# Alison French
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Owning Your Journey - Reclaiming Your Joy with Alison French & Sarah Gutherie
Have you ever considered your professional journey? Not the courses you
took in school or the job titles you had, but the path itself. In so
many cases, it is not a straight line and we don’t always take the time
to embrace the curves we have encountered along the way or understand
how they hav…
RS309: Growth Fundamentals Most Founders Get Wrong
Alison French joins Craig behind the mic today to talk about ICP and go-to-market strategy, as well as the challenges that bootstrap founders have. We can all overcome these struggles with the right tools, systems, outlook, and determination. She commiserates with Craig about what bootstrappers hav…
Alison Torrillo French
Alison Torrillo French, a 1995 graduate in Communication Arts from Cornell's College of Agricultural Life Sciences, was an integral part of the Cornell Chorus and its a cappella subset, After Eight. Known for her creativity in crafting tour songs, Allison cherishes the strong bonds and musical chal…
EP 55: Maximizing Trade Show Opportunities
Trade shows give you a chance to stop being just another name in someone’s inbox. A quick face-to-face interaction—planned or spontaneous—makes follow-up way easier.
Watch: https://youtu.be/DM59GWzuCiw
With our featured guest Alison French a seasoned leader at the intersection of sales, marketing,…
EMT #20 with Alison French - Don't Just Show Up: Turning Trade Shows into Revenue Engines
In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Alison French, founder of JoinLTO.com, to unpack how event marketers can ditch reactive booth tactics and instead walk into trade shows with a plan that drives actual revenue.
Most brands show up hoping …
Trade Show Strategy 2025: Turn Conferences into Pipeline with Alison French
Trade show strategy that actually drives revenue. In this episode, Alison French, founder of LTO and creator of ShowScout, breaks down how to turn conferences and exhibit halls into qualified pipeline instead of expensive hope. If you sell B2B and still treat events like a “brand play,” this is you…
156: Your Feminine Edge in Tech: Turning Empathy Into Sales, Leadership, and Growth
What if the very traits you were told to soften—empathy, listening, collaboration—are actually your biggest advantage in tech?
In this episode, we’re chatting with Alison French, founder of LTO (Lead To Opportunity), about how women can lead, sell, and scale without pretending to be someone they’re…
EMT #63 with Alison French - Turning Trade Show Conversations into Sales Opportunities
Trade shows have always been one of the most powerful channels for building pipeline—but success doesn't happen by chance.
In this episode of Event Marketer's Toolbox, Chris Dunn and Dana Esposito welcome back returning guest Alison French, founder of Lead to Opportunity (LTO) and creator of ShowSc…
Alison French, Founder of ShowScout
Alison French, MBA is a fractional CMO, founder, and tech innovator with over 20 years of experience driving revenue at the intersection of sales, marketing, and in-person events. She is the creator of ShowScout, a sales activation and accountability platform for trade shows and conferences, and is…
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