Trascrizione completa di Practical AI For Property Managers Without The Hype - with Clay Lehman

serious about it. 00:02:03.840 --> 00:02:06.640 Uh we probably met not too long after that. 00:02:06.719 --> 00:02:10.080 That's when I started going to NARPAM events and things of that nature. 00:02:10.639 --> 00:02:22.879 And eventually we had a great strong operations, strong business development, grew it to about uh 475 doors, which in our area made us one of the larger players. 00:02:23.120 --> 00:02:28.400 And um, and then I ended up uh in 2022 selling it to uh to Pure. 00:02:28.800 --> 00:02:30.080 And you know, it's interesting. 00:02:30.159 --> 00:02:32.879 You you talk about it being hard at any size. 00:02:32.960 --> 00:02:40.479 You know, what what I always say is if you're gonna manage 10 doors, you might as well manage 100 because you have to have a lot of the same systems and structures. 00:02:40.879 --> 00:02:43.599 But when you get to 100, if you haven't structured it right, you're still broke. 00:02:43.680 --> 00:02:45.039 You still haven't made any money. 00:02:45.280 --> 00:02:50.879 And so it's it's growing, but growing intentionally and then stacking those pieces. 00:02:50.960 --> 00:03:09.120 And a lot of times we'll work with clients that get to that three, four hundred range, and they have built this structure around them that we have to basically take those pieces, yeah, dismantle it, and then reassemble in order to give that owner some some flexibility and some freedom. 00:03:09.520 --> 00:03:12.560 I I say uh I say the exact same thing. 00:03:12.639 --> 00:03:17.919 What you're describing the way I think about it is you're describing the difference between scaling and growing. 00:03:18.159 --> 00:03:36.319 Growing is painful and hard, and and scaling's not easy, but it's not as painful because you're it to me, scaling is intentional growth where you're building the pieces as you go versus what most of us do, which is we get to a certain point and say, Oh my gosh, I wish I had built things, you know, 300 doors ago. 00:03:36.719 --> 00:03:37.280 Yeah. 00:03:37.599 --> 00:03:41.439 So you you built it up to 400 or so doors, is about right? 00:03:43.599 --> 00:03:48.240 And then you wound up selling to Pure and and uh full disclosure. 00:03:48.400 --> 00:03:54.080 I mean, I think everybody's on the podcast, if you've listened to more than a few shows, you know we sold to Pure 2. 00:03:55.840 --> 00:04:01.919 I I had uh an experience with that and learned a lot about going through that process. 00:04:02.960 --> 00:04:10.479 You know, at this point, now I've moved on and I've been doing coaching and consulting in the property management space since about 2017. 00:04:10.639 --> 00:04:15.840 And I know that you have transitioned from selling your business into doing something. 00:04:16.000 --> 00:04:17.199 So let's talk a little bit about that. 00:04:17.279 --> 00:04:21.279 What are you now doing as you've sold and transitioned? 00:04:21.360 --> 00:04:23.759 And you mentioned this is 2022, I think. 00:04:24.079 --> 00:04:26.319 So in 2022, I sold. 00:04:27.120 --> 00:04:36.959 What I'm doing, like a portion of what I'm doing now predates that sale, which was I started a title company in 2021, and I'm still involved in my title company where I do business development. 00:04:37.279 --> 00:04:51.279 But where I've shifted more of my time towards um developing a community online for real estate professionals to learn more about how to implement AI in their businesses. 00:04:51.839 --> 00:05:00.079 The one thing that I try to distinguish myself from kind of the noise is it's a zero hype community. 00:05:00.240 --> 00:05:06.079 You know, these are tactics that you can implement immediately to improve your business. 00:05:06.240 --> 00:05:19.360 I mean, my whole thing is I'm not trying to like make you give you all these great tools that you can turn around and then make thousands and hundreds of thousands of dollars doing nothing because that doesn't exist, that's fake, that does not exist. 00:05:19.759 --> 00:05:29.759 But what I do want to do is give you tools that will take a thing that you know maybe takes you 30 minutes that you do three times a week and makes that a two-minute exercise. 00:05:29.839 --> 00:05:32.480 And so all of a sudden you just saved an hour and a half a week. 00:05:32.560 --> 00:05:38.720 But when we stack 20 of those things on top of each other, all of a sudden you've got a substantial amount of time back. 00:05:38.800 --> 00:05:44.399 Uh and not to dismiss the idea that you can use these tools to help you make money. 00:05:44.560 --> 00:05:49.600 I'm just not that person that's gonna be like, oh, come to this community and you're gonna get you know filthy rich. 00:05:49.839 --> 00:05:56.879 My idea is you come to this community and you'll experience what I did towards the back half of my owning the property management business. 00:05:57.040 --> 00:06:01.279 I had set it up to where I was only working in it a few hours a week. 00:06:01.439 --> 00:06:05.279 Now, obviously that wasn't due to AI, and that's my point. 00:06:05.439 --> 00:06:13.120 When I first talk with people, I let them know I'm gonna work with you on your fundamentals before we're gonna look at what AI can do for you. 00:06:13.279 --> 00:06:17.199 Because there's one thing I can guarantee you the tech will change. 00:06:17.360 --> 00:06:23.040 Whether that's today, tomorrow, a year from now, the tech will change, but the fundamentals stay the same. 00:06:23.120 --> 00:06:26.319 So I want you to be really strong on the fundamentals because that's the other thing. 00:06:26.399 --> 00:06:27.519 I don't want to coach people forever. 00:06:27.600 --> 00:06:29.360 I do some coaching, I don't want to coach them forever. 00:06:29.439 --> 00:06:33.920 I like to get you set up and then I move on and then we touch base from time to time for me to help. 00:06:34.079 --> 00:06:36.800 But I want to teach a man to fish, so to speak. 00:06:36.959 --> 00:06:38.480 So that's what I've

been working on. 00:06:38.560 --> 00:06:46.399 I'm doing it in a community setting now, and then we do uh monthly trainings and just different opportunities for people to dive in deeper. 00:06:46.959 --> 00:06:54.160 I think AI is like the super buzzword of 2025, 2026. 00:06:54.959 --> 00:07:03.839 And we talked a little bit about this in our pre-show, about the correlation between the dot-com uh boom and and AI. 00:07:04.079 --> 00:07:16.639 Back then, everybody took a crappy piece of software and said, well, we it's now powered by the internet or it is web enabled, and they slapped that on there, and that became the pitch for a while. 00:07:16.720 --> 00:07:21.839 And that lasted for a few years, and then it just became an assumption. 00:07:21.920 --> 00:07:33.279 Like if if your property management software or whatever software you were using, if like if it wasn't powered by the internet or if it wasn't web enabled, yeah, it was like you're the you're the outcast. 00:07:33.360 --> 00:07:34.560 You weren't in business anymore. 00:07:34.800 --> 00:07:37.120 And I kind of feel like that's where we're going with AI. 00:07:37.279 --> 00:07:43.279 Well, right now everybody's talking about, oh, it has this AI tool, or it's it's enabled by AI. 00:07:43.600 --> 00:07:51.040 But it's not going to be very long into the future where it's just assumed that your product has AI built into it. 00:07:51.279 --> 00:08:08.079 And when that happens, one of the things that I'm looking at in the future is as an entrepreneur, we're going to have to get better and better about saying no to things because every single tool that is available is going to seem like, wow, that's amazing. 00:08:08.240 --> 00:08:12.879 And as entrepreneurs, we get that shiny object syndrome where we're just chasing. 00:08:14.639 --> 00:08:17.600 And AI ramps that up to the nth degree. 00:08:17.839 --> 00:08:20.720 And I mean, in part because the tools are so amazing. 00:08:20.879 --> 00:08:28.959 But you know, you kind of hit on another one of my hot buttons, which is when people come to me and ask, I hear it all the time, what AI tools should I do X, Y, or Z with? 00:08:29.120 --> 00:08:31.680 And I say, Don't get consumed by that. 00:08:31.839 --> 00:08:45.679 The first thing I tell them is I have a I have a two-page document where I have them fill it out with, you know, what's your email service, what's your CRM, what's your, you know, if it was a property management, what's your property management software? 00:08:46.000 --> 00:08:48.159 You know, I call it their tech stack audit. 00:08:48.320 --> 00:08:58.159 And the reason I tell them to start there is because they probably have a ton of AI and automations that they could take advantage of in their existing tech stack. 00:08:58.320 --> 00:08:59.759 So say start where you live. 00:08:59.919 --> 00:09:00.799 Don't go out. 00:09:00.879 --> 00:09:09.919 And then when you do add AI or go to look for a tool, start with one tool and kind of

master that tool before you start gloming on everything else. 00:09:10.080 --> 00:09:13.360 I because I'm in this space, I use a lot of different tools. 00:09:13.440 --> 00:09:18.080 And I am happy to share with people what tools I use for what and how I use them and all that good stuff. 00:09:18.320 --> 00:09:27.039 But I feel like for most busy property managers, people in the real estate space, they just don't have the time to get into everything. 00:09:27.279 --> 00:09:36.879 So focus first where you live, what you've already got in your in your back pocket, that you, you know, fully utilize that, not just from a from a cost standpoint, but that's important. 00:09:36.960 --> 00:09:39.200 We're not all, you know, especially in property management. 00:09:39.279 --> 00:09:41.039 I remember um, what's the guy's name? 00:09:41.200 --> 00:09:48.559 Scott Brady one time said that, you know, we don't we don't want to nickel and dime people, but we are in a nickel and dime business because you got to watch every nickel and every dime. 00:09:48.799 --> 00:09:51.279 So that's one concern or one consideration. 00:09:51.440 --> 00:10:07.759 But the other is, and this I learned a long time ago, well before AI, when you build this tech stack that is just a mile high, it's hard for me as the owner, but it's even harder for my employees to keep up with where everything lives. 00:10:08.000 --> 00:10:12.159 The thinner you can keep your tech stack, the more successful you and your team are going to be. 00:10:12.240 --> 00:10:14.000 So yeah, you know, you you're nailing it. 00:10:14.240 --> 00:10:24.720 I want to touch on that because that's one of the things that we talk about all the time when we're going through our coaching program is that every time you introduce a new login, you are automatically doing damage and harm to your team. 00:10:24.879 --> 00:10:33.440 Now, hopefully, you have enough benefit that you make up that damage and then see some additional benefit. 00:10:33.759 --> 00:10:35.200 That's a great way to articulate it. 00:10:35.519 --> 00:10:47.440 Just because somebody has a product that can like for for showings, you know, there's a ton of self-showing software out there, there's a ton of inspection software out there. 00:10:47.679 --> 00:10:57.919 Just because one has a little bit of a different feature that you want to implement, and so you roll out a new login, now your team has to learn how to use that software. 00:10:58.159 --> 00:11:03.039 And no set of software developers think just like another set. 00:11:03.200 --> 00:11:11.120 So features are in different places, and and then now I've got to log in here and I create this information here, but now how do I get it from here over to there? 00:11:11.200 --> 00:11:14.799 So now we're using implementing zaps or zaps, yeah. 00:11:14.960 --> 00:11:16.240 And and so we're doing all this stuff. 00:11:17.279 --> 00:11:17.440 Yeah. 00:11:17.679 --> 00:11:22.879 When it breaks, so my philosophy

is keep things as simple as possible, but no simpler. 00:11:23.039 --> 00:11:25.440 Meaning if you took something away from it, it breaks. 00:11:25.519 --> 00:11:34.080 But if you add one more thing, then if it doesn't drastically improve the outcome, stick with what you've got and figure out how to leverage the tools you already have. 00:11:34.320 --> 00:11:40.320 Say that again, as simple as say that again, as simple as keep keep things as simple as possible, but no simpler. 00:11:40.799 --> 00:11:46.320 Meaning if you took something away and it breaks, then you went too far. 00:11:46.480 --> 00:11:47.120 Add that back. 00:11:47.200 --> 00:11:55.120 But if you add something into it and it doesn't drastically improve or increase the outcome, yeah, then get your basics down first. 00:11:55.279 --> 00:12:00.000 And we try to stack too many things and we don't do anything great. 00:12:00.240 --> 00:12:00.559 Exactly. 00:12:00.799 --> 00:12:04.559 We do a lot of things pretty good, and it just takes us in the wrong direction. 00:12:04.799 --> 00:12:07.679 You couldn't describe me as a small business owner any better. 00:12:07.759 --> 00:12:13.919 I've I've matured a great deal, but I do still have to every once in a while go, no, no, you can't do that. 00:12:14.000 --> 00:12:15.200 Don't buy that, don't do that. 00:12:15.279 --> 00:12:30.000 But and and the adding a login, you know, one of the things that I try to get people to think about is their cognitive load, which you you just like the whole idea that I'm gonna multitask because I'm gonna jump from here to here to here, and you gotta think about, okay, wait a minute, hold on. 00:12:30.159 --> 00:12:40.480 Whenever you change from one task to another task, you know, you're you there's brain issues and you gotta catch back up and all that to say like it's one of the things I I try to help people focus on. 00:12:40.559 --> 00:12:45.200 It's not just about saving time, it's not just about saving money, it's also saving cognitive load. 00:12:45.360 --> 00:12:57.519 Whether that's it reducing your decision making, doing a better job of uh delegating decision making down the organizational chart, or whether that's reducing the different tech that you're using, et cetera. 00:12:57.679 --> 00:13:02.639 Just reduce what how much thinking anyone has to do in your organization, and you're gonna make your life a lot easier. 00:13:02.960 --> 00:13:04.399 Yep, for sure. 00:13:04.720 --> 00:13:06.080 Okay, so let's dig in. 00:13:06.159 --> 00:13:23.039 One of the things that I I have been trying to say almost every podcast since the beginning of the year, because this is sort of my flag that I'm carrying this year, especially for property management entrepreneurs, is there's$10 an hour activity, there's$100 an hour activity, and there's$1,000 an hour activity. 00:13:23.279 --> 00:13:29.759 And we as entrepreneurs think that we we are the genius with a bunch of assistants in our company. 00:13:29.919 --> 00:13:34.240 And so we wind up doing a lot of that$10 an hour activity because we beat our check. 00:13:34.639 --> 00:13:35.440 Saving money, Tony. 00:13:35.519 --> 00:13:36.240 I'm saving money. 00:13:36.720 --> 00:13:39.039 Saving money, and nobody can do it as good as me. 00:13:39.279 --> 00:13:42.639 And uh and so we wind up taking that on. 00:13:42.879 --> 00:13:50.240 The burden is if I'm doing$10 an hour activity for an eight-hour day, I've contributed$80 worth of value. 00:13:50.480 --> 00:14:03.759 Or if I can remove myself from that, automate some of that, delegate some of that, elevate myself to the$100 an hour activity, and well, now I can generate about$800 worth of value for the company. 00:14:04.000 --> 00:14:14.799 But what I really need to be doing is figuring out how to keep my head up, evaluate all of these AI tools, evaluate where the market's going, and be focusing on that$1,000 an hour activity. 00:14:15.120 --> 00:14:22.559 One of the frameworks that I use in my engagements is eliminate, automate, delegate. 00:14:22.799 --> 00:14:28.720 And it actually starts with document, which I don't love because that makes it D E A D dead. 00:14:28.960 --> 00:14:37.279 But you know, what so um I heard that from uh it was a property manager in Atlanta, and it never left my brain. 00:14:37.360 --> 00:14:42.799 And it's that, you know, if you can't like so first thing you gotta do is look at can I eliminate this from what I do? 00:14:43.039 --> 00:14:47.600 And you know, you got to think broader than just tasks, you know, that you're gonna eliminate. 00:14:47.679 --> 00:14:52.559 Like I remember one time I went to my my operations manager and I said, Hey, why do we run this report? 00:14:52.639 --> 00:14:54.879 And she said, Oh, such and such client needs that report. 00:14:54.960 --> 00:14:56.720 And I said, But we don't work with them anymore. 00:14:56.960 --> 00:14:59.360 But we were just so in the habit of running that report. 00:14:59.440 --> 00:15:00.960 So you gotta look at things like that. 00:15:01.200 --> 00:15:06.240 The other thing to look at is, you know, your tax um uh clients. 00:15:06.399 --> 00:15:08.639 Sometimes clients aren't a good fit anymore. 00:15:08.720 --> 00:15:19.360 And and that's one of the most relief I ever felt as a property manager when it was I when I realized I'm not for everybody and everybody's not for me, and that's okay. 00:15:19.440 --> 00:15:26.480 You know, sometimes it's just not a good fit, and eliminating that client that you're reworking how you do things for, it's not worth it. 00:15:26.639 --> 00:15:28.559 So that's another area of eliminate. 00:15:28.639 --> 00:15:30.720 If you can't eliminate it, look at can I automate it? 00:15:30.799 --> 00:15:32.240 So this is more looking at your tasks. 00:15:32.320 --> 00:15:32.879 What can I do? 00:15:33.600 --> 00:15:41.759 I want to just I want to highlight that really quick because a lot of times in property management, we've we've been sold this

automation software. 00:15:41.919 --> 00:15:48.399 We need to automate our processes, and it's not that that's not accurate, it's accurate with the appropriate timing. 00:15:48.720 --> 00:15:56.879 And something that you said that makes so much sense that people don't focus on is before you look at automating and delegating, we should look at eliminating. 00:15:57.039 --> 00:15:57.600 Yeah, absolutely. 00:15:57.840 --> 00:16:00.399 And that goes back to that keep things as simple as possible, right? 00:16:00.720 --> 00:16:09.679 We sometimes, and I've had people that have worked on software for me before, and they figure out what the software can do. 00:16:09.759 --> 00:16:18.080 And so they try to make our processes be able to take advantage of all these complex things because their job is to make the software do cool stuff. 00:16:18.399 --> 00:16:24.240 Where our job is to make it simple, effective, and and as streamlined as possible. 00:16:24.559 --> 00:16:25.759 I learned it the hard way. 00:16:25.919 --> 00:16:29.759 Not everything that automated that can be automated should be automated. 00:16:29.919 --> 00:16:35.519 And I mean, I think the obvious thing is anything that strips away customer service, you know, you got to be careful there. 00:16:35.679 --> 00:16:50.080 But I one of the things I laugh about is I would create these automations to save time, and it would take a task that normally took two minutes, but for the person to engage with the automation, it took three or four or five minutes. 00:16:50.159 --> 00:16:52.559 And it's like, okay, this is counterproductive. 00:16:52.720 --> 00:17:05.039 Or it wasn't worth the you know friction that it created in the system, or there's just a lot of different reasons why something might be able to be automated, but it you just you don't need to automate everything. 00:17:05.279 --> 00:17:08.640 That's what I like to phrase that as the juice ain't worth of squeeze. 00:17:09.039 --> 00:17:09.920 Squeeze, absolutely. 00:17:10.240 --> 00:17:10.559 Agreed. 00:17:10.720 --> 00:17:11.359 Yes, sir. 00:17:11.599 --> 00:17:12.880 All right, so let's dig in a little bit. 00:17:13.039 --> 00:17:19.440 I know you've been spending a lot of time one of the pioneers in the property management or real estate AI space. 00:17:19.599 --> 00:17:22.799 You've you've sort of leveraged that and become an expert in that. 00:17:22.960 --> 00:17:24.480 So let's dig in a little bit. 00:17:24.799 --> 00:17:37.279 What is what are some of the areas that if somebody was coming to you, or just if if they're just listening to this, what would be some of the ways that you would say, here's some here's some easy pickings, here's some things that we could do to get started. 00:17:37.440 --> 00:17:39.839 I know you mentioned, you know, start with where you live. 00:17:39.920 --> 00:17:44.640 And for me, an example of that is I've been really interested in Clyde lately. 00:17:44.799 --> 00:17:46.160 I've been interested in Gemini. 00:17:46.480 --> 00:17:54.319 Even though I have a Google Business Suite uh about a year and a half ago, I signed up for the paid version of Chat GPT. 00:17:54.559 --> 00:17:54.880 Yeah. 00:17:55.279 --> 00:18:08.319 And now I have all these custom GPTs that knows me so well that uh like I don't want to let go of that because it knows so much about me, but it's only been a year and a half, and AI is gonna be around for the next, you know, forever. 00:18:08.640 --> 00:18:09.279 Absolutely. 00:18:09.759 --> 00:18:10.960 So do I switch? 00:18:11.119 --> 00:18:12.400 Do I not switch? 00:18:13.279 --> 00:18:16.400 And uh, you know, just what are some of the tools that you see? 00:18:17.279 --> 00:18:46.960 Based on what you just said, the one thing that I would encourage you and and anyone else listening that is a Google Workspace user is to explore the Gemini and the Google AI ecosystem because their tools have gotten so incredibly good, but not the the thing that really pushes them over the edge for me is uh they uh integrate so elegantly with the existing workspace tools you're already using. 00:18:47.359 --> 00:18:53.759 Google Sheets, Google Docs, Google Drive, Gmail, everything, they integrate really well with that. 00:18:54.160 --> 00:19:10.160 So, what I would tell you, and for somebody that's building custom GPTs, you can take the exact same guts of your custom GPT and build a Google gym from the same exact thing. 00:19:10.799 --> 00:19:20.319 And the advantage being because it's a Google product, you can very easily call in the documents from your Google Docs, your Google Sheets. 00:19:21.200 --> 00:19:36.319 And then the really like piece de res de resistance is Notebook LM, which is a Google product that is effectively like a filing cabinet that that you can turn into a chat bot. 00:19:36.480 --> 00:19:39.839 You put all these documents in it, and then you can chat with it. 00:19:40.480 --> 00:19:43.920 Well, now you can call it into your Gemini chats. 00:19:44.079 --> 00:19:49.680 So, for example, you might have all your processes in uh Google Notebook LM. 00:19:49.920 --> 00:20:00.480 You can then call that into a Google chat or a Gemini chat or even into a Google Gym where that could be a basis that you give your team to equip them to make decisions faster, better, easier. 00:20:00.720 --> 00:20:10.400 Another thing that I've been talking a lot about that I think we'll start to see more get adopted more and more throughout this year is um, you know, I think recording conversations. 00:20:10.480 --> 00:20:14.960 So, like we're on a Zoom call right now, this is going to be recorded and create a transcript. 00:20:15.440 --> 00:20:19.200 I take all my transcripts and I put them into Google Notebook LM. 00:20:19.359 --> 00:20:27.839 And so anytime I'm meeting with somebody, I have a device, you know, this is a applaud P L A U D, and I record the conversation. 00:20:27.920 --> 00:20:29.440 I disclose that to them. 00:20:29.599 -->

00:20:38.400 And I feel like every property manager, every realtor, every every real estate professional should be at the greatest degree possible recording their conversations. 00:20:38.559 --> 00:20:41.200 Not now, not from a legal liability standpoint. 00:20:41.279 --> 00:20:44.640 And again, I want to emphasize disclosing to whomever you're speaking to. 00:20:44.720 --> 00:20:54.640 And you what you do is you say, I want to be fully engaged in our conversation, but I also want to know every single thing that you said to me so that I could serve you to the nth degree. 00:20:54.799 --> 00:20:57.599 And I've not had one person say to me, Oh, that's creepy. 00:20:57.680 --> 00:20:58.960 I don't want you to record our conversation. 00:20:59.039 --> 00:21:00.960 I just say, I've got my AI note taker. 00:21:01.039 --> 00:21:03.759 This will help us keep track of everything you want out of me. 00:21:03.920 --> 00:21:11.839 You know, if I'm a property manager and I'm talking to an owner, I would say, this is gonna help me communicate to my team everything you want done for your property, et cetera, et cetera. 00:21:12.079 --> 00:21:19.039 Then I would take and I would create a Google Notebook LM, a Google Notebook where I put all those transcripts into it. 00:21:19.119 --> 00:21:21.759 And that you have every single thing that they've ever said to you. 00:21:21.920 --> 00:21:25.759 So when you go in, you say, Did did they say they're okay with pets? 00:21:25.920 --> 00:21:28.880 What did he say I needed to do with the the AC filter? 00:21:29.039 --> 00:21:34.079 But not only for you, you hand that off to whomever on your team, your your repair coordinator. 00:21:34.400 --> 00:21:38.000 Everybody can have access to that notebook where they can ask those questions. 00:21:38.160 --> 00:21:46.160 So I'm a big proponent that if especially if you're a workspace user, you should definitely explore Gemini. 00:21:46.480 --> 00:21:49.839 It competes very well with both chat and Claude. 00:21:50.079 --> 00:21:59.359 So if you're in workspace, I'm a I that's a big one for me is to encourage people to mess around because even just in the tools themselves, like let's say you don't even want to go in Gemini. 00:22:00.960 --> 00:22:13.759 So Google Drive, a great example of a use case for Gemini is if you have a, let's say you're managing a property that's in an HOA and they have a 375-page HOA declaration. 00:22:14.000 --> 00:22:20.559 You can put that in your drive and then use the Gemini function in Drive to say, uh, what are their restrictions around pets? 00:22:20.720 --> 00:22:23.519 What do I have to do to have a rental in this property? 00:22:23.680 --> 00:22:25.759 What's the deal with their trash collection? 00:22:25.920 --> 00:22:37.119 Whatever questions you have, instead of and especially because a lot of those HOA declarations you get, they're not searchable because of the way that they were scanned in, you know, or whatever. 00:22:37.279 --> 00:22:40.160 AI can read those and then you can just communicate with them. 00:22:40.319 --> 00:22:42.400 So Google Workspace is a big one. 00:22:42.720 --> 00:22:43.119 It's great. 00:22:43.279 --> 00:22:45.200 I like I like uh notebook LM too. 00:22:45.279 --> 00:23:07.440 I I haven't dug into it as far as you have, but one of the things I like doing is taking documents that we prepare, whether they're training documents or some other document that we're going to use, and feeding it into the notebook LM and then creating a podcast around that where I will create and then but I will give it custom instructions in that podcast. 00:23:07.680 --> 00:23:14.160 And sometimes I'll do the one where there's the two people, then they I'll make them debate over it, and one will pick the pros and cons. 00:23:14.799 --> 00:23:22.480 So when you're when you're looking at maybe rolling out a new pricing model or you're looking at it increasing, I don't know, something in your management agreement. 00:23:22.720 --> 00:23:31.599 You can feed it in, feed your management agreement in, and then have it debate itself as to whether or not you know whatever changes you want to make makes sense. 00:23:31.680 --> 00:23:33.680 And it's it makes it entertaining. 00:23:33.759 --> 00:23:39.680 I can listen to that while I'm driving down the road and learn and be entertained at the same time. 00:23:40.000 --> 00:23:49.279 And that's one of the things that I do with it is very similar, is I'll use the discover feature in Notebook, which is where it allows you to search the web for sources. 00:23:49.440 --> 00:23:54.559 So the advantage of Notebook over chatter claude is it's a walled garden. 00:23:54.640 --> 00:23:57.119 It only works off the information you allow into it. 00:23:57.200 --> 00:23:59.440 So you don't get the hallucinations and stuff. 00:23:59.680 --> 00:24:05.839 Well, you can use the discover feature to go out and say, I want to learn more about how to use Gemini in my business. 00:24:06.000 --> 00:24:08.079 And it'll bring in sources. 00:24:08.240 --> 00:24:18.240 So, like if there's something new that's just come out and I'm about to head to the gym, I'll plug that into a notebook, click the audio overview, and then when I show up to the gym, I can listen to it while I'm working out. 00:24:18.319 --> 00:24:19.279 It's incredible. 00:24:19.599 --> 00:24:20.640 Yeah, love it. 00:24:20.880 --> 00:24:31.039 Okay, so we've got we've got something that we can interact with where we can put our policies or processes or documents into Notebook LM. 00:24:31.279 --> 00:24:44.559 One of the things that you hear a lot of chatter about right now is the difference between just AI and agencai, agents that are basically online code robots that are doing things on your behalf. 00:24:44.720 --> 00:24:46.079 And there's a lot of talk about it. 00:24:46.160 --> 00:24:52.720 And just like anything else, there's a lot of hype, and then there is the actual what is usable.

00:24:53.039 --> 00:24:56.880 And so have you dug into much of the agentic AI? 00:24:57.200 --> 00:24:57.519 I have. 00:24:57.599 --> 00:25:01.200 I haven't messed with the new Clawbot or whatever it's called. 00:25:01.279 --> 00:25:05.759 I'm a little I I'm gonna say I'm scared of it only because of my limitations. 00:25:05.920 --> 00:25:08.079 From what I understand, it can do amazing things. 00:25:08.160 --> 00:25:16.319 But I'm just I don't know if you heard the story of the uh Facebook uh employee that I mean, she was a high-level AI director. 00:25:16.960 --> 00:25:23.119 She used Clawbot to do some things for her and said she was using it in a test environment. 00:25:23.279 --> 00:25:24.960 So let me see what it could do with my emails. 00:25:25.039 --> 00:25:32.960 And she put in a command asking it to help her um archive and delete emails, but not to do anything just to tell her how best to do it. 00:25:33.119 --> 00:25:37.200 And it ignored that part and started deleting emails and it went crazy. 00:25:37.279 --> 00:25:43.519 So that one I'm not into, but I use manus quite a bit, and it is very incredible. 00:25:43.680 --> 00:25:46.559 I totally know where you're coming from with the hype. 00:25:47.359 --> 00:25:56.000 I think what I do with it probably doesn't scratch the surface of the things that it's capable of, but it is tremendously helpful for me. 00:25:56.079 --> 00:26:13.839 So to help people understand, if you were to go into chat, and let's say that you wanted to write a blog and then use that blog to create Facebook posts and then use a different AI engine to create images to go with your post, and then you wanted to create some scripts for uh reels. 00:26:14.319 --> 00:26:22.319 If you were to do that with ChatGPT or Gemini or any of the non-agentic AI, you would go in and you would say, I want to write a blog and I want it to be this and it would write the blog. 00:26:22.480 --> 00:26:26.559 Then you would take the blog and you would say, Okay, now I want to turn this blog into Facebook posts and it would do that. 00:26:26.640 --> 00:26:30.400 And then you would you have to tell it every step that you want it to take. 00:26:30.559 --> 00:26:34.000 With Manis, I can say, I want to write a blog on this topic. 00:26:34.160 --> 00:26:40.400 I want the blog turned into Facebook posts, I want images for the Facebook post, and then I want you to write me scripts. 00:26:40.640 --> 00:26:44.079 It does all of that in and I snap my fingers. 00:26:44.160 --> 00:26:48.799 It doesn't do it instantaneously, it does it very quickly, but it does it with no further commands on your part. 00:26:48.880 --> 00:26:51.599 It's an agent and it does all of those things. 00:26:51.839 --> 00:26:55.680 Now we've we've moved even a step further, both with Manis and Claude. 00:26:55.839 --> 00:26:57.359 Claude has co-work. 00:26:57.920 --> 00:27:12.160 So one of the big um advancements with co-work is that it doesn't just work on your online apps, it

can actually work in your computer like an employee, like you can work in your computer. 00:27:12.240 --> 00:27:17.200 So you can tell, hey, go to my downloads folder and and clean that up for me, or whatever. 00:27:17.279 --> 00:27:20.240 You give it folders, it'll go in and it'll clean them up, it'll do all kinds of stuff. 00:27:20.319 --> 00:27:26.880 The other thing, like I had Claude, um, you know, I have a Facebook group, and when people join, they get asked questions. 00:27:27.119 --> 00:27:31.200 And, you know, one of the questions is, do you want to join our email list? 00:27:31.599 --> 00:27:35.599 So to add them to the email list, obviously Facebook doesn't make that easy on you. 00:27:35.680 --> 00:27:37.119 You can't export it or anything. 00:27:37.279 --> 00:27:44.400 So I trained Claude, co-work, to go in, capture the information, and then add everybody to my Go High Level account. 00:27:44.559 --> 00:27:48.960 And, you know, it's one of those things where did that take me four hours every day? 00:27:49.119 --> 00:27:53.359 No, but it probably took me 30 minutes every two days or so. 00:27:53.519 --> 00:27:55.759 That's time that I get back to do something else. 00:27:55.839 --> 00:27:58.160 And and there's and and you had to remember to do it. 00:27:58.240 --> 00:28:02.000 You had a schedule to go and do it where this is now it's happening. 00:28:02.319 --> 00:28:06.559 That's exact, and that was the lesson I learned when I implemented automation. 00:28:06.720 --> 00:28:14.880 I was worried that when we automated certain parts of our business, that we would reduce our customer service, but it was the exact opposite for that very reason. 00:28:15.119 --> 00:28:19.359 We always intended to send out an email to say, hey, we rented your property, isn't that wonderful? 00:28:19.440 --> 00:28:20.720 Aren't we all so happy? 00:28:20.960 --> 00:28:26.319 But property managers are busy and they would forget or they wouldn't say the thing that I wanted them to say or whatever. 00:28:26.400 --> 00:28:30.319 And then once we implemented automation, it happened every single time, exactly the right way. 00:28:30.559 --> 00:28:37.039 And this is very similar to that, where you don't have to remember, it remembers, it does it, you can set it up on schedule. 00:28:37.279 --> 00:28:43.119 So there is a lot of hype, but I think that by the end of this year, we're gonna see some. 00:28:43.200 --> 00:28:48.720 That's to me, there's two big stories that I think we'll be looking back on in 2026. 00:28:48.880 --> 00:28:54.960 One is the rise of agentic AI and everyone's kind of everyday work and personal life. 00:28:55.200 --> 00:28:57.359 And then the other is voice agents. 00:28:57.599 --> 00:29:06.640 I think by the end of this year, it will not be unusual for us to uh have conversations with customer service voice agents. 00:29:06.720 --> 00:29:10.720 I think one of the industries that's going to be the most disrupted is gonna be customer service. 00:29:10.880 --> 00:29:19.519 AI voice agents are incredibly powerful and incredibly easy to set up. 00:29:19.680 --> 00:29:21.519 I set one up in about 15 minutes. 00:29:21.759 --> 00:29:24.640 It wasn't, you know, it was on uh go high level. 00:29:24.720 --> 00:29:30.160 It wouldn't fool anyone into thinking they were talking to a person, but I don't think that's the point, honestly. 00:29:30.319 --> 00:29:40.559 What I what another kind of lesson I've learned over the years is people don't care, like they they'll say, Oh, I don't want to talk to you know a computer or I don't want to talk to somebody over there or whatever. 00:29:40.799 --> 00:29:44.000 What they're saying is I don't want to talk to somebody who can't answer my question. 00:29:44.160 --> 00:29:44.720 Right, exactly. 00:29:44.960 --> 00:29:53.920 If they call and talk to a computer or an AI or someone you know that they can barely understand, but they get their question answered, they're generally happy. 00:29:54.079 --> 00:30:13.279 And and but not only that, the AI is getting so I went to a conference where that was the topic was AI voice agents, and they demonstrated some tools that you'd be hard pressed to know that you were talking to an agent agent because very little latency that was always the giveaway was you'd be like, Hey, how's it going? 00:30:13.440 --> 00:30:17.839 It would go, Hello, but no, it's it's like, hey, I'm doing good. 00:30:17.920 --> 00:30:18.400 How are you doing? 00:30:18.480 --> 00:30:19.920 Let me talk to you today about blah, blah, blah. 00:30:20.000 --> 00:30:28.319 And and like what's beautiful about it, like my my boys just start a concrete business and they want high-end concrete work. 00:30:28.559 --> 00:30:33.279 They will do junk removal, but they don't want to necessarily make their business around it. 00:30:33.359 --> 00:30:38.079 So we're building them a voice agent that when they when they're not able to take a call, it takes the call. 00:30:38.160 --> 00:30:46.319 But what's really nice is if somebody says to that agent, I'm looking for junk removal, then it can route them to the website to fill out a form. 00:30:46.480 --> 00:30:50.559 But if they say, I really need some high-end concrete work, it goes, okay, hold for the owner. 00:30:50.640 --> 00:30:51.599 I'm gonna get them right now. 00:30:51.680 --> 00:30:57.920 You know, so it can make these actions and decisions a lot easier for the owners. 00:30:58.640 --> 00:31:00.160 So you mentioned uh high level. 00:31:00.240 --> 00:31:01.519 So we we use high level. 00:31:01.599 --> 00:31:11.119 I have not got into the voice agents just because as a small company, you know, as a as a coach, I'm I'm pretty much handling the calls as they come in. 00:31:11.279 --> 00:31:15.119 Most people will send through our community and communicate that way, anyways. 00:31:15.440 --> 00:31:18.559 But I have seen the ability to create voice agents. 00:31:18.720 --> 00:31:20.720 You mentioned you set one

up fairly quickly. 00:31:21.200 --> 00:31:24.720 How could a property management company use that voice agent? 00:31:24.960 --> 00:31:28.640 You mentioned there's some decision trees and conditional logic. 00:31:28.799 --> 00:31:30.720 So walk us through that a little bit. 00:31:31.039 --> 00:31:40.640 So, first of all, I would encourage you, even if you're not going to use it, to just play with it, because I I did the same thing, uh, meaning I set it up but then decided not to use it. 00:31:40.720 --> 00:31:43.519 I don't think the, you know, I live in a relatively small town. 00:31:43.599 --> 00:31:55.200 I don't think the Marion County real estate community is ready for an AI voice agent quite yet at their title company, but I would see it as a huge, huge benefit for a property management company. 00:31:55.359 --> 00:32:01.359 Think of all the questions that you answer that are so repetitive. 00:32:01.680 --> 00:32:03.200 How do I pay my rent? 00:32:03.440 --> 00:32:06.799 How do I make maintenance um requests? 00:32:06.960 --> 00:32:08.960 How do I fill in the blank? 00:32:09.440 --> 00:32:14.799 You can program that knowledge into the knowledge base of the AI agent. 00:32:15.119 --> 00:32:22.079 And instead of like press one if you have a maintenance issue, press two, you know, no, it's hey, this is, you know, this is Clay. 00:32:22.160 --> 00:32:25.440 I'm a resolute property management voice agent. 00:32:25.519 --> 00:32:26.799 How may I help you today? 00:32:27.119 --> 00:32:31.200 Well, I'm the tenant at XYZ property and I have locked myself out. 00:32:31.359 --> 00:32:36.079 Okay, well, our procedures when you've locked yourself out of the it's this, this, this, and this, would you like me to alert someone? 00:32:36.160 --> 00:32:38.640 Or I mean, like, to me, that's a huge advantage. 00:32:38.799 --> 00:32:44.799 The other would be like, I would probably have my business development guy have a voice agent. 00:32:44.880 --> 00:32:54.160 Now, to be clear, my and I should say my business development person would have a voice agent, not to rely on for all answer, you know, all every call. 00:32:54.319 --> 00:33:00.160 Like just if they're in meeting with someone, it would roll over and say, you know, hey, this is Clay. 00:33:00.319 --> 00:33:17.039 I'm the voice agent for, and you don't have to disclose the one thing you would want to disclose is this call is being recorded, but you know, you'd say, I can answer many of your questions and make sure that we're ready to help you, or what you know, you frame it that you're you're providing a value to them. 00:33:17.119 --> 00:33:20.240 And I think people will appreciate not hitting a voicemail. 00:33:20.319 --> 00:33:24.000 I think they'd rather hear that voice than receive your voicemail. 00:33:24.240 --> 00:33:26.319 It can also help you screen out people. 00:33:26.480 --> 00:33:32.559 Like if you were, you have some non-negotiables where you know you're you know you're not gonna let them do their own repairs or whatever. 00:33:32.720 --> 00:33:42.079 Not saying that the AI agent needs to go down that path, but if they're getting, you know, there's certain triggers, you can program that voice agent to qualify that lead for your business development person. 00:33:42.240 --> 00:33:44.319 So I think that's a huge opportunity. 00:33:44.559 --> 00:33:48.880 I feel like on the maintenance side, the troubleshooting of maintenance, you can program a lot of that. 00:33:49.039 --> 00:33:51.920 Honestly, you can train the voice agent with just about anything. 00:33:52.000 --> 00:33:56.640 You could train your employees to work through logic-wise. 00:33:56.799 --> 00:34:03.279 And the other thing that, like for us in my title company, one thing I have considered implementing is we don't have a Spanish speaker in our office. 00:34:03.440 --> 00:34:04.079 I wish we did. 00:34:04.160 --> 00:34:05.039 We do not. 00:34:05.599 --> 00:34:10.400 But AI can speak Spanish, it can speak 80, 100, 150 languages. 00:34:10.480 --> 00:34:19.360 So setting up a voice agent to, you know, help people that maybe English isn't a first language and you don't have somebody um that speaks that language, I could see that as an opportunity. 00:34:19.440 --> 00:34:24.400 I just I think there's a number of different ways a property management business could use a voice agent. 00:34:24.719 --> 00:34:42.719 One of the things that when I first started learning about voice agents, one of the things that stood out to me, and and I don't know why it took me so long for me to realize this, but if you have an employee and they pick up the phone and they're talking to somebody, they can't talk to two people at one time because they're talking to somebody. 00:34:42.960 --> 00:34:46.239 Or the voice agent, they can talk to a thousand people at once. 00:34:46.480 --> 00:34:47.280 Yep, that's right. 00:34:47.679 --> 00:34:48.639 They're always available. 00:34:48.880 --> 00:34:58.480 And I don't know why, again, I I was just so trained that when you have an employee doing something, that employee can only do one thing, talk to one person at a time. 00:34:58.639 --> 00:35:07.440 And so by rolling out this voice agent, not only are you able to get to the next call that might come in, but you're able to get to the next 10 calls that come in at the same time. 00:35:07.840 --> 00:35:19.679 Yeah, I think you said something earlier that is very it has broad application, which is at the end of the day, is the benefit going to outweigh the cost? 00:35:19.920 --> 00:35:23.840 Because is someone gonna say to you, I don't like talking to that thing? 00:35:24.159 --> 00:35:24.880 Maybe. 00:35:25.199 --> 00:35:36.480 But if 10 or 15 or 20 or even five people get a better experience with your business because they were able to reach the voice agent, get their question answered, get their problem resolved. 00:35:36.719 --> 00:35:37.840 Can't remember the name of the book. 00:35:37.920 -->

00:35:38.800 I got to figure out what it is. 00:35:38.880 --> 00:35:40.960 But I read a book on customer service a while back. 00:35:41.039 --> 00:35:43.599 It was a big one that was talked about in the property management circles. 00:35:43.679 --> 00:35:44.559 You may have read it too. 00:35:44.719 --> 00:35:49.280 And that's where I learned that people don't get upset about who they're talking to or what they're talking to. 00:35:49.440 --> 00:35:51.360 They get upset about channel switching. 00:35:51.440 --> 00:35:55.920 Like you'd say, go to my website to get your answer, and they can't find their answer on your website, so they have to call. 00:35:56.079 --> 00:35:58.719 Then they get a recording, and the recording directs them to five different people. 00:35:58.800 --> 00:36:01.360 And those people, you know, that's where they get frustrated. 00:36:01.440 --> 00:36:06.719 Where if you have a voice agent that can address their call, people aren't gonna bat an eye. 00:36:06.800 --> 00:36:18.320 And especially that's the other thing that I'm keeping in the back of my mind is maybe my audience isn't 100% ready for it, but I can guarantee you that when they call Bank of America a month from now, they're more than likely going to be talking to a voice agent. 00:36:18.400 --> 00:36:24.320 And the more ubiquitous it becomes, the easier it is for us to move people in that direction. 00:36:24.639 --> 00:36:32.320 We talk about that a lot, where it's not necessarily the change in the property management industry that's going to drive change. 00:36:32.400 --> 00:36:36.639 It's change in the world, it's the change in the consumer expectation. 00:36:37.039 --> 00:36:38.000 Yep, that's right. 00:36:38.239 --> 00:36:43.679 You know, you used to be able, I don't know if you can still do this, but they're used to be able to order a pizza with an emoji. 00:36:43.760 --> 00:36:47.840 You could send an emoji to Domino's and and it would order a pizza. 00:36:49.360 --> 00:36:55.199 And I mean, I've called Amazon customer service a couple of times just because I order stuff like almost every day. 00:36:55.440 --> 00:36:55.599 Sure. 00:36:55.920 --> 00:37:00.559 But you you almost never have to because they've made it so easy to get what you want. 00:37:00.719 --> 00:37:00.880 Yeah. 00:37:01.039 --> 00:37:04.559 And if you want to return something, you return it and there's no hassle. 00:37:04.719 --> 00:37:08.639 And so those expectations are moving into our industry. 00:37:08.719 --> 00:37:14.159 And and I hate when people quote Uber because it's like, oh yes, Uber transformed one single industry. 00:37:14.400 --> 00:37:22.719 But the fact is, AI is doing that same thing in every single industry that you interface with, and it's changing expectations. 00:37:22.880 --> 00:37:37.920 So, yeah, if they're not ready right now for speaking to an AI agent or dealing with a chatbot or whatever, they will be soon because the things that they interact with more than their

property manager are going to be implementing those things. 00:37:38.159 --> 00:37:45.840 And if I could say one more thing on this, what I don't want to have happen to people that are listening to this, to think to themselves, oh great, one more thing I got to figure out. 00:37:46.320 --> 00:37:50.559 I can't tell you it's like I said, it's it was so easy to set up the agent. 00:37:50.639 --> 00:37:53.519 Like I use Go High Level, but there are a bunch of different services. 00:37:53.599 --> 00:37:55.199 It's really easy to do. 00:37:55.440 --> 00:37:57.280 Don't stress out about it, you know. 00:37:57.360 --> 00:38:05.199 It and and the other thing, like I when I talk to people, I'll get this sense of them feeling some degree of almost shame or like they're behind. 00:38:05.440 --> 00:38:09.440 We are so early in all of this still, it's moving fast. 00:38:09.519 --> 00:38:18.559 So you use the analogy back to the internet, which I uh think is the best, especially for people of our cohort or whatever. 00:38:18.719 --> 00:38:21.119 Um, you know, you can use ARA, that's fine. 00:38:21.199 --> 00:38:21.679 That's fine. 00:38:21.760 --> 00:38:23.119 We R age. 00:38:23.360 --> 00:38:25.360 The ones that remember back in the old days. 00:38:25.679 --> 00:38:27.039 Back in the 1900s. 00:38:27.199 --> 00:38:30.239 So any, but yeah, it's the same sort of feeling. 00:38:30.559 --> 00:38:32.000 Now it's moving faster. 00:38:32.159 --> 00:38:34.079 AI is definitely being adopted. 00:38:34.320 --> 00:38:39.760 It's one of the fastest adopted technologies in history, but we're still so early. 00:38:39.920 --> 00:38:45.519 So, you know, if anything, I would tell people don't put pressure on yourself that, oh, I gotta figure all this stuff out today. 00:38:45.760 --> 00:38:49.440 I would just, I would encourage you though, you know, start messing around with it. 00:38:49.599 --> 00:38:52.079 What is something that you know you do that takes? 00:38:52.239 --> 00:38:57.679 I think one of the things we lose sight of, and this was true when we're trying to pursue automation, when we're trying to pursue AI, whatever. 00:38:57.840 --> 00:39:02.559 We're like, what can save me 10 hours a week all at once? 00:39:03.199 --> 00:39:04.639 Don't don't think that way. 00:39:04.800 --> 00:39:07.679 What can save you one minute, two minutes, five minutes? 00:39:07.840 --> 00:39:11.679 Like, what can save you just little bits of time and then build on that? 00:39:11.920 --> 00:39:19.599 Stack those, and then eventually you'll be like, ooh, this I could save an hour, but don't go for that big fish, go for the small things. 00:39:19.679 --> 00:39:24.320 They're usually easier to implement and and easier to wrap your brain around. 00:39:24.559 --> 00:39:31.679 And then as you sort of build that skill, you'll start recognizing things in your business that ooh, you know, AI could help me with that. 00:39:31.920 --> 00:39:37.199 I want to get uh get one last piece of nugget from you, and then we'll talk about the community. 00:39:37.280 --> 00:39:39.440 So if people want to be able to connect with you more. 00:39:39.920 --> 00:39:58.320 But before we do that, before we jump into those two things, I want to I want to give you a perspective and get your thoughts on it because I've been trying to think as a coach in the property management space, what do I need to see three years from now where I can be guiding my clients to being able to take advantage and and stay in business? 00:39:58.480 --> 00:40:05.119 And you know, I I used to do this presentation called 36 months to extinction or evolution, and that was before AI. 00:40:05.360 --> 00:40:07.360 And now with AI, I don't think it's 36 months. 00:40:07.760 --> 00:40:08.000 36. 00:40:08.559 --> 00:40:16.159 I think if if you're keeping your head down and operating your business at 100%, you're already falling behind. 00:40:16.320 --> 00:40:19.280 Like if you just keep doing what you're doing, you're falling behind. 00:40:19.440 --> 00:40:22.719 So you got to be looking up and seeing what's the future look like. 00:40:22.800 --> 00:40:30.559 And I think that's where we talk about doing that$1,000 an hour work, creating space where you can stay focused on the most important thing. 00:40:30.719 --> 00:40:46.159 So, what I see as the most important thing for a property manager is we're gonna be going to become so used to talking with technology and bots and AI agents that it's gonna become easy for everybody to be able to implement. 00:40:46.320 --> 00:40:49.599 Now, how you implement is gonna be a differentiator and all of that. 00:40:50.000 --> 00:40:56.960 But the one thing that I think makes you stand out is people are still going to long to do business with people. 00:40:57.440 --> 00:41:00.159 They're still gonna long for that personal connection. 00:41:00.559 --> 00:41:22.960 And so, from my standpoint, what I want to do is have our clients figure out how to leverage, automate, eliminate, delegate all of the routine stuff that happens in the day-to-day operations of a property management company, because I guarantee you there is going to be some very large organization that figures out how to automate all of the stuff that needs to happen. 00:41:23.280 --> 00:41:32.559 And so, what makes us different, what gives us the ability to survive into the future, is that we become the known authority in the marketplace. 00:41:32.719 --> 00:41:40.400 We become the person above all the technology that allows us to stay relevant. 00:41:40.719 --> 00:41:44.559 So maybe maybe you agree with that, maybe you don't, but I wanted to get your take. 00:41:45.039 --> 00:41:46.159 I do, I do agree with it. 00:41:46.239 --> 00:41:49.599 I agree with it more strongly today than I might have 90 days ago. 00:41:49.679 --> 00:41:52.800 And there not that there was a definitive event 90 days ago. 00:41:52.880 --> 00:42:04.079 I've just come to recognize that we're starting to almost get like uh

things come, we'll call it full circle because of how early we are with AI, but people are pushing back against some of the AI garbage that's posted. 00:42:04.159 --> 00:42:12.320 And and like at first it's like, oh, that's cool and whatever, but now it's getting to be like, oh, you know, that's so AI, oh, that image is so this and so that. 00:42:12.719 --> 00:42:20.960 And what I think we're seeing is that what's there's there's there's a right way to use AI and there's a wrong way to use AI. 00:42:21.360 --> 00:42:31.119 And the wrong way is when you hand over your you seed authority, you seed authenticity, and you seed, you know, your connection with people to AI. 00:42:31.599 --> 00:42:40.159 But it doesn't mean that you can't leverage it to you know grow your audience or to to um participate authentically. 00:42:41.119 --> 00:42:46.800 The the best example I can use is I use AI quite a bit to write blogs, to create social media posts. 00:42:46.960 --> 00:42:52.719 But the way that I do it is I don't say write me a blog about this new tool. 00:42:53.280 --> 00:42:55.360 I say, okay, I want to write a blog. 00:42:55.440 --> 00:42:59.599 Here's what I think about the blog, here's how I would say it, here's what I would demonstrate for someone. 00:42:59.840 --> 00:43:09.199 Have like, you know, I I go through a pretty decent process, not a I would never write a blog if I were just writing a blog, but I also don't just say do this. 00:43:09.360 --> 00:43:11.039 I put my own voice in it. 00:43:11.199 --> 00:43:18.639 I also do what you do, which is I invest time in building tools that I can leverage that save me the time in creating those things. 00:43:18.719 --> 00:43:28.880 So I think what you're saying is spot on that we can't let it goes back to kind of those fundamentals of being in business or being in relationship. 00:43:29.039 --> 00:43:34.159 One thing that won't change is people want to do business with people that they know, like, and trust. 00:43:34.719 --> 00:43:40.480 And and what you want to do is you you're gonna start eroding that if you do things the wrong way. 00:43:40.559 --> 00:43:42.880 And that's true whether it's AI or anything else. 00:43:43.679 --> 00:43:49.840 But you can leverage AI to increase your ability to do the things that grow the know, like, and trust. 00:43:50.079 --> 00:43:57.840 You know, there's so many, like almost every piece of what you're doing, you can enhance with AI. 00:43:58.400 --> 00:43:59.760 What what I think people get wrong. 00:44:00.159 --> 00:44:01.599 And and what people get disappointed. 00:44:01.920 --> 00:44:04.000 And I actually would say I was here too. 00:44:04.159 --> 00:44:10.880 When I first started engaging in AI, you hear all these amazing things that it does and it will do and it's going to change everything. 00:44:11.039 --> 00:44:17.840 And then you start engaging with it and you realize, well, I mean, that's kind of neat, but it didn't like make my life better overnight. 00:44:17.920 --> 00:44:20.000 And it's just because that's not what it does. 00:44:20.239 --> 00:44:35.440 What you'll find is you can use it in every piece of what you're doing to make that either a little bit better or a little bit easier or a little bit better or a little bit more thorough or a little faster or you know, but it's a you should lean into it, but you don't want to let go of what makes you authentically you. 00:44:35.679 --> 00:44:36.480 Yeah, well said. 00:44:36.719 --> 00:44:36.960 Okay. 00:44:37.119 --> 00:44:38.480 I'm going to close out here. 00:44:38.639 --> 00:44:47.199 Is there any last nugget that you think we we didn't touch on that you think would be a great takeaway for us with the listeners? 00:44:47.679 --> 00:44:52.559 Yeah, I mean, uh no, I mean this has been really a really good conversation. 00:44:53.039 --> 00:45:05.679 Uh I think that you, you know, looking forward, I I am obviously a big believer that, you know, AI is the lever that's gonna help you grow your business, take back your life. 00:45:05.840 --> 00:45:08.880 I mean, that's the thing that I was always after was getting my life back. 00:45:09.039 --> 00:45:12.400 And and I think that, you know, don't be afraid of it. 00:45:12.559 --> 00:45:20.880 Um, it's not gonna, you know, there's the horror stories of the day, it's not gonna take over your computer if you go on Chat GPT and say, help me write X, Y, or Z. 00:45:21.039 --> 00:45:24.079 One thing that you had mentioned earlier that triggered something that I did want to mention. 00:45:24.159 --> 00:45:32.000 You had talked about when you're making a price change or, you know, um doing something with your management agreement and having the podcast debate it. 00:45:32.159 --> 00:45:39.119 One of my favorite use cases for AI is I'll create an avatar of my ideal client. 00:45:39.280 --> 00:45:49.440 So I'll just describe my ideal client to AI and it'll help me develop what are you know who are they, what are their pain points, uh, what are what keeps them up at night? 00:45:49.599 --> 00:45:51.440 It creates a document for me. 00:45:51.760 --> 00:45:56.639 I take that document and I feed it back to AI and I say, I want you to act like this person. 00:45:56.800 --> 00:46:02.159 Then I put it in voice mode and I say, I'm gonna raise my prices by 10%. 00:46:02.880 --> 00:46:04.960 What are the objections this person's gonna have? 00:46:05.119 --> 00:46:09.679 And then I have that conversation to prepare for having that conversation. 00:46:09.760 --> 00:46:13.119 It's one of it's basically role-playing with AI. 00:46:13.280 --> 00:46:15.920 It's such a great thing because then you go in. 00:46:16.000 --> 00:46:18.719 I I do presentations from time to time. 00:46:18.960 --> 00:46:28.159 I've gotten so much better because I do my presentation to my AI, and it's like, Clay, what you did really well was this, this, and this, but what you could really improve is this, this, this, and this. 00:46:28.239 -->

00:46:30.719 And it's it's an incredible tool for things like that. 00:46:31.280 --> 00:46:40.159 We use that, we use it similarly on the the developing your target client profile and the objections. 00:46:40.320 --> 00:46:48.480 So I I've been doing presentations since about 2015 on pricing models, and I've got a list of about a hundred fees. 00:46:48.559 --> 00:46:49.599 It's actually right at a hundred. 00:46:49.840 --> 00:46:50.880 I kind of capped it at that. 00:46:50.960 --> 00:46:52.000 I'm like, a hundred is good. 00:46:52.400 --> 00:46:56.719 But a hundred different levels of service that we can provide and things we can be compensated for. 00:46:56.880 --> 00:47:02.719 And then I fed that into a uh a GPT that we had that was a custom GPT written. 00:47:02.800 --> 00:47:11.199 So it takes each one of the fees, creates legal language around it, creates three objections, and then creates uh three objection handlers for each one of those objections. 00:47:11.519 --> 00:47:12.000 Beautiful. 00:47:12.239 --> 00:47:21.199 And so it's a great tool for people who are looking to be able to increase their fees and be properly compensated for the value that they're already delivering. 00:47:21.519 --> 00:47:23.519 Yeah, that's that's an incredible use case. 00:47:23.760 --> 00:47:24.000 Yeah. 00:47:24.239 --> 00:47:30.079 All right, Clay, let's uh let's give people uh some information about your community, how to stay in touch with you. 00:47:30.159 --> 00:47:40.800 I know you're staying on top of AI and the property management and real estate space, and I want to if somebody is interested in being around other people who are also doing that same thing. 00:47:41.519 --> 00:47:45.440 Let's uh let's share with them how to perfect to connect with you. 00:47:45.760 --> 00:47:47.199 You said it perfectly. 00:47:47.599 --> 00:47:51.519 I launched a community on AI prompts for real estate professionals. 00:47:51.679 --> 00:47:54.159 It's on Facebook, 100% free. 00:47:54.400 --> 00:47:59.199 I'm partnered with one of the biggest names in the AI space, a gentleman named Jonathan Mast. 00:47:59.760 --> 00:48:04.480 He has a Facebook group, and I don't want to confuse people, but I would encourage you to join both. 00:48:04.559 --> 00:48:11.039 Uh, his is AI Prompts for Entrepreneurs, and our joint one is AI Prompts for Real Estate Professionals. 00:48:11.280 --> 00:48:14.239 Jonathan has amassed an audience of 500,000 people. 00:48:14.320 --> 00:48:16.079 That's the membership in his group. 00:48:16.239 --> 00:48:21.280 And then he, you know, he does trainings, and and this is who I've learned so much of what I know about AI. 00:48:21.440 --> 00:48:35.599 We're taking what he has developed, his frameworks, his trainings, his models, and we're you know reworking them or kind of just adding taking them through the lens of real estate professionals and our day-to-day. 00:48:35.760 --> 00:48:46.079 And so for just joining the group, you're in there and we're sharing prompts and tips and new tools and how do you get started and just all kinds of value. 00:48:46.400 --> 00:48:51.119 Then we're gonna, on a regular basis, hold trainings for the people in the group. 00:48:51.199 --> 00:48:54.639 And, you know, there will be a mix of paid trainings, free trainings. 00:48:54.880 --> 00:49:01.360 But what I've learned from Jonathan is you give away as much knowledge as possible, and that's what we're gonna do in this community. 00:49:01.440 --> 00:49:03.440 And it's exactly what you described. 00:49:03.599 --> 00:49:04.719 It's not just my voice. 00:49:04.800 --> 00:49:09.679 We have lots of people coming in that are, you know, hey, I tried this and this happened. 00:49:09.760 --> 00:49:11.039 What did you guys experience? 00:49:11.280 --> 00:49:13.199 Or who knows how to do X, Y, or Z? 00:49:13.280 --> 00:49:19.360 And that's what I love about being in communities like this is because people will ask questions that I didn't think to ask, but now I want to know. 00:49:19.519 --> 00:49:21.519 And so, yeah, I would encourage people to join. 00:49:21.599 --> 00:49:25.599 It's AI prompts for real estate professionals, easy to find on Facebook. 00:49:25.760 --> 00:49:29.360 I'm also very active on Facebook just under my name, Clay Layman. 00:49:29.440 --> 00:49:38.000 And I try to share not just AI-related things, but the the things that I've learned in business, because you and I both know there's a lot of hard knocks and a lot of hard lessons. 00:49:38.159 --> 00:49:41.920 I'd much rather you learn them from me than than doing them yourself. 00:49:42.079 --> 00:49:43.920 So yeah, man, that that's that's it. 00:49:44.000 --> 00:49:48.320 I appreciate the opportunity, but that's how I would con how I would love to connect with people. 00:49:49.039 --> 00:49:49.760 All right, perfect. 00:49:49.920 --> 00:49:52.400 It's been great chatting with you, great catching up. 00:49:52.480 --> 00:49:54.559 And uh, I don't know when we'll see each other live. 00:49:54.719 --> 00:49:55.920 I won't, I guess this is live. 00:49:56.000 --> 00:49:57.760 I guess I'm live or you leave. 00:49:59.920 --> 00:50:03.199 But uh, I don't know when we'll see each other again, but it's sure great catching up with you. 00:50:03.360 --> 00:50:04.239 Yeah, uh same. 00:50:04.400 --> 00:50:05.119 Really enjoyed it. 00:50:05.199 --> 00:50:05.920 Thanks, Tony. 00:50:06.079 --> 00:50:07.039 All right, take care. 00:50:07.360 --> 00:50:10.400 Thanks for tuning in to the Property Management Success Podcast. 00:50:10.480 --> 00:50:15.360 We'll be back with another value packed episode to help you level up your property management game. 00:50:15.519 --> 00:50:20.320 If you've got something valuable out of today's episode, please share it with a friend or colleague. 00:50:20.400 --> 00:50:26.800 And don't forget to subscribe and leave a review so you never miss out on future insights and strategies and tactics. 00:50:26.960 --> 00:50:29.440 Until next time, here's the YC.