# Russ Macumber
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Top podcast episodes featuring russ macumber.
Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing
The customer acquisition playbook that built your business three years ago is actively bleeding money today.
In this episode, discover:
Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that's reducing customer acquisiti…
Episode 16: SEO Success Stories with Fery Kaszoni
What is the #1 biggest challenge SEOs face in 2022?
“Every niche is becoming more competitive. We need to be more aggressive and relentless with our strategies. SEO is much more expensive than it was 10 years ago. Today a successful SEO approach takes more time, money, content, links, and other t…
Episode 15: SEO Success Stories with Dale Bertrand talking Fire House Coffee
What is the #1 biggest challenge SEOs face in 2022?
“It’s really keeping up with the way that SEO is changing, and it's not just algorithms but integrating SEO with everything else that we're doing in marketing.”
“It's anot…
Episode 14: SEO Success Stories with Kevin Indig from Shopify
Russ Macumber from SEO Success Stories speaks with Kevin Indig from Shopify about his journey and experience in SEO. Kevin shares his insights with us.
Episode 13: SEO Success Stories with Lindsay Sakraida
“I think one of the biggest challenges [facing SEOs in 2022] is one of the biggest opportunities as well: organic marketing has a real opportunity to push for and get buy-in for further investment.”
Lindsay Sakraida is currently the Director of Content Marketing at Yotpo, a cloud-based content mar…
Episode 12: SEO Success Stories with Tom Critchlow of The SEO MBA
Listen as show host Russ Macumber talks with the guru Tom Critchlow about his experience as a consultant working with senior leaders, and his journey to starting The SEO MBA program.
Episode 8: SEO Success Stories with Leanne Follis of JLL
Listen as show host Russ Macumber talks with Leanne Follis of JLL about what got her interested in SEO and how she used her passion for learning to turn it into a career.
Episode 3: SEO Success Stories with Gaetano DiNardi formerly of Nextiva
Listen as Russ Macumber of Impressive Digital talks with Gaetano DiNardi, formerly of Nextiva, about his SEO journey and what his key tips and tricks are for any aspiring SEO ninja.
EPISODE 5: Beyond The Search Bar - Sara Taher on Why Most SEO Experiments Are Broken
Is most of what you know about SEO experiments actually wrong? Host Russ Macumber sits down with Sara Taher, founder of the SEO Riddler newsletter and community, to challenge some deeply held assumptions in the SEO world — including a Google patent that may signal social engineering against sites w…
EPISODE 6: Beyond The Search Bar - Eli Schwartz on Why Google Still Wins the AI Search Wars
Is Google losing the AI search war - or winning it? Eli Schwartz, bestselling author of Product-Led SEO joins Russ Macumber to unpack why Google's distribution edge (Android, Chrome, YouTube, Gmail) still beats anything ChatGPT, Claude, or Gemini can offer - and why AEO is really just SEO wearing a…
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