Profit Leaking Out the Floor: Inside Lighting's Broken Spec Process [Ep. 33]
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Lighting's go-to-market model is one of the most complex in any product category. Does anyone outside the industry actually understand that—and does it matter if they don't?Amy Bonder came to Luminii from the Fortune 500—Black & Decker, Advance Auto Parts, Bridgestone—and found th…
The Unregulated Profession: Why Lighting Design Needs Licensing Now [Ep. 34]
Watch on YouTubeWhy does the profession that shapes how humans experience every built space they occupy still have no regulatory recognition — anywhere in the world?Dawn Brown, CLD, Design IALD, Lighting Designer at Ontario Aesthetic Lighting Design (OALD), joins Avi and Lisa for a direct look at t…
Zero Out of a Hundred: Jen Park on Why Lighting Never Gets Credit [Ep. 35]
Watch on YouTubeOf 100 award-winning architecture projects, how many listed a lighting designer in the credits? The answer should embarrass the entire industry.Jen Park, principal at Chicago's Park Fowler, joins hosts Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design to examine wha…
The Triangle of Responsibility: Rebecca Keehner on Who Really Owns Lighting Design [Ep. 36]
Watch on YouTube8% of award-winning projects had a lighting designer. Only 2% got credit. Why is this profession still invisible? Recorded live at Illuminate@NeoCon 2026 in Chicago, this episode features Rebecca Keehner, Senior Interior Designer at Stantec Architecture — a global architecture and…
Navigating Care with Lisa Reed and Kelli Tungate
Lisa Reed and Kelli Tungate from Careforth join us for a conversation about home and community-based services in Indiana and what families need to know when they are trying to find support. We talk about Area Agencies on Aging, No Wrong Door, managed care, waiting lists, and why system changes can …
Illuminate at NeoCon: What 60 Manufacturers Taught Us [Ep. 37]
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60 manufacturers, 5 months — did Illuminate at NeoCon actually pay off? Half the year is gone — where did it go? Hosts Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design (RBLD) trade updates on a packed six months: the Holocaust Museum LA opening, the relit Campani…
Behind the Booth - Illuminate at NeoCon, Part I of II [Ep. 38]
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Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design pull up chairs on the Illuminate@NeoCon floor for four back-to-back manufacturer check-ins. Sage Russell, VP of Specification Sales at LumenWerx, explains why a fully custom experience room, built in just thirty da…
Why Bad Lighting Is Costing You Customers
[youtube:nRZI35hehMQ]Could bad lighting be quietly costing a restaurant its best customers?"People aren't buying lumens. They're buying outcomes." Jenny West, founder of West Consulting and a former workplace strategist at Knoll and CRESA, joins hosts Avi Mor of Morlights and Lisa Reed of Reed Burk…
Why Lighting Standards Aren't Free - w Brienne Willcock
How much of your product's value depends on an organization nobody credits?
IES standards aren't free, and Brienne Willcock wants the lighting industry to understand why. This episode covers the real cost of a recommended practice, IES's growing footprint (AES, NCQLP), and a client-trust framewor…
Humane Lighting for the Incarcerated (Ep 42)
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Did you know the only federal lighting requirement for prisons is 20 foot-candles, with no ceiling at all?
Edward Bartholomew, principal of Bartholomew Lighting and executive director of Light Justice, and Richard Muthama, lighting designer at Lam Partners and Light Justice curat…
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