Trascrizione completa di Authors That Always Fail? 7 Types of Authors with Shockingly High Failure Rates [Backed By Data]

like, hey, this is gonna be so fun. 00:03:53.110 --> 00:03:54.469 Wow, this is going really well. 00:03:54.629 --> 00:03:55.830 Oh my gosh, this is hard. 00:03:55.990 --> 00:03:56.870 Wow, this sucks. 00:03:57.030 --> 00:03:57.509 I suck. 00:03:57.670 --> 00:03:59.110 This book's a horrible idea. 00:03:59.189 --> 00:04:03.990 Hold up, maybe I've got something, you know, it's just like, and then you end up on the other end, and you're like, wow, that was incredible. 00:04:04.150 --> 00:04:11.670 If you keep going and you push past that perfectionist phase, the fix for this is there's something called Parkinson's Law. 00:04:11.830 --> 00:04:12.629 Maybe you've heard of it. 00:04:12.710 --> 00:04:18.389 That Parkinson's Law says that an object will swell to fill the container that it's given, right? 00:04:18.469 --> 00:04:22.870 So this is why when you're in school, maybe you cram the night before to study for your test or write your paper. 00:04:23.029 --> 00:04:24.149 Well, because there was a deadline. 00:04:24.230 --> 00:04:26.949 So whether you're traditionally published, self-publishing, doesn't matter. 00:04:27.110 --> 00:04:30.949 Most books get written in that month or two right before the deadline. 00:04:31.110 --> 00:04:31.670 Well, why? 00:04:31.909 --> 00:04:33.269 Because there is a deadline. 00:04:33.430 --> 00:04:39.029 And so you've got to have hopefully some external accountability and someone saying, no, no, no, stop the madness. 00:04:39.189 --> 00:04:40.389 You can keep editing forever. 00:04:40.550 --> 00:04:41.589 Editing is never done. 00:04:41.750 --> 00:04:43.269 Done is better than perfect. 00:04:43.430 --> 00:04:49.110 That's the beautiful thing about self-publishing is if you get the book out, you can always go back and edit it later. 00:04:49.269 --> 00:04:51.350 Push past the perfectionist stage. 00:04:51.509 --> 00:04:52.790 Done is better than perfect. 00:04:52.949 --> 00:04:55.509 Author type number three is the gatekeeper waiter. 00:04:55.750 --> 00:05:01.269 This is the person who keeps waiting on other people to give them permission to publish. 00:05:01.430 --> 00:05:03.990 They say, no, no, no, I gotta have a publishing deal. 00:05:04.069 --> 00:05:07.350 Uh, but whoa, oh, I guess to have a publishing deal, I gotta have an agent. 00:05:07.430 --> 00:05:09.030 Okay, so then how do I find an agent? 00:05:09.189 --> 00:05:11.990 They start chasing it, they're sending out all these proposals. 00:05:12.069 --> 00:05:16.389 They spend years chasing a traditional deal instead of just publishing. 00:05:16.550 --> 00:05:25.910 They think self-publishing is below them, or you know, hey, that's for the backup plan, the thing that people only do if they couldn't get a publishing deal, which is an antiquated view of how this works. 00:05:26.069 --> 00:05:28.470 Traditional publishers, they work like venture capitalists. 00:05:28.550 --> 00:05:31.670 For every 10 that they sign, seven or eight are gonna totally fail. 00:05:31.829 --> 00:05:33.269 Two will maybe do okay. 00:05:33.509 --> 00:05:38.230 One is gonna be the unicorn that pays for everything else, maybe even less than that, right? 00:05:38.310 --> 00:05:40.949 Maybe it's one out of a hundred, not one out of ten. 00:05:41.350 --> 00:05:42.629 So don't wait on the gatekeepers. 00:05:42.790 --> 00:05:45.030 Traditional publishers add no value. 00:05:45.189 --> 00:05:46.550 They are horrible. 00:05:46.709 --> 00:05:48.389 They're extorting authors. 00:05:48.470 --> 00:05:49.590 It's just a horrible path. 00:05:49.670 --> 00:05:53.670 So not only is it gonna take you years longer, but you're waiting for a gatekeeper. 00:05:53.829 --> 00:05:58.550 My friend How Elrod, he got shorted on royalties by his first traditional publisher. 00:05:58.709 --> 00:06:00.629 So he just self-published book number two. 00:06:00.790 --> 00:06:02.069 That book's called The Miracle Morning. 00:06:02.310 --> 00:06:02.949 Maybe you've heard of it. 00:06:03.030 --> 00:06:08.790 It sold millions of copies, tens of thousands of dollars a month in royalties, turned into a 14-book series. 00:06:08.870 --> 00:06:11.430 I've got multiple interviews with him on this channel. 00:06:11.509 --> 00:06:14.790 If you want to learn more about how he did it, he didn't wait for the gatekeepers. 00:06:14.870 --> 00:06:15.750 He self-published. 00:06:15.910 --> 00:06:17.990 Author type number four that always fails. 00:06:18.069 --> 00:06:19.509 This is the one and done. 00:06:19.590 --> 00:06:22.629 So this is the person who it kind of shows up in a couple different forms. 00:06:22.709 --> 00:06:29.990 They either publish one book and then they quit, or they publish one book, drop it like it's hot, never talk about it again. 00:06:30.470 --> 00:06:30.790 Right. 00:06:30.870 --> 00:06:34.550 So they don't market the book, they don't follow what we would call the one-year launch. 00:06:34.709 --> 00:06:37.110 So maybe they do it and sales aren't that good. 00:06:37.269 --> 00:06:39.269 So they just never keep going. 00:06:39.509 --> 00:06:46.230 Authors with over 10 books earn five to 10 times more than authors with only one or two. 00:06:46.389 --> 00:06:50.870 This is one of the, you know, it's kind of a this weird thing that once you see it, you can't unsee it. 00:06:50.949 --> 00:06:53.110 There's not many authors that just have one book. 00:06:53.189 --> 00:06:56.870 Because once you figure out how to write a book, well, then it's kind of like learning how to ride a bike. 00:06:56.949 --> 00:06:57.670 It's way easier. 00:06:57.829 --> 00:06:59.590 You just can do it again and again and again. 00:06:59.670 --> 00:07:03.110 But there's this big threshold to get the first one published. 00:07:03.189 --> 00:07:04.629 I'll go back to my friend Hal Elrod. 00:07:04.870 --> 00:07:05.829 He was proof here too. 00:07:05.990 --> 00:07:14.069 The first book wasn't the business, it was the 14 books beyond that, which fed into the main book that has made

him millions of dollars. 00:07:14.230 --> 00:07:17.430 So comment which one of these four that you are. 00:07:17.829 --> 00:07:22.230 Uh, so we're gonna get going in the last three, but you fall into one of these traps, comment below. 00:07:22.310 --> 00:07:25.750 Are you the dreamer, the perfectionist, the gatekeeper waiter, or the one and done? 00:07:25.829 --> 00:07:34.550 And if you're enjoying this video so far, subscribe to the channel and share this video with a friend who's maybe falling into these traps like you are. 00:07:34.709 --> 00:07:39.910 Hey, quick interruption: if what you're hearing right now is making you think about your own book, don't let that feeling pass. 00:07:39.990 --> 00:07:45.750 We've helped thousands of authors turn that exact feeling into a published book that builds their authority in their business. 00:07:45.910 --> 00:07:51.829 If you want to be next, come find us on Instagram at selfpublishing.com and send us a DM with the word ready. 00:07:52.149 --> 00:07:57.750 Our team will reach out, we'll learn about your book, we'll map out exactly the path forward and what it looks like for you. 00:07:57.910 --> 00:08:02.470 We'll create a custom plan, DM us ready, find us on Instagram, and let's get back into the episode. 00:08:02.629 --> 00:08:03.829 Number five is the ghost. 00:08:03.990 --> 00:08:05.829 I alluded to this a little bit earlier. 00:08:05.990 --> 00:08:10.069 This is a person who publishes with no audience, no email list. 00:08:10.149 --> 00:08:11.350 They upload the book. 00:08:11.509 --> 00:08:15.910 They just hope and pray the Amazon algorithm finds readers for them. 00:08:15.990 --> 00:08:18.230 They say, here's a common phrase of the ghost. 00:08:18.470 --> 00:08:19.990 If I build it, they will come. 00:08:20.149 --> 00:08:20.870 No, they won't. 00:08:21.189 --> 00:08:21.990 You got to tell them about it. 00:08:22.069 --> 00:08:25.750 If you want to change someone's life with this book, you can't change their life if they don't read the book. 00:08:25.910 --> 00:08:27.750 They can't read the book if they don't buy the book. 00:08:27.910 --> 00:08:30.389 And they can't buy the book if they don't know about it. 00:08:30.470 --> 00:08:33.829 And knowing about it means you, yes, you have to market it. 00:08:34.389 --> 00:08:38.629 So many people, they just the ghost just says, Oh, yeah, I'm either not going to market or I'm just gonna pay someone. 00:08:38.709 --> 00:08:40.309 Yeah, I'll pay someone to do that for me. 00:08:40.549 --> 00:08:47.350 Sure, maybe that's helpful, but you cannot just posting ghost or publishing ghost or whatever you want to call it. 00:08:47.429 --> 00:08:48.069 You can't do that. 00:08:48.149 --> 00:08:49.750 You you've got to market the book. 00:08:49.909 --> 00:08:54.389 An email list, my email list specifically is one of the most valuable assets that I have. 00:08:54.549 --> 00:08:56.949 When I send an email, revenue happens. 00:08:57.110 --> 00:09:00.950 So you need to obviously build an email list, but that can happen after you launch. 00:09:01.110 --> 00:09:02.870 I talk about that in my book. 00:09:03.110 --> 00:09:05.669 You need to build a pre-release list before launch. 00:09:05.830 --> 00:09:08.070 Okay, and specifically, you need to build a launch team. 00:09:08.230 --> 00:09:16.149 If you do nothing else to market your book, create a launch team, use that launch team to get momentum right out of the gates. 00:09:16.389 --> 00:09:21.509 Then you have a strong launch week, you have a strong launch month, you publish in multiple formats. 00:09:21.590 --> 00:09:22.789 That's really, really important. 00:09:23.029 --> 00:09:25.110 And then you keep marketing it. 00:09:25.269 --> 00:09:27.429 You follow what we call the one-year launch. 00:09:27.590 --> 00:09:34.310 And so you keep showing up, you keep talking about the book, you keep pointing to the book, and then next thing you know, you're not gonna be the ghost. 00:09:34.470 --> 00:09:35.750 You're gonna have a lot more sales. 00:09:35.909 --> 00:09:37.669 Launching a book is kind of like launching a rocket. 00:09:37.750 --> 00:09:40.470 It takes all this momentum to get it into orbit. 00:09:40.549 --> 00:09:45.269 And then once it's in orbit, it somewhat effortlessly just keeps going, right? 00:09:45.350 --> 00:09:48.870 But the problem is most people give up on the book before it gets into orbit. 00:09:49.269 --> 00:09:56.549 And so, yes, it's gonna take a lot of work, it's gonna take a, you know, a lot of energy or fuel or whatever you want to call it to use the rocket analogy. 00:09:56.629 --> 00:10:00.389 But if you can just keep persisting, you get it into orbit, holy cow. 00:10:00.549 --> 00:10:01.429 There's nothing like it. 00:10:01.750 --> 00:10:04.629 Nothing will change your life like a book that's in orbit. 00:10:04.710 --> 00:10:10.710 It's gonna help you make a bigger impact, it's gonna help you grow your income, it's gonna help you make more money from your business. 00:10:10.870 --> 00:10:12.950 Like it's we've got a training on this channel. 00:10:13.029 --> 00:10:15.669 It's a secret training called the$7 million business card. 00:10:15.750 --> 00:10:19.029 You're going to business using a book, go watch that secret training. 00:10:19.110 --> 00:10:23.909 This book has brought in$7 million in sales over the last 12 months through that formula, right? 00:10:23.990 --> 00:10:29.429 It's not ghosting, it's optimizing the book on the back end to grow or start your business. 00:10:29.669 --> 00:10:33.110 Number six, the DIY everythinger. 00:10:34.149 --> 00:10:38.230 This is the person who they say, Hey, why would I spend money when I can spend time? 00:10:38.470 --> 00:10:42.710 And they end up making a really dumb decision, which is they just try to do it all themselves. 00:10:42.870 --> 00:10:45.429 They skip the editing, they skip doing a real cover. 00:10:45.509 --> 00:10:53.190 They do it solo to save money, thinking that it was

it's a smart move, but they ended up tripping over quarters to pick up nickels. 00:10:53.269 --> 00:10:55.830 They end up penny wise and pound foolish, right? 00:10:55.990 --> 00:10:57.750 Their book reads like an amateur. 00:10:57.909 --> 00:11:05.830 It kills trust at the exact moment that a stranger decides whether or not to buy, it kills their sales, and it certainly kills the stuff beyond the book. 00:11:05.990 --> 00:11:12.950 And so I think this is a really short-sighted approach, and it's not a great strategy because your self-published book shouldn't look self-published. 00:11:13.190 --> 00:11:15.110 Good enough is not acceptable. 00:11:15.429 --> 00:11:17.909 You need to have a high quality book. 00:11:18.070 --> 00:11:20.149 That that book needs to look good. 00:11:20.310 --> 00:11:25.350 Your title needs to be good, the cover needs to be good, the formatting needs to be good, needs to be edited well. 00:11:25.509 --> 00:11:25.750 Right. 00:11:25.830 --> 00:11:33.029 And so then it stands out and it's a little bit more effort and money up front, but then the book's gonna sell a lot more on the back end. 00:11:33.190 --> 00:11:35.029 So don't just try to do everything yourself. 00:11:35.190 --> 00:11:36.870 There's this phrase called who not how. 00:11:37.190 --> 00:11:37.909 Maybe you've heard of it. 00:11:37.990 --> 00:11:44.629 Who not how says anytime I run into a problem in my life or in my business, I ask the question, who has solved this before, not how do I solve it? 00:11:44.789 --> 00:11:47.350 Because if I can figure out the who, I can just pay them for a shortcut. 00:11:47.590 --> 00:11:47.669 Right. 00:11:47.830 --> 00:11:51.990 So instead of trying to do everything yourself, find someone who's done it, pay them. 00:11:52.149 --> 00:11:57.669 And yes, it's an upfront investment, but it will make your book a lot more successful on the back end. 00:11:57.830 --> 00:12:02.789 One of my favorite stories around this is I remember people telling me to read this book called Extreme Revenue Growth. 00:12:02.950 --> 00:12:06.470 It was the perfect book exactly for the phase of business that I was in. 00:12:06.549 --> 00:12:09.990 I was trying to scale from low seven figures to eight figures a year. 00:12:10.149 --> 00:12:14.149 That was literally the subtitle is scaling from one to$10 million. 00:12:14.549 --> 00:12:14.789 Right. 00:12:14.950 --> 00:12:19.350 And so I remember thinking, yeah, maybe I should read that book, but it looked horrible. 00:12:19.429 --> 00:12:20.870 The cover looked horrible. 00:12:21.029 --> 00:12:24.310 It this was a DIY everything book. 00:12:24.470 --> 00:12:26.950 And so I looked at that, I'm like, shoot, I'm not reading that. 00:12:27.110 --> 00:12:31.029 And then I had another friend recommend it and I said, Hey, it's got 13 reviews on Amazon. 00:12:31.110 --> 00:12:33.110 I value my time a lot. 00:12:33.429 --> 00:12:37.190 And I've sure I read a lot of books, but it doesn't mean I want to waste time reading crappy books. 00:12:37.350 --> 00:12:38.629 And so I said, No, I'm not reading it. 00:12:38.789 --> 00:12:40.549 I had another friend, hey, you should read this book. 00:12:40.710 --> 00:12:45.110 I said, dude, I'm I'm not the cover looks like it was designed in Microsoft Paint. 00:12:45.269 --> 00:12:47.029 Again, it's got 13 reviews on Amazon. 00:12:47.110 --> 00:12:47.909 Why would I read that book? 00:12:48.070 --> 00:12:53.190 And it wasn't until it just kept getting brought up so many times that I finally said, Hey, I'm gonna read it. 00:12:53.269 --> 00:12:53.750 I read it. 00:12:53.830 --> 00:12:56.950 It's one of the best books that I've ever read in my life. 00:12:57.110 --> 00:13:01.669 And I almost didn't read it because the guy who wrote it did everything himself. 00:13:01.830 --> 00:13:03.110 So you might have a similar book. 00:13:03.269 --> 00:13:04.870 Your book is the best kept secret. 00:13:04.950 --> 00:13:10.870 It's an incredible book, but it's not selling, or it's an incredible book, or you're worried it's not gonna sell. 00:13:11.029 --> 00:13:14.070 Well, the worst mistake you can make is just try to DIY everything. 00:13:14.230 --> 00:13:16.310 People say don't judge a book by its cover. 00:13:16.470 --> 00:13:17.429 Everybody does. 00:13:17.750 --> 00:13:18.389 You do. 00:13:19.190 --> 00:13:23.509 So you if people are judging a book by its cover, you need to have a good cover. 00:13:23.669 --> 00:13:37.830 And so I'll just say specifically with a cover and editing, like cover formatting, and editing, those are three things that you should definitely not DIY, and you should definitely not have your cousin do, or oh, my aunt is a graphic designer, so I'm just gonna don't do that. 00:13:37.990 --> 00:13:42.549 That's not quite DIY, but it's just as dumb in most instances. 00:13:42.789 --> 00:13:49.190 So you need those three things to be good: your cover design, your formatting, your editing, and it's gonna cost some money, but it's gonna be money well spent. 00:13:49.429 --> 00:13:54.149 And your cover design specifically, the three jobs of a good cover is to grab attention, right? 00:13:54.389 --> 00:13:59.269 So you notice my cover is red, the title's easy to read, and you instantly understand what the book's about. 00:13:59.429 --> 00:14:00.870 I got a whole video on this channel. 00:14:01.029 --> 00:14:02.710 This video just blew up recently. 00:14:02.789 --> 00:14:09.830 So if you want to have learn how to create a good cover and not DIY it, uh then check out that video on the channel. 00:14:10.070 --> 00:14:13.590 Number seven, this is the half-built bridges author. 00:14:13.830 --> 00:14:15.909 This author always fails. 00:14:15.990 --> 00:14:18.789 And the sad part is they're so close to success. 00:14:18.950 --> 00:14:19.269 Right? 00:14:19.350 --> 00:14:23.269 Like I said earlier, fewer and fewer people make it to this point. 00:14:23.429 --> 00:14:29.110 This is the person that tries everything,

finishes nothing, and then quits and says, Oh, yeah, that didn't work for me. 00:14:29.269 --> 00:14:29.429 Right. 00:14:29.590 --> 00:14:36.310 So when it comes to launching your book or marketing your book or even growing your business, most authors take the shotgun marketing approach. 00:14:36.470 --> 00:14:44.230 If you know anything about shotguns, you know that, hey, it's it's a you know, there's a shell and there's a bunch of BBs in there and or pellets or whatever, depending on the shotgun. 00:14:44.470 --> 00:14:49.029 And so you you shoot it and it's it's the spray and pray uh method. 00:14:49.350 --> 00:14:51.669 Hey, I'm gonna do a little bit of ads, I'm gonna do social media. 00:14:51.830 --> 00:14:53.269 Oh, I think I need a website. 00:14:53.509 --> 00:14:55.909 Spoiler alert, websites don't sell books. 00:14:56.470 --> 00:14:56.629 Okay. 00:14:56.950 --> 00:15:00.230 So they do all of these things thinking that they're successful. 00:15:00.310 --> 00:15:01.269 And they start this and then quit. 00:15:01.350 --> 00:15:10.470 And then they start this and then quit, and they start this and quit, and they end up with a pile of half-built bridges and then give up saying, I knew it, this doesn't work, and it won't work for me. 00:15:10.629 --> 00:15:10.950 Okay. 00:15:11.190 --> 00:15:18.310 So the the punchline here is instead of half building a bunch of different bridges, build one bridge first. 00:15:18.389 --> 00:15:22.149 And so to do that, you need to ask three questions before you start anything new. 00:15:22.389 --> 00:15:24.310 What's gonna make me my first dollar first? 00:15:24.470 --> 00:15:27.429 So, what's gonna sell the most amount of books the fastest? 00:15:27.669 --> 00:15:29.669 Which one am I most likely to implement? 00:15:29.830 --> 00:15:31.509 And what actually sounds fun? 00:15:31.590 --> 00:15:36.470 So I'm gonna keep doing it and build one bridge and keep doing that long term. 00:15:36.629 --> 00:15:36.950 Okay. 00:15:37.110 --> 00:15:46.950 So instead of the shotgun approach, you need to take the rifle approach with your book marketing, build one bridge or focus on the handful of things that actually move the needle. 00:15:47.029 --> 00:15:48.310 How do you know which ones those are? 00:15:48.389 --> 00:15:55.029 Well, you ask yourself those three questions, but you also need to ask the who, not how question, which is you need to learn from someone who's done it. 00:15:55.190 --> 00:15:59.909 Don't pay the dumb tax, which is just trying a bunch of stuff and you don't really know what you're doing. 00:16:00.070 --> 00:16:06.470 This is what we do obviously all day, every day, is we're gonna teach you, and we've got a proven framework of, hey, here's exactly what works. 00:16:06.629 --> 00:16:08.549 And it's not what most people think, by the way. 00:16:08.710 --> 00:16:11.909 It's people are telling you, hey, you should do a hundred things to market your book. 00:16:12.070 --> 00:16:14.950 No, there's really five or ten that actually matter. 00:16:15.110 --> 00:16:16.549 Focus on those five or ten. 00:16:16.789 --> 00:16:17.990 And I would say even less than that. 00:16:18.149 --> 00:16:21.750 Pick two or three in that stack. 00:16:21.909 --> 00:16:25.190 Don't build half a bunch of half-built bridges. 00:16:25.509 --> 00:16:27.110 Build one bridge first. 00:16:27.269 --> 00:16:29.669 So here's my question for you: which one of these are you? 00:16:29.909 --> 00:16:37.269 Comment below which one either is you currently or was you before you got over it to publish your book successfully. 00:16:37.429 --> 00:16:42.710 Comment with a number one, two, three, all the way through, or you can just comment with a name of each type. 00:16:42.870 --> 00:16:44.149 Every one of these is fixable. 00:16:44.230 --> 00:16:45.590 Like that's the good news. 00:16:45.750 --> 00:16:51.750 None of them are about talent, it's just about a mindset and a way of being. 00:16:51.909 --> 00:16:55.509 If you're falling into these mental traps, we'd love to help you. 00:16:55.590 --> 00:16:58.950 I started this company, self-publishing.com, because I believe that books change lives. 00:16:59.029 --> 00:17:01.190 We're in the business of changing lives through books. 00:17:01.350 --> 00:17:04.629 We don't want you to be a statistic that always fails. 00:17:04.869 --> 00:17:17.750 We want you becoming the next Hal Lrod or the next person that published one of these books behind me, a successful author where your book is selling, you're making an impact, it's growing your income, and you're growing your business beyond that book. 00:17:17.909 --> 00:17:23.909 So if you want to put together a strategy on how to avoid these seven pitfalls, click the link in the description. 00:17:23.990 --> 00:17:27.750 You can book a free publishing consultation with one of the experts on my team. 00:17:27.909 --> 00:17:29.750 These are publishing strategists. 00:17:29.909 --> 00:17:34.389 They've talked with hundreds and in most cases thousands of aspiring authors just like you. 00:17:34.549 --> 00:17:39.349 So I guarantee you, they've talked to whichever trap you're in, they've talked to that person. 00:17:39.429 --> 00:17:41.349 They're gonna help you map out a plan. 00:17:41.429 --> 00:17:42.629 What are your biggest challenges? 00:17:42.789 --> 00:17:45.750 They'll see if we can help you get your book published. 00:17:45.909 --> 00:17:48.389 We publish thousands of books, we publish two to five books a day. 00:17:48.469 --> 00:17:50.709 I'd love for your book to be next. 00:17:50.869 --> 00:17:52.149 So I hope you enjoyed this video. 00:17:52.309 --> 00:17:55.750 Comment below, subscribe to the channel, the channel's blowing up right now. 00:17:55.909 --> 00:17:57.829 We passed 100,000 subscribers. 00:17:57.989 --> 00:18:01.349 Thank you guys so much for watching and engaging with these videos. 00:18:01.589 --> 00:18:03.109 The video I want you to watch next. 00:18:03.189 --> 00:18:09.269 So if you already know that you're a dreamer or a perfectionist, there's an exact process that we use. 00:18:09.349 --> 00:18:11.429 This is a secret training on the channel. 00:18:11.589 --> 00:18:16.149 This training is gonna help you go from blank page to 10,000 copies sold. 00:18:16.309 --> 00:18:17.829 It breaks down the whole process. 00:18:17.909 --> 00:18:19.029 I'll link it up here. 00:18:19.269 --> 00:18:20.149 Don't talk about it. 00:18:20.309 --> 00:18:20.709 It's a secret. 00:18:21.029 --> 00:18:22.069 Watch the secret training. 00:18:22.149 --> 00:18:23.429 Let's get your book done.