# Christine Foster
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Closing the Loop: Turning Shopper Data Into Real Growth (Christine Foster, Group Vice President, Commercial Strategy & Operations, (Kroger Precision Marketing) at Kroger )
Can you remind everyone about Kroger Precision Marketing?
Tell us about your announcement with Google this week.
Incomplete measurement is a top pain point for many brands. With this new reporting, what specific “aha” moments can brands expect to see that they couldn’t see before?
How do brands act…
Kroger x YouTube: The Retail Media Breakthrough That Could Unlock Billions in Brand Budgets
I’m coming to you a little under the weather today, but this recap of my recent article for The Drum was too important not to share. In this episode, I break down Kroger’s new YouTube integration and why it could be a turning point for retail media networks trying to crack into elusive national bra…
Bring the “Retail” Back to Retail Media: 4 Fixes Every RMN Needs Now
Last week, I had the opportunity to moderate a powerhouse panel at the The Drum's inaugural Global Commerce Leaders Forum in Miami. And let me tell you, the insights that came out of our lightning round were too good not to share. I asked each expert a simple but loaded question: What’s one thing y…
Why iROAS Metrics Are So Inconsistent (And Why Debate Is Good For The Industry)
Today I unpack the intense industry reaction to a piece of Albertsons Media Collective, Ovative Group, and Kellogg School of Management research that challenged how we measure iROAS in retail media. When a single campaign’s return can swing wildly — up to 6.5x — based purely on methodology, it rais…
I Need Your Help! Which Retail Media Trends Can’t You Ignore in 2026?
Today, I’m doing something a little different. After attending Possible Miami and The Drum's Global Commerce Media Leaders Forum, my brain is overflowing, in the best way possible. I’ve got pages of notes, dozens of conversations swirling around, and one big question: which buzz-y trends actually m…
Retail Media’s Narrative Problem (And How to Fix It for Optimal Impact)
Today I dive into a powerful idea that completely reframed how I think about retail media in relation to communicating narrative. After listening to a conversation featuring Joe Zappa on the AdTechGod Pod, I couldn’t ignore how directly his framework applies to our world. We’re not struggling with …
Kroger’s Retail Media Playbook: Why Context Data Is the Future of Commerce Media
A few weeks ago, Kroger Precision Marketing announced a major partnership with Google that allows brands to activate Kroger audiences directly inside YouTube and DV360 while tying campaign measurement back to actual Kroger sales. On the surface, this looks like another retail media expansion story.…
If You Know the Cart, You Know the Heart: Kroger Precision Marketing's Christine Foster
"If you know the cart, you know the heart," says Christine Foster, Group Vice President of Commercial Strategy and Operations at Kroger Precision Marketing.
She believes grocery shopping is uniquely personal — and that creates both an opportunity and a responsibility for retailers using that data.…
Kroger's Christine Foster says more brands are applying retail data to CTV campaigns
Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the scale of its loyalty data set. Dive into more insights and inspiration from lead…
Kroger Precision Marketing Discusses How Marketers Are Rethinking Brand Growth Strategies
On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together.
Sarah Marzano, Vice President and Principal Analyst at EMARKETER, sits down with C…
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