EP 271 - How to Quantify AI ROI Beyond 'Time Saved'
If you're measuring AI success by "hours saved" you're playing the easiest game in the room. In this episode, Host Susan Diaz explains why time saved is weak and sometimes harmful, then shares a better "AI ROI stack" with five metrics that map to real business value and help you build dashboards th…
EP 272 - Mindset, Sales, and AI That Actually Helps with Gazzy Amin
Host Susan Diaz sits down with sales strategist Gazzy Amin, founder of Sales Beyond Scripts, to talk about the real ways AI is changing revenue, planning, and scale. They cover AI as a thinking partner, how to use it across departments in a small business, why audits matter more than hype, and how …
273 - Future-proofing your organization through continuing AI literacy
Most companies do a few AI trainings, run some pilots, and then stall. In this episode, host Susan Diaz argues the only real future-proofing strategy is continuous AI literacy. She breaks down what "continuous literacy" actually includes (skill, judgment, workflow, norms), the predictable failure m…
EP 274 The Human OS - AI Adoption With Curiosity, Safety, and Monday Ease ft. Melissa Penton
In the final episode of the Podcast-to-Book series, host Susan Diaz sits down with change leader and AI education lead Melissa Penton (Sun Life) for a human-first conversation about what actually makes AI adoption work. They talk productivity vs room-for-life, why one-prompt culture is snake oil, t…
Swan Diving Backwards in AI with Susan Diaz
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Lead with service; reputation takes care of itself.
Dr. Jim is a Generation-0 immigrant and lifelong revenue leader who now runs a GTM consultancy for stage-zero founders. He integrates sales, marketing, and partnerships into a single buyer-aligned motion to create frictionless, loyalty-building experiences.
We dig into why the old “more activity =…
Lead with service; reputation takes care of itself.
Dr. Jim is a Generation-0 immigrant and lifelong revenue leader who now runs a GTM consultancy for stage-zero founders. He integrates sales, marketing, and partnerships into a single buyer-aligned motion to create frictionless, loyalty-building experiences.
We dig into why the old “more activity =…
How Business Owners Can Start Using AI Well
Most business owners have run a few prompts through ChatGPT and assumed that counts as using AI. Susan Diaz, CEO and founder of Northlight AI and author of Swan Dive Backwards, joins Wendy and Kelsey to make the case for going deeper. The conversation covers why AI literacy matters more than access…
EP278 AI Governance in Higher Ed with Dr. Eugene Chan
Most organizations govern AI the same way cities govern speeding. They set a rule, then punish people who break it.
Dr. Eugene Chan thinks that's the least interesting tool available. He's a behavioural scientist - founder of the consultancy Behavieural and Professor of Business at Tyndale Univers…
EP279 How higher ed moves from AI interest to governed use with James Hutson
A previous president from Lindenwood University (a former IBM executive) stands up in town halls and tells people he uses Claude - that it helped him organize the financial report. HR follows and says they used Gemini for an employee questionnaire.
Then James Hutson PhD. goes and asks employees wh…
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