# Andy Carvell

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MGN S2E11 | Luke Costley-White from Project A Ventures(ASO Conference 2023 Edition)

This episode of the Mobile Growth Nightmares podcast was recorded live at the 2023 ASO Conference in Berlin. With hosts Andy Carvell and Gessica Bicego, Luke Costley-White, Head of Acquisition at Project A Ventures joined to share his app growth nightmares and learnings.

E247 | Mastering Mobile Retention: Insights from SoundCloud and VSCO with Andy Carvell from Phiture

Today on the show we have Andy Carvell, CEO and Co-Founder of Phiture. In this episode, Andy shares the framework Phiture uses to increase mobile app retention, drawing from his extensive work with companies like SoundCloud and VSCO. We discussed the future of mobile app interactions, including the…

Building Cash App's Growth Engine: Dyan Khor's Playbook for Mobile Marketing

In this episode of Brave New Digital World, Andy Carvell sits down with Dyan Khor -- growth marketing leader, ex-Cash App, and advisor to scaling startups -- for a deep dive into modern growth strategy. Dyan shares how she built Cash App’s marketing engine from scratch, managed over $500M in ad sp…

Brandformance, AI & the Future of Mobile Growth: Jeff Roberto, SVP Marketing at Splice

In this lightning-round live episode recorded at MAU Vegas, Andy Carvell sits down with Jeff Roberto, SVP of Marketing at Splice, to explore the evolving intersection of AI, creativity, and growth marketing. With a career that spans Napster, Shazam, PicsArt, and now Splice, Jeff shares powerful ins…

Rethinking Marketing Agencies, Loyalty & AI: Thierry Sequeira, Co-Founder & CEO at Massive Rocket

In this episode of Brave New Digital World, Andy Carvell sits down with Thierry Sequeira, CEO of Massive Rocket, for a deep and honest conversation about the future of digital marketing. Thierry shares why the traditional agency model is outdated, how modern CRM goes far beyond email, and why brand…

Winning With a Data-Fluent Creative Team: Sharon Romang, VP of Creative at Front Row

In this episode of Brave New Digital World, Sharon Romang — VP of Creative at Front Row and former Smartly.io lead — joins Andy Carvell to explore how today’s most effective marketers blend storytelling, performance, and tech. From building agency-owned tools to navigating AI rollouts (and Duolingo…

App Store Marketing & Distribution at Scale: Michael Grierson, Senior ASO Lead at Canva

In this episode of Brave New Digital World, Andy Carvell sits down with Michael Grierson, Senior Global ASO Lead at Canva, to explore how app marketing is evolving from static store listings to dynamic, content-driven discovery. Michael shares lessons from his journey through Skyscanner and Canva —…

AI, Agents, and the Return of Marketing Fundamentals: Alex Beresford, Chief Growth Officer at TaxFix

In this episode of Brave New Digital World, Andy Carvell sits down with Alexander Beresford, Chief Growth Officer at Taxfix, to talk about what happens when traditional marketing fundamentals collide with generative AI. Alex shares lessons learned moving from PayPal to early-stage startups, focusi…

Qualifying Users: Why 90% of Your Growth Metrics Are Lying

In this episode, I speak with Andrew Burrington, Senior Growth Leader at onX, and Andy Carvell, Co-Founder and CEO of Phiture, about what sustainable growth really looks like when an app grows from 3 people to 500 and from one product to a portfolio. This is Part 1 of a two-part conversation built…

Scaling Products Forces a Harder Question: What Do You Keep?

In this episode, I speak with Andrew Burrington, Senior Growth Leader at onX, and Andy Carvell, Co-Founder and CEO of Phiture, about what happens after the early growth wins and why scaling a product portfolio forces teams to rethink the playbook that got them there. This is Part 2 of a two-part c…