# Nancy Harhut
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S3E3: What Brands Get Wrong About Consumer Behavior with Nancy Harhut
Why do customers really stay loyal and why do they leave? In this episode of the Loyalize Podcast, Yasmine sits down with behavioral scientist Nancy Harhut, author of Using Behavioral Science in Marketing, to unpack the subconscious forces driving customer behavior.
With up to 95% of decisions hap…
Three Behavioral Science Tips for Better Marketing Results
Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? To explore behavior science tips that lead to better marketing results, I interview Nancy Harhut.Guest: Nancy Harhut | Show Notes: socialmediaexaminer.com/594Review our show on Apple Podcas…
478: Getting Learners to Act with Nancy Harhut
It can be frustrating when your marketing doesn’t convert the way you expect. You put in the time to craft messages that you feel are clear, compelling, and persuasive—and still prospective learners don’t act. Part of the challenge is that people don’t make decisions the way we think they do.
In th…
The Behavioral Science of Buying: Driving Predictable Revenue with Nancy Harhut
Why do buyers really say yes? We like to believe our prospects make rational decisions based on features, benefits, and ROI, but the truth is entirely different: humans make decisions based on emotion and rationalize them later with logic.
I sit down with Nancy Harhut, Co-founder and Chief Creative…
How Psychology Drives Better Marketing, Conversions, and ROI
iscover more marketing insights and top agencies at https://www.designrush.com Customers do not always buy because of logic, price, or product features. In marketing, the real challenge is understanding how people make decisions, what stops them from taking action, and which behavioral triggers can…
The magic word that makes you say yes with Nancy Harhut
What if the biggest barrier to your marketing isn't your budget or your production values, but the fact that you're speaking to the 5% of the brain that's actually paying attention?
Oliver Atkinson sits down with Nancy Harhut, author of Using Behavioral Science in Marketing and founder of HBT Mark…
Harnessing Behavioral Science to Boost Marketing Success with Nancy Harhut
In this episode, we're thrilled to welcome Nancy Harhut, a behavioral science expert and co-founder of HBT Marketing. Join us as we delve into the fascinating intersection of human behavior and marketing, exploring how understanding the psychology behind decision-making can lead to more effective m…
489: Stop Tweaking, Start Questioning
The new year will be here before we know it, so now is a natural time to make plans. While it can be tempting to copy and paste this year’s plan, make a few tweaks, and move ahead, now is a great time to reflect more deeply on what your learning business does and why.
This episode of the Leading Le…
100 Episodes Later: "The Power Lies in the Pause" and 11 Other Lessons from Influence Anyone Guests
After 100 episodes, Howie Chan finally says the thing most podcasters won't say out loud. In this season one finale, he gets honest about the money, the growth, and the grind behind Influence Anyone.
He pulls back the curtain on a question every creator eventually faces, then he turns to the 12 gue…
What the Biggest Brands Learned About AI Content (and How Small Businesses Can Use It This Week)
More than 3,400 marketers gathered in Denver for Content Marketing World 2026, and the biggest brands in the room came to a surprising conclusion: making more content is not what wins customers. Trust is.
In this AI-hosted deep dive, we break down what that means for small business owners who are …
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