# Eric Shaver

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Predictable Revenue Starts With Better Sales Technology and AI Workflows

Modern sales organizations are overwhelmed by tools, while being buried in data and struggling to give sellers the one thing they actually need: time to sell. Steve Harding, SVP International for EMEA and APAC at SalesLoft, believes the problem is not a lack of technology, but the way sales technol…

How AI and Revenue Orchestration Are Reshaping B2B Marketing Strategies

Operational friction is quietly eroding revenue performance across B2B organizations, yet most leaders continue treating disconnected workflows, bloated approval chains, and misaligned teams as isolated issues rather than systemic problems. Matt Heinz, Founder and President of Heinz Marketing, argu…

Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive

AI transformation does not fail because organizations lack the technology. It fails because leaders underestimate the human side of change. Travis Hahler, transformation and change management expert, author, and strategy leader, explains why resistance to change is not a personal choice but a neuro…

How Sales Leaders Can Build AI-Ready Teams Without Losing the Human Touch

AI is changing the sales process; however, most conversations about AI in sales focus on tools, prompts, and automation, but John Barrows believes that's looking at the problem from the wrong angle. Instead, skills including curiosity, empathy, and authenticity will decide who wins.   In this episo…

How Multi-Threaded Selling and Building the Closing Strategy From First Contact Drives Revenue Growth

The pressure on modern sales teams has never been higher. Buyers are more informed, and purchasing decisions involve larger buying committees. On the other side, organizations are investing heavily in AI, CRM platforms, and sales enablement tools with the expectation of stronger results. Yet, many …

Why Most Revenue Operations Strategies Fail and How Top CROs Fix Them

Revenue leaders across industries are under pressure to adopt AI for optimizing their go-to-market strategy and driving predictable growth. Yet many organizations continue to struggle with the same foundational problems: unclear processes, messy pipeline data, poor CRM adoption, and sales teams spe…

E-commerce Growth Strategy: How Brands Scale Without Sacrificing Profit Margins

E-commerce growth is often framed as a marketing challenge, but Noah Wickham, VP of Sales and Marketing at My Amazon Guy, a full-service Amazon agency, argues that most brands fail long before customer acquisition becomes the problem. In his experience of working with more than 1,000 brands across …

How Revenue Marketing Makes the CMO a Business Growth Driver

Marketing has spent decades trying to prove its value to the rest of the business. Dr. Debbie Qaqish (Gah-geesh), is a leading expert in B2B revenue marketing, Founder and CEO of The Growth Factor, Partner at The Pedowitz Group, and best-selling author who argues that the time has come to stop trea…

How ADHD Entrepreneurs Can Consistently Turn Brilliant Ideas into Business Growth

ADHD can create a difficult contradiction for entrepreneurs. The same brain that can generate connections, ideas, and intense focus can also make prioritization, execution, and consistency difficult. For founders, those challenges can become more pronounced as a business grows and the work shifts f…

How CROs Build Scalable Sales Cultures That Drive Exponential Revenue Growth

Maintaining a healthy and positive company culture is often the first casualty in periods of exponential growth. But it doesn’t have to be that way.   In this episode of The B2B Revenue Executive Experience, Kim sits down with host Cory Cotten-Potter to discuss what it takes to build scalable and h…