Return on Emotion (ROE): The Secret to Building Communities That Stick
Associations measure ROI, but the real magic is in ROE: Return on Emotion.
When members feel connected, included, and energized, they don’t just show up—they stay, they contribute, and they bring others with them.
That’s the power Liz Lathan, CMP, Co-Founder and Head of Content & Community at Clu…
S4 Ep. 04: What Event Planners Want with Liz Lathan
Learn what event planners really want.
In this eye-opening episode of Path to the Main Stage, Li Hayes sits down with veteran event planner and Club Ichi co-founder Liz Lathan to separate the myths from the realities of booking speaking gigs in the business events world. From unraveling the many r…
The Metric Nobody Trained You On
Most event professionals can tell you attendance numbers. Almost none of them can tell you what an event actually made people feel, and whether that feeling was designed on purpose or just left to chance. In this episode, Jenny shares what came out of an unplanned fifteen minute call with Liz Latha…
Return on Emotion: The Five Feelings That Actually Drive Business (with Liz Lathan)
This week I'm joined by Liz Lathan, co-founder of Club Ichi, a social club for B2B event professionals with nearly 800 paid members in under two years. Liz spent 20 years in corporate event marketing at Dell and IBM before leaving to build Club Ichi with her co-founder Nicole, and she's here to bre…
Chill With the Gatekeeping: Liz Lathan on Real Community
Recorded on the ground at Cannes Lions, Randa sits down with Liz Lathan, co-founder of Club Ichi, the social club for people in events who do cool things and love to talk about it. Liz is one of the most genuine humans in this industry. She welcomes everyone with open arms, and it is exactly why th…
21. Turn Left at the Wall
Some guests survive a storm. Liz Lathan walked straight into one with her eyes wide open.
Years into building her career in the association world, Liz had earned her director title and hit the ceiling of a four-person shop. Then another executive director dangled the thing every ambitious person w…
From 750 DMs to $45M: Inside Liz Lathan's Chaos Empire
Someone stood in a room full of strangers and walked away feeling like they'd found a family—not the kind you're born into, but the kind you discover over two days of real conversation. That feeling, that inexplicable pull toward people you just met, became the seed of something unexpected: a busin…
Building an Invested Community, with Club Ichi's Liz Lathan and Nicole Osibodu
Liz Lathan and Nicole Osibodu, co-founders of Club Ichi, have found that the most powerful, successful events build community through casual conversation, playful experiences and peer-to-peer exchanges. In this episode, they delve into the origin story of their social club and membership community …
Can You Build a Business Around Joy? Club Ichi Did | Nicole Osibodu & Liz Lathan
What happens when you build a business around friendship, connection and the choice to find joy?
Liz Lathan and Nicole Osibodu created Club Ichi to bring people in the events industry together without job titles or formal networking. Their approach has led to spontaneous think tanks, parties and a…
Can You Build a Business Around Joy? Club Ichi Did | Nicole Osibodu & Liz Lathan
What happens when you build a business around friendship, connection and the choice to find joy?
Liz Lathan and Nicole Osibodu created Club Ichi to bring people in the events industry together without job titles or formal networking. Their approach has led to spontaneous think tanks, parties and a…
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