# Peter Dering
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Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.
Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business.
00:00 Intro
04:08 Peak Design's History & Office Space
07:07 From Humble …
Talkin' Backpacks w/ Peak Design's Founder Peter Dering
Back in the Fall of 2008—several years before Instagram filters became a trend—Olympus introduced in-camera Art Filters in their DSLR cameras, specifically designed for the creative photographer. These filters helped transform basic images into works of art that deliver emotional impact, long befor…
171. Peak Design's Employee-Owned Approach to Sustainability with Peter Dering
If you’re into outdoor adventure, photography, or just well-designed gear, chances are you’ve heard of Peak Design.
In episode 171 of the Outdoor Minimalist podcast, Meg is joined by Peter Dering, CEO and founder of Peak Design, to talk about something that sets them apart: employee ownership.
Th…
Peter Dering
Greek philosopher Plato is credited with the expression, “Our need will be the real creator,” which, loosely translated centuries later, became, “The true creator is necessity, who is the mother of our invention.” Peter Dering knows this feeling all too well, having come up with a device that, in t…
How To Build A Moto Brand Without Investors
Motorcycle-mad Peter Dering founded Peak Design off the back of one product. Now, the San Franciscan has built an empire of rolling carts and backpacks and what he claims is the single best motorcycle phone mount in captivity. Peak Design is also a case study in how to build a business in the moder…
How to Run a Successful Kickstarter Campaign (From a $60M Pro)
Peak Design has raised over $60 million on Kickstarter across multiple campaigns, making them one of the most successful crowdfunding brands in history. Their most recent campaign alone generated $13.5 million. Founder Peter Dering shares the exact strategies, lessons, and controversial decisions b…
189 - Crowdfunding to $100M.
Peter Dering is the Founder & CEO of Peak Design. Peak Design is one of the most successful crowdfunded brands ever, with $60M raised on Kickstarter and revenue now surpassing $100M. Peter has built a design-first, sustainability-led company that continues to push boundaries in product, brand, and …
The ROI of Radical Transparency with Peter Dering from Peak Design
How do you build a $100M+ global brand without a single outside investor? In this episode, Neil sits down with Peter Dering, the founder and CEO of Peak Design and co-founder of The Change Climate Project. Peter’s journey began in a construction trailer, driven by a personal frustration with camera…
Carry On, Naturally: Peak Design's craft, community, and climate-minded commerce
In this episode of The Orita Podcast, Aaron Schwartz sits down with Peter Dering, Founder & CEO at Peak Design. Peter built Peak Design for 14 years on instinct alone, then nearly lost it all in a single financial review.
• How a Kickstarter accident became Peak Design's most powerful go-to-market…
COMPILATION: The Halo Effect | How Values Drive Value
Values drive value. That's the claim at the center of this compilation, and these conversations from Season 1 put numbers behind it. The “Halo Effect” is something our team spent real time trying to prove: how advocacy work lifts everything around it, including the commercial stuff it has nothing t…
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