# Chui Chui Tan
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Cultural Intelligence and Its Role in Shaping Product Strategy
On this episode, Dr. Chui Chui Tan dives into the critical importance of culturalization in product management. She explains that culturalization involves deep adaptation to local cultural nuances, behaviors, and mentalities, requiring continuous adjustment. Dr. Tan outlines three levels of cultura…
Dr. Chui Chui Tan
Dr. Chui Chui Tan, cultural strategist and author, shares her journey helping businesses navigate cultural nuances for global growth. With over 16 years of experience in user experience internationally, she has orchestrated successful market launches for companies like Spotify, Netflix, and Bumble …
Global Growth Starts with Culture: Dr. Chui Chui Tan on APAC Expansion and Strategic Insight
In Part 1 of this two-part episode of The Negotiation, host Todd Embley welcomes Dr. Chui Chui Tan, founder of Beyō Global and a leading voice in international growth strategy. With over 16 years of experience helping brands like Spotify, Bumble, and Google expand into new markets, Dr. Tan shares h…
180. The Cultural Code: What Every Product Team Needs to Understand | Chui Chui Tan
What if your product isn't failing because of functionality—but because of cultural disconnect?
In this episode of the Productized Podcast, host André Marquet sits down with Chui Chui Tan, cross-cultural strategist and founder of Beyō Global, to unpack what most product teams miss: cultural intell…
Dr. Chui Chui Tan Part 2 | What Spotify, Bumble & Global Brands Get Right (and Wrong) About Cultural Expansion
In Part 2 of this special episode of The Negotiation, host Todd Embley continues the conversation with Dr. Chui Chui Tan, founder of Beyō Global. This episode focuses on practical examples from Chui Chui’s work with global brands, including Spotify and Bumble, and what it really takes to launch suc…
Mastering cross-cultural research | Chui Chui Tan | #59
Chui Chui, a cross-cultural researcher and strategist, discusses how to do cross-cultural research and why simply hiring a local research agency in the new market might not be the best approach. Chui Chui also shares practical tips and exercises on how to get buy-in from your stakeholders.
👉 If yo…
S4 Ep14: Chui Chui Tan — Cross-Cultural Insights
Power of Ten is a show about design operating at all levels of zoom, from thoughtful detail to changes in organisation, society and the world, hosted by design leadership coach, Andy Polaine.In this episode Andy speaks with Dr. Chui Chui Tan a specialist in culturalisation strategies tailored for i…
Leveraging Cultural Knowledge for Global UX by Chui Chui Tan
Expanding into international markets isn't just about translating content or adjusting payment systems. Local cultures, political contexts, technological landscapes and social norms all shape how people perceive and interact with products or services.In this talk, Chui Chui Tan will challenge tradi…
Chui Chui Tan: Culturalization vs. Localization for Global Growth
What if your biggest risk in going global isn't competition or pricing—it's the cultural assumptions you didn't know you were making? Chui Chui Tan has spent 17+ years helping the world's top brands uncover exactly that, across 50+ markets.
In this episode:
• Why culturalization goes far beyond t…
How to avoid cultural blind spots in AI-powered customer research
Episode web page: https://bit.ly/4besnoH
Episode summary
AI can summarize customer feedback in seconds—but can it truly understand what customers mean? In this episode of Insights Unlocked, Jason Giles sits down with Chui Chui Tan, cultural strategist, founder of Beyō Global, and author of Resear…
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