# Rachel Krupa

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Rachel Krupa, Founder of The Goods Mart

Founded by Rachel Krupa, 20-year veteran in the CPG space, in 2018, The Goods Mart was an early voice in disrupting what “convenience” could look like, ahead of the recent wave of curated grocery. From the beginning, everything on the shelves has been non-GMO and made without artificial flavors, bu…

Why Going Local First Can Be Your Biggest Retail Advantage with Rachel Krupa, Founder of The Goods Mart

Send us Fan Mail What if the best retail strategy isn’t going national—but going local first? In this episode of Shelf Talks, I sit down with Rachel Krupa, Founder and CEO of The Goods Mart, the better-for-you convenience store concept redefining what discovery, community, and retail can look like.…

Rapid Retail Questions with Rachel Krupa, Founder of The Goods Mart

Send us Fan Mail What separates brands that stay local from those that scale nationally? According to Rachel Krupa, founder of The Goods Mart, it starts with passion, purpose, and the willingness to build something bigger than just a product. In this Retail Readiness Round, Rachel shares the early …

#2 How Goods Mart Built a Retail Ecosystem for Emerging Brands

Rachel Krupa is the Founder of The Goods Mart, an early pioneer of the better-for-you convenience store movement and a discovery platform for emerging food and beverage brands. Known as a "Snack Curator," Rachel has spent eight years helping consumers find their next favorite product while giving e…

Curated Convenience: Inside The Goods Mart's Retail Model | Rachel Krupa, The Goods Mart

On this episode, we're joined by Rachel Krupa, Founder of The Goods Mart, the better-for-you convenience store that's reimagining what a 7-Eleven can be. Rachel is also the founder of Krupa Consulting, the CPG and wellness PR agency she's run since 2010, working with brands like Thrive Market, Our …

Convenience Weekly S2/E31: 7-Eleven Names New CEO. Oxxo Trades Margin for Foot Traffic. Hemp/THC Beverages to Get a 2nd Life? The List: New Leadership in the C-Suite.

Convenience retailing news, issues and opinions. Plus, why did this tiny retailer leap from L.A. to New York? We talk with Rachel Krupa to get the latest on The Goods Mart’s strategy of curated product selection.  Brought to you by NRC Realty & Capital Advisors, LLC 

The Goods Mart Podcast

The Goods Mart got its start eight years ago in California. Today, it has traded the West Coast for the East Coast as it operates its new flagship store in New York — it's fourth but only current location. This single-store chain knows a thing or two about the power of reinvention and it is doing b…

Rachel Krupa on What Gets a Brand on the Shelf + Brown-Forman Rejects $15B, LVMH Exits Beyoncé's Whisky | Unpackaged Goods

The growth in alcohol has left alcohol, and this week the whole industry admitted it at once.Two celebrity-linked spirits brands were sold in seven days. A whiskey family turned down $15 billion for the second time in three months. And beer companies are buying everything except beer.Plus: an inter…

Snack Haul! Goop Kitchen, Khloud Popcorn & What We’re Eating Next with Rachel Krupa

I sit down with Rachel Krupa, founder of The Goods Mart and Krupa Consulting, for a very niche snack haul. Talking Goop Kitchen, Khloud Popcorn, Loonen Water, and the snack and beverage trends we’re about to see everywhere. Next Mood Board Session October 3 → Early bird Sign up $40 until September…

The Goods of Growth: Rachel Krupa on Building a Business at Your Own Pace

What does growth look like when you stop measuring success by store count, venture funding, or someone else's timeline? Rachel Krupa - founder of The Goods Mart and Krupa Consulting - joins Leanne and Helaine for an honest conversation about building a purpose-led business without losing the passi…