503
I mean, the Premier League since, was it the last TV or the one before that?
00:41:43.840 --> 00:42:10.018
Overseas TV revenues eclipsed domestic TV revenues for the first time and it, and, and, and people around the world, broadcasters around the world pay a lot of money for the Premier League because it is the most popular sports league in the world and the most watched football league in the world I my personal view is hammering City if found guilty after appeals is not going to have long-term lasting effects on the integrity of the Premier League.
00:42:10.443 --> 00:42:33.751
And in fact, as Dan said, and I'm agreeing far too much with him today, but as he said, the fact that the Premier League have taken this and done this in great detail over eight years to get to the point of punishing a club that appeared to have perpetrated a longstanding widespread fraud, took some bollocks and, they bring it to a conclusion that should actually increase the integrity of the league.
00:42:34.251 --> 00:42:39.829
Dan, you must be, you know, listening to Nick there, he could be, it he could've been in Premier League comms team all this time.
00:42:40.329 --> 00:42:41.088
Nick, well,
00:42:41.489 --> 00:42:42.420
You missed a trick there, you
00:42:42.510 --> 00:42:42.943
know, I
00:42:43.443 --> 00:42:43.481
see.
00:42:44.362 --> 00:42:46.202
well, mean, is always...
00:42:46.248 --> 00:42:52.831
my relationship when I was at the Premier League with Nick was fair and robust, and we would disagree on some things and we'd agree other things.
00:42:53.380 --> 00:42:57.239
but that's, like, basically how I deal with journalists David Cotton was another one,
00:42:57.280 --> 00:42:57.579
Yeah
00:42:57.615 --> 00:43:01.347
know, that I probably spent far too many hours of my life speaking to David Conn.
00:43:01.583 --> 00:43:03.443
But we all, we always, always had a
00:43:03.610 --> 00:43:14.108
But there is always a sort of You hear, like the Premier League is a really good litmus test of that sort of free market versus regulation and, you know, as Dan said, one of the great British exports.
00:43:14.407 --> 00:43:23.871
And then hear the argument made often,"Oh, well, it's so great that we've regulated it." And you've got this tussle you know, let the big clubs go free, stop imposing finance on it.
00:43:23.989 --> 00:43:25.257
All of that, it runs through.
00:43:25.260 --> 00:43:29.365
I always find the Premier League's quite a interesting proxy for those questions.
00:43:29.445 --> 00:43:30.221
And you sort of, you...
00:43:30.387 --> 00:43:35.813
And the, in the football media, you do hear them being articulated via
football.
00:43:35.918 --> 00:43:42.221
So in terms of, you know, the anti-Premier League argument was always that the more money should flow to the pyramid and the separation and all.
00:43:42.221 --> 00:43:43.257
I don't wanna rehearse all of that.
00:43:43.481 --> 00:43:44.550
But it's quite interesting.
00:43:45.144 --> 00:43:49.025
again, back to my question about what the comms upside for the Premier League is.
00:43:49.853 --> 00:43:51.007
I wonder if that's one of them.
00:43:51.010 --> 00:43:57.639
Whether is a sort of an assessment of, people, it allows people to stand back and look at the Premier League afresh and say,"Do you know what?
00:43:58.030 --> 00:44:00.032
There's, lot's gone right since'92."
00:44:00.532 --> 00:44:04.192
Well, yeah, I don't think, I don't think the Premier League's success happens by accident.
00:44:04.358 --> 00:44:12.019
You know, it's not, it's not just kind of riding a wave of kind of increased, you know, popularity of football on a global basis.
00:44:12.306 --> 00:44:15.900
Otherwise, other leagues would be, would be doing that as well.
00:44:16.181 --> 00:44:24.097
there are kind of some structural kind of factors, some geographical factors at play, but to take advantage of them, you've got to have a well-run competition.
00:44:24.465 --> 00:44:32.338
and I very, you know, I think the Premier League was unfairly castigated as like the Wild West, you know, anything kind of goes.
00:44:32.648 --> 00:44:58.070
Might not have always seen the, governance and reputational challenges like on the horizon, but when they presented themselves, whether it was, you know, Gaydamak's at Portsmouth or whether it was like, you know, the kind of fruity kind of financial, issues at Leeds or, you know, whether it was kind of, you know, owners and directors, the Premier League would always step up and address that.
00:44:58.463 --> 00:45:08.516
And that was as much as like, well, protecting the competition, protecting the integrity of the competition, but also protecting the commerciality of the competition.
00:45:08.771 --> 00:45:11.034
So it's kind of that where, you know...
00:45:11.891 --> 00:45:16.981
It's quite interesting'cause it's it's almost like where Andy Burnham's kind of positioning kind of market intervention.
00:45:16.983 --> 00:45:22.018
If a market is functioning, like then let it kind of self-regulate.
00:45:22.423 --> 00:45:30.210
If it's not functioning, then you need to kind of, you know, add some kind of, market interventions in there, and that's very much how the Premier League has approached it
00:45:30.898 --> 00:45:31.434
Okay.
00:45:31.775 --> 00:45:32.172
Andy.
00:45:32.195 --> 00:45:33.268
You called him Andy Burnham there.
00:45:33.320 --> 00:45:35.563
you're, you know, putting some, you're
00:45:35.661 --> 00:45:37.536
bad for showing due respect
00:45:37.679 --> 00:45:40.885
putting some distance between you and your old mucker, your old midfield maestro.
00:45:41.326 --> 00:45:41.666
Right.
00:45:41.721 --> 00:45:42.117
Okay.
00:45:42.128 --> 00:45:42.518
Brilliant.
00:45:42.527 --> 00:45:43.251
Thank you both.
00:45:43.342 --> 00:45:44.362
Really appreciate that.
00:45:44.599 --> 00:45:45.282
Come back soon