Episode 43: Google & Social Channels Punishing AI Slop, Rewarding Authority
In this episode, Ryan Kovach and Perryn Olson break down a major shift happening across digital platforms: 100% AI-generated content is no longer enough. As Google, LinkedIn, and other platforms evolve their AI-driven algorithms, they’re rewarding true topical authority and penalizing generic, mass…
Episode 44: Focus on Your "Ideal" Client Profiles
In this episode, Ryan Kovach and Perryn Olson dive into one of the most important yet overlooked growth strategies in construction and professional services: defining your Ideal Client Profile (ICP).
The conversation explores why many companies struggle with growth, sales efficiency, employee reten…
Episode 45: Why are construction CEOs hiring Fractional CMOs?
In this episode, Ryan Kovach and Perryn Olson tackle a question more construction leaders are asking every year: Why are construction CEOs hiring Fractional CMOs?
The conversation explores the growing gap between the marketing expertise construction companies need and the marketing resources they t…
Episode 46: Brand Paradox in Construction
In this episode, Ryan Kovach and Perryn Olson explore what they call the "Brand Paradox" in construction: Why do construction leaders believe in the power of brands when making purchasing decisions, yet often hesitate to invest in building their own company's brand?
The conversation examines how co…
Episode 47: Consistent Brand Touchpoints
In this episode, Ryan Kovach and Perryn Olson explore the importance of consistent brand touchpoints and why every interaction people have with your company contributes to your overall reputation and brand value.
The conversation examines how many construction companies mistakenly view branding as …
Your SEO, PPC, Content, & Social Teams May Be Fighting Each Other
In this episode, Ryan Kovach and Perryn Olson explore why construction companies struggle with fragmented marketing and how the lack of strategic marketing leadership causes SEO, PPC, social media, AI, content marketing, and recruiting efforts to operate in silos rather than work toward common busi…
AI Can't Replace Your CMO
In this episode, Ryan Kovach and Perryn Olson discuss why AI won't replace marketing leadership and why construction companies still need experienced CMOs to guide strategy, decision-making, creativity, and long-term business growth. While artificial intelligence continues to automate repetitive ma…
Episode 50: A Look Back at the First 50 Episodes - What We’ve Learned, Discussed, & Disagreed On
In this milestone 50th episode, Ryan Kovach and Perryn Olson reflect on an incredible first year of the AltCMO Podcast and revisit the biggest lessons, industry shifts, and marketing strategies that have shaped construction marketing over the past 50 episodes. From the rapid evolution of AI and sea…
Episode 51: Google Warning: Stop Creating Commoditized Content
In this episode, Ryan Kovach and Perryn Olson explain why SEO industry leaders like Neil Patel are sharing Google’s warning to stop creating repetitive, keyword-rich content; instead, recommending business leaders create “non-commodity content”.
They discuss Google's push toward rewarding authentic…
Episode 52: Digital Divide Building in Construction
In this episode, Ryan Kovach and Perryn Olson explore the growing digital divide in construction and why AI is widening the gap between contractors that embrace innovation and those that continue to rely on outdated processes. They discuss Microsoft's multi-billion-dollar investment in AI for const…
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