# Antoine Reid

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Paul Copeland, Shore Thing Cigars | Deep Cuts Live, Episode #162

Season 6 of Deep Cuts Live continues with a high-energy conversation featuring Paul Copeland, owner of Shore Thing Cigars—one of the most experience-driven retail concepts in the premium cigar industry. In this episode, host Antoine Reid sits down with Paul to explore what it really takes to build…

Justin Andrews on Diesel Cigars, STG & the Evolution of Cigar Collaborations | Deep Cuts Live, Episode #165

Deep Curts Live host Antoine Reid sits down with Scandinavian Tobacco Group's Justin Andrews to explore his journey from eastern North Carolina tobacco country to helping shape some of the cigar industry’s biggest brands and collaborations. From contract manufacturing and blending to Diesel Cigars …

Laurel Tilley on AJ Fernandez, Amar & What Makes a Great Cigar Brand | Deep Cuts Live, Episode 168

Season 6 of Deep Cuts Live continues with episode 168, featuring special guest Laurel Tilley of AJ Fernandez Cigars for a wide-ranging conversation on branding, retail, events, tobacco, and the evolution of one of the premium cigar industry's most influential companies. Host Antoine Reid sits down …

Sean Williams on Cohiba, Legacy & Building a Luxury Cigar Brand | Deep Cuts Live, Episode 172

What does it take to keep one of the most iconic names in premium cigars relevant while honoring its legacy? In Episode 172 of Deep Cuts Live, host Antoine Reid welcomes back Sean Williams, Cohiba's brand ambassador and master blender, for a wide-ranging conversation about luxury, innovation, and …

How Aganorsa Leaf Built a Brand Cigar Smokers Remember | Terence Reilly | Deep Cuts Live Episode 174

How do you build one of the strongest brands in premium cigars without chasing every trend? In Episode 174 of Deep Cuts Live, host Antoine Reid welcomes Terence Reilly of Aganorsa Leaf for his first appearance on the show in six years. Together, they look back at one of the most transformative per…

How Apostate Cigars Built One of the Most Unique Brands in Premium Cigars

What happens when two tobacconists decide to build a premium cigar brand around authenticity instead of tradition? In Episode 173 of Deep Cuts Live, host Antoine Reid welcomes Brandon Oveson and Kendrick Woolstenhulme, co-founders of Apostate Cigars, for a conversation about storytelling, cigar bl…

Izzy Woods on Drew Estate, Cigar Pairings & Breaking Industry Stereotypes

Izzy Woods has one of the more unusual résumés in the premium cigar industry. Before becoming Drew Estate’s Lifestyle Ambassador, she spent 20 years in education, worked in the spirits world, became a certified bourbon steward and learned firsthand that good sales often have less to do with talking…

Why Wildfire Cigars Abandoned the Traditional Cigar Brand Playbook | Jeremy McDonald

What happens when the traditional way of building a cigar brand stops working? Jeremy McDonald of Wildfire Cigars returns to Deep Cuts Live for Episode 178, five years after his first appearance—and a lot has changed. Wildfire has grown, the premium cigar business has evolved, and Jeremy has compl…

How a Cigar Sommelier Built His Own Cigar Brand | Don Emmanuel

How do you go from studying cigars to creating your own—and then take that brand around the world? In Episode 177 of Deep Cuts Live, host Antoine Reid sits down with Don Emmanuel, founder of Don Emmanuel Cigars, to talk about his journey from cigar sommelier, educator and content creator to launch…

Why Camacho Cigars Deserves Another Look | Law Ream on Flavor, Branding & Cigar Culture

Camacho Cigars has been producing bold, distinctive blends for decades—but brand ambassador Law Ream believes even longtime cigar smokers may be surprised by what they discover when they revisit the brand. In episode 176 of Deep Cuts Live, host Antoine Reid sits down with Law to discuss his unconv…