# Karen Reyburn
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Marketing for Accountants: Standing Out with Authenticity & Creativity
Host Paul Redmond sits down with Karen Reyburn, founder of PF (The Profitable Firm), a marketing agency dedicated to helping accountants attract their dream clients. In this insightful conversation, they dive into why marketing is no longer optional for accounting firms—and how to do it in a way th…
Minimum Viable Marketing That Works for fCFOs
Most finance professionals (e.g. accountants and fCFOs) are still relying on outdated marketing tactics: generic websites, vague messaging, and a hope that referrals will carry the business.
However, as Karen Reyburn shares, that approach no longer works.
In this episode of The New F*Word, I sit do…
574 The Best AI Apps for Accounting Firm Marketing! [You won’t believe the things you can do right now]
![574 The Best AI Apps for Accounting Firm Marketing! [You won’t believe the things you can do right now]](https://cdn-images-3.listennotes.com/podcasts/accounting-firm-coach-office-hours-jason-VqAyMrJeo2E-ckTU5yEOmiA.300x300.jpg)
🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/ 📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps
In this episode, I sit down with Karen Reyburn to break down how accounting firms should actually be using AI for marketing. We …
575 Accounting Firm Referrals: The Complete Guide
🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps
☎️ Leave me a voicemail at (1)516-980-4968!
In this episode, I break down why referrals are both the most common way accounting fi…
Greatest Hits: Cash, Clients, and the Secrets Behind Growing Businesses
In this greatest hits episode, The New F*Word, host Colin Hewitt, along with Karen Reyburn, Kevin Jacobs, and Michael Wood, pulls together three themes that keep showing up in growing businesses: human-first advisory, cash discipline, and the hidden cost of ‘big system’ upgrades.
What You’ll Learn:…
Figuring Out: Your Marketing Isn’t Broken, Just Misaligned | Podcast #56
Learning Objectives
Analyze why marketing misalignment affects firm success.
Identify key steps in realigning firm marketing with client needs.
Discuss practical methods for uncovering marketing disconnects.
Explore ways to encourage creativity in accounting firms.
Develop actionable steps for fir…
How Should Accountants Market Their Firms?
Marketing doesn’t need to be pain wrapped in mystery. But it’s such a necessary factor to growing and expanding your business the way that you want.
Yuri is joined by Karen Reyburn, a CPA turned Scotland based agency owner who’s spent 15 years helping accountants and bookkeepers attract better clie…
Accountants, You Are Creative!
Want your firm's tech and process set up so you actually have time to market it? Start at y10taxtech.com.
Most firm owners think their marketing isn't working because they aren't spending enough money on ads. Karen Reyburn has spent years proving otherwise.
In this episode, Karen breaks down why …
How Karen Reyburn Fired 15 People to Save Her Own Agency
You built the team. Delegated everything. Followed all the advice.
And somehow you're more miserable than when you started.
Episode #90: Karen Reyburn built a marketing agency for accountants up to 21 full-time employees. Then she cut it down to six. Not because business was bad. Because she was sa…
12 - Karen Reyburn on why accountants are more creative than they think
Karen Reyburn is a CPA-turned-marketer who runs PF, a marketing agency built exclusively for accountants and bookkeepers. In this episode, James and Karen dig into how AI is reshaping marketing for accounting firms, why referrals aren't as simple as they seem, and how accountants can tap into their…
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