# Linda Kaplan Thaler
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linda kaplan thaler (c. 1951) is an American advertiser and author. She is currently the CEO & President of Kaplan Thaler Productions.
Hatching an Icon: The Birth of the Aflac Duck
Nostalgia Tonight with Joe Sibilia | 8-31-2026
Joe Sibilia opens the show remembering Dolly Parton and Tim Curry, who passed away this week. Later, Joe is joined by Linda Kaplan Thaler, Advertising Hall of Fame inductee, founder of the Kaplan Thaler Group, and the author of "My Life in 30 Seconds.…
How goose bumps play an important role in the creative process
TVC 748.5: Advertising legend Linda Kaplan Thaler talks to Ed about the important role that goose bumps play in the creative genius; working with then-Governor Bill Clinton on his 1992 presidential campaign and with comedian Gilbert Gottfried on the "Aflac Duck" campaign; and why "What keeps you …
Linda Kaplan Thaler, author of My Life in 30 Seconds
TVC 748.4: Ed welcomes Linda Kaplan Thaler, Advertising Hall of Fame executive and the creative genius behind the Aflac Duck, the Toys R Us Kids jingle, Clairol's "Yes! Yes! Yes!" campaign, and many other popular ads that have become permanently engrained in American culture. Linda's memoir, My …
My Life in 30 Seconds, by Linda Kaplan Thaler
From an advertising pioneer.
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My Life In 30 Seconds From Linda Kaplan Thaler The True Queen Of Advertising
The creative force behind the Aflac Duck, Clairol's "Yes! Yes! Yes!" and the Toys "R" Us jingle reveals how 30 seconds can change a career - and a life.Linda Kaplan Thaler, one of the most influential creative minds in modern advertising, returns with herfirst solo book in more than a decade, My Li…
065: Linda Kaplan Thaler – GRIT = Guts, Resilience, Initiative, & Tenacity
Episode 065: Linda Kaplan Thaler – GRIT = Guts, Resilience, Initiative, & Tenacity Linda Kaplan Thaler is an incredibly interesting person. She truly understands the importance of an intense focus on continuous improvement. Linda and her team have some massive achievements from a Marketing perspe…
30 Seconds To Enlightenment & How To Make A Not-To-Be-Missed TV Ad with Linda Kaplan Thaler
If you've ever found yourself quacking, Aflac!, singing "I don't wanna grow up, I'm a Toys 'R' Us Kid," or yearning for your own Yes! Yes! Yes! Herbal Essences shower moment, you've experienced the work of advertising legend Linda Kaplan Thaler.
A member of the Advertising Hall of Fame and one of…
Ad Legend Linda Kaplan Thaler: “I’m Not a Genius, But I Have a Lifetime of Knowing How to Take a Lot of Information and Squeeze It Into Small Soundbites” 📺 The Stories Behind Aflac & the Jingles We’ll Never Forget! 🦆🎶
🎙️ AD LEGEND LINDA KAPLAN THALER: “I’m Not a Genius, But I Have a Lifetime of Knowing How to Take a Lot of Information and Squeeze It Into Small Soundbites” 📺 The Stories Behind Ads Like Aflac and the Jingles We’ll Never Forget! 🦆🎶-How the client thought the Aflac and the Gilbert Gottfried idea was…
LINDA KAPLAN THALER – 568
Today enjoy my conversation with Advertising Hall of Famer Linda Kaplan Thaler, author of “My Life in 30 Seconds.” The book chronicles her iconic ad campaigns that are so much a part of American pop culture – the Aflac “Duck,” the Toys ‘R’ Us jingle that most anyone can sing by heart, those sexy,…
Premier Women’s Stories: How 30 Seconds Can Change Your Life with Linda Kaplan Thaler
"I don't want to grow up, I'm a Toys R Us kid!"
"Aflac, Aflac, Aflac"
These 30 second jingles are imbedded in our GenX brains and our guest this week is the reason. Advertising legend, award-winning creative leader, and bestselling author Linda Kaplan Thaler joins us to discuss her memoir My Life…
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