# Bill Slawski
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The 14K Trick – Ultra optimising for Mobile First (Chris Liversidge with Jason Barnard)
Chris Liversidge with Jason Barnard at TakeItOffline Brighton 2019
Chris Liversidge talks with Jason Barnard (The Brand SERP Guy) about the 14K trick–ultra optimising for mobile-first.
Chris explains about the size of the first chunk of data on 3G and that leads Chris and I invent and perfect …
The Semantic Web from 2000 to 2019, and Beyond (Andrea Volpini with Jason Barnard)
Andrea Volpini with Jason Barnard at TakeItOffline Brighton 2019
Andrea Volpini talks with Jason Barnard about the semantic web from 2000 to 2019, and beyond.
This conversation packs in a phenomenal amount of fascinating information about linked data, knowledge graphs, Artificial Intelligenc…
The Google Cookbook – Making Content Easy to Digest (Alexandra Tachalova with Jason Barnard)
Jason Barnard at Digital Olympus 2019
Jason Barnard talks about The Google Cookbook - Making Content Easy to Digest
Google’s food is information. It needs to identify, collect, chew, swallow and digest in order to be able to give the answers to users. We look at leveraging Schema.org markup, …
Google’s Business Model (Gennaro Cuofano with Jason Barnard)
Gennaro Cuofano with Jason Barnard at SEOcamp Paris 2019
Gennaro Cuofano talks with Jason Barnard about Google's business model.
Understanding how Google makes money, and how its business model is changing will help you do better SEO and build a better strategy for the future. Gennaro reads …
Patents and entities in search since 1999 (Bill Slawski with Jason Barnard)
Bill Slawski with Jason Barnard at SEOcamp Paris 2019
Bill Slawski talks with Jason Barnard about patents and entities in search since 1999.
Patents are really easy (or so says Bill Slawski): they identify a problem, they tell you about the prior art used to solve the problem, tell you why th…
Thankful For the Long Weekend Edition
Twas the eve before Thanksgiving and through the studio's haunts, no creatures were talking or recording our thoughts. The channels all hummed with inactivity because the producers went home to be with family. When out of the ether some showbiz thoughts clattered, The Show Must Go On!, because noth…
Enterprise E-Commerce SEO, Long-Tail Pages & AI Visibility with Paul Baterina of REVOLVE
In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Paul Baterina, Senior SEO Manager at REVOLVE — a publicly traded fashion e-commerce brand with over 260,000 products. Paul has been at REVOLVE for 13 years, making him one of the rarest SEOs in the industry: a specialist wh…
Rethinking SEO Structure: Entities, Internal Links, and Topic Hubs | Dixon Jones
What does it really take to build authority in an AI-driven search landscape?
In this episode of The Search Session, Gianluca Fiorelli sits down with SEO veteran Dixon Jones to unpack how semantic context, entities, and topical authority shape modern search. From the evolution of Majestic’s Topica…
99. How To Rank High on Google with Bill Slawski
SEO is a long game that demands the right strategy and implementation. Experts lead in the right direction. Don’t overwhelm - outsmart. Bill Slawski shares his valuable insights. He is the Director of SEO Research for Go Fish Digital, where he helps guide clients on award-winning industry campaigns…
How to Optimize Your Brand for SERP | Podcast #4
Most projects fail because they are chasing high-volume keywords. Google ranks websites higher that have strong brand recognition. Why? Because users wanna see them. It’s the main reason why you see Wikipedia, Amazon, Pinterest in the top-10. Having better content and more links don’t guarantee ran…
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