Trascrizione completa di Before You Decide: Here's Exactly What Happens In Rewrite Your Site

you have just been waiting for me to open the doors, one go run, go sign up right now. 00:02:56.878 --> 00:03:00.299 I can't wait to celebrate whoever my first student is in the program. 00:03:00.688 --> 00:03:08.669 Uh, but if you are on the fence or if this is newer to you, this is the episode that I want you to hear before you decide to join me. 00:03:10.229 --> 00:03:18.419 So let's start with what happens before the program even begins, because rewrite your site does not actually start on week one. 00:03:18.838 --> 00:03:19.378 I know. 00:03:19.378 --> 00:03:20.549 Shocking, right? 00:03:20.818 --> 00:03:24.588 It starts actually almost the first moment that you join the. 00:03:25.288 --> 00:03:33.778 Because before you write a single word, you and I are going to get together to strategize just the two of us, not the entire group. 00:03:34.258 --> 00:03:36.838 And this isn't a welcome aboard. 00:03:36.868 --> 00:03:39.479 Here's your login type of call either. 00:03:39.838 --> 00:03:43.859 This is a, let's put our heads down and get to work call. 00:03:45.364 --> 00:03:48.604 During the strategy session, we'll get into your business. 00:03:48.723 --> 00:03:49.774 What do you do? 00:03:49.924 --> 00:04:09.063 Who do you serve, where your site is right now, what's been frustrating you about your site and what you actually need to do during our time together to get to the point at the end of the program where you are thrilled to share your website with your audience and then. 00:04:09.829 --> 00:04:15.188 I get to work within within the same week as our strategy session. 00:04:15.248 --> 00:04:18.338 I am building two things out for you. 00:04:19.119 --> 00:04:33.113 First, it is a personalized site map, not a generic template, but an actual map that shows you every page you need on your website based on how your business works and what your business goals are. 00:04:34.663 --> 00:04:46.798 Additionally, you'll also get an outline, and this outline is section by section for each page of the site that exists on your map. 00:04:47.968 --> 00:05:02.879 I do this so that before you ever open a blank Google Doc and start writing, you know exactly what goes where, what each section needs, and how those sections connect to everything else. 00:05:03.238 --> 00:05:13.019 Honestly, I can't even tell you how much I think that this changes things for students because people generally sit down to write their website and they try to solve two problems at once. 00:05:13.288 --> 00:05:17.369 One, what to say and two, where to put it. 00:05:17.848 --> 00:05:22.829 We take one of those problems completely off the table before you start. 00:05:23.649 --> 00:05:25.028 Actually both kind of, right? 00:05:25.238 --> 00:05:27.278 The, there's the where to put it, right? 00:05:27.278 --> 00:05:28.418 That's the outline. 00:05:28.718 --> 00:05:35.738 But the outline doesn't just say, you know, row three, it also tells you what needs to go in that section. 00:05:35.949

--> 00:05:40.059 Row three, for example, could be a solution section. 00:05:40.088 --> 00:05:48.639 And I explain to you what solution, based on our conversation you need to address in that section of the page. 00:05:50.064 --> 00:05:54.564 While you're waiting for those materials for me, you know, we, we have our call. 00:05:54.954 --> 00:05:56.934 I do that done for you work. 00:05:57.024 --> 00:06:10.194 And in the time I'm working, you're also not just sitting around because once we have our like strategy kickoff call, you will get immediate access to the pre-work module of the training. 00:06:10.928 --> 00:06:38.199 This means that you can start watching right away so that by the time your outlines land in your inbox, you're already starting to think like a researcher and you are starting to learn about your clients, your customers,, search optimization, offer optimization, so that when it's time to get together and start putting this all together on your website, you are prepared. 00:06:39.394 --> 00:06:43.384 And since we're still talking about what happens before the actual program starts. 00:06:44.184 --> 00:06:57.213 We as a group will get together assuming that you have the availability on your calendar to meet, kind of like a kickoff party where half of the time we do an hour of Silent Coworking, a. 00:06:57.863 --> 00:07:13.803 And then the other half of the time we come together for an office hour where you get to ask me questions about the videos you're watching, where we can make strategic decisions about how we use the research that you found, and where we can make sure just the work is getting done. 00:07:13.803 --> 00:07:15.124 So you hit the ground running. 00:07:16.124 --> 00:07:17.564 Those first two pieces. 00:07:17.744 --> 00:07:30.103 By the way, the onboarding strategy session and your custom site map and page outlines, that's bonus one and bonus two that are included when you sign up for rewrite your site. 00:07:31.754 --> 00:07:36.043 I don't wanna spend too much time here, so let us talk about the actual curriculum. 00:07:36.374 --> 00:07:38.834 What do we do week by week? 00:07:39.824 --> 00:07:43.843 I'm gonna try to give you a real version of this and not just the topic list. 00:07:44.579 --> 00:07:49.149 In week one, you're gonna get the clarity that you didn't even know you were missing. 00:07:49.788 --> 00:07:58.038 In week one, you're gonna analyze research, identify the insights that matter, and build a strategic foundation for your site. 00:07:58.338 --> 00:08:14.478 And by the end of week one, I think you're gonna end up crystal clear on who you're serving, what makes you different, what transformations you actually deliver, and how you want to show up in your messaging, be it voice and tone and style and all those things. 00:08:15.199 --> 00:08:16.488 You can't skip week one. 00:08:16.759 --> 00:08:20.569 I won't let you skip week one, but let's move on to week two. 00:08:20.619 --> 00:08:49.989 This week you'll learn how to structure a homepage that guides someone to take the action that you are moving them toward, and a contact page that stops being just a form or a button to a scheduler, but instead becomes something that actually makes people want to reach out and improves on the lead experience as you give them the information that they need before they reach out or the time in between reaching out and actually meeting with you. 00:08:50.649 --> 00:08:55.958 By the end of this week, you will have real drafts, two of them, not just one real draft. 00:08:56.229 --> 00:09:01.239 In week three, we're gonna talk about writing and about page that truly connects with the reader. 00:09:01.749 --> 00:09:04.599 This is the most understood page on any website. 00:09:04.599 --> 00:09:12.519 I'll just link to one of my favorite episodes where I wax on and off about how about pages are not actually about you. 00:09:13.068 --> 00:09:23.089 People tend to write there about page, like a professional bio or a timeline of sorts, and then they wonder why no one seems to like feel anything when they read it. 00:09:23.928 --> 00:09:40.548 It's because your about page really needs to be about them, their needs and told through the lens of why you or your business, or you and your business, I should say, are the ideal solution to meet their needs, to get them to the point that they want to be. 00:09:41.119 --> 00:09:53.688 So week three is where we're learning how to build trust with our audience, where we're encouraging them by the stories we share to think to themself like, yeah, okay, this is a person I actually want to work with. 00:09:55.219 --> 00:09:59.599 Week four is the services page or pages. 00:10:00.288 --> 00:10:05.928 You know, I think people either love to write services pages or, or they just don't love them. 00:10:06.589 --> 00:10:18.229 But this is where sites often fall apart, maybe, and that's because things like the offer isn't clear, the value isn't felt, or next steps are not obvious. 00:10:18.604 --> 00:10:31.354 We're gonna fix all that because by the end of week four, you've already written about what you do in a way that makes the right person feel like you understand them and it makes the wrong person self-select out too. 00:10:32.374 --> 00:10:38.764 And you are now making it clear to your audience how you can help them. 00:10:38.764 --> 00:10:41.583 Like what are the packages, what's the offer here? 00:10:41.583 --> 00:10:43.984 And what do they get in the future? 00:10:44.073 --> 00:10:44.614 What's that like? 00:10:44.614 --> 00:10:45.423 Transformation? 00:10:45.484 --> 00:10:47.653 How are they gonna feel once they've finished working with you? 00:10:49.244 --> 00:10:50.083 That's heavy lifting. 00:10:50.083 --> 00:10:54.163 We have now done your home about contact and services page. 00:10:55.224 --> 00:10:59.183 That is why in week five, I have a planned catchup week. 00:10:59.364 --> 00:11:00.813 This is the whole point of week

five. 00:11:01.989 --> 00:11:09.908 And I think that this week was hugely, hugely helpful for the current students of rewrite your site. 00:11:10.673 --> 00:11:17.364 It was purposefully designed to give you the opportunity to catch your breath. 00:11:17.783 --> 00:11:21.833 And in the best case scenario, let's say you don't fall behind. 00:11:22.313 --> 00:11:25.163 It's, it gives you the opportunity to get ahead. 00:11:26.244 --> 00:11:29.604 Falling behind is not something that should be discouraging either. 00:11:29.884 --> 00:11:35.494 , Writing your website is forcing you to get very clear on your entire business. 00:11:35.673 --> 00:11:43.803 It's difficult, so you are focusing on positioning, offers, voice, and all of that. 00:11:43.803 --> 00:11:53.494 That clarity, it doesn't necessarily show up on a schedule, so a catch up week gives you the opportunity to take a breath, reflect on what you've written. 00:11:54.244 --> 00:11:59.798 And adjust if necessary, or complete if necessary, or like I said, get ahead. 00:12:01.308 --> 00:12:08.629 I want you to have that breathing room so that way when you move on, you can start fresh on all of the supplemental pages. 00:12:09.078 --> 00:12:12.259 Because week six is when your site is truly coming together. 00:12:12.889 --> 00:12:26.448 You know, depending on your business, you might have speaker pages, a portfolio page, case studies, testimonials, uh, FAQs, uh, media pages, a secondary service, whatever those things are. 00:12:27.009 --> 00:12:32.048 Which we will find out during our kickoff session on when the program starts. 00:12:32.288 --> 00:12:36.129 You don't have to worry that you're gonna get to week six and be like, what do I write now? 00:12:36.428 --> 00:12:48.894 But when we get there, you'll have had that moment to take a deep breath and catch up so that you can start this fresh, these pages are important. 00:12:49.024 --> 00:12:57.303 They build additional trust that takes your potential clients from being interested to truly being ready to work with you. 00:12:57.663 --> 00:13:06.933 Which takes us to week seven, where we are focusing on editing, but it is also purposefully created to give you time to catch up if necessary. 00:13:07.384 --> 00:13:12.484 You know, writing a, a draft and having a strong page are two different things. 00:13:13.203 --> 00:13:20.884 Week seven is really where I'm asking you to close that gap because you are gonna now learn how to self-edit your copy. 00:13:21.453 --> 00:13:32.793 I'm gonna teach you how to read it as a reader instead of the person who wrote it, how to tighten it, how to like, make it consistent across every page if it is not consistent at this point. 00:13:33.193 --> 00:13:39.403 How to check calls to action or any areas where you're hedging slightly and improve on them. 00:13:40.063 --> 00:13:50.923 I want you to end this week knowing that the draft that you come into week eight with is truly ready to get on that site and get launched and, promote it to the world at that point. 00:13:52.038 --> 00:14:03.663 Week eight's one of my favorite weeks to teach because I think it's a week where the students realize all of the work that they just did over the past seven weeks is actually worth way more. 00:14:04.698 --> 00:14:10.489 Than just words on the page on their website, because every page that you wrote is material. 00:14:10.639 --> 00:14:25.984 You can pull it apart and repurpose it into things like social posts, email sequences, podcast pitches, sales call, talking points, uh, content pillars that could drive months of blog writing or other marketing efforts. 00:14:27.783 --> 00:14:39.274 When you have a full draft Coming into week eight, learning how to repurpose some of this content can be super freeing in the short and long term future, but that's not all. 00:14:39.274 --> 00:14:41.884 Week eight is about because we're truly planning. 00:14:42.524 --> 00:14:50.744 A campaign around your website launch, your new website will go live, and it is not just a one day event. 00:14:51.614 --> 00:14:58.994 I want you to leave the program knowing how to introduce it to the world that gets new eyes, or at least continued eyes. 00:14:59.813 --> 00:15:26.183 On your site for a longer period of time than just those first few days in the current program of rewrite your site, some of the students have planned out a one to two month launch campaign that shares some behind the scenes post, or maybe has podcast episodes about their services that will continue to drive traffic to the very specific and conversion focused areas of their site. 00:15:27.528 --> 00:15:27.889 Okay. 00:15:27.889 --> 00:15:30.139 This episode's longer than I thought it would be. 00:15:30.889 --> 00:15:52.563 Let's talk about the support structure, because you know, understanding curriculum is one thing, but I. I don't think anyone who was in the last round of rewrite your site understood how much support was actually built in, and that's my own fault for not making that clear enough on the sales page or not talking about it enough, which is why I am talking to you about it now. 00:15:53.073 --> 00:16:00.514 I think support is what makes the difference between a program that you finish and one that just gets abandoned. 00:16:00.813 --> 00:16:02.494 Abandoned along the way. 00:16:02.604 --> 00:16:07.943 Yeah, every single week in rewrite your site, you're gonna have touch points with me. 00:16:08.543 --> 00:16:20.303 It could be that we're having office hours where you bring actual copy, the pages you're working on, um questions you might have, places that you got stuck, and we work through it together. 00:16:20.349 --> 00:16:21.038 Live. 00:16:21.369 --> 00:16:25.028 It's not just posting your site on a forum and get a reply later. 00:16:25.389 --> 00:16:29.678 You get specific real-time feedback on your actual work. 00:16:29.828 --> 00:16:35.798 Another way that we might meet during the week is for

co-working, and this is quiet, right? 00:16:35.828 --> 00:16:43.479 But I argue it's just as important in, in fact, one particular student in the program that just finished would also very much argue. 00:16:43.854 --> 00:16:52.224 That coworking was the most important as it built a container of time that forced her to do the work. 00:16:52.734 --> 00:16:56.933 So for coworking, you show up, you work, and I'm there. 00:16:57.453 --> 00:16:59.524 Sometimes the hardest part's just sitting down to do it. 00:16:59.624 --> 00:17:15.433 And very often what happened during co-working is either right before or right after we did our silent working together, we had questions about what was going to happen during co-working or um, clarity questions so they could get started and do the work. 00:17:15.884 --> 00:17:24.223 I would say that the progress in the co-working sessions were some of the most significant progress that some students made throughout the program. 00:17:25.334 --> 00:17:27.763 And those are two live ways to get support. 00:17:28.153 --> 00:17:42.523 But I think the most impressive way is that every week you have the opportunity to submit your work to me as the editor, the submission gets you written or you know, video feedback from me on your actual copy. 00:17:42.523 --> 00:17:43.183 And this. 00:17:43.703 --> 00:17:46.614 Feedback is specific, it is actionable. 00:17:46.913 --> 00:17:51.173 Um, and it goes beyond what just can get covered in a live group session. 00:17:51.263 --> 00:18:02.273 While those are hugely important, I think this is getting my eyes on a full page, on multiple pages, whatever you need me to see, I will review it. 00:18:03.084 --> 00:18:18.903 And I'd say that the students who got the most out of round ones we're the ones who submitted their work to me weekly, or at least very frequently throughout the program because because the structure helps them move, even if they didn't have the motivation themself. 00:18:19.144 --> 00:18:26.163 Just knowing they had to turn something in or show up for a call really kept them going and achieving throughout the program. 00:18:26.973 --> 00:18:35.044 Now, before I get to the investment part of what this whole program is like, I wanna talk about one more thing, and it's one of my favorites. 00:18:35.403 --> 00:18:40.624 When your website is live, this is bonus number three, by the way, for joining the program. 00:18:41.193 --> 00:18:49.894 I am gonna promote your website to my audience on my podcast via my email list and on social media. 00:18:50.433 --> 00:18:57.574 You have just been eight weeks writing a website that finally sounds like you and works the way it should. 00:18:57.574 --> 00:18:59.044 From a sales perspective. 00:18:59.374 --> 00:19:05.284 The least I can do as the proud copy coach is to make sure that people are actually seeing it. 00:19:05.909 --> 00:19:20.548 And bonus number three is valuable because you might have a great audience of your own, but my audience may not be your audience, so you can get new eyes on your site, which I think is a great idea for any website launch. 00:19:22.128 --> 00:19:42.828 Let's talk about what you actually leave this program with, because I have been talking about what happens before the program and week by week, but I want to take a second and talk about the things that I don't think fit neatly into a curriculum outline or necessarily are easy to put on a sales page. 00:19:43.699 --> 00:19:48.019 But I do honestly think they might be the most important part of all of this. 00:19:48.709 --> 00:19:59.719 By the time that you finish rewrite your site, you will feel more confident in your messaging, not in a like, "oh, I think this sounds okay" kind of way. 00:19:59.989 --> 00:20:03.648 I'm talking truly confident. 00:20:03.979 --> 00:20:23.328 The kind of confidence where you can talk about what you do in a room full of strangers and it comes out clearly, it comes out without you fumbling or overexplaining or just like defaulting to a job title and description that doesn't really capture what you do. 00:20:23.328 --> 00:20:23.419 And. 00:20:24.709 --> 00:20:29.148 You're also gonna have real clarity on your offers and how they connect with each other. 00:20:29.689 --> 00:20:46.308 I think a lot of people came into this program thinking that they had like a writing need or writing problem, let's say, because the site copy, they didn't love it, but what they actually had was a positioning problem, and the writing process surfaces this issue and solves it. 00:20:47.519 --> 00:20:53.788 You are going to understand how your customers are thinking and talking about the problem that you solve. 00:20:54.148 --> 00:21:04.078 And in that you'll know how to meet them in that language instead of just trying to like translate your expertise into something that they recognize. 00:21:04.439 --> 00:21:11.729 You can now just talk to them, use their words, join in on the conversation so it feels natural. 00:21:13.009 --> 00:21:25.038 I think another outcome that like I just don't know how to put on the sales page, is that you will, and this is beautiful, my friends, stop second guessing every piece of content you create. 00:21:25.489 --> 00:21:26.058 Why? 00:21:26.088 --> 00:21:29.534 Because you're gonna have a messaging foundation that you can come back to. 00:21:30.798 --> 00:21:35.874 I, I, I wish I could think of like a different example in my head, but think of it like a North Star. 00:21:35.933 --> 00:21:36.743 I know that's corny. 00:21:36.743 --> 00:21:37.223 Sorry. 00:21:37.523 --> 00:21:48.784 That makes every social post you write, or the blog or emails easier to write and also strategic and appropriate for what you're selling or what your goals are. 00:21:49.580 --> 00:21:59.931 I think another really awesome end result of this program is that your business will truly look as credible as it actually is behind the scenes. 00:22:00.330 --> 00:22:07.320 That gap

between like how good you are at what you do, and then how well your marketing communicates. 00:22:07.320 --> 00:22:08.671 It finally. 00:22:08.721 --> 00:22:21.441 Closes, which would just make me thrilled because I just feel so sad every time I see a social post, when people put a disclaimer about their website, like, "oh, I offer x, y, Z service. 00:22:21.441 --> 00:22:23.631 Uh, here's my website, but don't take a look. 00:22:23.631 --> 00:22:32.810 I haven't updated it in years," or "This service isn't actually on my website, but I've been doing it for a while." I, I, I'm just, I want more people. 00:22:33.441 --> 00:22:35.480 To stop having to use disclaimers. 00:22:35.480 --> 00:22:36.621 That's like my life goal. 00:22:37.851 --> 00:22:38.750 We're not talking about me though. 00:22:38.750 --> 00:22:39.681 We're talking about you. 00:22:39.980 --> 00:22:46.101 After this program, I think you're, you're going to be able to share that site, like I just said. 00:22:46.401 --> 00:22:48.230 You are gonna share it with a dream client. 00:22:48.230 --> 00:22:52.040 You are going to give it with someone who could book you for a speaking gig. 00:22:52.141 --> 00:22:53.851 That disclaimer is gone. 00:22:53.851 --> 00:22:56.851 And the confidence that I talked about earlier just kicks in. 00:22:57.835 --> 00:23:00.325 And I, I, I'll stop all of these. 00:23:00.325 --> 00:23:16.105 You know what you'll get at the end of the program that doesn't quite fit on the sales page examples with this one final one, and I saved this for last because I actually think that what I'm about to say will surprise you the most by the end of rewrite your site. 00:23:16.884 --> 00:23:24.775 You are going to have a better understanding about your own business than you had before you started. 00:23:25.795 --> 00:23:28.464 I've heard it from the students in this program. 00:23:28.734 --> 00:23:34.434 I've heard it from my former clients that have, uh, worked with me, either done with you or done for you. 00:23:35.829 --> 00:23:48.640 Finishing a website takes a lot of offer analysis, a lot of customer experience adjustments, like there's so much that goes into it that is nothing to do with the words. 00:23:49.720 --> 00:23:52.809 Feeling confident, understanding your business. 00:23:52.809 --> 00:23:55.089 All of that is just not a side effect. 00:23:55.089 --> 00:23:55.359 It's. 00:23:55.779 --> 00:24:09.819 Truly the whole thing that happens whether you expect it or not, you will feel more confident about your business and just know how to talk about it better or know when a client is a good fit or not. 00:24:09.920 --> 00:24:11.519 I think any investment is worth that. 00:24:12.103 --> 00:24:13.692 All right, let, let's talk about the investment. 00:24:14.143 --> 00:24:15.583 Let's talk about what it costs. 00:24:15.883 --> 00:24:23.202 Joining me in Rewrite your site has an investment of $2,500 with two different ways that you can pay for it. 00:24:24.103 --> 00:24:33.553 If you pay in full, you have a special added bonus of getting one private one-to-one hour phone call with me during the program. 00:24:33.792 --> 00:24:37.603 This is not the onboarding call or office hours that we do as a group. 00:24:37.873 --> 00:24:42.492 This is a dedicated call just for you at whatever point. 00:24:42.897 --> 00:24:52.708 You need it in those eight weeks, you can schedule it if you hit a wall or if you want to pressure test a message before you write something, it is yours to use. 00:24:52.708 --> 00:24:59.607 However, it is most valuable and that is for the students who pay the the program in full. 00:25:00.117 --> 00:25:10.048 . But I also offer a payment plan, a non penalty payment, payment plan, by the way, where you can just split the cost of the program in three payments of 8 35. 00:25:10.708 --> 00:25:17.532 What you choose regardless of payment plan or full, it is the same program, the same curriculum, the same. 00:25:18.188 --> 00:25:20.557 Main three bonuses. 00:25:20.887 --> 00:25:26.738 The only difference is the paid in full gets the opportunity to do that one-on-one call whenever they want. 00:25:26.798 --> 00:25:27.188 That's it. 00:25:27.577 --> 00:25:30.637 So there's no penalty for choosing payment plan. 00:25:30.637 --> 00:25:34.357 If that's what works best for you, I want you to take that option. 00:25:35.384 --> 00:25:41.204 And I want you to take that option soon because the doors for rewrite your site open today. 00:25:41.505 --> 00:25:49.575 Today, is the first chance that you can get into the program and the doors close when the clock strikes midnight on April 9th. 00:25:50.144 --> 00:25:52.664 And when I say April 9th, I always get confused by this. 00:25:52.664 --> 00:25:57.075 What I mean is you have all day to join me on April 9th. 00:25:57.664 --> 00:26:06.575 59 PM on April 9th comes around, you know you only have a few seconds left to get in because the doors will not be open on April 10th. 00:26:07.085 --> 00:26:07.744 Why? 00:26:07.744 --> 00:26:16.005 Because I will be at Yale for the startup Yale 2026 conference, leading a presentation all about messaging for founders. 00:26:16.005 --> 00:26:24.434 And if I am teaching Yale students, I do not have the time or attention to spend checking my emails or answering questions. 00:26:24.674 --> 00:26:30.694 So this is a 100% true hard stop once April 9th is over. 00:26:32.059 --> 00:26:37.880 I wish I were cool enough to be able to do both Yale and customer service at the same time, but I know my limitations. 00:26:38.180 --> 00:26:40.190 So April 9th doors close. 00:26:40.519 --> 00:26:43.130 I invite you to read the sales page. 00:26:43.349 --> 00:26:47.150 , If you have questions, you can always, reach out to me directly. 00:26:47.150 --> 00:26:49.250 My email is on the sales page. 00:26:49.519 --> 00:27:02.180 You can connect with me on LinkedIn, Instagram, and Threads, and I will happily answer any questions you have because I want anyone who joins the program truly to be the right fit. 00:27:02.180 --> 00:27:02.509 I am. 00:27:02.509 --> 00:27:09.829 I don't want you to join if you are uncertain or if this is not going to be a good fit for you, so don't hesitate to reach out. 00:27:10.279 --> 00:27:15.109 I will be back for another podcast episode tomorrow. 00:27:15.319 --> 00:27:20.450 You are being spoiled this week and yes, it, that one will be a lot quicker than this one. 00:27:20.630 --> 00:27:23.750 I promise it will be 20 minutes or less tomorrow. 00:27:24.029 --> 00:27:30.690 But we're gonna cover something very important and that is whether AI can do the writing for you. 00:27:31.049 --> 00:27:33.509 This is questions I got from students this time. 00:27:33.509 --> 00:27:39.299 It's questions that I got from people online when I told them that I ran a copywriting program. 00:27:39.829 --> 00:27:41.299 And I will answer it tomorrow. 00:27:41.380 --> 00:27:42.730 All right, see you tomorrow. 00:27:42.730 --> 00:27:44.170 We will keep talking. 00:27:44.170 --> 00:27:44.799 Copy. 00:27:45.190 --> 00:27:47.950 Go check out the sales page.