# Eric Siu

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I Tested Sol 5.6 vs Fable 5 on Real Marketing Work (Clear Winner)

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric ran Sol 5.6 against Fable 5 on real marketing work: an Amazon inve…

Kitchen Side: The Internet Has a Memory

In this Kitchen Side episode, Alex Birkett and Allie Decker unpack what actually makes content valuable in the age of AI, moving past the tired debate over human versus AI-produced content to the deeper question of how companies should measure quality at all. Drawing on decision theory and the idea…

Why We Start SEO With The Customer, Not The Keyword

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Most SEO starts with keyword research. Neil and Eric start somewhere e…

Leveling Up: How To Master The Game of Life Audiobook by Eric Siu

https://libranovo.com/free Listen to free audiobooks with a 30-day free trial! Title: Leveling Up: How To Master The Game of LifeGenres: Business & Economics, Self Development, Career Development, Health & WellnessAuthor: Eric SiuNarrator: Eric SiuRelease date: 11-30-2021Length: 3:06:47Language: En…

Travis Kalanick's founder rule, why pushed kids lose, & what excellence really costs

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil open on Travis Kalanick's take on founders, and e…

Kitchen Side: The Price of Certainty

In this Kitchen Side episode, Alex Birkett and David Khim unpack the volatility of AI search, from citation drift and the sudden Reddit citation drop to why chasing every new AEO tactic is both exhausting and, often, a losing game. They explore how to build durable brand visibility upstream of any …

Leveling Up Audiobook by Eric Siu

Listen to full audiobook for free : https://litupbook.com/free Title: Leveling UpSubtitle: How to Master the Game of LifeCategories: Career, Personal Development, Personal Success, Professional DevelopmentAuthor: Eric SiuNarrator: Eric SiuPublisher: Page TwoRelease date: 11-30-2021Language: English…

Three Dinosaurs Talk AEO (with Benji Hyam & Devesh Khanal)

In this episode of The Long Game Podcast, Alex Birkett sits down with Benji Hyam and Devesh Khanal, co-founders of Grow and Convert, to separate what's real from what's noise in AI search optimization. Drawing on their work with 100+ brands and their own AI visibility tracking data, they challenge …

11,000 Ads in One Month: Steal This AI Marketer's Workflow

Cody Schneider joins Eric Siu to walk through how he builds AI marketing workflows: customer research to ad scripts and voice tracks, LinkedIn engagement to outreach, and a LinkedIn article to a live Google ranking check. We also cover the infrastructure, brand checks and testing process behind the…

You�re Using Jev the Hard Way

👉 Single Brain - Revenue agents to scale faster using our unified intelligence layer. https://www.singlebrain.com I was using Jev after the expensive model had already done the work. In this video, I show the mistake, the filtering workflow I changed, and how I define criteria before trusting the …