Trascrizione completa di Capturing What Matters | Joshua Sharon, Stop & Live Photography

true nomad lifestyle. 00:03:43.120 --> 00:03:46.319 And so 2014, the internet's kind of a thing, social media is a thing. 00:03:46.400 --> 00:03:47.840 And I was like, I'm gonna be an influencer. 00:03:47.919 --> 00:03:49.599 We should start filming some of this stuff. 00:03:49.840 --> 00:03:50.639 Never happened. 00:03:50.879 --> 00:03:55.199 But the name Stop and Live came around, and it's that it's a mantra. 00:03:55.280 --> 00:03:58.719 It's it's life is short, you never know when it's gonna be over. 00:03:59.039 --> 00:04:00.560 You gotta stop, you gotta live. 00:04:00.719 --> 00:04:04.240 And for me, my live is travel, but everybody's live is different. 00:04:04.319 --> 00:04:18.480 But you gotta stop and do what makes you happy, or you end up working your entire life and then trying to catch up and enjoy the senior years of your life when your health is not good and you can't do the things that you wanted to do. 00:04:18.639 --> 00:04:19.920 So that's where it came from. 00:04:20.319 --> 00:04:22.480 And then it just turned into to stop and live. 00:04:22.560 --> 00:04:26.800 It's stop and live LLC is the parent company, and then stop and live photography. 00:04:27.040 --> 00:04:27.360 Okay. 00:04:27.519 --> 00:04:27.839 Yeah. 00:04:28.240 --> 00:04:28.800 I love it. 00:04:29.040 --> 00:04:32.240 But I've been to 50, 58 countries, 49 states. 00:04:32.480 --> 00:04:32.959 That's awesome. 00:04:33.120 --> 00:04:35.199 So that's so had you so you just got back from Ireland. 00:04:35.360 --> 00:04:35.680 I did. 00:04:35.839 --> 00:04:36.959 You went to the TCU game. 00:04:37.360 --> 00:04:38.480 Womp womp. 00:04:38.800 --> 00:04:41.279 Great trip, bad game, terrible game. 00:04:41.600 --> 00:04:43.360 So had you been there before though? 00:04:43.519 --> 00:04:48.879 No, so I knocked off two countries then because you learned when you land there that Northern Ireland is its own country. 00:04:49.680 --> 00:04:51.360 And you just went there last year last year. 00:04:51.439 --> 00:04:51.600 Yeah. 00:04:51.759 --> 00:04:51.920 Okay. 00:04:52.000 --> 00:04:52.079 Yeah. 00:04:52.399 --> 00:04:54.639 So Northern Ireland both or Dublin. 00:04:54.800 --> 00:04:54.959 Okay. 00:04:55.040 --> 00:04:55.120 Yeah. 00:04:55.360 --> 00:04:57.600 And then we just kind of followed the coast up and back. 00:04:57.920 --> 00:05:05.439 Uh we landed and I told somebody at the hotel about you know what's there to do and how you know I got to knock off another country. 00:05:05.519 --> 00:05:07.439 They're like, well, you should take a two-hour drive. 00:05:07.519 --> 00:05:08.720 You get to knock off another one. 00:05:08.800 --> 00:05:10.720 I was like, good information. 00:05:11.120 --> 00:05:12.879 Because I don't do any research when I go places. 00:05:13.279 --> 00:05:16.319 You like to just I just show up, yeah, and see what happens. 00:05:16.560 --> 00:05:19.279 Um, so I we knocked off 57 and 58. 00:05:19.839 --> 00:05:20.319 That's cool. 00:05:20.480 --> 00:05:20.720 Yeah. 00:05:20.959 --> 00:05:21.360 That's cool. 00:05:21.600 --> 00:05:22.720 So where are you going next? 00:05:22.959 --> 00:05:26.399 Um, I it's actually the last trip that I have planned for the year. 00:05:26.560 --> 00:05:26.800 Okay. 00:05:26.959 --> 00:05:34.399 But I think the next so that's the other thing is from 2016 until COVID, I lived two months abroad every year. 00:05:34.560 --> 00:05:36.720 Um, because my contracts were nine months. 00:05:36.800 --> 00:05:43.680 I'd come home for the holidays, and then it was cheaper for me to go live abroad than it was to find like a short-term rental. 00:05:43.759 --> 00:05:46.000 And I didn't want to live in my parents' house for like two. 00:05:46.480 --> 00:05:49.360 So I would go for two-month backpacking trips. 00:05:49.519 --> 00:05:52.639 I went through Europe, Africa, Asia, um, South America. 00:05:52.959 --> 00:05:53.600 Good for you. 00:05:53.839 --> 00:05:58.560 Um, so the next, but COVID, I hadn't COVID shut that down. 00:05:58.639 --> 00:06:05.519 I was in Europe when it happened and just landed back in the States like March 3rd or something. 00:06:05.759 --> 00:06:07.439 I remember we shut down like March 17th. 00:06:09.439 --> 00:06:10.879 I would have rather have stayed. 00:06:11.040 --> 00:06:12.720 Um, no, just barely got back. 00:06:12.959 --> 00:06:19.839 And then I hadn't taken a trip until I just went to Asia for six weeks this past year or this past April. 00:06:20.319 --> 00:06:23.360 Um, so I I was fiending for a trip. 00:06:23.519 --> 00:06:26.160 And so I think I'm gonna do that every year now. 00:06:26.319 --> 00:06:44.879 Um, so the next one I'm looking at is hiking Mount Kilimanjaro in Africa and then doing the um I don't want to go in the the mass migration time, so I think I'm gonna go in the off season, but do the the Serengeti and all of that and kind of make my way down through Kenya, Tanzania, South Africa, all of that stuff. 00:06:45.040 --> 00:06:47.519 So that's the I don't know if that'll happen next year. 00:06:47.680 --> 00:06:51.120 If it doesn't happen next year, then I'll have to figure out some other. 00:06:51.759 --> 00:06:54.000 Are you gonna influence us on your journeys? 00:06:54.160 --> 00:06:57.680 I'm not I learned that I tried to do two videos this last time in Asia. 00:06:57.839 --> 00:06:59.199 I found out I'm not an influencer. 00:06:59.360 --> 00:07:07.759 Like it's people I think influencers get a bad name because people that aren't content creators, like you guys are learning with this. 00:07:08.000 --> 00:07:08.879 It's a lot of work. 00:07:09.199 --> 00:07:11.519 It's a lot of work, it's a lot of work, it's a lot of wear. 00:07:11.759 --> 00:07:16.079 And so when you're when you're on a trip, the two I did two vlogs. 00:07:16.240 --> 00:07:25.439 I did one day in Hanoi, uh, Vietnam, and then I did one day in um, or I did my whole trip in D Nang, Vietnam. 00:07:25.759 --> 00:07:28.720 It it I enjoyed it, but it's like

you gotta go set the camera up. 00:07:28.800 --> 00:07:31.279 I gotta go walk, I'm walking around with a selfie stick. 00:07:31.920 --> 00:07:32.959 And you're missing the experience. 00:07:33.199 --> 00:07:40.720 You are, and so everything that I did, and I say it in one of the videos if I filmed something, I would put the camera away and go do the exact same thing again. 00:07:40.959 --> 00:07:45.920 So like it took me double the amount of time because I wasn't gonna miss being there. 00:07:46.240 --> 00:07:56.959 But when you're filming, you're and then you gotta go back to the hotel and you gotta edit it, you gotta go through call through footage, find it's a lot and yeah, so people don't realize that. 00:07:57.040 --> 00:08:01.920 Like those influencers that you're following and stuff like that, it looks like they're having a great time. 00:08:02.000 --> 00:08:14.560 And that it's I will say this it would be better than a nine to five any day of the week, but it's still a lot of work, and so that trip that you're on as vacation turns into work. 00:08:14.959 --> 00:08:28.000 Yeah, like we f uh, we went on a 10 uh family cruise in July, the end of July with 10 of us, and I filmed a video thanking my parents for the trip, and everybody said a thank you thing. 00:08:28.240 --> 00:08:30.720 I just sent that to them like three days ago. 00:08:30.879 --> 00:08:33.440 Yeah, and I was like, I I should probably get this done. 00:08:33.519 --> 00:08:37.279 Yeah, like it's probably knock this edit out, and so it's just it's work. 00:08:37.440 --> 00:08:40.639 Um, but that's my send it to me, I'll edit it for you. 00:08:41.200 --> 00:08:41.519 There you go. 00:08:41.600 --> 00:08:42.799 You're a professional now. 00:08:42.960 --> 00:08:43.679 Yeah, I love it. 00:08:43.759 --> 00:08:44.159 I'm joking. 00:08:44.320 --> 00:08:44.799 She does all her. 00:08:46.480 --> 00:08:47.360 I'm totally joking. 00:08:47.679 --> 00:08:50.639 Would you would you do this if you had to edit it yourself? 00:08:50.879 --> 00:08:53.120 You know, uh he could. 00:08:53.279 --> 00:08:53.600 I could. 00:08:53.759 --> 00:08:54.639 Yeah, we all could. 00:08:54.720 --> 00:08:56.159 Like Yeah, I probably would. 00:08:56.320 --> 00:08:56.639 Okay. 00:08:56.799 --> 00:08:57.279 Yeah. 00:08:57.600 --> 00:08:58.480 Do you want to do it? 00:08:58.720 --> 00:09:00.240 I mean, if you'll show me how to do it. 00:09:00.639 --> 00:09:07.360 I I produce a podcast for a law firm in South Austin, and yeah, it's not, it's a lot. 00:09:07.519 --> 00:09:20.879 Like people just assume that people just set cameras up and like the research that goes into it, and you guys are doing it the right way, but like the blogs, the the audio files, like turning all of that into content, you're like, oh, this is why people get paid to do this. 00:09:21.519 --> 00:09:25.120 Yeah, yeah, it didn't take long to figure that out at all. 00:09:25.519 --> 00:09:29.519 Um how did you get into real estate photography then?

00:09:30.080 --> 00:09:32.480 Um, so I've been full-time, and I was just thinking about this. 00:09:32.559 --> 00:09:36.480 I've been full-time since September 15th, three years ago. 00:09:36.559 --> 00:09:40.639 So just a couple weeks ago week ago, full time for three years. 00:09:40.879 --> 00:09:52.720 Um, I kind of just stumbled into it in the sense that um I think actually my first real estate photography, and bless their hearts for giving me the opportunity, was for Flint Rock. 00:09:53.200 --> 00:09:54.960 Um, I had a friend that was doing their marketing. 00:09:55.039 --> 00:09:56.720 He was like, come take photos. 00:09:57.120 --> 00:09:59.600 And they were they were photos. 00:09:59.840 --> 00:10:10.720 Um and they and and sadly, and I I say this because I I am self-aware enough to understand when you put out bad products versus what you do now. 00:10:10.879 --> 00:10:18.080 But some of my photos ended up on their big uh like the the signs out of the front of neighborhoods, like this one in Temple. 00:10:18.159 --> 00:10:18.320 Yeah. 00:10:18.480 --> 00:10:20.639 I was like, oh, that's horrible. 00:10:20.879 --> 00:10:22.159 That shouldn't be there. 00:10:22.399 --> 00:10:26.720 That looks like at the time I was like, oh, that's so dope. 00:10:26.879 --> 00:10:33.679 And then like, oh three years later removed in the the everything and the systems that I have in place now. 00:10:33.759 --> 00:10:39.679 I'm like, oh yeah, we should, you guys should have, and they don't, you know, they don't use me anymore. 00:10:39.759 --> 00:10:40.480 It's okay. 00:10:40.720 --> 00:10:42.879 Um do you blame them? 00:10:43.120 --> 00:10:59.759 I don't, but they the opportunity will always be a thankful opportunity, but I I do understand that they pivoted to somebody else that was longer experienced in the in the if they came back to me, I could do everything they needed to, no problem. 00:11:00.080 --> 00:11:05.200 But it it was uh it was a like, yeah, we should probably go try somebody else. 00:11:05.440 --> 00:11:08.240 But I mean it's a learning curve, learning experience and all of that. 00:11:08.399 --> 00:11:13.039 But I got into it because I was searching for work. 00:11:13.360 --> 00:11:22.399 Yeah, I got let go from the company that I was with September 15th and immediately pivoted to, hey, I've got a camera. 00:11:23.279 --> 00:11:24.960 What who's got work? 00:11:25.200 --> 00:11:39.039 And real estate photography came up, but that is the photographer's downfall, I believe, is when photographers do everything because you never become good at one thing, you're just media mediocre trades. 00:11:39.279 --> 00:11:39.440 Correct. 00:11:40.159 --> 00:11:44.879 Um so I only do headshots now and I only do real estate media. 00:11:44.960 --> 00:11:46.960 I turn down I turn down a lot of work. 00:11:47.120 --> 00:11:49.200 Yeah, I make a lot of people mad. 00:11:49.440 --> 00:11:57.360 People are like, why can't you just because I don't so like in our business, if that came our way and we weren't able to service that request, we would refer it. 00:11:57.519 --> 00:11:57.679 Absolutely. 00:11:58.000 --> 00:12:01.120 You guys do that too and take like a referral fee from it. 00:12:01.279 --> 00:12:02.799 Oh, nobody refers to me. 00:12:02.879 --> 00:12:04.639 Let's just let me state you refer out. 00:12:04.960 --> 00:12:06.000 Let me let me state that. 00:12:06.159 --> 00:12:10.320 No, I have never received a referral from another photographer. 00:12:10.480 --> 00:12:13.919 Okay, but I refer other photographers all the time. 00:12:14.080 --> 00:12:14.320 Okay. 00:12:14.639 --> 00:12:22.799 Because my I don't I don't know if I don't do any SEO work, but I guess my website performs, but people call me from Google and like, hey, can you do maternity? 00:12:22.960 --> 00:12:23.919 Can you do portrait work? 00:12:24.000 --> 00:12:27.919 Can you do and I no, I can't, but you should see these people. 00:12:28.080 --> 00:12:28.399 Yeah. 00:12:28.639 --> 00:12:31.840 But I've I've never gotten yeah, it's never been reciprocated. 00:12:32.159 --> 00:12:33.600 No, my headshots aren't that good. 00:12:33.679 --> 00:12:34.799 You should go see Josh. 00:12:34.879 --> 00:12:36.480 Like, I've never gotten that from a photographer. 00:12:36.720 --> 00:12:37.600 Your headshots are super. 00:12:39.200 --> 00:12:40.480 I pride myself on those. 00:12:40.559 --> 00:12:43.519 I I don't do I don't do a lot of those. 00:12:43.679 --> 00:12:45.679 And it's because I'm the most expensive. 00:12:45.840 --> 00:12:46.720 I do know that. 00:12:46.879 --> 00:13:02.399 And so I take pride in seeing when I see my headshot in the wild, yeah, I appreciate that that person has paid and took the so I I make most of my money or most of my business is real estate these days. 00:13:02.480 --> 00:13:02.720 Yeah. 00:13:02.960 --> 00:13:04.159 So are you self-taught? 00:13:04.320 --> 00:13:06.960 Or because I you didn't YouTube university. 00:13:07.039 --> 00:13:10.159 No, I went to I mean you went to TCU for MAXCO. 00:13:10.399 --> 00:13:11.120 Yeah, that's what I thought you said. 00:13:11.440 --> 00:13:12.080 So I'm using it right now. 00:13:12.799 --> 00:13:13.360 You are, you are. 00:13:13.600 --> 00:13:19.039 I can't be mad at the hundred and something thousand dollars that I spent on a degree that to go to Ireland and watch them lose. 00:13:20.399 --> 00:13:24.960 Go to I mean, we I went to the national championship game and watched them lose. 00:13:25.200 --> 00:13:27.759 Like it's but those are great experiences. 00:13:27.919 --> 00:13:30.320 Um, I go to most of the games with my dad. 00:13:30.480 --> 00:13:34.480 This one was cool because it it was the three of us, my dad, uh myself, and my brother. 00:13:34.639 --> 00:13:34.799 Yeah. 00:13:35.200 --> 00:13:37.919 Um so that that was the first trip we've ever taken. 00:13:38.000 --> 00:13:38.320 Yeah. 00:13:38.639 --> 00:13:45.200 Um as kids or adults, we've never the three of us

have just never been together on a trip. 00:13:45.679 --> 00:13:46.240 So it was fun. 00:13:46.320 --> 00:13:47.519 It was it was a cool experience. 00:13:47.679 --> 00:13:51.120 And it it's my it was my brother's first trip across the pond. 00:13:51.279 --> 00:13:51.600 Yeah. 00:13:51.759 --> 00:13:55.600 Um, my dad hadn't been across in over 40 years when he was in the military. 00:13:55.679 --> 00:13:56.879 He was stationed in Germany. 00:13:56.960 --> 00:13:58.240 My brother was born in Germany. 00:13:58.399 --> 00:13:58.720 Okay. 00:13:59.039 --> 00:14:03.200 So he was a child when he like a baby when he came back. 00:14:03.360 --> 00:14:04.879 And my dad hadn't been over in four. 00:14:05.120 --> 00:14:08.480 So it was cool to go over there and and let them experience it. 00:14:08.639 --> 00:14:10.720 For me, it's just another country in England. 00:14:10.799 --> 00:14:10.960 Yeah. 00:14:11.120 --> 00:14:12.000 Or in Europe. 00:14:12.159 --> 00:14:12.399 Yeah. 00:14:12.720 --> 00:14:15.919 Um, but you know, they got to see it and cool. 00:14:16.159 --> 00:14:16.399 Yeah. 00:14:16.559 --> 00:14:17.759 So you taught yourself. 00:14:18.000 --> 00:14:19.200 Yeah, YouTube University. 00:14:19.360 --> 00:14:19.600 Okay. 00:14:19.840 --> 00:14:21.519 Um for my head, my headshots. 00:14:21.600 --> 00:14:27.919 I have I I'm in a mentor group with arguably the best headshot photographer on the on the planet. 00:14:28.080 --> 00:14:33.840 Um, so learning his techniques and stuff like that, paid to go to his seminars and and stuff like that. 00:14:33.919 --> 00:14:35.360 But yeah, all self-taught. 00:14:35.600 --> 00:14:46.240 Um, I don't necessarily think that, and I say this humbly speaking, I don't think there's any better teacher than learning from them. 00:14:46.559 --> 00:14:51.840 Like the if you go to school for photography, they can teach you the ins and outs of it. 00:14:52.159 --> 00:15:00.320 Like, I know all the things that they're teaching, I don't know the whys behind it, but I know it's like the inverse square law, the technical stuff. 00:15:00.639 --> 00:15:09.600 But doing it yourself and finding your own style or or learning from somebody that's got a style that you like, I think is you can't put a price on that. 00:15:09.840 --> 00:15:10.639 Yeah, I mean, it's art. 00:15:10.799 --> 00:15:11.120 Correct. 00:15:11.440 --> 00:15:20.080 Like again, I I I dove in, I got the opportunity to take real estate photos, and then you go, Oh, there's gotta be a better way to do this, because those were bad. 00:15:20.399 --> 00:15:37.360 And then you learn from and then you just get better, and you gotta stick through losing clients and and being humble enough to go go do reshoots or anything like that to to where then you perfect the skill, the craft, the systems, the everything to be a business. 00:15:37.600 --> 00:15:44.240 And I think that's where I'm at now is I I built a business that I I I do photography at. 00:15:44.879 --> 00:15:46.399 Yeah, I I agree with you. 00:15:46.480 --> 00:15:47.759 You do a great job on those too. 00:15:47.919 --> 00:15:49.679 Yeah, okay. 00:15:49.759 --> 00:16:02.080 Let's talk about what we've been talking about behind the camera a little bit, but um what are some of the biggest mistakes you think realtors and sellers are making before you come in to do the photos? 00:16:02.480 --> 00:16:07.200 Oh, before I I just did a house yesterday. 00:16:07.519 --> 00:16:24.879 Um I think the big my biggest pet peeve that I think is a disservice to everybody involved, myself included, the the the buyer, the seller, whoever that is some agents don't go to the house before they send me out there. 00:16:25.279 --> 00:16:25.759 Wild. 00:16:26.000 --> 00:16:31.759 Like I will get to the house and I'll I'll shoot a text, be like, hey, there there's no electricity in this house. 00:16:31.840 --> 00:16:33.600 Do you still want me to do the photos? 00:16:33.919 --> 00:16:35.360 Because there'll be no lights on. 00:16:35.519 --> 00:16:37.840 And the the response will be like, What? 00:16:38.960 --> 00:16:46.000 I'm like, you you didn't you didn't send and this is this has happened with multiple agents on multiple occasions. 00:16:46.159 --> 00:16:51.200 I'm like, you didn't come to the house to do so like That's very interesting. 00:16:51.600 --> 00:16:56.639 Showing up to the house before it's to be photographed, I think is the the first step. 00:16:56.879 --> 00:17:17.440 Um my other big my other big one would be you know the the norms that everybody gets taught from the agent side of it, or at least I assume you guys get taught, but clearing out the personal photos, clearing out the bathrooms, clearing out the taking clutter off the walls, making it look less lived in and more staged. 00:17:17.599 --> 00:17:17.759 Yeah. 00:17:17.920 --> 00:17:24.960 I know that's hard when a family is currently living there, but that's the the pitfalls of selling a home while you're still living there. 00:17:25.039 --> 00:17:37.359 You have to explain the importance of I mean, if you got to get a storage unit or you've got to do whatever you need to do, this house needs to be empty-ish, or it's it's just not going to present well. 00:17:37.519 --> 00:17:42.400 I think that's the big one that everybody knows, but it's hard to implement. 00:17:42.799 --> 00:17:45.440 The um you just did photos for me up in Troy. 00:17:45.599 --> 00:17:52.559 Yeah, yeah, and I told I was like, Hey, I need you to get rid of all this stuff, and she was like, I know. 00:17:52.799 --> 00:17:56.880 And I was like, Okay, I don't think it's gonna sell with all your stuff out. 00:17:56.960 --> 00:17:58.799 And she's like, whatever. 00:17:59.519 --> 00:18:12.720 And it's and it's again, it you you you can only do what you can do as an agent and as a photographer, like when you walk in, my job is not to become, and this is a pet peeve of mine, but it's client. 00:18:12.960 --> 00:18:15.039 I I work in the client

relation business. 00:18:15.200 --> 00:18:24.400 You hire me because it's a great experience, and that's what that's what I think any business doesn't understand is I don't sell photography. 00:18:24.720 --> 00:18:26.160 That's a byproduct. 00:18:26.400 --> 00:18:28.240 I sell the experience. 00:18:28.400 --> 00:18:31.680 What I I've been working on my branding, and so people ask, what do you do? 00:18:31.759 --> 00:18:36.079 And so my new branding message is is something to this. 00:18:36.480 --> 00:18:44.559 I help business professionals and real estate agents build trust before they ever say a word through captivating visual content. 00:18:44.720 --> 00:18:45.359 Yeah, okay. 00:18:46.079 --> 00:18:54.720 What that actually means is I'm taking a burden off of you because you now have the trust in your photographer that you don't have to be there. 00:18:55.200 --> 00:19:04.480 Your client doesn't have to be there, the photos are still gonna be good, the video's still gonna be good, the content's still gonna be good, it's gonna get done, it's gonna get delivered on time, everybody's gonna have a good experience. 00:19:05.279 --> 00:19:08.240 That's what it took me a while to understand. 00:19:08.720 --> 00:19:26.319 But I think the agent side of it is there's some legwork that agents have to do too, because I'm I'm not I'm not gonna walk into that house and go, oh, this this should all be moved, and then go move it. 00:19:26.960 --> 00:19:43.759 Because there's two things, because I I my very first when you asked how did I get started, I used to go on Zillow and message, email, text every agent that had terrible photos and go, hey, I'd like to offer you a free shoot, this and that. 00:19:43.839 --> 00:19:51.680 And so I did one, and I took photos, the person was there, the owner was there, and I asked them to move. 00:19:51.839 --> 00:19:53.039 They're like, nah, I'm cool. 00:19:53.200 --> 00:19:58.240 I took photos of this room, and the agent goes, Well, why didn't you move these bins? 00:19:58.559 --> 00:20:00.880 And I was like, Because the owner didn't want to move them. 00:20:01.039 --> 00:20:03.279 And she goes, Well, why didn't you move them? 00:20:03.680 --> 00:20:10.079 I was like, ma'am, I'm not moving anything in the house that's not mine for for insurance purposes. 00:20:10.319 --> 00:20:10.640 Right. 00:20:10.880 --> 00:20:16.240 And then she goes, Well, why didn't you take them out in Photoshop before that? 00:20:17.359 --> 00:20:22.559 And I I responded, this was how you were a drill sergeant. 00:20:23.920 --> 00:20:25.920 I also am a dick. 00:20:26.079 --> 00:20:26.559 Yeah. 00:20:26.799 --> 00:20:33.279 And business and professional, I had I can turn that switch on, and then I just don't care anymore. 00:20:33.440 --> 00:20:33.839 Yep. 00:20:34.319 --> 00:20:37.119 And I was like, ma'am, this is a free shoot. 00:20:37.519 --> 00:20:41.039 If you want Photoshop done, I can charge you for that. 00:20:41.279 --> 00:20:43.200 But I don't think we're gonna be a good fit. 00:20:43.279 --> 00:20:49.920 So what I'm gonna do is I'm just gonna go ahead and delete that gallery and you can hire somebody else to go out there and take it. 00:20:50.000 --> 00:20:51.359 She was like, No, no, no, I need the photos. 00:20:51.440 --> 00:20:53.359 I was like, it's too late, I've already deleted it. 00:20:53.599 --> 00:20:54.400 Good for you. 00:20:54.640 --> 00:20:58.000 And I'm sure she spread my name, but I don't care. 00:20:58.160 --> 00:20:58.480 Yeah. 00:20:58.799 --> 00:21:02.799 Because it it's a it's a respect thing both ways. 00:21:02.960 --> 00:21:08.240 You guys are, you know, you're running your own business simultaneously that I'm running my business. 00:21:08.400 --> 00:21:18.079 And so it's a it's a mutually exclusive relationship that's or mutually beneficial relationship that does require some respect back and forth. 00:21:18.240 --> 00:21:18.880 Yeah, absolutely. 00:21:19.119 --> 00:21:20.640 But I was like, this is a free shoot. 00:21:20.880 --> 00:21:21.839 Like free. 00:21:22.319 --> 00:21:25.200 And you're you're complaining because and it was a family member too. 00:21:25.279 --> 00:21:26.079 Like I found that out. 00:21:28.400 --> 00:21:36.640 Anyways, horror stories come, but I think the other big one is uh that I've learned it that would help you guys, two things. 00:21:36.880 --> 00:21:46.000 One, I don't know if it's as applicable, but the other one is for sure for vacant homes and for any home, uniform lighting. 00:21:46.559 --> 00:21:48.240 Light bulbs, light bulbs matching. 00:21:48.400 --> 00:21:52.160 And so this this is this is why Yeah, that's a big pet peeve when I go to a listing appointment. 00:21:52.559 --> 00:21:53.839 There's there's three things. 00:21:53.920 --> 00:22:02.240 If you're if you're an agent and you're asking yourself, is my photographer worth the money that I'm paying him or Or are my photos professional? 00:22:03.519 --> 00:22:04.400 Your verticals? 00:22:05.119 --> 00:22:07.119 Verticals should be straight up and down. 00:22:07.440 --> 00:22:12.480 So we're not we're not here, we're not iPhone photos, we're not here. 00:22:12.799 --> 00:22:14.160 Vertical, straight up and down. 00:22:14.480 --> 00:22:19.119 I should be able to see through your windows, should be a clear window pool where where it's possible. 00:22:19.279 --> 00:22:21.839 So you should be able to get the view from the outside. 00:22:22.160 --> 00:22:29.839 And then the colors should match as if the house was all uniform lighting. 00:22:30.319 --> 00:22:31.440 And that's the hardest part. 00:22:31.519 --> 00:22:38.640 And that's what agents they they just see the final product, but you don't see that this light over here is yellow and this light is white. 00:22:38.799 --> 00:22:41.279 So that whole corner, the wall is yellow. 00:22:41.519 --> 00:22:45.119 But I have to make that wall look like all the other walls. 00:22:45.599 --> 00:22:54.160 So the the problem with

that becomes I send you this beautiful polished finished photo where that wall matches every other wall, there's no color cast. 00:22:54.799 --> 00:22:58.000 And then that's not what your your buyer walks in and sees. 00:22:58.319 --> 00:23:05.759 Because your buyer walks in and sees a yellow house because you've got Kelvin, you know, 3,000 Kelvin light bulbs. 00:23:06.240 --> 00:23:14.160 And they're like, but that doesn't look anything like the photo, but the photo is what the walls would be if it wasn't yellow in the house. 00:23:14.319 --> 00:23:24.799 So I I think that's a uh just a thought that I I've I've over the years, like, damn, I don't understand why people don't have and that's that's even a pet peeve as like an owner. 00:23:24.960 --> 00:23:26.240 I don't I couldn't live in a house before. 00:23:28.000 --> 00:23:30.000 It's yeah, we hate it too. 00:23:30.240 --> 00:23:32.160 But in your personal house, yeah, yeah. 00:23:32.240 --> 00:23:33.519 Oh no, mine match. 00:23:34.000 --> 00:23:35.680 My husband is so OCD about that. 00:23:35.759 --> 00:23:40.640 Like that is But it I never price because my parents' house is not like I know now. 00:23:40.799 --> 00:23:42.480 Yeah, yeah, they're not the same color. 00:23:42.559 --> 00:23:47.519 Yeah, and I never processed it until I got into this industry, and I'm like, oh, this this was it matters, yeah. 00:23:47.839 --> 00:23:55.839 That's the first thing I did when we moved into our house back in 2023, is because they had each room was a different like shade of like yellow or white, and I was like, nope. 00:23:56.000 --> 00:24:00.160 I went to Home Depot and bought all the right light bulbs and went through and changed everything out. 00:24:00.400 --> 00:24:21.839 So like if for an if I was an agent, I would I would probably spend 200 bucks on a a set of light bulbs or a a plethora of them and at least go change out the bathroom lights or the master bedroom lights so that the the rooms that are highlighted are going to be the same. 00:24:22.079 --> 00:24:24.240 So when they walk in, that's that makes sense. 00:24:24.400 --> 00:24:31.519 That's and then you take those down and you put the old ones back in, or you you know, you hide the old ones in the closet and then you take those to the next house. 00:24:31.680 --> 00:24:33.839 So like it's a you know, you're reusing them. 00:24:34.079 --> 00:24:38.559 Um, but the other big one is vacant homes that sit on the market for a while. 00:24:38.720 --> 00:24:43.039 You you gotta clean them, and that's not on you guys, but they have to be clean, yeah. 00:24:43.279 --> 00:24:47.200 I I yesterday I had spiders in the corner, like spiders in the corner. 00:24:47.680 --> 00:24:56.799 And like it just I'm like, there's if I walked into this house to buy it, yeah. 00:24:57.039 --> 00:25:00.000 The first my first thought is, oh now I've gotta clean this. 00:25:00.079 --> 00:25:04.240 And is is am I am I working a cleaning fee into the closing? 00:25:04.400 --> 00:25:06.000 Like, what are we doing here? 00:25:06.240 --> 00:25:06.640 Yeah. 00:25:06.880 --> 00:25:11.680 It's just for the like from the seller or from the from the buyer experience, they don't want to walk. 00:25:11.920 --> 00:25:16.880 And it's hard when that home is is vacant, it's been vacant for a while, it's been on the market. 00:25:17.039 --> 00:25:25.920 I get all of that, but I'm usually I usually get called to the home to go take photos either at the beginning or we got to do something different. 00:25:26.000 --> 00:25:33.279 And let's and so I walk into homes sometimes that have been on the market 90 days, 150 days, and it looks like it. 00:25:33.359 --> 00:25:36.880 Like it hasn't been clean since it first went on the market 150 days ago. 00:25:36.960 --> 00:25:42.640 Yeah, and again, that's not I don't know if that comes out of y'all's pocket, if it comes out of the owner's pocket. 00:25:42.799 --> 00:25:44.640 It usually comes out of our pocket, let's be real. 00:25:44.960 --> 00:25:48.559 But it's yeah, unfortunately, I've heard stories that I I had no idea. 00:25:48.720 --> 00:25:50.559 Yeah, it all comes out of our pocket. 00:25:50.799 --> 00:25:57.839 It's one of those things that it's the little things that I see all the time that that that is Yeah. 00:25:57.920 --> 00:25:58.880 I mean, that's a great point. 00:25:58.960 --> 00:26:06.559 You kind of are the first buyer walking, you're the first feedback that we get, you know, when we have you go in and do photos. 00:26:06.799 --> 00:26:07.920 You're you're our feedback. 00:26:08.480 --> 00:26:13.440 Have you ever went and photographer photoed and videoed a home and you were like, I think I want to buy this? 00:26:13.759 --> 00:26:14.480 Oh, all the time. 00:26:14.640 --> 00:26:16.400 But I don't I don't I don't own a home. 00:26:16.480 --> 00:26:17.279 I I still rent. 00:26:17.519 --> 00:26:21.039 Yeah, because you want to you want to do all the things, you want to stop and live. 00:26:21.200 --> 00:26:28.640 You don't I I used to own two, I call them trailer parks because they were not mobile home parks. 00:26:28.720 --> 00:26:34.480 I used to own two trailer parks in Kempner um from 2009 to 13. 00:26:35.200 --> 00:26:38.079 And I I don't think I ever own another piece of property. 00:26:38.319 --> 00:26:42.000 Um it was it was a bad, it was great at the time. 00:26:42.160 --> 00:26:43.920 Like when it was good, it was great. 00:26:44.160 --> 00:26:45.839 Yeah, then it was not great. 00:26:46.000 --> 00:26:46.240 Yeah. 00:26:46.400 --> 00:26:48.960 And meth made a run through the parks. 00:26:49.599 --> 00:26:50.640 Oh, it was bad. 00:26:51.039 --> 00:26:57.279 And so I it put me off on being a landlord, being a let's be real, you were a slumlord at that point. 00:26:57.599 --> 00:26:58.799 I was, oh, I absolutely was. 00:26:59.200 --> 00:26:59.920 Yeah, you were a slum lord. 00:27:00.079 --> 00:27:04.559 Oh, I absolutely but the problem was I was a

slumlord that was trying to do the right thing. 00:27:04.720 --> 00:27:11.599 So, like a tenant told me that there, because I was in charge of everything above uh underground up into the outlets to the trailer. 00:27:12.400 --> 00:27:16.240 Somebody had a leak, and I ended up re-plumbing the entire trailer park. 00:27:16.480 --> 00:27:17.680 Oh my gosh. 00:27:18.000 --> 00:27:19.200 Young didn't know. 00:27:20.079 --> 00:27:22.160 My manager was like, You should probably get this done. 00:27:22.240 --> 00:27:23.920 And I was like, Sound like a great idea. 00:27:24.160 --> 00:27:24.880 Wasn't a great idea. 00:27:25.039 --> 00:27:25.759 It's just money, Josh. 00:27:26.880 --> 00:27:30.960 It's just money, just seven months worth of profit down the train. 00:27:31.920 --> 00:27:43.440 Um no, but it I think those are the big ones is having a client really understand, especially like the ones that are, and it's it's usually your older clients, I would assume that don't. 00:27:43.599 --> 00:27:46.079 And I get it, because they're this is their home. 00:27:46.240 --> 00:27:46.880 Yeah, right. 00:27:47.200 --> 00:27:58.559 And but understanding the the importance of the person that walks in here doesn't want to see your vision, they want to be able to put their own spin on it mentally. 00:27:58.720 --> 00:27:59.039 Yeah. 00:27:59.279 --> 00:28:08.960 My other big one is is the colored walls, like the but I mean you either got to repaint the whole house or and that's a struggle for us too. 00:28:09.599 --> 00:28:13.839 Because we're just like, we don't want to have to, and a lot of times they don't have the money to spend on it. 00:28:13.920 --> 00:28:19.599 You know, they don't have the extra funds to throw at painting or whatever, and we really probably don't want them being the ones to paint. 00:28:19.839 --> 00:28:21.359 Oh, yeah, completely honest with you. 00:28:21.680 --> 00:28:24.160 So so it's like, okay, we'll just have to make this work. 00:28:24.319 --> 00:28:31.839 But um I I started telling my clients, like, I know we don't take pictures with our iPhones, but put your iPhone up. 00:28:32.079 --> 00:28:33.599 And well, yeah, well, you're not supposed to. 00:28:33.759 --> 00:28:34.160 Oh, they do. 00:28:34.400 --> 00:28:34.799 Oh, they do. 00:28:35.200 --> 00:28:36.319 I don't, we don't, yeah. 00:28:36.400 --> 00:28:45.680 Um, but I tell them look through your camera at your kitchen, and whatever your eye is looking at, if it's not the kitchen, if it's not the room, if it's not the space, it needs to go. 00:28:46.319 --> 00:28:48.400 That's that's how I'm getting them to see the declutter. 00:28:49.200 --> 00:28:50.000 That's what I've been doing. 00:28:50.079 --> 00:28:52.559 Like the one of the ones you did for me, she's a photographer. 00:28:52.799 --> 00:28:56.000 The other TC member of the TCU, yeah, she's a photographer. 00:28:56.079 --> 00:28:57.519 She does like portraits. 00:28:57.759 --> 00:29:00.480 And um, I told her, get your camera out if you need to. 00:29:00.640 --> 00:29:06.400 And that house was ready to go because she understood the assignment where a lot of people they can't get. 00:29:06.640 --> 00:29:10.799 They're like, Well, I love my shrine to whatever, you know. 00:29:10.880 --> 00:29:12.720 I and it's like, okay, well, I love it too. 00:29:12.799 --> 00:29:16.640 I love that for you, but yeah, we need to show the space, not your stuff. 00:29:16.960 --> 00:29:18.559 Cheetah print wallpaper. 00:29:18.720 --> 00:29:20.640 Oh, that's been the wildest one, though. 00:29:20.880 --> 00:29:23.279 I walked into a master bedroom and it was done right. 00:29:24.400 --> 00:29:26.960 No, they're there that face. 00:29:27.119 --> 00:29:28.640 There's no doing that right. 00:29:28.880 --> 00:29:35.279 Cheetah cheetah print wallpaper with shag carpet and cheetah print uh like the master. 00:29:35.599 --> 00:29:36.799 They had it, it was real nice too. 00:29:36.880 --> 00:29:37.759 Like they had it, they did it. 00:29:37.920 --> 00:29:38.960 It was like a love shag. 00:29:39.839 --> 00:29:41.599 I didn't just Was there a dungeon? 00:29:42.000 --> 00:29:42.720 I didn't see a dungeon. 00:29:44.319 --> 00:29:46.640 Yeah, was it did it have a lot more? 00:29:47.039 --> 00:29:50.559 Did it have smoke detectors on the ceiling in odd spots? 00:29:51.519 --> 00:30:00.880 You had an inspector on that was telling us about like a whole red room that he went into and had it had a lock on the door and the whole nine yards, so maybe it was the same house. 00:30:01.200 --> 00:30:02.400 I don't, I doubt it. 00:30:02.559 --> 00:30:02.799 Maybe. 00:30:03.039 --> 00:30:19.119 But yeah, so like there, there's been some off the and but then I've also been in some amazing homes that in my head, coming from Colleen and where I grew up, and you know, the that the tiny house that we grew up in, you're like, I'm there's no way I'm ever gonna be in this house, like in general. 00:30:19.200 --> 00:30:24.559 And then you're like, oh, I'm I'm just getting paid to be here now, and yeah, just wandering around, yeah. 00:30:25.279 --> 00:30:27.599 Overlooking the lake, multi-million dollars. 00:30:27.759 --> 00:30:33.359 I'm like, wow, this is and then you leave there and go to like$50,000, you know, fixer upper. 00:30:33.599 --> 00:30:34.400 I do call it. 00:30:34.720 --> 00:30:47.039 I did one yesterday that was right around the corner from where I grew up, and I was like, damn, this is where I grew up, and this is the the neighborhood, and I'm like, I wonder what this house is going for now. 00:30:47.440 --> 00:30:50.079 And I know they're they're ridiculously priced. 00:30:50.240 --> 00:30:59.039 Of what I think my parents paid$30,000 for their house, and somebody offered them like$130 something,$140 something just recently. 00:30:59.200 --> 00:31:00.400 And my dad thought about it. 00:31:00.480 --> 00:31:02.640 I was like, You you're not one, you can't buy anything. 00:31:03.119 --> 00:31:03.279

Right. 00:31:03.359 --> 00:31:03.839 What are you gonna do? 00:31:04.160 --> 00:31:05.200 You can't do anything with that. 00:31:05.440 --> 00:31:12.079 Yeah, you're still gonna be on this side of town, and you're still going to be have to put all of this that's in this house into that house. 00:31:12.559 --> 00:31:14.400 That was probably good advice, honestly. 00:31:14.720 --> 00:31:17.920 Um but yeah, I I do I don't discriminate. 00:31:18.079 --> 00:31:21.440 Like, I know some people like I only do luxury and like cool, that's great. 00:31:21.519 --> 00:31:23.039 You you make your money however you do. 00:31:23.119 --> 00:31:28.480 But uh if I'm gonna be a real estate media person, I do media for any right. 00:31:28.720 --> 00:31:30.000 Whatever we need, whatever you need. 00:31:30.079 --> 00:31:31.200 I'm I'm gonna get it done. 00:31:31.519 --> 00:31:33.119 Let's um let's talk about drones. 00:31:33.279 --> 00:31:35.759 Let's talk about drones because I know you offer drone stuff too. 00:31:36.079 --> 00:31:37.680 I do, I do a great job of that. 00:31:37.759 --> 00:31:41.920 You do Part 107 licensed drone photos drone pilot. 00:31:42.319 --> 00:31:46.079 Um, and those words mean nothing to a lot of people. 00:31:46.400 --> 00:31:48.559 Yeah, but they should mean a lot. 00:31:49.119 --> 00:31:50.319 I I have my drone license. 00:31:50.799 --> 00:31:51.119 Just kidding. 00:31:51.200 --> 00:31:51.680 I'm kidding. 00:31:51.839 --> 00:31:53.279 I think you don't kidding. 00:31:53.440 --> 00:31:53.680 I do. 00:31:53.839 --> 00:31:54.880 You have a part 107? 00:31:55.119 --> 00:31:56.079 I don't think I have that one. 00:31:56.559 --> 00:31:57.200 One of them, though. 00:31:57.359 --> 00:31:58.400 That's the only one you need. 00:31:58.559 --> 00:31:59.599 I applied for one of them. 00:32:00.160 --> 00:32:01.359 Did you take the test? 00:32:02.480 --> 00:32:03.519 Did I take a test? 00:32:03.759 --> 00:32:05.599 I I promise you you did not take the test. 00:32:05.839 --> 00:32:07.200 How much how much is it the license? 00:32:07.279 --> 00:32:09.519 And I can tell you if it's I think it's like 150, 175. 00:32:10.079 --> 00:32:11.039 This one was like 50 bucks. 00:32:11.200 --> 00:32:13.599 No, yeah, no, so you registered your drone. 00:32:13.920 --> 00:32:14.480 Maybe that's what it is. 00:32:14.799 --> 00:32:16.799 Maybe I didn't think it's like 50 bucks to register. 00:32:16.960 --> 00:32:18.799 Anyways, there So what do we not know? 00:32:18.880 --> 00:32:20.079 Obviously, a lot about it. 00:32:20.960 --> 00:32:46.720 So, and the reason this is so important is because a client of mine texted me about three weeks ago and she asked some questions about drone laws because somebody at her brokerage who the way she made it sound was somebody at her brokerage was high up giving notes or giving things. 00:32:47.039 --> 00:32:59.359 And what she had said was this person was telling them to buy this specific drone because it was under the weight limits of

what's required for registered and all of that for the FAA. 00:32:59.680 --> 00:33:05.359 Okay, and I told her I was like, hey, just a heads up, that person is completely wrong. 00:33:05.680 --> 00:33:08.799 And absolutely wrong. 00:33:08.880 --> 00:33:11.839 And so what it is is this is what it requires. 00:33:12.079 --> 00:33:23.200 If you're doing recreational just for fun, as long as the drone is under, I think it's 255 grams or 250 grams, somewhere around there, you don't have to get it registered with the FAA. 00:33:23.680 --> 00:33:24.000 Cool. 00:33:24.160 --> 00:33:26.880 That's that so that's for like just playing around with it. 00:33:27.359 --> 00:33:29.039 Something that a kid might even be. 00:33:29.200 --> 00:33:34.240 If you want to take it on family trips and do that, you gotta, you know, you gotta make sure airspace, stuff like that. 00:33:34.319 --> 00:33:35.920 So you still need to know a little bit about that. 00:33:36.079 --> 00:33:36.240 Right. 00:33:36.480 --> 00:33:39.119 But you don't need anything if it's under that weight limit. 00:33:39.279 --> 00:33:47.200 If it's over that weight limit, you have to register it with the FAA, and that's just telling the serial number, you're the owner, all of that good stuff. 00:33:48.000 --> 00:33:56.400 If you're doing commercial work, and by commercial, they uh define that as anything that makes money. 00:33:56.799 --> 00:34:08.800 So a monetized YouTube channel, listing photos for real estate as an agent, anything that's commercial, you have to register the drone no matter the weight. 00:34:08.960 --> 00:34:19.280 You have to have a Part 107 pilot's license, and you have to operate within the parameters that are required for that. 00:34:19.840 --> 00:34:35.360 So in the Central Texas area, airspace is so important because you've got Fort Hood, which controls most of it, but then you have the airport over there, you've got the hospitals and heights, you've got the Kaleen Airport, you've got the Temple Airport. 00:34:35.519 --> 00:34:45.199 So there are air spaces that require different heights, different or different um different air heights that you can fly up to 400 feet. 00:34:45.440 --> 00:35:10.159 But all of that to say if an if an agent is taking photos of their listings because they don't want to pay me to do it, that's fine, but it's up to a ten thousand dollar fine if the FAA decides to go pull up listing photos, and with AI now, it that's all of a you do you can do a they don't even have to have a person doing it. 00:35:11.119 --> 00:35:11.840 Correct, you can scrub it right now. 00:35:12.000 --> 00:35:23.599 You can scrub the internet, yeah, and you're on the hook for those photos, and so it's it's one of those things that like I actually think my Part 107 license is up for renewal here soon. 00:35:23.679 --> 00:35:25.280 And I'm like, I gotta go get that done. 00:35:25.679 --> 00:35:32.719 Um because I didn't have, I'll be honest, I didn't have it when I was working with the other agency, I didn't have it at all. 00:35:33.199 --> 00:35:40.880 And we ended up going to we got a client that had flew us out to go film drone work, like those big drone shows. 00:35:41.280 --> 00:35:44.880 And I was like, Oh, I should probably go get my part 107 now because we're like doing real work. 00:35:44.960 --> 00:35:45.119 Yeah. 00:35:45.280 --> 00:35:46.400 And so I went and got it. 00:35:46.559 --> 00:35:49.280 Um, but I think it's up for renewal, but I got to get it renewed. 00:35:49.440 --> 00:35:51.280 But the test, it's a pilot's test. 00:35:51.360 --> 00:35:51.599 Oh, okay. 00:35:51.760 --> 00:36:00.800 So like you have to learn how to read weather, um, airport maps, um, like it's it's the written test to be a pilot. 00:36:01.039 --> 00:36:02.960 And then how much training do you have to do? 00:36:03.360 --> 00:36:04.079 It's it's way over. 00:36:04.159 --> 00:36:06.800 Oh, I depend how good are you at school? 00:36:07.039 --> 00:36:07.280 Okay. 00:36:07.440 --> 00:36:08.960 It's that's the that's the answer to that. 00:36:09.119 --> 00:36:09.679 Can you take a test? 00:36:09.760 --> 00:36:11.920 Yeah, well, no, it's can you memorize stuff? 00:36:12.159 --> 00:36:15.920 So like I watched an hour-long YouTube video like three times and I was good. 00:36:16.000 --> 00:36:18.480 Yeah, but they have like full-fledged courses for it. 00:36:18.719 --> 00:36:19.119 Wow. 00:36:19.280 --> 00:36:25.920 Um, that you take and it, but it's it's a lot of information, it's a lot of overkill information, I think. 00:36:26.000 --> 00:36:28.480 Yeah, but it's it's what you have to do. 00:36:28.719 --> 00:36:43.440 So the fact that that agent told me that somebody in their brokerage was given, I was like, I've had people, there was a hotel in Kaleen that they were converting to like low-income apartments or something, and it was a notefly. 00:36:43.840 --> 00:36:52.480 And so this outside company that's you can always tell when they're not local investors because they don't know like the base and all of that. 00:36:52.719 --> 00:36:52.960 Right. 00:36:53.199 --> 00:36:57.199 So they were outside and they called and they're like, hey, we need a video done with drone. 00:36:57.280 --> 00:37:00.400 This is an example of one we did in Lubbock, yada yada yada. 00:37:00.559 --> 00:37:04.239 And I was like, Unfortunately, that you can't do any drone in that area, it's a no-fly. 00:37:04.400 --> 00:37:12.000 Um, it changes occasionally, but usually Fort Hood has it as a zero on the so I have an app that'll tell me the airspace. 00:37:12.239 --> 00:37:12.800 That's what I'm gonna say. 00:37:12.880 --> 00:37:14.480 Do you have to check that every single time you go out? 00:37:14.639 --> 00:37:16.480 Every every time a client books me. 00:37:16.639 --> 00:37:16.960 Okay. 00:37:17.199 --> 00:37:28.159 So I wish my CRM system tied into that so the the agent wasn't able to book drone if it was, but unfortunately they'll book it and then I'll check

it and tell them. 00:37:28.320 --> 00:37:31.360 But yeah, so I have an app that'll tell you all of that. 00:37:31.599 --> 00:37:36.960 Um but anyways, the company was like, Well, what's it gonna cost us to do that? 00:37:37.039 --> 00:37:40.960 And I was like, it's gonna cost you eleven thousand five hundred dollars. 00:37:41.280 --> 00:37:43.039 And they go, excuse me? 00:37:43.280 --> 00:38:03.440 I was like, they they seem they was like, we did the other video for like 200 bucks, and I was like, Cool, it's gonna cost you eleven thousand five hundred because I need ten thousand to cover the potential fine, yeah, and then I need a thousand dollars for doing it illegally out of the gate, and then my price is five hundred bucks. 00:38:03.599 --> 00:38:06.639 Yeah, so add that up, and they're like, Well, that's not gonna work. 00:38:06.719 --> 00:38:11.599 I said, I know I was not being serious, but if you were gonna pay me 11, I was gonna take it. 00:38:11.760 --> 00:38:12.159 I'll go. 00:38:12.320 --> 00:38:17.599 Yeah, but um, yeah, so there's just a lot that people don't know about drone. 00:38:17.760 --> 00:38:21.119 So all that to say get your license. 00:38:21.199 --> 00:38:23.280 It's it's$150 in a test. 00:38:23.360 --> 00:38:24.800 Yeah, take the test. 00:38:24.880 --> 00:38:26.800 It's it's good for two or three years. 00:38:26.880 --> 00:38:30.079 I I don't remember which one it is, but two or three or something like that. 00:38:30.320 --> 00:38:37.039 Take the test, get your license, put your drone up in the air, take your out or hire a photographer that's is it$10,000 every time? 00:38:37.280 --> 00:38:37.519 Every time. 00:38:37.760 --> 00:38:39.920 And can they eventually revoke your license? 00:38:40.079 --> 00:38:40.400 I would imagine. 00:38:40.800 --> 00:38:41.519 Oh, yeah, yeah, yeah, yeah. 00:38:42.400 --> 00:38:44.320 But they but it's but it's retroactive though. 00:38:44.400 --> 00:38:47.280 So it's not even you have you don't even have to get caught in the act. 00:38:47.440 --> 00:38:47.679 Yeah. 00:38:48.079 --> 00:38:52.400 You you post listing photos of this this property. 00:38:53.119 --> 00:38:55.840 They could just randomly ask. 00:38:55.920 --> 00:39:00.880 Yeah, hey, we saw that you've got all these properties listed on the MLS with with drone photos. 00:39:00.960 --> 00:39:04.000 Do you mind telling me who did the and you have to give them the information? 00:39:04.159 --> 00:39:04.400 Right. 00:39:04.559 --> 00:39:08.639 So like you're either going to tell them a lie and be like, Josh should stop and live. 00:39:08.800 --> 00:39:11.360 Photography did it, and I'm gonna be like, no, I didn't. 00:39:11.440 --> 00:39:11.679 Yeah. 00:39:11.920 --> 00:39:14.639 Or I'm gonna show them the raws or show them that I did do it. 00:39:14.719 --> 00:39:19.280 Yeah, or you're gonna tell them I did it, and then they're gonna ask you for your part 107. 00:39:19.599 --> 00:39:24.639 And if you don't have it, they're gonna assess

you a fine up to 10,000. 00:39:24.800 --> 00:39:29.280 Like it's not, it's not 10,000 out of the gate, but it's yeah, it could be correct. 00:39:29.440 --> 00:39:30.480 Depending on how many they find. 00:39:30.880 --> 00:39:31.199 Exactly. 00:39:31.280 --> 00:39:51.679 So, like, there was a YouTuber that got caught, and that was where it all kind of hit the fan, where people like realized is he would just have clips of places in his monetized YouTube channel, and the FAA just went and scrubbed YouTube for whatever reason one time and pulled all the monetized channels that had drone footage and started hitting people with letters. 00:39:51.840 --> 00:39:55.280 We need we need response for this video on who filmed it and this and that. 00:39:55.440 --> 00:39:59.119 Is there a length of time that you have to keep those the raw stuff? 00:39:59.280 --> 00:39:59.760 No, I don't know. 00:40:00.000 --> 00:40:06.000 Just to protect yourself, or is that that I don't know, but it it's it's it's it's more about the uh the license. 00:40:06.159 --> 00:40:06.400 Okay. 00:40:06.559 --> 00:40:09.119 I don't need to prove that I took or didn't take the photo. 00:40:09.519 --> 00:40:10.239 As long as you have the license. 00:40:10.400 --> 00:40:15.440 I just need to prove that I have the license because if I tell you yes, they don't need to see the raws, they just need to see that I am the. 00:40:15.599 --> 00:40:18.880 I mean, I feel like that would be something that people would check into around here, especially. 00:40:19.119 --> 00:40:35.119 It it but it it's it's out of sight, out of mind, because one, you either don't know that there's an entire industry dedicated to you know policing drones, yeah, or you just don't care and it's they're probably never gonna see it. 00:40:35.280 --> 00:40:46.000 Like I said, it became it became very a very serious issue when they started retroactively going and looking at stuff because everybody for the longest time thought, oh, I just gotta be caught in the act. 00:40:46.079 --> 00:40:52.800 I'm at this house, I'm gonna throw it in the air, take these, I'm in the air for five minutes, and that's all if you didn't catch me, you can't prove it. 00:40:53.039 --> 00:40:53.280 Right. 00:40:53.519 --> 00:41:01.199 But when they started retroactively asking people who provided this drone content, now it became a much, you know. 00:41:01.760 --> 00:41:05.920 So again, 150 bucks, take the test, get you a drone, get it registered. 00:41:06.320 --> 00:41:09.920 Um, and every drone has to be registered in your in your fleet. 00:41:10.639 --> 00:41:12.719 Okay, because I didn't register my new one. 00:41:12.800 --> 00:41:17.199 I got a new one because a battery popped from the old one in Texas heat in the car. 00:41:17.519 --> 00:41:20.239 And for a while I was like, I just kept putting it off. 00:41:20.320 --> 00:41:22.480 I was like, you know what, I I should probably get this registered. 00:41:22.800 --> 00:41:23.360 Don't take the

chance. 00:41:23.519 --> 00:41:29.760 Because there's a whole thing like you gotta have your number, your registration number on the drone, like taped to it, written on like there's a whole list of things. 00:41:29.920 --> 00:41:33.840 I mean they treat it like a I mean it is like an airplane, like yeah, it is like a yeah. 00:41:33.920 --> 00:41:37.039 But the big thing, like I said, is airspace around here in Central Texas. 00:41:37.119 --> 00:41:51.199 Is I did a video for the city of Harker Heights, and it changed it changes every day, every week, but at the time, for whatever reason, most of Heights was at zero, and so I told them I can't I can't fly. 00:41:51.519 --> 00:41:59.199 And you can go get approval, but this is the this is the business side of stuff. 00:41:59.440 --> 00:42:09.519 The amount of money that they uh negotiated down to didn't include my time to go get approval for drone footage, like and that's that's what I told them. 00:42:09.599 --> 00:42:21.599 I was like, the process for me to go send in an application to Fort Hood and go sit and do this and that to because it's called a Lance, L-A-N-N-C-E, or something like that. 00:42:21.760 --> 00:42:26.159 I have to apply for every time I'm in regulated airspace. 00:42:26.559 --> 00:42:29.119 So it but it's three buttons on the phone. 00:42:29.679 --> 00:42:34.639 When I do that, I automatically get approval if if I can fly at a certain height. 00:42:34.800 --> 00:42:34.960 Yeah. 00:42:35.199 --> 00:42:42.159 If you have to fly above that height for whatever reason, then you have to go get actual approval. 00:42:42.559 --> 00:42:44.000 And like that's a whole process of it. 00:42:44.159 --> 00:42:44.800 Yeah, I'm sure it is. 00:42:45.440 --> 00:42:46.639 You're not paying for that. 00:42:46.880 --> 00:42:48.639 And but yeah, anyways. 00:42:48.880 --> 00:42:49.440 Wow. 00:42:50.000 --> 00:42:51.039 Go get a license. 00:42:51.440 --> 00:42:54.000 Go get a license, or don't or hire Josh. 00:42:54.400 --> 00:42:54.559 Yeah. 00:42:54.639 --> 00:42:56.800 I mean, and this is the thing about business with me. 00:42:56.880 --> 00:43:02.559 I I tell people all the time, you don't have to hire me for a headshot photographer, you don't have to hire me for a real estate photographer. 00:43:02.719 --> 00:43:07.039 But as an agent, you shouldn't be doing cell phone photos. 00:43:07.199 --> 00:43:08.719 Yes, I don't care who you hire. 00:43:08.960 --> 00:43:15.039 Like, I'm there's there's enough there's enough agents in the area that I don't have to sit here and be like, only hire me. 00:43:15.119 --> 00:43:18.639 There's some great photographers, there's some great media people that do great work. 00:43:18.880 --> 00:43:19.840 Hire somebody. 00:43:20.639 --> 00:43:22.960 Um, but yeah. 00:43:23.360 --> 00:43:24.000 Yeah. 00:43:25.519 --> 00:43:26.880 That's uh that's a lot of information. 00:43:27.360 --> 00:43:31.519 Funny story on that statement, though, as I was just thinking out loud in my head. 00:43:31.679 --> 00:43:41.840 Um, when I used to call people on Zillow or and text them, I text somebody, was like, hey, I I'm offering a new photographer real estate. 00:43:41.920 --> 00:43:43.679 I I would like to offer you a free shoot. 00:43:43.760 --> 00:43:48.719 I was on this listing, saw at this address, saw that the photos, you know, could be a lot better. 00:43:48.880 --> 00:43:51.360 They don't look professional, and I want to give you professional photos. 00:43:52.320 --> 00:43:53.920 I took them myself. 00:43:54.079 --> 00:43:59.599 That's insulting that you would email somebody into and I was like, you know what? 00:44:00.000 --> 00:44:01.440 You are absolutely right. 00:44:01.599 --> 00:44:02.320 Because I don't know. 00:44:02.639 --> 00:44:05.199 I apologize for insulting your photos. 00:44:05.440 --> 00:44:08.559 With that being said, would you like me to take better photos for you? 00:44:08.800 --> 00:44:10.320 Please, can I take better pictures? 00:44:10.880 --> 00:44:11.840 She did not. 00:44:13.199 --> 00:44:14.239 Fun times. 00:44:14.480 --> 00:44:16.800 Fun times starting a business. 00:44:17.679 --> 00:44:19.679 Well, I mean, sometimes you have to hurt some feelings. 00:44:20.079 --> 00:44:27.039 Yeah, and I didn't I did not intend and that I don't remember the agent's name because obviously she didn't let me do free photos. 00:44:27.360 --> 00:44:28.400 She's not wrong. 00:44:28.559 --> 00:44:35.519 Like I probably could have worded that differently because you don't know who took the photos or what relationship they have to the photographer. 00:44:35.679 --> 00:44:38.000 But I was like, these don't look like good photos. 00:44:38.239 --> 00:44:39.360 But also be teachable. 00:44:39.519 --> 00:44:40.159 Correct. 00:44:40.400 --> 00:44:41.440 Be coachable. 00:44:41.679 --> 00:44:41.920 Yeah. 00:44:42.159 --> 00:44:42.480 Right? 00:44:42.800 --> 00:44:43.679 Be coachable. 00:44:43.840 --> 00:44:44.639 There you go. 00:44:44.960 --> 00:44:46.079 Coach them up. 00:44:46.960 --> 00:44:47.360 All right. 00:44:47.440 --> 00:44:48.960 We've already talked about a lot of these. 00:44:49.519 --> 00:44:50.400 You covered a bunch. 00:44:50.559 --> 00:44:51.199 I do what I can. 00:44:51.440 --> 00:44:53.599 You are, I feel like you prepared more than we needed. 00:44:53.920 --> 00:44:54.559 Oh, I didn't. 00:44:54.719 --> 00:44:59.039 I I have a$100,000 degree in mass communications. 00:44:59.199 --> 00:45:01.280 And so you know how to talk. 00:45:01.440 --> 00:45:02.800 Yeah, we could talk about whatever you want. 00:45:02.960 --> 00:45:05.280 I used to be an MC for 14, so that's the other thing. 00:45:05.360 --> 00:45:07.360 Like I MC, like DJ? 00:45:07.760 --> 00:45:12.000 No, like the the MC is the guy that talks while the DJ is playing. 00:45:12.159 --> 00:45:12.400 Okay. 00:45:12.559 --> 00:45:13.760 So like master of ceremonies? 00:45:14.000 --> 00:45:14.079 Yeah. 00:45:14.320 --> 00:45:14.639 No, yeah. 00:45:15.280 -->

00:45:15.360 Yeah. 00:45:15.679 --> 00:45:16.800 Like at the club? 00:45:17.280 --> 00:45:18.800 No, like at my job. 00:45:19.039 --> 00:45:22.000 So what I I have what are we now? 00:45:22.400 --> 00:45:22.960 Oh seven. 00:45:23.199 --> 00:45:26.239 So I've got 23 years of experience in marketing now. 00:45:26.480 --> 00:45:26.800 Okay. 00:45:27.199 --> 00:45:29.840 Which sounds wild when I say that out loud. 00:45:30.000 --> 00:45:33.440 But I did experiential marketing when I told you I lived on the road. 00:45:33.599 --> 00:45:41.039 And so we would set up like those big activations that you see at sporting events and concerts and all of that. 00:45:41.119 --> 00:45:46.880 I would go and set those up and then we would hire staff and we would execute those and hand out t-shirts. 00:45:47.519 --> 00:45:51.679 So for the first seven years out of college, we went to, I did a tour with ATT. 00:45:51.840 --> 00:45:52.559 What a fun job. 00:45:52.719 --> 00:45:53.039 It was. 00:45:53.199 --> 00:45:55.679 And we went to all the major college football games. 00:45:55.920 --> 00:45:56.400 How fun. 00:45:56.559 --> 00:45:58.400 And I would take that job right now. 00:45:58.559 --> 00:46:03.920 Yeah, like I the first summer out of school, like this was my first out of school. 00:46:04.079 --> 00:46:13.360 I I graduated in May and it rolled into we were at San Antonio for LeBron James's uh finals in 2007. 00:46:13.679 --> 00:46:13.920 Nice. 00:46:14.079 --> 00:46:18.639 We we set up at the Spurs because it was ATT Center and we did their entire playoff run. 00:46:18.880 --> 00:46:19.280 How cool. 00:46:19.440 --> 00:46:22.000 So we were just at the stadium hanging out every every game day. 00:46:22.239 --> 00:46:22.719 That's so fun. 00:46:22.880 --> 00:46:26.159 So we would be off when they were away, we were just hanging out. 00:46:26.400 --> 00:46:28.079 When they were home, we work every two days. 00:46:28.159 --> 00:46:28.639 That was my job. 00:46:28.800 --> 00:46:29.519 That was a fun job. 00:46:29.760 --> 00:46:35.920 And then that summer we did the Major League All-Star game when um Barry Bonds was going to break the record. 00:46:36.400 --> 00:46:38.559 So the All-Star game was in San Francisco. 00:46:38.639 --> 00:46:41.679 So we set up in this, it was Justin Herman Plaza. 00:46:41.840 --> 00:46:46.000 They built a replica wiffle ball stadium at VTNT Park. 00:46:46.159 --> 00:46:47.119 We were hitting home runs. 00:46:47.679 --> 00:46:48.320 That's so fun. 00:46:48.559 --> 00:46:50.320 And I'm MC and making sure people come. 00:46:50.559 --> 00:46:56.639 My entire job was to bring the energy and and you know get people over to the activation. 00:46:56.800 --> 00:46:59.840 So all that to say, I we talk about whatever you want to talk about. 00:46:59.920 --> 00:47:02.880 I'm I'll pivot now however we need to. 00:47:03.119 --> 00:47:06.079 No, that I that I think that would be the funnest job right out of college. 00:47:06.400 --> 00:47:20.480 It

was actually it would and it the lifespan on that job is about three to five years because normally 22-year-olds turn 25, 27, they let's go have families and all of that. 00:47:20.880 --> 00:47:21.360 Settle down. 00:47:21.599 --> 00:47:28.320 So myself and my colleague that I was with, um, we he had been on, I think he ended up doing it for 17 years. 00:47:28.480 --> 00:47:31.679 I did it, he did it three years before me, but I did it for 14. 00:47:31.920 --> 00:47:32.719 Oh my gosh. 00:47:33.039 --> 00:47:34.480 Just because y'all loved it. 00:47:34.800 --> 00:47:35.920 I didn't know anything else. 00:47:36.079 --> 00:47:36.320 Yeah. 00:47:36.559 --> 00:47:40.320 I this is what I knew, and this is part of the stop and live mentality. 00:47:40.400 --> 00:47:43.039 And that I'm I'm not motivated by money. 00:47:43.119 --> 00:47:46.000 Like I'm not, that's not my motivation in life. 00:47:46.239 --> 00:47:51.760 So my motivation has always been how do I how do I make the most money and do the least amount of work? 00:47:52.239 --> 00:47:54.559 I say that out loud as I own a business and work. 00:47:54.719 --> 00:47:55.039 Yeah. 00:47:55.519 --> 00:47:59.119 But they we got so we got per diem to stay on the road. 00:47:59.360 --> 00:48:05.360 So my per diem checks for the year were sometimes more than what some people made in their real jobs. 00:48:05.599 --> 00:48:06.000 Insane. 00:48:06.239 --> 00:48:08.559 I'm like, I I have zero reason to complain. 00:48:08.719 --> 00:48:11.840 So I mean and I knew anything I did, I was gonna take a pay cut. 00:48:12.079 --> 00:48:20.159 Like to so if COVID doesn't happen, COVID shut that entire industry down because activations, events, you can't yeah, we can't do any of that. 00:48:20.480 --> 00:48:21.119 Couldn't do any of it. 00:48:21.440 --> 00:48:28.000 If COVID doesn't happen, I scarily, which means I would still be on the road. 00:48:28.079 --> 00:48:32.239 I don't know if I am not still on the road because it was hard. 00:48:32.320 --> 00:48:33.840 It's a hard life to give up. 00:48:34.000 --> 00:48:34.239 Yeah. 00:48:34.480 --> 00:48:39.039 Because you don't some of the tours were pancake tours. 00:48:39.280 --> 00:48:43.679 Like I I was a glorified Costco deli meat sampler. 00:48:43.840 --> 00:48:50.159 I drove around with Kretchmar deli meat, which is Boris Head's number one competitor, and we would go all over the country and set up. 00:48:51.039 --> 00:48:52.960 Didn't you didn't you drive the Oscar Meyer? 00:48:53.360 --> 00:48:53.840 No, I didn't. 00:48:53.920 --> 00:48:55.039 That was the one that I didn't get to do. 00:48:55.280 --> 00:49:01.199 I drove I drove a donut for Intamin's donuts, a big truck with a big donut on it. 00:49:01.599 --> 00:49:02.000 Yeah. 00:49:02.239 --> 00:49:04.960 I don't I think maybe Jackson told me you drove the Oscar Meyer. 00:49:05.119 --> 00:49:05.360 I don't know. 00:49:05.440 --> 00:49:06.559 Somebody told me that one time. 00:49:06.639 --> 00:49:07.119 That's funny. 00:49:07.360 --> 00:49:20.239 So, but yeah, so I have a background in marketing, so I'm able to pivot to pivot, and then in this industry, it kind of just content, all of that kind of flows into the same thing of it's what we need now. 00:49:20.320 --> 00:49:23.440 Like content is the name of the game now in 2026. 00:49:23.519 --> 00:49:28.719 So let's talk about how AI has changed photography, yeah. 00:49:29.039 --> 00:49:30.320 And editing, honestly. 00:49:30.880 --> 00:49:31.360 Yeah, for sure. 00:49:31.599 --> 00:49:35.039 Let's talk about that, talk about the copyright situation, talk about tell us all the things. 00:49:35.199 --> 00:49:36.880 Yeah, so scare us to death. 00:49:37.199 --> 00:49:38.639 No, I won't scare you to death. 00:49:38.880 --> 00:49:45.760 AI has this is what uh this is what like I said, I said I learned the business side of things. 00:49:46.000 --> 00:49:58.960 Um, when I was doing the work for Flint Rock and when I first started out, I I was editing my own photos, and so those would take hours. 00:49:59.599 --> 00:50:06.400 People don't realize to to get a photo to look good, it's not a a five-minute process. 00:50:06.480 --> 00:50:13.920 Like you're you're spending hours editing a house, and so it slows your workflow down to be able to. 00:50:15.840 --> 00:50:18.159 I can only do one or two houses a day. 00:50:18.239 --> 00:50:25.679 It's it's impossible for me to do three houses, go home, edit all those photos, wake up the next day, deliver them to you, and go. 00:50:25.840 --> 00:50:28.320 You you you can't go at scale that way. 00:50:28.480 --> 00:50:35.440 So I hire, I have an editor on my team now that edits all my photos, and they do an amazing job. 00:50:35.599 --> 00:50:39.360 The consistency is there, but that's what I was lacking at the beginning. 00:50:39.679 --> 00:50:47.360 And then now with AI, there are programs that can do the same thing, but it it's not there yet. 00:50:47.519 --> 00:50:55.599 Yeah, like you there's a lot of color uh mismatch colors that don't come out right, and so it's coming. 00:50:55.760 --> 00:51:00.159 Like, I I literally just watched an AI documentary last night on Netflix. 00:51:00.400 --> 00:51:02.639 Don't watch it if you don't want to be scared. 00:51:03.360 --> 00:51:05.760 Yeah, um, it's coming. 00:51:05.840 --> 00:51:11.039 It's it's it's already disrupting the industry, but it depends on how you look at it. 00:51:11.199 --> 00:51:23.760 Like, I'm not I'm not gonna sit here and talk the politics side of it with the data centers and all of that, but like the from a production standpoint, it's going to put people out of business in the photography world. 00:51:24.000 --> 00:51:26.559 Like, my editor won't have a job in a year. 00:51:26.719 --> 00:51:39.840 Yeah, like it's I I think we're there in a year where it's indistinguishable on AI versus not AI photo, and which is wild to think. 00:51:40.079 --> 00:52:09.360 Um, but the big one, and I I brought it up

to you guys beforehand, but was the because I'm in a a forum for real estate photographers on Facebook, is copyright for like real estate media, and because a lot of a lot of people do not understand copyright when it comes to photography, because they assume when you pay a photographer, you own those photos, and that is n couldn't be further from the truth. 00:52:09.760 --> 00:52:18.960 And because of that, one of the new things right now, and I'm sure you guys have dabbled in it, and I offer the service, is photo to video AI. 00:52:19.360 --> 00:52:27.519 Take your photos, you dump them in this program, and it makes a uh a walkthrough video of the house, and they come out, they come out pretty cool. 00:52:27.599 --> 00:52:33.119 Yeah um, but you can't do that as the realtor. 00:52:34.159 --> 00:52:40.800 You don't own unless it's in your contract, and it could be in your contract, so I can't speak for every relationship from photographer to realtor. 00:52:41.440 --> 00:52:53.679 But if you don't in your contract specifically say that you own the copyright to those images as the agent that is buying it, that is copyright infringement when you make an another video off of those images. 00:52:53.920 --> 00:52:59.599 And I know that's gonna upset your audience of agents that are watching this that are probably doing that. 00:52:59.679 --> 00:53:06.960 Yeah, and what I tell people is this is it's it only matters when until you have a bad relationship with your photographer. 00:53:07.280 --> 00:53:13.760 I don't I used to have contracts, and everybody would have to sign one for every house. 00:53:13.920 --> 00:53:15.920 And I started getting pushback from clients. 00:53:16.000 --> 00:53:18.159 They're like, hey Bub, I've been using you for like a year. 00:53:18.239 --> 00:53:20.239 Why don't why do we still signing contracts? 00:53:20.639 --> 00:53:24.800 And it was one of those CYOA for everybody involved. 00:53:25.519 --> 00:53:28.320 And copyright was covered in that contract. 00:53:28.719 --> 00:53:40.880 And I just my I switched to a new CRM and I don't do contracts anymore because it's just I'm not dealing with hundreds of thousands of dollars per transaction. 00:53:41.199 --> 00:53:51.599 So it's a wash if there's a dispute and I my clients that are long-term clients, I'm not gonna have a dispute with like it's not gonna be an issue. 00:53:51.840 --> 00:54:02.000 It would be the first-time client, and so like my new system, you can't you have to pay half up front and you can't download anything until you pay the so like I have a no a whole system in place. 00:54:02.239 --> 00:54:12.159 But anyways, I say all that to say once I removed the copyright stuff, because there's no contract, I own all the copyright to all of my images. 00:54:12.480 --> 00:54:33.519 So if somebody makes a video off of my images, technically in the in this in the the legal world, in the eyes of the law, that is copyright infringement, and you could be sued for whatever

uh damages that the the and it's a scary thing to think of, but it is something that it's just like the drone thing. 00:54:33.599 --> 00:54:35.519 You may never get caught with that. 00:54:35.760 --> 00:54:45.440 It's just you need to understand the risks that you're taking so that you can always make sure that the the the juice is worth the squeeze, as they say. 00:54:45.840 --> 00:54:48.400 Yeah, um, but yeah, copyright. 00:54:48.480 --> 00:54:56.960 That's a that's a huge thing in photography that people don't because I had that I had a to go over that with my my client for the city of Kaleen. 00:54:57.039 --> 00:55:05.920 I went and took photos of all the murals in downtown Kaleen and in the city, and then I did an edit on one of them that it'll be online. 00:55:06.079 --> 00:55:07.199 I'm gonna share it. 00:55:07.360 --> 00:55:09.039 It's a fire edit. 00:55:09.119 --> 00:55:19.039 It's it's probably one of my the photos that I'm like, that's they're gonna put it on postcards, it's gonna be, and I was like, I'm gonna have to charge you a little bit extra for this one. 00:55:19.119 --> 00:55:20.239 And she was like, Why? 00:55:20.400 --> 00:55:27.360 I was like, because I'm I'm gonna I'm gonna release the copyright to you, and I'm gonna say that this is she was like, Well, what do you mean? 00:55:27.599 --> 00:55:34.880 I was like, if I if I if I give you this photo, you don't have the right to go use it however you want. 00:55:34.960 --> 00:55:36.079 She's like, No, but I'm paying you. 00:55:36.159 --> 00:55:42.320 I was like, I don't want to get into the legalities of it with you, but this is how it works. 00:55:42.400 --> 00:55:43.920 So she asked, you like, explain it to me. 00:55:44.000 --> 00:55:51.519 I was like, You you're paying for me to come take the photos in my service, you have to then pay extra for the copyright. 00:55:51.679 --> 00:56:00.000 It's like that's why photographers will make tens, if not hundreds of thousands of dollars for a photo shoot with Nike or stuff like that. 00:56:00.239 --> 00:56:06.960 They're not paying that photographer because they're a dope photographer, they're a dope photographer that's worth$10,000. 00:56:07.599 --> 00:56:16.079 The other 90,000 of that hundred thousand is for the right to use those images however Nike sees fit, billboards and all of that. 00:56:16.159 --> 00:56:19.840 And that's the the actual, and this is things that you learn. 00:56:20.000 --> 00:56:21.760 You said are you self-taught and all of that? 00:56:21.920 --> 00:56:26.639 I learned that at Precision Camera in Austin, talking to one of the reps. 00:56:26.719 --> 00:56:28.719 They're like, Are you you guys copyright? 00:56:28.800 --> 00:56:29.760 What do you have in your contract? 00:56:30.000 --> 00:56:31.119 Like, what are you talking about? 00:56:31.280 --> 00:56:34.880 And he explained it, and I was like, Oh, that's why the people make so much money. 00:56:35.119 --> 00:56:35.840 Jeez, yeah. 00:56:36.000 --> 00:56:38.960 And so it's little things like that, but it's just stuff that you gotta be aware of. 00:56:39.119 --> 00:56:41.760 So, but anyways, the city, it wasn't a lot. 00:56:41.840 --> 00:56:43.679 Like, we're I'm not even talking thousands of dollars. 00:56:43.760 --> 00:56:46.159 I think I only charge them like 700 bucks. 00:56:46.400 --> 00:56:50.400 Um, but they paid it and they're it's gonna be a dope photo when it comes out. 00:56:50.559 --> 00:56:50.960 That's awesome. 00:56:51.119 --> 00:56:55.760 But it it's one of those things that if you you only know what you you you know, you don't know what you don't know. 00:56:56.159 --> 00:57:03.199 And that's a thing that people with the with the advent of AI and things that can come with it, it's just something to be aware of. 00:57:03.360 --> 00:57:09.599 You may never you may never hear a case in central Texas of a photographer suing an agent for copyright. 00:57:10.400 --> 00:57:10.960 But you might. 00:57:11.119 --> 00:57:14.400 But you might, and you just you just need to be aware of it, that it is a possibility. 00:57:14.719 --> 00:57:19.360 So when you take the photos, you understand there's an there's a mutual understanding. 00:57:19.440 --> 00:57:23.599 You're coming to take these photos for this listing so that I can put this listing on MLS. 00:57:23.760 --> 00:57:24.159 Correct. 00:57:24.320 --> 00:57:27.440 You understand that, and you're you the permission is there for us to do that. 00:57:27.760 --> 00:57:29.199 That's what my contract used to say. 00:57:29.519 --> 00:57:35.360 But distributing distributing distributing it outside of that, we would need your permission. 00:57:35.840 --> 00:57:36.079 Correct. 00:57:36.159 --> 00:57:45.360 Like if my if you if I took, I just did one for a client a little bit of AI in there, a little bit of editing, but uh virtual twilight photo. 00:57:45.519 --> 00:57:46.400 Yeah, that's a that's a thing. 00:57:46.719 --> 00:57:48.559 It's a big thing, it's a big thing, it's a big thing. 00:57:48.800 --> 00:57:51.119 Um, and I knocked this one out the park. 00:57:51.280 --> 00:57:53.440 It had a pool, there was a flexion from the house. 00:57:53.599 --> 00:57:55.280 Like it was dope, yeah, all of that. 00:57:55.679 --> 00:58:02.400 If that ended up in like Better Homes and Garden or anything like that, the agent can't sell that photo to Better Homes and Garden. 00:58:02.639 --> 00:58:03.840 They would need my permission. 00:58:03.920 --> 00:58:10.639 And then if I found it, I could sue, I could contact Better Homes and Garden and be like, hey, that's my photo. 00:58:10.800 --> 00:58:13.760 I never gave permission for it, yada yada yada. 00:58:13.920 --> 00:58:15.119 You're gonna have to, all of that. 00:58:15.199 --> 00:58:20.639 But yes, that's that's the mutual understanding is that the you have permission for the life of that listing. 00:58:20.800 --> 00:58:34.719 And again, this was all in the contract that I and I have I only had one agent

ever push back about the not owning it explicitly because of the better, and she was like, Well, I've never seen that. 00:58:34.800 --> 00:58:40.559 And I was like, Again, I'm not gonna argue with you for a hundred or something dollars, and we'll take that out of it and keep it pushing. 00:58:40.639 --> 00:59:01.760 Yeah, but yeah, it's it's the mutual understanding that these photos are used to sell a home, whatever you need to do marketing-wise, of it, but MLS, social media, this and that, but publication, so like technically the what's the what's the the Parade homes? 00:59:01.840 --> 00:59:02.159 Oh, yeah. 00:59:02.320 --> 00:59:16.559 When they do that magazine every year and they put those technically the photographer that took those photos, if that agent doesn't have the permission print the print release to be able to print it, it can't they can't print it. 00:59:16.800 --> 00:59:18.079 And that's crazy. 00:59:18.320 --> 00:59:35.119 And but but it's a it's a it's a sphere of responsibility because the magazine that the Parade of Homes publishes, whoever is doing that should be getting the licensing or confirming that they have the licensing for all of these photos. 00:59:35.199 --> 00:59:37.199 Yeah, because they're the ones that are actually on the hook. 00:59:37.280 --> 00:59:38.400 It's not the agent, right? 00:59:38.559 --> 00:59:40.239 It's the it's whoever published it. 00:59:40.559 --> 00:59:42.800 Whoever published it is now on the hook for that photo. 00:59:43.440 --> 00:59:53.039 And could they could they give you credit for it and it and it be a little less of a I mean they could, but it's still it still requires your permission. 00:59:53.360 --> 00:59:59.679 Yeah, it still requires my permission to to use it, and then I get to tell you what the compensation for that is. 00:59:59.840 --> 01:00:04.960 If it's photo cred and that's all I need, then that's that's all you need to do. 01:00:05.119 --> 01:00:09.280 If you if it's not photo cred, so like the are you sports fan? 01:00:09.440 --> 01:00:10.000 Sports ball? 01:00:10.079 --> 01:00:10.559 Not all? 01:00:10.880 --> 01:00:12.559 I am why do you just turn to the man? 01:00:13.280 --> 01:00:14.000 I know you are. 01:00:14.159 --> 01:00:15.039 I know you are. 01:00:15.199 --> 01:00:16.880 I don't no no no okay. 01:00:17.360 --> 01:00:19.119 Now you're gonna have your whole crew. 01:00:19.280 --> 01:00:22.400 I know you are, because we sat here and talked sports before this. 01:00:22.480 --> 01:00:27.119 I'm asking him Jennifer's mom's gonna like our one viewer. 01:00:27.599 --> 01:00:28.880 Our one viewer's gonna be. 01:00:32.480 --> 01:00:34.320 I know you're a sports fan. 01:00:34.480 --> 01:00:35.599 That's why I was asking. 01:00:35.840 --> 01:00:58.800 Okay, but the the the picture that got taken from the New York Knicks parade um with Jalen Brunson wearing the goggles, and I don't remember the the photographer that took that, they ended up trying to put it on shirts the next day, like the lead, like the and it ended up they ended up having to find him and working out and good for you. 01:00:59.360 --> 01:01:02.880 Yeah, but it's it's all of like those little things and it matters. 01:01:03.199 --> 01:01:04.159 Copyright. 01:01:04.320 --> 01:01:08.480 Um, but AI as well, it it's help it helps it. 01:01:08.559 --> 01:01:12.000 I mean it helps you guys too from a from a workflow standpoint. 01:01:12.079 --> 01:01:12.239 Yeah. 01:01:12.719 --> 01:01:18.800 Um how do you feel about uh virtual staging as a photographer? 01:01:19.360 --> 01:01:21.119 I I make money off of it. 01:01:21.199 --> 01:01:22.400 Yeah, so I don't hate it. 01:01:22.559 --> 01:01:28.480 This is what I hate though, and it's not all clients, it's very select few. 01:01:28.960 --> 01:01:31.199 And if they watch this, I'm talking to you. 01:01:31.440 --> 01:01:31.920 They'll know. 01:01:32.159 --> 01:01:32.960 They'll know. 01:01:33.199 --> 01:01:36.800 I'm not a I'm not uh I'm not an interior designer, right? 01:01:36.960 --> 01:01:47.920 Yeah, so you can tell me what you want before, so like again, before virtual staging has been offered for years. 01:01:48.480 --> 01:01:54.880 Up until recently, it it was just that you guys could do it yourself with these programs and AI and all of that. 01:01:55.119 --> 01:02:01.360 I used to pay an editor, so like when the going rate was what, like$35 for a photo or something like that. 01:02:01.440 --> 01:02:02.079 Yeah, I think so. 01:02:02.400 --> 01:02:09.360 I don't know what it is now that my price is a little bit cheaper, but it used to cost me like$17 or$15 for the edit. 01:02:09.599 --> 01:02:18.480 So like I had to pay somebody and whatever program they used, it wasn't like we had access to everything, every cloth type. 01:02:18.639 --> 01:02:18.880 Yeah. 01:02:19.039 --> 01:02:20.320 Well, I want it to be this. 01:02:20.960 --> 01:02:22.880 That's not the purpose of virtual staging. 01:02:23.039 --> 01:02:23.199 Right. 01:02:23.440 --> 01:02:30.639 The purpose of virtual staging is to showcase what this room would look like if furniture was in it. 01:02:30.800 --> 01:02:32.239 The emphasis shouldn't be on the furniture. 01:02:32.400 --> 01:02:36.480 It doesn't have to be, I want it to be modern art deco with this. 01:02:36.559 --> 01:02:40.079 I'm like, oh, okay, then then pay to stage it then. 01:02:40.239 --> 01:02:46.800 Like that's exactly because I I get that sometimes because I I do virtual staging in my videos, and that's it. 01:02:47.519 --> 01:02:50.159 You the one you did for me um over here in Lakewood. 01:02:50.480 --> 01:02:51.679 That was the first one I did for you. 01:02:51.920 --> 01:02:55.599 That was amazing because I don't know if you saw the video he did. 01:02:55.840 --> 01:03:00.480 He it I don't know, I don't even know how to explain it, but the virtual staging in that unbelievable. 01:03:00.719 --> 01:03:02.320 So I do that, I offer that in case you ever need that.

01:03:02.480 --> 01:03:03.679 Yeah, no, it is great. 01:03:04.000 --> 01:03:10.400 I was one of the first people in the area to offer that, and now some of my competitors do it as well too, which I expect. 01:03:10.559 --> 01:03:10.800 Yeah. 01:03:10.960 --> 01:03:18.719 Um, but I have a certain style um that my editor and I created that nobody else does their staging this way. 01:03:18.800 --> 01:03:25.280 So at least we're all we're all offering the same product, excuse me, but it's how you distinguish yourself from the other ones. 01:03:25.440 --> 01:03:33.679 Um, but even with that, it's still you're still limited to what you can produce in the staging. 01:03:34.320 --> 01:03:37.199 And you'll get people that are like, Well, can you can you do this? 01:03:37.280 --> 01:03:39.679 And I I want a this on the wall with that. 01:03:40.719 --> 01:03:42.239 You should hire a stager. 01:03:42.400 --> 01:03:43.440 Or just actually go buy it. 01:03:43.599 --> 01:03:47.679 Yeah, go buy it, stage it, and then I'll come film the video, and it'll be real furniture. 01:03:47.840 --> 01:03:51.039 It'll look real good, it'll look like so. 01:03:51.199 --> 01:03:55.599 There's there's a level to it, and you know, I again customer services me. 01:03:55.679 --> 01:04:05.840 I'm I'm never going to go back and forth with the client as far as I don't believe the customer is always right, but I do believe the customer should be taken care of. 01:04:06.000 --> 01:04:17.199 Yeah, like I'm I'm I live of the mindset that I run a business because I've traveled the world, like I understand that not every place is the customer's always right. 01:04:17.360 --> 01:04:19.840 You go to places and this is what you get. 01:04:20.000 --> 01:04:22.239 Well, I want it you go somewhere else. 01:04:22.320 --> 01:04:22.719 Yeah, yeah. 01:04:22.960 --> 01:04:25.280 So I I kind of like split that happy medium. 01:04:25.440 --> 01:04:31.360 Like I always want to keep my clients happy, but I also live in the world of I'm big on expectations. 01:04:31.679 --> 01:04:34.639 I'm not going to tell you I can do something if I can't do it. 01:04:34.800 --> 01:04:36.880 I'm not the type to like, oh, I'll go figure it out. 01:04:36.960 --> 01:04:39.440 Like, I know I I don't I don't want to go figure it out. 01:04:39.679 --> 01:04:44.719 These are the products that I offer, these are what I have worked a couple years now to get really good at. 01:04:45.199 --> 01:04:52.880 I'm not gonna go offer somebody else's product because I don't go hire them. 01:04:53.039 --> 01:05:04.320 They're they're great at what they do, and I have no problem telling somebody like, hey, you use me for this stuff, but if you want that, they have already mastered it. 01:05:04.480 --> 01:05:10.639 Go go use them, come back and see me because I don't want you to pay for it, and then you're like, oh well, I could have got it better over there. 01:05:10.800 --> 01:05:13.360 Like, I know they do it, that's what they do. 01:05:13.679 --> 01:05:16.880 So okay, this one's gonna make a lot of people mad. 01:05:18.000 --> 01:05:20.800 How old is too old for a headshot? 01:05:21.360 --> 01:05:22.079 What do you mean? 01:05:22.159 --> 01:05:27.440 Like uh how old is the person or how old is the how old should a headshot be before you get a new one? 01:05:27.760 --> 01:05:30.639 Because I've seen head, I mean, let's just keep it real. 01:05:30.880 --> 01:05:36.320 There are some people around here that have been using the same headshot since I've been in the business, and I've been in the business 20 years. 01:05:36.639 --> 01:05:44.159 Do you want my headshot trying to make money answer or the the I think two years is too long? 01:05:44.480 --> 01:05:45.360 Two years is too long. 01:05:45.440 --> 01:05:45.679 Okay. 01:05:46.320 --> 01:05:52.480 I think I think every year minimum should be an updated headshot. 01:05:52.639 --> 01:05:52.960 Okay. 01:05:53.199 --> 01:05:55.280 But I understand the especially if you come to me. 01:05:55.360 --> 01:05:57.440 Like again, my headshots are not cheap. 01:05:57.599 --> 01:05:59.760 Um, but I pride myself on I think. 01:06:00.320 --> 01:06:03.440 I take the best headshots, pure headshots, not a branding image. 01:06:03.519 --> 01:06:05.920 That's a different another conversation we'll get into. 01:06:07.599 --> 01:06:10.239 But I understand it's an investment. 01:06:10.400 --> 01:06:15.039 And so I understand it can't be done as updated. 01:06:15.199 --> 01:06:22.320 But if you lose um a substantial amount of weight or you gain a substantial amount of weight, new headshot. 01:06:22.400 --> 01:06:22.559 Yeah. 01:06:22.800 --> 01:06:26.800 If you uh a dude and you shave a beard or you grow a beard, new headshot. 01:06:27.039 --> 01:06:31.039 Me, I I cut 18 inches off of my hair, um, new headshot. 01:06:31.119 --> 01:06:31.280 Yeah. 01:06:31.440 --> 01:06:32.880 Um because you don't look the same. 01:06:33.199 --> 01:06:34.079 We change our hair color. 01:06:34.159 --> 01:06:37.840 We change the yeah, that's the only way to explain it. 01:06:38.000 --> 01:06:45.840 Is that a headshot should be a representation of who you are in that general moment. 01:06:46.400 --> 01:06:46.800 Yeah. 01:06:46.960 --> 01:06:47.199 Yeah. 01:06:47.440 --> 01:06:59.599 If if you don't show, if you if I show up to a meeting, a house, or um anything, and it's not me that's they saw on the business card or the website, should be updated. 01:06:59.920 --> 01:07:00.719 It should be updated. 01:07:00.880 --> 01:07:08.400 And again, I understand it's a financial investment, but you have my headshots are not geared towards the average person. 01:07:08.639 --> 01:07:20.320 My headshots are geared towards it's I said it in my branding message, business professionals, real estate agents that are looking to build a brand, showcase who they are, build trust, all of that. 01:07:20.559 --> 01:07:22.719 That's who my headshots are priced for. 01:07:23.760 -->

01:07:28.000 You should be, you should look like who you are, and you should take pride in. 01:07:28.239 --> 01:07:37.039 Like if you if you put that on a on a business card, on a billboard, on a website, you should be proud of the image that it is. 01:07:37.920 --> 01:07:42.960 And if you're not, it's probably time to update it. 01:07:43.199 --> 01:07:49.519 Even if you my job is I I don't take photos, I make people feel comfortable in front of a camera. 01:07:49.760 --> 01:07:50.639 That's that's hard. 01:07:50.800 --> 01:07:51.920 That and that's that's hard. 01:07:52.159 --> 01:08:13.599 The light it is, and the lighting and all of that is is icing on the cake and the techniques that go into the edits and all of that's that's all supplementary, but making the person feel comfortable with facial coaching and this that's the difference between a a good photographer, especially in portrait work and headshot work, and uh in a mediocre one. 01:08:13.679 --> 01:08:16.560 Because you'll see in somebody's image if they're not comfortable. 01:08:17.199 --> 01:08:24.720 You'll see if they yeah, it's in we you know, we might take 200 photos to pick three. 01:08:25.359 --> 01:08:27.680 And that sounds like a nightmare. 01:08:28.000 --> 01:08:30.239 No, but but but I'm just snapping. 01:08:30.399 --> 01:08:39.600 Yeah, but some of those I might take, and because it's a technique that I learned from my mentor, he he goes, take you you photograph through the laugh. 01:08:39.840 --> 01:08:51.279 So, like we're having a good time, and there'll be 15 photos of you laughing and and faces because as soon as you come back to camera, usually that next photo is a banger. 01:08:51.600 --> 01:08:52.800 It's like the natural smile, right? 01:08:53.039 --> 01:08:53.279 Exactly. 01:08:53.439 --> 01:09:01.600 Yeah, and so but you if you're waiting, if you're here and you're waiting and now you're talking, and okay, now come back, and now you hit that you've missed it. 01:09:01.920 --> 01:09:08.640 Whereas if you're still taking while you're laughing and I'm still talking and I'm engaging, it you know, it it becomes a better photo. 01:09:08.960 --> 01:09:10.560 And we're our own worst critics, right? 01:09:11.279 --> 01:09:12.319 We learned that at Rock Stars. 01:09:12.479 --> 01:09:18.880 It's like everybody was talking about social media and doing reels and putting yourself out there, and it's like it's your voice, it's your face. 01:09:19.039 --> 01:09:19.600 Get over it. 01:09:19.840 --> 01:09:28.560 Oh, see, I have a whole we could do a whole nother podcast about content and my thoughts on what agents are and aren't doing. 01:09:28.800 --> 01:09:34.800 Yeah, because you gotta do more no matter what, no matter where you're at as an agent right now, whatever you're doing, do more. 01:09:34.880 --> 01:09:41.359 Yeah, and I say that as somebody that does zero social media that I should I should be doing a lot more than it's hard, Josh. 01:09:41.439 --> 01:09:42.399 We didn't sign up to do that. 01:09:42.640 --> 01:09:43.039 We didn't. 01:09:43.119 --> 01:09:49.600 No, nobody did when nobody that started a business 10 years ago or has been in how long have y'all been in? 01:09:50.079 --> 01:09:50.960 I've been in at 20. 01:09:51.520 --> 01:09:52.720 Oh, you definitely didn't sign up to do. 01:09:53.920 --> 01:09:54.560 Eight years. 01:09:54.880 --> 01:09:57.439 There was no social media when I'm that's what I'm saying. 01:09:57.520 --> 01:09:59.199 You definitely like to start signing up for it. 01:09:59.520 --> 01:10:01.279 There was uh I mean there was like MySpace. 01:10:01.520 --> 01:10:02.960 Yeah, I was gonna say there's my space. 01:10:03.039 --> 01:10:03.680 That was about it back then. 01:10:03.920 --> 01:10:07.920 You remember my learned how to code on MySpace. 01:10:08.560 --> 01:10:10.000 I've ruined friendships. 01:10:10.159 --> 01:10:11.439 You are not in my top eight anymore. 01:10:12.479 --> 01:10:12.880 That's all right. 01:10:13.680 --> 01:10:22.880 No, but social media has been a necessity for some time now, but I think now it's it's inevitable. 01:10:23.199 --> 01:10:24.800 And people don't want polished, right? 01:10:24.880 --> 01:10:27.119 On social media, that's that's what everybody keeps saying. 01:10:27.279 --> 01:10:31.520 They're not looking for polished, they're looking for authentic, they're looking for who you actually are. 01:10:32.239 --> 01:10:32.960 But that's hard. 01:10:33.119 --> 01:10:34.159 We don't want people to know that. 01:10:34.560 --> 01:10:35.199 Yeah. 01:10:35.680 --> 01:10:36.079 Yeah. 01:10:36.319 --> 01:10:39.279 I think the I mean you're but you're building a brand though. 01:10:39.359 --> 01:10:48.479 Yeah like you you are building a brand, and so part of that is your level of expertise in your field, what whatever that field is, but for you guys agents. 01:10:49.279 --> 01:10:53.279 But it they also need I I'm not hiring you because you're the best agent. 01:10:53.439 --> 01:10:56.640 I hire you because you resonate with me on something. 01:10:56.800 --> 01:10:59.760 So like I trust you as a person, your headshot was dope. 01:10:59.840 --> 01:11:05.760 I love the marketing plan that you do, but you're just a cool person that I I there's rapport, yeah. 01:11:06.000 --> 01:11:19.600 And so more in debt or more taking a deeper dive into you as a person, I think, is is what a lot of people are missing because a lot of business owners in general think it's just about the business. 01:11:19.840 --> 01:11:28.319 Like more people are attracted to me or not attracted, but like uh gravitate to me because of my travels than they do for my photography. 01:11:29.119 --> 01:11:36.239 And that's that's the oh, he's a cool person that travels and he takes you know decent photos. 01:11:36.479 --> 01:11:43.039 I kind of want to hire him to do, and that's I should do more about my travels than I don't, but yeah. 01:11:43.439 --> 01:11:44.239 You do it, we'll do it.

01:11:44.319 --> 01:11:44.880 How about that? 01:11:45.039 --> 01:11:46.720 Yeah, oh don't wait for me. 01:11:46.880 --> 01:11:50.640 It's hard, it's it's it's so hard, it's just hard to to decide what to do. 01:11:51.039 --> 01:11:51.840 It's a job, it's a job. 01:11:52.000 --> 01:11:53.039 It is a job, it is. 01:11:53.439 --> 01:12:00.000 People I I run the marketing for the law firm in South Austin. 01:12:00.159 --> 01:12:11.199 I have a team of three, myself included, and we do their SEO website management, lead generation, uh, produce the podcast for them, and we don't do any of the social media management. 01:12:11.279 --> 01:12:13.119 They didn't want to pay for that at the beginning. 01:12:13.279 --> 01:12:18.640 I'm we're working to get there, but it's it's a full-time job of at least one person. 01:12:18.720 --> 01:12:31.600 And I think what business owners, this is separate from real estate, but I think what business owners the the pitfall that they get in is trying to hire one person to do everything that I just mentioned. 01:12:31.760 --> 01:12:34.399 And you're never that's not that's not a one-person job. 01:12:34.560 --> 01:12:34.880 Right. 01:12:35.039 --> 01:12:40.079 To be able to run ads, manage social media accounts, create content, all of that. 01:12:40.239 --> 01:12:47.359 If you're looking for one person to do that, and you're still only like, I'm gonna pay that person$45,000 starting out, like you're never gonna find out. 01:12:47.520 --> 01:12:48.720 You're gonna get what you pay for. 01:12:48.960 --> 01:12:50.239 Yeah, there's just nothing. 01:12:50.479 --> 01:12:57.039 Yeah, I mean, it it's it it's it is a full-time job to be a content creator for a person. 01:12:57.279 --> 01:13:01.119 Even the most unsophisticated reel takes so much time. 01:13:01.359 --> 01:13:02.560 AI is helping that. 01:13:02.720 --> 01:13:04.560 It it is I just I just use Claude. 01:13:04.640 --> 01:13:05.600 Have you guys used Claude? 01:13:05.760 --> 01:13:09.359 Yeah, I don't like Claude how I don't I listen. 01:13:09.439 --> 01:13:11.600 I went back to chat and I'm gonna tell you why. 01:13:11.680 --> 01:13:13.199 I don't like the way Claude talks to me. 01:13:13.520 --> 01:13:16.880 Claude could not figure me out, and I'm like, you're too stupid to work with me. 01:13:17.039 --> 01:13:17.840 I can't deal with you. 01:13:18.079 --> 01:13:22.479 I don't know if chat can do what so I I have Chat has cowork too. 01:13:22.640 --> 01:13:27.119 See, I don't this is what I I do uh Toy Drive for the last 12 years. 01:13:27.199 --> 01:13:29.520 Yeah, and we've had a we get lists. 01:13:29.760 --> 01:13:40.640 Well, this year, instead of a list that the person is filling out, I'm getting emails for every child with like tags, and then I have to turn it into a list to give to my donors. 01:13:40.880 --> 01:13:43.199 So I I was like, let me try this Claude thing out. 01:13:43.279 --> 01:13:55.279 Yeah, so I told Claude, I gave access to my email, and I

was like, hey, pull these emails that have this time, and then I took uh the PDF of the list and I was like, just fill out the list for each. 01:13:56.239 --> 01:13:57.279 It's like what? 01:13:57.439 --> 01:13:58.079 Yeah, done. 01:13:58.159 --> 01:13:59.119 I was like, this is amazing. 01:13:59.199 --> 01:14:02.960 And I went, you know, I cried, I did the the Josh Sharon cross-reference. 01:14:03.039 --> 01:14:06.960 I checked like the first seven, check like the bottom seven, check one in the middle. 01:14:07.279 --> 01:14:08.399 Yeah, we're good. 01:14:08.479 --> 01:14:09.199 Yeah, it's fine. 01:14:09.279 --> 01:14:10.159 Everything in between's fine. 01:14:10.399 --> 01:14:10.880 Mind blowing. 01:14:11.279 --> 01:14:13.920 I I had uh Carly, I don't know if you know Carly works with this. 01:14:14.000 --> 01:14:15.520 Yeah, she sat down with me a couple of weeks ago. 01:14:15.680 --> 01:14:16.800 I didn't realize she was with y'all too. 01:14:16.880 --> 01:14:17.920 Yeah, okay. 01:14:18.159 --> 01:14:24.079 Um, she sat down with me a couple weeks ago and showed me how she set up her cloud, and she gave me all the information. 01:14:24.239 --> 01:14:27.920 I set mine up and I had it doing my morning dashboard and all the time. 01:14:28.239 --> 01:14:34.399 Oh, you're you're like my yeah, pulling my emails, telling me what's on my calendar, telling me what I need to pay attention to, what I don't. 01:14:34.560 --> 01:14:38.960 And I loved that, but I did not appreciate the way Claude talked to me. 01:14:39.439 --> 01:14:41.279 Are you polite to your AI though? 01:14:41.439 --> 01:14:42.079 I just talked to it. 01:14:42.720 --> 01:14:43.920 I'm just a I'm just very direct. 01:14:44.159 --> 01:14:46.159 Are you but oh see because I'm here to get business done. 01:14:46.479 --> 01:14:49.199 AI overlord is gonna come for you when the Ts. 01:14:49.680 --> 01:14:53.279 I'm like, let me go back to chat because chat will talk to me the way I want to be talked to. 01:14:53.439 --> 01:14:55.840 So I just set up the same thing in chat and it's it's great. 01:14:55.920 --> 01:14:56.239 I love it. 01:14:56.479 --> 01:15:00.880 When the TI 800s come out, they're gonna I say please and thank you. 01:15:01.920 --> 01:15:02.720 Good morning, Adam. 01:15:03.039 --> 01:15:04.079 How are you doing? 01:15:04.319 --> 01:15:06.000 Yeah, I'm doing great, Matt. 01:15:06.239 --> 01:15:10.880 I just can't help you with the named Ledger, and I'm like, are you 12? 01:15:11.039 --> 01:15:14.399 Like, no, I'm not naming my assistant Ledger. 01:15:14.720 --> 01:15:15.039 No. 01:15:15.359 --> 01:15:16.640 So I'm back to chat. 01:15:16.960 --> 01:15:18.319 You don't say thank you, do you? 01:15:18.479 --> 01:15:19.039 I do to chat. 01:15:21.359 --> 01:15:24.960 Okay, let me ask you this one more thing, and then we're gonna hit like a like a quick thing. 01:15:25.119 --> 01:15:28.479 But um, you think the realtor branding photography's gone too far? 01:15:28.800 --> 01:15:30.000

You think we're doing too much of that? 01:15:30.159 --> 01:15:30.720 What do you mean? 01:15:30.960 --> 01:15:33.600 Like the lifestyle, the the I'm in the kitchen. 01:15:33.680 --> 01:15:39.359 Um No, but this is what I this is what I wish you guys as an industry would understand. 01:15:39.520 --> 01:15:40.479 Those aren't headshots. 01:15:40.720 --> 01:15:40.880 Right. 01:15:40.960 --> 01:15:41.600 No, yeah, I think that's a good thing. 01:15:41.760 --> 01:15:49.520 So when when you when when agents will call me and they go, hey, I want to do some headshots, I'm like, great, I got a studio, new studio, the sign just went up on the marquee. 01:15:49.600 --> 01:15:56.319 I'm we're you know, no, no, I want to do like at a house, and I'm like, oh, so you need a branding shoot. 01:15:56.479 --> 01:15:59.039 No, I want headshot, those aren't your headshots. 01:15:59.119 --> 01:15:59.199 Right. 01:15:59.359 --> 01:16:02.159 And if you're using those as your headshots, you're doing it incorrectly. 01:16:02.399 --> 01:16:07.439 Well, I am so and this, but it's it's you got to understand the hierarchy of it. 01:16:07.520 --> 01:16:12.960 And this is I'll show you my business card, the new one that I just got done after this, so you'll understand it. 01:16:13.199 --> 01:16:19.199 When you're in a kitchen or you're branded, or you're half-body, or you're all of that, and then you put that on a business card. 01:16:19.279 --> 01:16:21.920 Yeah, you you come from this big to this big. 01:16:22.000 --> 01:16:22.640 Ah, that's true. 01:16:22.800 --> 01:16:26.239 And it's my my business card, it's a dope headshot. 01:16:26.319 --> 01:16:27.119 I didn't take it. 01:16:27.279 --> 01:16:30.000 The the best dude in the world took it. 01:16:30.079 --> 01:16:32.239 I went to his conference, part of it was a headshot. 01:16:32.319 --> 01:16:33.520 So I'll preface that. 01:16:33.680 --> 01:16:36.079 My my headshot is half the business card. 01:16:36.239 --> 01:16:36.560 Okay. 01:16:37.039 --> 01:16:39.199 It's just it's powerful, it's who you are. 01:16:39.359 --> 01:16:43.840 So it but I have branding images on my website that I just had redone. 01:16:44.000 --> 01:16:49.359 So like they all serve their own purpose, but they it's just where you apply them. 01:16:49.680 --> 01:16:57.680 Your your email signature shouldn't be a branding photo because your email signature is this big and it so you just look tiny. 01:16:57.840 --> 01:17:06.319 Yeah, those those should be relevant uh um used in places where the size can be enjoyed. 01:17:06.479 --> 01:17:13.359 Yeah, like I don't get to see you in a kitchen and it's a beautiful kitchen, but the image where it's used is this big. 01:17:13.600 --> 01:17:16.720 Put that on a flyer somewhere or something where it's bigger. 01:17:16.880 --> 01:17:17.039 Okay. 01:17:17.359 --> 01:17:19.279 Every photo serves a different purpose. 01:17:19.439 --> 01:17:22.560 So do I think that you're you're going too far? 01:17:23.039 --> 01:17:25.119 No, because I don't think you're going far enough. 01:17:25.279 --> 01:17:25.520 Okay. 01:17:25.840 --> 01:17:29.199 I think you should be doing more photo shoots, but again, it's all an investment. 01:17:29.279 --> 01:17:35.279 But doing more photo shoots, doing it in different, different styles of homes. 01:17:35.439 --> 01:17:38.000 Everybody goes for luxury because that's what they want to sell. 01:17:38.079 --> 01:17:41.039 Yeah, we don't have a ton of luxury in central Texas. 01:17:41.199 --> 01:17:48.079 So go sell some mediocre stuff, have some have some mediocre middle of the run photos. 01:17:48.159 --> 01:17:57.760 Like you, you need across the board all of the branding because every photo that you take, even from your phone or not, serves its own purpose. 01:17:57.920 --> 01:17:58.159 Right. 01:17:58.319 --> 01:18:07.279 And I just think we all get caught up in seeing that's that that's my biggest hang up with my headshots is I take headshots. 01:18:07.840 --> 01:18:09.279 Traditional, I can do branding. 01:18:09.840 --> 01:18:10.479 You do branding too? 01:18:10.720 --> 01:18:11.199 Oh, yeah, absolutely. 01:18:11.520 --> 01:18:12.319 Okay, you'll do all of that. 01:18:12.560 --> 01:18:13.760 It's now on my site. 01:18:13.920 --> 01:18:14.239 Okay. 01:18:14.479 --> 01:18:17.600 Previously it was not, but now my site just went live yesterday. 01:18:17.760 --> 01:18:19.760 Check it out, stop and live llc.com. 01:18:19.920 --> 01:18:20.319 Congrats. 01:18:20.560 --> 01:18:21.359 Um, thank you very much. 01:18:21.439 --> 01:18:25.199 Yeah, um, but it's now included with branding. 01:18:25.439 --> 01:18:25.680 Okay. 01:18:25.840 --> 01:18:31.760 And so I I've done it for uh first community mortgage, um, the Eggleston Law Firm. 01:18:31.920 --> 01:18:34.640 I did another law firm um in Austin. 01:18:35.199 --> 01:18:36.560 Um, so I do those. 01:18:36.720 --> 01:18:36.960 Okay. 01:18:37.119 --> 01:18:39.359 It was just something, but I don't do them in my studio. 01:18:39.520 --> 01:18:40.000 Right, right. 01:18:40.159 --> 01:18:43.920 And so there's a cost that comes with getting me out to do. 01:18:44.319 --> 01:18:44.560 Of course. 01:18:44.720 --> 01:18:45.039 Yeah. 01:18:45.279 --> 01:18:50.479 So, but yes, it is, it's now, but all of those serve different purposes. 01:18:50.960 --> 01:18:52.399 My two years was about up. 01:18:53.039 --> 01:18:56.079 Your two years for my for when my shots, my headshots. 01:18:56.319 --> 01:18:58.159 Yeah, it and still got another year. 01:18:58.399 --> 01:19:02.319 It it's just one of those things, and some people can pass longer than that. 01:19:02.560 --> 01:19:09.039 Like it's it's you just have to gauge, and I think the world is very bad at self-awareness. 01:19:09.199 --> 01:19:09.680 Oh, yeah. 01:19:09.840 --> 01:19:19.359 And so you just have to take a step back and be very honest and be very self-aware with yourself and look at the images that you have and go, yeah, I don't look

like that anymore. 01:19:19.600 --> 01:19:21.199 And it's okay, one way or another. 01:19:21.920 --> 01:19:27.520 But I just need to get up because if I'm playing the game of business correctly, they need to look like me. 01:19:27.680 --> 01:19:31.279 And if you're really playing it correctly, they should be the best. 01:19:31.520 --> 01:19:32.960 They should be better than your competition. 01:19:33.119 --> 01:19:35.039 Yeah, yeah, absolutely. 01:19:35.600 --> 01:19:37.600 All right, let's do some rapid fire. 01:19:37.680 --> 01:19:38.640 Oh, Jesus. 01:19:38.880 --> 01:19:40.000 Just just tell us. 01:19:40.399 --> 01:19:40.720 Okay. 01:19:41.439 --> 01:19:41.760 Okay. 01:19:42.159 --> 01:19:43.359 Toilet seats up or down. 01:19:43.680 --> 01:19:44.159 Oh, down. 01:19:44.399 --> 01:19:44.720 Okay. 01:19:44.960 --> 01:19:45.359 Thank you. 01:19:45.520 --> 01:19:47.920 I was afraid you were gonna say it didn't matter. 01:19:48.159 --> 01:19:48.800 It matters. 01:19:49.119 --> 01:19:50.319 Cars in the driveway. 01:19:50.560 --> 01:19:56.079 Wait, can no, but are there There are photos on ML. 01:19:56.399 --> 01:19:59.279 No, I know there are photos that are there, but those are those aren't from professionals. 01:19:59.600 --> 01:20:04.800 I mean, I my question is this do y'all run across agents that be like it doesn't matter? 01:20:04.960 --> 01:20:05.520 Uh yeah. 01:20:05.680 --> 01:20:06.000 Yeah. 01:20:06.239 --> 01:20:06.560 Okay. 01:20:07.279 --> 01:20:08.479 Toilet seats down. 01:20:08.960 --> 01:20:09.680 Cars down. 01:20:09.920 --> 01:20:16.960 Cars out of Cars out of the driveway, and it's not a simple process to just remove them. 01:20:17.199 --> 01:20:17.439 Right. 01:20:17.600 --> 01:20:19.680 Like it's it's and I I hate that. 01:20:20.000 --> 01:20:22.319 You can't just throw it on Canva and just like pull it out. 01:20:22.560 --> 01:20:25.840 I can I can, but then but then I have to charge you for it. 01:20:26.000 --> 01:20:30.079 But then but then you get upset when I anyways, cars out of the driveway. 01:20:30.239 --> 01:20:30.479 Okay. 01:20:30.720 --> 01:20:32.960 Do we need drone photography on every listing? 01:20:33.199 --> 01:20:33.439 No. 01:20:33.680 --> 01:20:33.920 Okay. 01:20:34.319 --> 01:20:36.479 Can you have drone photography on every listing? 01:20:36.720 --> 01:20:36.880 No. 01:20:37.119 --> 01:20:38.479 Airspace, airspace dependent. 01:20:38.640 --> 01:20:40.000 And that's now on my website as well, too. 01:20:40.159 --> 01:20:41.119 Airspace dependent. 01:20:41.439 --> 01:20:43.680 So you know I've got to check airspace. 01:20:43.840 --> 01:20:44.479 Yep. 01:20:45.119 --> 01:20:45.439 Okay. 01:20:45.760 --> 01:20:48.399 Um, you've already said no phone family photos. 01:20:48.479 --> 01:20:49.760 It's better to take those down. 01:20:49.920 --> 01:20:50.319 Yeah. 01:20:50.560 --> 01:20:51.119 Yeah. 01:20:51.840 --> 01:20:53.039 It's a privacy thing, too. 01:20:53.279 --> 01:20:53.760 Oh, it is. 01:20:53.920 --> 01:20:54.479 Absolutely. 01:20:54.720 --> 01:20:56.560 Ultra wide listing photos. 01:20:56.960 --> 01:20:58.479 Like you know, like the panoramic. 01:20:58.560 --> 01:20:59.920 Like the ultra- Oh, panoramic? 01:21:00.159 --> 01:21:00.399 No. 01:21:00.560 --> 01:21:04.880 But you, but you there I don't want to give all the trade secrets away. 01:21:05.039 --> 01:21:07.039 But no, no, no, but they're not trade secrets. 01:21:07.359 --> 01:21:08.239 I just make jokes. 01:21:08.560 --> 01:21:12.399 Um if your your photo should have three walls in it. 01:21:12.640 --> 01:21:12.960 Okay. 01:21:13.279 --> 01:21:18.720 So if I if I take it from the corner or if I take it straight on, I should have three walls. 01:21:18.880 --> 01:21:19.039 Okay. 01:21:19.199 --> 01:21:27.199 And even if it's a sliver of that third wall, it matters because it opens up the frame in your mind. 01:21:27.359 --> 01:21:29.760 It makes the room appear bigger than it is. 01:21:29.920 --> 01:21:43.119 If you just get two walls, it's the like if I took this photo and I turned my camera so that I just got this wall and this wall, and then I moved it just slightly to get this this edge, you would see how much difference that is. 01:21:43.279 --> 01:21:45.680 So, I mean, you need a wide angle lens. 01:21:45.760 --> 01:21:51.920 If your photographer that you hire is running around with a with a 24 millimeter doing real estate, then yeah, no, that's not gonna work. 01:21:52.319 --> 01:21:52.880 Get a different one? 01:21:53.039 --> 01:21:59.520 Yeah, get a yeah, but no panoramas, no, like are you talking about people stitch a remember the stitching where you could stitch it? 01:21:59.680 --> 01:22:01.199 Agents are stitching panoramas together? 01:22:01.680 --> 01:22:05.039 I've seen it on more on publications and social media than I've seen. 01:22:06.640 --> 01:22:12.800 Uh again, you don't have to hire a stop and live photography, but don't hire somebody. 01:22:13.439 --> 01:22:14.000 Yeah. 01:22:14.560 --> 01:22:17.920 Um, okay, what about realtors in the listing photos? 01:22:18.079 --> 01:22:21.439 That's I mean, that's against MLS rules, but what do you how do you feel about that? 01:22:21.680 --> 01:22:22.399 I've never seen it. 01:22:22.479 --> 01:22:25.439 So I haven't either, but it was just something that popped up. 01:22:25.520 --> 01:22:30.640 So I thought Agents in the listing video, I have my own uh thoughts on as well, too. 01:22:30.960 --> 01:22:36.000 Like, come and come and see this house, and then they just like open the doors and stuff while you go through. 01:22:36.640 --> 01:22:39.760 Yeah, there were there's a there's a media company and they do great work. 01:22:39.840 --> 01:22:41.520 You know, I no, I've seen I know what you're talking about. 01:22:41.840 --> 01:22:43.680 They they hit the market strong. 01:22:43.760 --> 01:22:44.079 Yeah. 01:22:44.479 --> 01:22:53.600 And they do great work, but agents will now I now offer those videos because I had to

because they stopped doing as much work. 01:22:54.079 --> 01:23:01.520 But there there's that's not that shouldn't be your your brand. 01:23:01.680 --> 01:23:01.920 Yeah. 01:23:02.159 --> 01:23:06.399 If if if that makes sense, I might be saying that wrong, but that shouldn't be your entire identity. 01:23:06.560 --> 01:23:09.760 And the reason is because everybody's doing those. 01:23:09.920 --> 01:23:10.880 Like you see them all the time. 01:23:11.119 --> 01:23:19.520 So you don't want that, you don't want to be pigeonholed into that being your only identity, isn't but it does put you on camera, it does showcase that you you do. 01:23:19.680 --> 01:23:32.560 So I mean it's not a bad thing, but I've never seen them in listing photos, and I didn't know that that was I didn't know that was on the photos was a thing, but on the videos is a really good point because you yeah, all that is that the end of it? 01:23:32.800 --> 01:23:35.359 Yeah, we're we're at the end, but I have to ask you one thing. 01:23:35.600 --> 01:23:37.840 You we didn't do we didn't discuss one and I missed it. 01:23:38.159 --> 01:23:43.279 Tell me the AI, like grass replacement and oh gosh, yeah. 01:23:43.439 --> 01:23:45.199 So what can you take out and what can you not? 01:23:45.359 --> 01:23:46.239 Oh, I can take out anything. 01:23:46.319 --> 01:23:53.199 So this is this is I mean for for us, like what I can do whatever you need to, but this is the this is the question because I've I've had pushback. 01:23:53.439 --> 01:24:04.159 I changed the way I did my business because I I just started to run it like a business versus what I I stopped putting myself in there. 01:24:04.399 --> 01:24:05.760 You're the client, right? 01:24:06.000 --> 01:24:09.680 I've always been told you guys can't do like grass replacement. 01:24:09.920 --> 01:24:10.720 We're not supposed to. 01:24:10.960 --> 01:24:16.399 You can only use those for like marketing photos for like not selling the property. 01:24:16.720 --> 01:24:19.760 Anything in MLS is supposed to be a true and accurate, exactly. 01:24:20.000 --> 01:24:23.199 So I used to tell, can you do grass replacement? 01:24:23.279 --> 01:24:25.840 Well, you're not supposed like I used to explain it to them. 01:24:26.000 --> 01:24:28.239 Now it's like yeah, it's 20 bucks. 01:24:28.399 --> 01:24:31.439 It's kind of like the FAA thing, like we're gonna do it until we get caught. 01:24:31.600 --> 01:24:31.680 Yeah. 01:24:32.000 --> 01:24:34.479 One of those things, because it is a fine if you get caught doing it. 01:24:34.640 --> 01:24:36.000 Yeah, but we police ourselves. 01:24:36.399 --> 01:24:44.800 Like my biggest the biggest thing that I will take out, no questions asked, and I don't even bring it up to the agent is I'll either pull your yard sign out. 01:24:45.119 --> 01:24:45.520 Oh, yeah. 01:24:45.840 --> 01:24:47.359 Yeah, those aren't supposed to be in there either anyway. 01:24:47.680 --> 01:24:48.800 A lot of agents don't know that. 01:24:49.279 --> 01:24:58.159 But I will pull your yard sign out of the ground and then put it back, try to put it back where it was, or I'll take it out with with um Photoshop. 01:24:58.319 --> 01:24:58.560 Yeah. 01:24:58.720 --> 01:25:00.399 Um, and I won't charge for that. 01:25:00.560 --> 01:25:04.800 But like grant, like all of those are upsells grass replacement. 01:25:04.960 --> 01:25:10.159 Um, my my packages now come with virtuals, uh, Twilight, all of that. 01:25:10.399 --> 01:25:18.640 But like grass replacement, taking stuff out of rooms, I'm like, it's not my place to tell you how to run your business. 01:25:18.880 --> 01:25:20.399 And what good does that do you anyway? 01:25:20.479 --> 01:25:23.039 Because the buyer goes and they look and they're like, this is nothing like what I saw. 01:25:23.119 --> 01:25:23.600 I don't like this. 01:25:23.760 --> 01:25:26.720 And that that's why I said like I mean, why would you even put yourself in that position? 01:25:27.039 --> 01:25:31.279 I've had agents come back and tell me you're like your photos were too good for the house. 01:25:31.359 --> 01:25:33.039 And I'm like, I get that. 01:25:33.760 --> 01:25:38.640 But it's be usually nine times out of ten, it's it has everything to do with the lighting in the house. 01:25:39.039 --> 01:25:49.039 Because, like we said earlier, that's usually the when when you see a photo and you walk in the house, the biggest difference is nine times out of ten. 01:25:49.439 --> 01:25:57.520 The lighting in the photo will be perfect, but the lighting in the house is not because I'm trying to match what the house actually is. 01:25:57.600 --> 01:26:04.159 Because that, like if you see right here, that wall is not the same color as that wall, but in the photo it will be. 01:26:04.399 --> 01:26:04.800 Right. 01:26:05.199 --> 01:26:05.920 Yeah, yeah. 01:26:06.880 --> 01:26:07.680 That's a good one. 01:26:08.239 --> 01:26:09.840 But yeah, grass replacement. 01:26:10.399 --> 01:26:13.359 Yeah, grass well, any kind of replacement, any kind of manipulation. 01:26:13.760 --> 01:26:15.520 What's the other ones that people do a lot of? 01:26:16.479 --> 01:26:17.920 People take stuff out. 01:26:18.000 --> 01:26:22.079 I've seen them take actual like built-in things out. 01:26:22.640 --> 01:26:25.920 Oh I've had people ask me to remove junk from the room. 01:26:26.239 --> 01:26:27.359 Yeah, I mean, they'll do that too. 01:26:27.439 --> 01:26:30.479 But in my head, I'm like, why don't you just remove the junk? 01:26:30.800 --> 01:26:33.039 But it's like you say your client won't do it, and I get it. 01:26:33.279 --> 01:26:33.840 Yeah, yeah. 01:26:34.079 --> 01:26:41.359 But there's also level, like people just the the the thing the photographer, I tell you every photographer hates this phrase from a client. 01:26:41.520 --> 01:26:45.279 We'll joke about it, but it's you know, you'll just you can fix that in Photoshop. 01:26:45.920 --> 01:26:46.479 Nah. 01:26:47.119 -->

01:26:48.800 No, it's not. 01:26:49.119 --> 01:26:52.319 I mean, that's kind of like when they ask us, you know, well, how when is my house gonna sell? 01:26:52.399 --> 01:26:53.439 Oh, let me get my crystal ball. 01:26:53.520 --> 01:26:53.760 Hold on. 01:26:53.920 --> 01:26:54.239 Oh, yeah. 01:26:54.399 --> 01:26:56.319 Yeah, it's kind of it's the same, same kind of thing. 01:26:56.560 --> 01:26:58.079 Can I ask you guys a question? 01:26:58.479 --> 01:26:58.960 For sure. 01:26:59.439 --> 01:27:02.800 How much how much pressure is in y'all's industry? 01:27:02.960 --> 01:27:11.119 Because you always see like agents, it's kind of like a happy, like it's a people come to real estate. 01:27:11.199 --> 01:27:17.199 This is a very bad reason that they do it because they think they can make a lot of money, it's a lot less work than what they're used to, this and that. 01:27:17.600 --> 01:27:22.479 How much pressure do you guys get from your clients when stuff is not moving? 01:27:22.560 --> 01:27:23.840 Like right now, we're in a bad market. 01:27:23.920 --> 01:27:26.479 So what people, what what I've been told. 01:27:26.880 --> 01:27:29.119 For for me, I I feel the pressure. 01:27:29.279 --> 01:27:32.880 I don't feel the pressure from my clients because I've already had that conversation with them. 01:27:33.039 --> 01:27:33.520 Gotcha. 01:27:33.760 --> 01:27:36.079 It's about having the tough conversations. 01:27:36.239 --> 01:27:37.039 You don't want to declutter? 01:27:37.199 --> 01:27:37.840 Okay, that's fine. 01:27:37.920 --> 01:27:42.000 You're probably looking at another 90 days on the market than somebody else who will declutter. 01:27:42.159 --> 01:27:44.560 So it's about having those conversations up front. 01:27:44.800 --> 01:27:48.000 And I feel the pressure because I want to do the job and I want to do the job well. 01:27:48.159 --> 01:27:48.319 Yeah. 01:27:48.479 --> 01:27:48.720 Right. 01:27:48.800 --> 01:27:50.479 That's I put the pressure on myself. 01:27:50.960 --> 01:27:59.840 Um, but I'm sure there are agents out there that are getting the phone calls and get the emails and the hate notes and the threats like get my household or I'm fire, you know, whatever. 01:28:00.479 --> 01:28:14.960 But I think it all comes down to you didn't build the relationship off the jump in the right way with that client and you did not set the expectations that you should have, or maybe you tried to and you just weren't confident enough to do it well. 01:28:15.680 --> 01:28:18.720 So we're we're constantly under pressure. 01:28:18.800 --> 01:28:20.640 I've got three deals trying to fall through right now. 01:28:20.880 --> 01:28:21.760 Right now as I sit here. 01:28:22.000 --> 01:28:26.319 Like fall through fall through, like not gonna close that are supposed to close quickly. 01:28:26.640 --> 01:28:30.000 And I'm sitting here doing a podcast because there's nothing else I can do about it. 01:28:30.319 --> 01:28:32.239 You know, you it's it's a sickness, Josh. 01:28:32.399 --> 01:28:33.119 We're all sick. 01:28:33.359 --> 01:28:35.439 We're a glutton for punishment. 01:28:36.319 --> 01:28:40.800 And is it because you keep coming back to it? 01:28:41.600 --> 01:28:43.600 Sickness, I'm telling you, we need to be studied. 01:28:44.640 --> 01:28:49.039 I just I I know with the the Are you ready to get your license and become the XP? 01:28:49.680 --> 01:28:50.159 I don't know. 01:28:50.319 --> 01:29:06.079 I don't I wouldn't want to be a realtor because I feel like from uh from the little that I know about it, there are a lot more laws that you guys have to abide by than like an investor. 01:29:06.560 --> 01:29:10.479 Like if I was an investor, I can get away with a lot more to get stuff done than you guys could. 01:29:10.880 --> 01:29:11.279 Absolutely. 01:29:11.359 --> 01:29:14.880 I and there's guardrails in place for a reason, and a lot of them are good. 01:29:14.960 --> 01:29:17.119 But yes, it yeah, it's a lot. 01:29:17.279 --> 01:29:18.399 There's a lot to juggle. 01:29:18.800 --> 01:29:21.680 No, I don't yeah, I don't I don't envy you guys. 01:29:21.760 --> 01:29:23.039 You guys are crushing it. 01:29:23.199 --> 01:29:35.039 Um, but I do have a question, and I don't want to offend any brokerages out there, but I I don't know if we've talked about it in the past, but being photography and branding and all of that. 01:29:35.760 --> 01:29:42.479 What's the what's the deal with brokerages not allowing headshots or photos on signage? 01:29:44.239 --> 01:29:46.399 Uh we've we've been there. 01:29:46.640 --> 01:29:53.119 Um I I think the uniformity of it was the the thought process at our previous brokerage. 01:29:53.359 --> 01:29:54.720 Um, it's not just then. 01:29:55.039 --> 01:29:55.359 No, I know. 01:29:55.920 --> 01:29:57.680 I know I'm just speaking from my experience. 01:29:57.840 --> 01:30:06.800 And I think that as a brokerage, one of the benefits you can give agents coming on, especially newer agents, is that hey, I'm gonna provide signs for you. 01:30:07.039 --> 01:30:09.520 You're that's not gonna be an expense that you have to pay. 01:30:09.760 --> 01:30:10.399 Oh, okay. 01:30:10.640 --> 01:30:17.680 And so they have just a generic one and then they can get a rider and put their name on top with their picture if they want. 01:30:17.920 --> 01:30:21.359 But if you Oh, you could oh, so you can on a rider, usually, yeah. 01:30:21.680 --> 01:30:22.079 Gotcha. 01:30:22.159 --> 01:30:22.399 Okay. 01:30:22.960 --> 01:30:26.640 I just I because I drive through neighborhoods every day now. 01:30:27.279 --> 01:30:28.640 That's a great question. 01:30:30.319 --> 01:30:31.600 You're building a brand. 01:30:31.760 --> 01:30:38.880 Every each one, you know, EXP is the brand, but each one of you is a 1099, your own business, your own. 01:30:39.760 --> 01:30:42.800 So your your brand is is you. 01:30:43.039 --> 01:30:49.840 And so I I always, as I'm driving down, one, I'm judging people's

headshots because that's what I do. 01:30:50.079 --> 01:31:12.720 But I'm also like, no headshot, no headshot, no, like I don't you're you might get away with it because of the name, but most people in this area, there's maybe like four people that have a big enough name that they don't need a photo with the because the city is so transient that like yeah, you might have a big name, but nobody like those people left. 01:31:12.800 --> 01:31:16.079 So they don't the first thing Matt, I know Matt did too, Andrea did too. 01:31:16.239 --> 01:31:19.199 I did was when I got to EXP, my signs have my picture. 01:31:19.359 --> 01:31:21.039 Yeah, they a hundred percent. 01:31:21.279 --> 01:31:22.479 And they may not be the right picture. 01:31:22.880 --> 01:31:23.439 No, that's fine. 01:31:24.159 --> 01:31:28.399 But but they do, and it's because at the other place the signs were provided for us. 01:31:28.479 --> 01:31:33.840 So why why put out that extra expense you know, when all these other expenses are gonna fall on our shoulders too? 01:31:34.159 --> 01:31:38.880 So it it's just it's really do our brokerages allow the rider with the photo then? 01:31:39.119 --> 01:31:39.600 Most of them do. 01:31:39.760 --> 01:31:39.840 Yeah. 01:31:40.000 --> 01:31:41.600 Okay, so it's as long as it's compliant. 01:31:42.159 --> 01:31:42.560 Gotcha. 01:31:42.720 --> 01:31:50.159 So at that point, it's a it's a it's a it's excuse me, it's not a mandate from the brokerage, more so is it it's avoiding an expense. 01:31:50.319 --> 01:31:51.359 Yep, yeah, tracking. 01:31:51.600 --> 01:31:52.720 That makes a lot more sense now. 01:31:52.800 --> 01:31:52.960 Okay. 01:31:53.279 --> 01:31:55.359 Because then you don't have to redo your riders every time you change. 01:31:55.439 --> 01:32:00.720 Like it's I thought brokerages were out here like, nah, you can't you can't have your photo with ours. 01:32:01.199 --> 01:32:09.600 There's some sense of uniformity, I think, in that decision, but I do think it's just because a lot of the brokerages up just give them the signs and say you can use our signs. 01:32:09.840 --> 01:32:10.159 Got it. 01:32:10.239 --> 01:32:10.479 Okay. 01:32:10.560 --> 01:32:11.760 Yeah, because signs are expensive. 01:32:12.000 --> 01:32:12.479 Yeah, for sure. 01:32:12.560 --> 01:32:14.319 But it's a it for me was a branding thing. 01:32:14.399 --> 01:32:15.840 Like you No, I get where you're coming from. 01:32:16.159 --> 01:32:18.479 You gotta be able to make differentiate yourself. 01:32:18.560 --> 01:32:29.520 And the only thing that does that if you're driving through a neighborhood is I get to put a name with a face and that, even if it's for that split second, you look different than the ones that the rest of the houses that don't have anybody on it. 01:32:29.760 --> 01:32:33.680 And it's a way for the brokerage to control compliance too, because the signs have to have certain things on them. 01:32:33.760 --> 01:32:37.680 So if they know that everybody's using the same sign, they know that those signs are compliant. 01:32:37.920 --> 01:32:40.720 Because the brokerage gets fined, not you, or both. 01:32:40.960 --> 01:32:41.279 Both. 01:32:41.600 --> 01:32:42.000 Gotcha. 01:32:42.560 --> 01:32:42.800 Yeah. 01:32:42.960 --> 01:32:43.199 Wow. 01:32:43.439 --> 01:32:44.079 Great questions. 01:32:44.319 --> 01:32:44.640 Okay. 01:32:44.880 --> 01:32:45.439 Fun time. 01:32:45.680 --> 01:32:46.479 So, what's your next move? 01:32:46.560 --> 01:32:47.680 That's how we end everyone. 01:32:47.760 --> 01:32:48.399 What's your next move? 01:32:48.479 --> 01:32:49.760 What's what's up next for Josh? 01:32:50.000 --> 01:32:51.600 Oh, I mean, I just had two big things. 01:32:51.680 --> 01:33:02.720 Like I said, my uh website, the marquee on the so my studio is in Killeen um off of Tremeer, and the marquee sign for Stop and Live Photography just went up last week. 01:33:02.880 --> 01:33:03.359 Congrats. 01:33:03.520 --> 01:33:04.479 And thank you very much. 01:33:04.720 --> 01:33:09.039 And then uh we just launched my new website. 01:33:09.279 --> 01:33:11.279 Yes, literally last night. 01:33:11.439 --> 01:33:16.319 Um, I was back in the back end dealing with DNS reports and all of that stuff. 01:33:16.479 --> 01:33:18.239 Fun, fun stuff if you're yeah. 01:33:18.560 --> 01:33:21.279 Um so got that up and running. 01:33:21.359 --> 01:33:22.479 So that's the next thing. 01:33:22.720 --> 01:33:25.920 Um, personally or business wise, or both? 01:33:26.159 --> 01:33:26.399 Both. 01:33:26.560 --> 01:33:28.319 I mean, you told us business, but you yeah. 01:33:28.640 --> 01:33:31.039 Personally, I I would like to get to Alaska. 01:33:31.199 --> 01:33:32.319 So Alaska's my 50th. 01:33:32.640 --> 01:33:33.199 So we'll go. 01:33:33.359 --> 01:33:34.880 We'll do the podcast. 01:33:35.840 --> 01:33:36.319 Let me know. 01:33:36.479 --> 01:33:38.560 I but I but I don't want to go just any time. 01:33:38.640 --> 01:33:40.479 I do want to go try to see the Northern Lights. 01:33:40.640 --> 01:33:40.960 Yeah. 01:33:41.119 --> 01:33:49.439 Um, so that that's I don't know if I'm gonna get there this year, but that's the next place I would like to knock off is just get that 50 estate out. 01:33:49.680 --> 01:34:05.279 And then business wise, I haven't said this out loud, but I think I'm in the process of potentially trying to actually build a business instead of just have a job. 01:34:05.439 --> 01:34:06.960 Right now I have a job, yeah. 01:34:07.439 --> 01:34:15.840 Um, but with my travels, and so I was gone for six weeks in Asia, and I had uh an associate photographer, Tyler, that did a great job for me. 01:34:16.399 --> 01:34:17.119 Shout out Tyler. 01:34:17.359 --> 01:34:17.840 I love Tyler. 01:34:18.239 --> 01:34:25.199 But um potentially trying to figure out that process to bring someone else on. 01:34:25.279 --> 01:34:25.439 Yeah. 01:34:25.680 --> 01:34:37.359 Because my I I I never like to say biggest competitors

because there's there's several people that have been doing it a long time, and then there's other companies that are just like have a name for it for real estate media. 01:34:37.760 --> 01:34:50.079 Um but one of them who's not local, which is crazy, that everybody uses, they have the option to pick between like three photographers, and so they just have a lot more availability. 01:34:50.239 --> 01:34:50.560 Yeah. 01:34:50.720 --> 01:34:54.159 Um, but with that, and this is why I asked you about pressure. 01:34:54.319 --> 01:34:58.800 I don't know if I want that because when you hire somebody, then I have the pressure of feeding that person. 01:34:59.119 --> 01:35:00.159 Yes, absolutely. 01:35:00.479 --> 01:35:08.720 So it's it's one of those things, but I'm also then my clients have to understand like you're just working with me and my availability. 01:35:08.880 --> 01:35:09.039 Yeah. 01:35:09.199 --> 01:35:23.119 So it's a I can do it as long as the photographer the the clients are okay with it just being me and working, but it is it if a point where I get too busy, then it's but yeah, I don't know if I want that pressure of having to but we'll stay too tuned for that. 01:35:23.359 --> 01:35:24.000 Yeah, absolutely. 01:35:24.239 --> 01:35:25.199 I think that's yeah, yeah. 01:35:25.520 --> 01:35:26.239 Well, thanks for being here. 01:35:26.560 --> 01:35:27.600 No, thank you guys for having me. 01:35:28.079 --> 01:35:29.199 This was such good information. 01:35:29.439 --> 01:35:30.560 This is gonna be like a two-hour. 01:35:30.880 --> 01:35:31.119 I know. 01:35:31.199 --> 01:35:32.880 We're gonna have to do a two-parter on you. 01:35:33.279 --> 01:35:34.640 Holy you didn't know. 01:35:34.800 --> 01:35:36.640 Yeah, that was so good. 01:35:36.880 --> 01:35:37.920 Yeah, I'm sorry. 01:35:38.079 --> 01:35:39.119 No, don't be sorry. 01:35:39.199 --> 01:35:39.840 It was so good. 01:35:39.920 --> 01:35:41.039 We we love that. 01:35:41.359 --> 01:35:44.800 So I guess if you need a photographer, call Josh. 01:35:45.039 --> 01:35:48.079 If you want to buy or sell in real estate, call Jennifer R. 01:35:48.800 --> 01:35:49.840 And we'll see you on the next one. 01:35:50.000 --> 01:35:51.920 And we'll have all his information below. 01:35:52.079 --> 01:35:52.239 Yeah. 01:35:52.479 --> 01:35:54.399 So go check him out and his new website. 01:35:54.560 --> 01:35:55.039 Yeah, yeah. 01:35:55.359 --> 01:35:55.920 Thanks, Josh. 01:35:56.159 --> 01:35:56.720 No, thank you guys. 01:35:57.359 --> 01:35:57.840 See you next time. 01:35:58.079 --> 01:35:58.239 Bye. 01:35:59.600 --> 01:36:00.159 Thank you. 01:36:00.319 --> 01:36:00.880 Oh, damn. 01:36:00.960 --> 01:36:01.359 I'm sorry. 01:36:01.520 --> 01:36:02.479 No, don't be sorry. 01:36:02.560 --> 01:36:03.760 It was great information. 01:36:03.920 --> 01:36:06.399 No, it was and Justin texted me from back there. 01:36:06.560 --> 01:36:10.000 He said, different color shade light bulbs throughout the house drives me crazy. 01:36:10.239 --> 01:36:10.720 Yeah. 01:36:10.880 --> 01:36:14.880 We all think the reason it came up it was a it was a Cody. 01:36:15.119 --> 01:36:16.399 It was a bad house yesterday. 01:36:16.720 --> 01:36:17.439 Yeah, it sounds like it. 01:36:17.760 --> 01:36:19.119 Oh, it was in Kaleen. 01:36:19.680 --> 01:36:21.439 So no, it was in Temple. 01:36:21.760 --> 01:36:27.359 And she was there and she was a like the the the agent and she was like apologetic, but it was an older guy. 01:36:27.840 --> 01:36:30.960 So like he uh he had one of the um things