# Udhi Silva

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Episode 12: Snaffling Pig's Udhi Silva on making pork scratchings trendy, pun-tastic branding, crowd-funding and much more.

Udhi Silva, co-founder of pork snacks brand Snaffling Pig joins Harry and Mark to explain how they transformed the humble pork scratching from a pub food accompanying a pint and a game of darts, to an artisan snack targeted at 30-something women.   He talks about bringing to life their tongue-in-ch…

Virgin Foodpreneur 2017: The Snaffling Pig's Nick Coleman

"No-one at school had ever given me the attention and, needless to say, it was pretty miserable. I didn't enjoy school and I didn't enjoy being a teenager because of it...when you feel worthless when you're going to school just being that bad...its an awful feeling." I speak to Doug McMaster about…

A Leading Foodpreneur On Fundraising and Pork Scratchings With Nick Coleman

Nick Coleman is a serial entrepreneur and CEO of Snaffling Pig, a Buckinghamshire (UK) premium food and drink brand, and the most popular food brand to have ever been crowdfunded - with £1.3m raised from over 1,940 investors. Nick founded Snaffling Pig, which is a savoury snack based on pork crackl…

A No Bull Podcast – #011 Piggin’ Brilliant: The Three-Time Co-Founder With The Midas Touch, an interview with Udhi Silva, Snaffling Pig / Startup Logistics / Medical Supermarket

After co-founding not one but three flying businesses with his trusty business partner, Nick Coleman, it seems everything Udhi Silva touches turns to gold. The pair’s insatiable appetite for adventure and the next challenge started when they wrote their resignations together and set up Medical Su…

Episode 1: CASH - episode 1

Ask any Founder and they’ll tell you that raising money to grow your business is hard work. There are urban myths about it being easier to pitch for a million than for five thousand.  So whether you’re scaling up or even starting up, which funding approach should you take? And why?  In this episode…

Roundtable: How To Set You Supply Chain To Scale

Scaling an FMCG brand is no easy feat—it takes more than just demand; it requires strategy, flexibility, and strong operational foundations. In our latest roundtable, experts from Borough Broth, Scale 3PL, and Young Foodies shared real-world lessons on growing sustainably, choosing the right channe…