The Art of Building Pump – Daniel Cornella
As the routesetting field continues to become more professionalized, so do our standards and expectations. On this episode of The Impact Driver Podcast, host Holly Chen talks with Colorado-based routesetter Daniel Cornella about the state of routesetting education and the elements of good competiti…
Lessons From the Sharp End of Modern Setting – Mike Bockino
The USA Climbing competition season is well underway and athletes are showing up to qualification events across the country. On this episode of The Impact Driver Podcast, host Holly Chen invites former USAC Routesetting Director Mike Bockino to chat all about competition setting.
Mike is someone w…
Inside USA Climbing’s Routesetting Program – Jeremy Ho
Today’s guest is Jeremy Ho, who many know as JHo, one of the most recognizable names in the U.S. setting community. Jeremy has worked in the climbing industry since 2007, primarily as a routesetter, and has been a National Routesetter with USA Climbing since 2012. He now serves as USAC's National …
Creative Ego: The Good and The Bad – Zuoyi Phang
Today’s guest is Zuoyi (pronounced: Zoe) Phang, a routesetter based in Durham, North Carolina, and a member of the setting team at Triangle Rock Club. Zuoyi began climbing in 2018 after a friend invited her to a gym birthday party and she quickly “fell down the rabbit hold,” climbing nearly every d…
Where You Feel Comfortable, You Try Harder – Zoey Grinstead
Today’s episode of the Impact Driver Podcast welcomes Zoey Grinstead (she/they), Los Angeles-based routesetter and Queer Crush founder, to the recording studio.
In a sport that prides itself on counter-cultural roots and community values, the gap between that identity and lived reality for many cl…
The Capital “R” Routesetter – Rylan Marshall-Meistrich
What does it really mean to push an industry forward without losing sight of the people climbing on your walls? On this episode of the Impact Driver Podcast, host Holly Chen invited Rylan Marshall-Meistrich (he/him) into the studio to hear his answer.
Rylan has been climbing since 2004 and setting…
Building 90 AI Agents Inside a $2B ARR Marketing Team | Holly Chen, Samsara
Samsara is one of the most advanced examples of AI adoption inside the marketing team of a large public company. Holly Chen, VP of Growth Marketing, shares the marketing team’s approach.
A big part of their success came from a deliberate three-phase rollout that moved the marketing organization fr…
What Are We Actually Teaching People? – CBJ Podcast with Kenny Benson
Routesetters spend years developing an instinct for what works and what doesn’t. Today’s guest of The Impact Driver Podcast has developed a framework to explain why it works.
On this episode of The Impact Driver Podcast, host Holly Chen talks with Salt Lake City-based routesetter and Momentum Clim…
The Setter Who Coaches and The Coach Who Sets – CBJ Podcast with Cate Beebe
Most climbing gyms have youth climbers, whether they’re a part of recreational clubs, elite climbing teams, or hanging around with their parents. Most setters will set for youth climbers one way or another. What happens when a coach turned routesetter decides to merge the two professions? What can …
Writing and Setting Are the Same Job – CBJ Podcast with Holly Chen
The Impact Driver Podcast has featured routesetters who are also gym directors, competition chiefs, nonprofit founders and industry veterans. This episode features its own host. After more than three years of putting guests in the hot seat, Holly Chen finally sat down in it herself, getting intervi…
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