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The new platform built for podcast creators, Podmation.
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Discover, promote, connect, and grow. What up, everybody? Paul Abernathy here.
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Welcome to another podcast. Today, I'm going to be talking
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about podmation. So let me ask you something. How many
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incredible podcasts are being created every day that nobody ever discovers?
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You ever ask yourself that? If you're a podcast creator
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or a video creator, or maybe just you do videos
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on YouTube, or you do your.
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Own full-fledged audio podcast, Think about all the work that
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goes into producing a podcast. If you're an editable type
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of person where you just got to edit everything that
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you create, you can't get it off the cuff, and
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you just got to keep doing it. Or maybe the
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research that you have to do, then you got to
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record it. Then you got to, again, edit it. Then
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you got to publish it. And then, God, then you
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got to promote it.
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Because even if.
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You use a podcast hosting platform, yeah, they may have
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a little bit of a front-facing effect. public page, but
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really all they're doing is holding your podcast audible file
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or video in the cloud, right? Even on YouTube, if
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you create a video, that doesn't mean that people are
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going to find it. They may come up in the algorithm,
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but really it's just a hosting platform. All it's doing
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is hosting this content that you put all this effort in. Now, granted, organically,
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you get some clicks and if you have followers, they
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may still see it and click on it. But if
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you're starting from scratch or you're trying to grow a platform,
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and make it bigger, the challenge is you can create it,
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you can do the research, record it, edit it, publish it,
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but how do you promote it?
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I mean, how's it going to get found?
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And after all that effort, many creators still struggle to
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actually build an audience. Now, that is exactly why we
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created podmation.com.
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Now, We wanted to.
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Build something different, not another podcast or videocast hosting company
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or platform.
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We have tons of those.
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I mean, you can get them whether it's RSS systems
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or whatever. You can get tons of those and they'll
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keep your audio files in the cloud. We didn't want
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to redo that. There's tons of free ones out there
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that offer those type of things. So That is not
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what we, because that's easy. And if you already have
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a podcast and you're obviously using, now I use Spreaker,
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for example. And so Podmation is not replacing where the
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repository of your files are actually kept. That's where we
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differentiate ourselves. We wanted to build something totally different. Not an, again,
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not another podcast hosting company. And certainly my main focus
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was not to create another directory for that all it
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does is just simply list podcasts.
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That's it.
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And that is really what you get on Spotify. That's
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what you get on all of the other ones. All
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they do is show a list of podcasts. So you
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get lost in this list. Unless you go actively searching
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and clicking through it, there is no way that you're
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going to get promotion.
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And we're not all Joe Rogans, okay? So how do
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you get found?
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We wanted a platform that actually gives creators the tools
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to help promote their content, connect with other podcasters, and
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create new opportunities to have their podcast or their videocast found.
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That's really what the target was, and we've been busy. Today,
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I wanted to introduce to you features we developed and
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show you how Podmation can become a valuable part of
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your podcasting journey. So let's kind of start it. And
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I'll kind of do step by step because there are
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so many things to unpack here. And I want to
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get to as quickly as I can for you. Now,
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Load full transcript
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getting your podcast discovered. It's great to create it. First,
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Podmation works alongside your existing podcast hosting service. Okay. Like again,
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I use Spreaker. There's tons of them out there that
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are free that you can host your Audible files that
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put them up in the cloud. Okay. That's not what
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we do. You don't have to move your podcast. You
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don't have to move or abandon the platform that you're
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already using. Maybe you're comfortable with it. Most of those
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platforms like Spreaker and other ones offer what's called an
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RSS feed. And what we do is we've developed what's
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called an RSS feed integration.
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So podmation.
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Can import your podcast information and episodes, helping you establish
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another online presence, not just a directory of whoever's hosting
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your podcast, which may or may not get you traffic.
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We have created a way to help you create endless
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pages that are SEO optimized, that gets pulled in, that
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you can start sharing and having indexed and get noticed.
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Now, the creators... Get their own dashboard.
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To manage their podcast details, their review episodes, and access
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promotional tools.
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That's right. We're giving you promotional tools.
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We support audio podcasts, video-related content like from YouTube, and
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links to external listening and viewing platforms like you may
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already have a show on Spotify. So why would we
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not want to give you the ability to link to
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the platform that we're pulling the RSS feed from? That
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linking process is also going to help you get noticed
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and build up authority. Now, we also provide, now check
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this out, we also provide individual podcasts and episode pages,
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organized categories, and search-friendly, yes, I said it, search-friendly content structures.
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But here's where things get really interesting. We've introduced a
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feature called topic discovery. So unlike other podcast listening platforms, Spotify, Spreaker, Deezer,
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all those that simply are nothing more than a repository,
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and they give you the front face and directory, but
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their real focus was to keep the information on the internet,
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but not really to promote it. So what we created
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was this thing called topic discovery. Instead of searching only
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for the name of the podcast, the visitors can actually
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search for subjects they're actually interested in. So let's say
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somebody wants to learn about artificial intelligence, maybe electrical safety,
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maybe entrepreneurship, or maybe home improvement. They can search those
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subjects and discover relative topics relevant episodes based on the
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information that had been indexed in podmation. Now, obviously as
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podmation grows, as we get more creators, it gives more
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opportunities to keep people within the ecosystem and help them
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learn the different podcasts and help cross promote. Okay. So
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when available creator approved transcript information can also contribute to
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those results. So if you have transcript or you elect
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to allow it to be public or it pulls it
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in from whatever platform you're using, like I use Spreaker
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and it'll pull in every, it's going to allow that
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to be indexable as well. Now imagine you produced a
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hundred podcast episodes over the years, let's say.
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Now I've produced over a thousand.
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One of those older episodes might contain exactly what somebody
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wants to learn today, but it gets buried in their database.
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kind of bland directory concept. So topic discovery gives that
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episode another opportunity to actually be found and generate interest
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in viewers and listeners. That's the whole idea of topic discovery.
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Your content should continue creating opportunities long after the original
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publication date. That is something that I wanted to make
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sure that we focused heavily on. Now, here's another tool
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that we're giving you in Podmation. It is the Promotion Studio.
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So let's talk about one of my favorite features, Promotion Studio.
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Every podcast knows promoting episodes can be time consuming, especially
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when you need a graphic to, you know, share on
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different social media platforms. So what we did was we
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built in a promotional design tool directly into Podmation. We
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have 24 customizable promotional templates. with varying sizes. They're clean, professional.
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We have some that are bold and colorful and high
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impact design. You can customize the headline, the colors, the artwork,
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the promotional message. Even the call to action can be changed.
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Want to advertise a new episode?
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That's great.
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Want to introduce our podcast to a new audience? You
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can do that too. And there's another exciting feature. Every
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design supports three formats, square graphics for social media, landscape
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graphics for wider promotional layouts, and then vertical graphics for
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those mobile oriented like Instagram and TikTok. Together, that's over
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72 potential designed and format combinations that you can customize.
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And we're always adding more. Also, we are making it
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so that all of these graphics to help keep it
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very SEO optimized. Because remember, you're creating these individual pages
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for every episode that is out there on the Internet.
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that nobody else is doing. We're doing this for you
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in the back end. So it's not just having your
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podcast showing up on Spotify. We're actively creating additional pages
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that can be out there that are searchable. And whether
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it's our database or other databases. But what we're doing
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with the graphics is whatever graphic you put in, we're
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automatically changing that to a WebP image. Why?
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Because they load so much quicker. Speed is the key.
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So, We've also incorporated QR codes into our promotional tools
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so you can share individual episodes, your overall podcast or
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video cast. We've created that in there. So imagine that
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you're attending some kind of conference with a graphic promoting
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your podcast.
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Someone scans that QR code.
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Rather than you have to tell them, they can scan it,
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go right to your content, and then they can share
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it because we give you ways to share every episode,
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every podcast. The whole idea behind the Promotion Studio program
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is to make creating attractive promotional content easier, even if
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you're not a graphic designer. Now, we also are giving
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you what's called a professional podcast media kit. Why is
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this important? Because some of your shows, you might have
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potential sponsors. Maybe you want to invite some industry guest
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or professional to appear on your podcast. And you don't
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just want a quirky little graphic. You want something that
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looks professional that you can send to them to introduce
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yourself professionally to them. That's what we created the media
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kit for. and it can tell them about your show.
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You can do it in a PDF to print. Instead
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of sending somebody an email, you can attach the PDF,
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and they can see it and print it out. It's
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just another tool that makes sense for creators to help
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grow beyond simply publishing an episode. Now you want to
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get that exposure. But not only that, there's something else
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that we've done that is revolutionary when it comes to
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sharing podcasts and video content. Instead of it being organically found,
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let's say, on YouTube and hope that you're going to
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get people that stumble on it, or, you know, you
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do it on a podcast platform and you hope people
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find your podcast episode, right? We created something called Podmation
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Growth Center. Now, here's something I think, I think could
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become one of the most valuable parts of our entire
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platform is the growth center. I believe podcast creators have
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tremendous opportunities.
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To help one another. This isn't a competition. This is
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helping each other. Think about it.
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If you produce a
podcast about entrepreneurship, chances are your
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audience might also enjoy podcasts about leadership, about marketing, maybe
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even business development. So why not create opportunities for creators
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to recommend other creators who may specialize in marketing or
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leadership or business development or something else? Remember, if they're
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listening to your content, you're being a good steward by
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sharing other people's content and you get to choose what
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you share. That's exactly what our cross promotional feature does.
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Participating creators can recommend up to three other podcasts on
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their public pages.
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So that also gets indexed.
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And it's basically you sharing somebody else, somebody else's page
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or somebody else's podcast with them. When they come and
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see your public facing page, it shares other people that
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helps discover other podcasters and they can do the same
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for you. And, and, and it creates a, a framework
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where it's a giver's gain and everybody gains by sharing
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because we all share.
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There isn't a competition here. These are just podcasts. These
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are episodes that people can learn from.
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Now, somebody discovers your podcast could also discover another creator
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you've recommended. And those recommendations can introduce audiences to additional
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content they may enjoy.
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They didn't even know it exists. So we also.
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Created what's called Invite a Creator feature. So if you
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know another podcaster that maybe is not on Podmation but
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could benefit from it, then be a good steward of
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growing the network or the community. You can send an
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invite to them in a customizable email message and response
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and have it send it. And you can track your
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referral analytics. So our growth center provides 30-day views of
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supported referral activity. You can see information about how visitors
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interact with certain podcast links and recommendations. Now, we're not
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claiming those clicks represent actual complete podcast downloads. That is
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handled by your own provider. Like Spreaker, for example, I
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can see unique downloads. That's where we get our data
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from or other third parties. That's not what this is for.
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This is to see what happens as people move through
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your public pages and see where they're clicking, what episodes
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they're clicking on, okay?
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So the bigger picture is simple.
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We want Podmation to become a community where creators have
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more opportunities to connect, collaborate, and grow, and less just.
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A directory that's out there.
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Another amazing feature that we have in our dashboard is
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not just the creator dashboard, but also something called visibility score.
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It's another feature that we created. Now, let's face it.
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Some podcasts are beautifully presented with great artwork, descriptions, promotional information.
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Others could use a little work, right? So our visibility
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score is designed to encourage creators to pay attention to
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how their content is presented and discovered. Look, it's not
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a promise that search rankings and that you'll get thousands
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of downloads. It's a tool that's focused on improving the
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awareness of your podcast's visibility. And everything ties back to
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your creator dashboard. From managing your podcast information and episodes.
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And by the way, even though you pull your episodes
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in from the RSS feed from an existing host, you
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can actually change and alter that information if you want.
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Maybe you want to make it even more SEO optimized.
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The control is up to you.
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We're not taking that out of your hands at all.
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And that's unique because in a lot of platforms, once
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it pulls in, You can't change that info and how
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it's presented. In Podmation, you can change how that information
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is made. Also, all you creators, you will have access
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to a mobile app, a PWA mobile app.
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This allows you to be able to upload
things quicker,
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get into.
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Your account quicker, use it a little more friendly or
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on a mobile device and all that. So we created
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what's called Podmation's Creator Companion. And basically, it just puts
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everything at your fingertips. So you go into your dashboard,
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you'll see a button there. You can download it onto
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your phone, and it just makes life so much easier. Okay,
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now why do all these features matter? We'll wrap this up. Now,
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let's put everything together. Imagine you're a podcast creator. You
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already have 50 episodes published. You connect your podcast to Podmation.
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Through your existing RSS feed, of course, again, you can
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manually upload certain feeds if you want, but RSS, most
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platforms give you an RSS feed that you just cut
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and paste in your dashboard. Your episodes become part of
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another podcast delivery and discovery platform, not just the one
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that hosts your account. You're now putting your information on
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another platform that gives you the tools and and create
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SEO optimized pages for each episode, not just your podcast,
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but each episode to put it out there and be searchable.
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And now even on Podmation, somebody searches for a subject
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or discovers one of your episodes through the topic discovery feature. Meanwhile,
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you create promotional graphics while using the promotion studio that's
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built in. You generate a media kit for potential guests
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on your show. You can recommend another creator through the
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growth center. They come and recommend your show. You can
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track the referral of that. How many visitors have engaged
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with your links? All of those tools are designed to
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complement one another. That's what we're building. Not just a directory,
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not just a graphics design studio, and not just another
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place to listen to podcasts because you can do that
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on Spreaker, Spotify, Deezer, and all those other things. What
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we're building is a platform. that combines discovery, promotion, and
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creator collaboration.
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And the best part?
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You can continue using your existing podcast hosting service and
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distribution platforms.
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Nothing changes.
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Podmation is designed to give your content another opportunity to
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be found. That's what was missing. We didn't need another host.
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What we needed was a way to be able to
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get our individual episodes out there so that they're indexable,
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that they're shareable, and that they're easy for people to find.
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So look, join us at Podmation. We're excited about everything
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we've developed, but we're certainly not finished. In fact, in
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the last couple of days, we've had two full updates already,
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and I plan on adding more and more features that
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help make your podcast or your videocast sensational, okay? We
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want creators to be a part of that journey. So
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whether you're producing your first podcast or you're already published
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hundreds of episodes or like me, over a thousand, you're
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invited to visit Podmation.com. Explore the platform, get your free
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beta account, check out the promotion studio, learn about the
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topic discovery and the growth center, connect your RSS feed
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to get your episodes in there, see how those tools
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may help promote your show, how you can share the
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links to different platforms. Because Here's something I firmly believe.
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Creating a great podcast is an accomplishment. Getting that podcast
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discovered is an opportunity. And we're building Podmation to help
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create more of those opportunities. So visit us at podmation.com.
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This is Podmation. Discover, promote, connect, and grow. Thanks for listening, folks.
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Until next time, stay safe.
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God bless. And absolutely, drumroll.