Trascrizione completa di Compute This 10-18-2026

on Facebook this morning, so that's 36 00:02:01.620 --> 00:02:03.299 why the show isn't there. It's not that you can't 37 00:02:03.379 --> 00:02:05.939 find it or that Facebook is hiding it or anything. 38 00:02:06.359 --> 00:02:08.759 It's just that we're not broadcasting on Facebook this morning, 39 00:02:08.800 --> 00:02:11.879 so you have to listen the terrestrial way. So if 40 00:02:11.919 --> 00:02:14.180 you missed the show last week, you can check that 41 00:02:14.240 --> 00:02:18.210 out at our website at schrockinnovations.com. Last week we told 42 00:02:18.229 --> 00:02:21.280 you what happened with a cyber– what we think happened 43 00:02:21.310 --> 00:02:24.479 with a cyber attack in North Platte, Nebraska that took 44 00:02:24.520 --> 00:02:31.180 down the entire city's infrastructure. It was intense. All government offices, 45 00:02:31.259 --> 00:02:33.750 all government phones. The only thing that was working that 46 00:02:33.759 --> 00:02:36.689 was government-related in North Platte was 911, and that's because 47 00:02:36.729 --> 00:02:40.289 it's a state-controlled system or county-controlled. It's not controlled by 48 00:02:40.349 --> 00:02:44.069 North Platte. So the long and the short of it is, guys, 49 00:02:44.110 --> 00:02:47.009 it had the hallmarks of a ransomware attack. We don't 50 00:02:47.030 --> 00:02:49.719 have any confirmation just yet, though, but North Platte called 51 00:02:49.750 --> 00:02:52.849 in the National Guard and the governor did authorize the 52 00:02:52.900 --> 00:02:57.360 deployment of the guard. The soldiers did fast rope from helicopters, 53 00:02:57.819 --> 00:03:01.419 land on the grounds of government office buildings and whip 54 00:03:01.460 --> 00:03:04.360 out their backpacks with their keyboards and begin assessing the 55 00:03:04.419 --> 00:03:07.939 cyber intrusion. I am exaggerating slightly, but I think you 56 00:03:07.960 --> 00:03:10.460 get the mental picture. The National Guard basically has a 57 00:03:10.479 --> 00:03:14.300 cyber response division that North Platte doesn't have. And so 58 00:03:14.539 --> 00:03:17.099 to deal with the issue. They needed some help, and 59 00:03:17.120 --> 00:03:19.780 they got the help that they needed. We also explained 60 00:03:19.960 --> 00:03:23.780 that early bird holiday special computers are in the works here. 61 00:03:24.139 --> 00:03:27.099 We are working on the final iteration of the prototype, 62 00:03:27.159 --> 00:03:29.659 and we know enough now that I can share some 63 00:03:29.719 --> 00:03:32.000 specifications and some things with you. I can't give you 64 00:03:32.030 --> 00:03:34.169 the whole enchilada just yet, but I can at least 65 00:03:34.210 --> 00:03:37.229 tell you some of the logic behind what's going into this. 66 00:03:37.250 --> 00:03:39.009 We're going to spend some time talking about the holiday 67 00:03:39.030 --> 00:03:42.370 special desktop this year, which the lovely Kimberly pointed out 68 00:03:42.409 -->

00:03:44.849 to me last week. I didn't even realize it, but 69 00:03:45.300 --> 00:03:48.580 This is the 25th anniversary of the holiday special. We 70 00:03:48.620 --> 00:03:52.680 have been making holiday special laptops and desktops for 25 years. 71 00:03:53.080 --> 00:03:56.020 And we tell you, hey, they'll last for a decade 72 00:03:56.060 --> 00:03:58.620 or longer. In fact, I got an email. Let me 73 00:03:58.639 --> 00:04:03.710 see if I can pull up this gentleman's name. Where 74 00:04:03.840 --> 00:04:07.289 is that email? Of course, I want to see it now. Dan. 75 00:04:07.629 --> 00:04:11.169 Dan S. emailed me on Thursday. And he wants to 76 00:04:11.189 --> 00:04:13.069 know about a potential upgrade for his computer. 77 00:04:13.090 --> 00:04:13.349 He says. 78 00:04:13.680 --> 00:04:17.120 He has a 2014 holiday special desktop that he's rocking, 79 00:04:17.680 --> 00:04:20.360 and he thinks it might be time for an upgrade. Yeah, Dan, 80 00:04:21.230 --> 00:04:24.730 it's time. It's time. We told you it would last 81 00:04:24.730 --> 00:04:28.110 10 years, and you've been about 12. So you've exceeded 82 00:04:28.230 --> 00:04:31.389 expectations on that one by a few, and it's time 83 00:04:31.449 --> 00:04:33.629 to upgrade that technology and get you something that can 84 00:04:33.649 --> 00:04:35.829 keep up with the modern world a little bit. So 85 00:04:35.850 --> 00:04:37.430 we're working with Dan to do that, but that's the 86 00:04:37.490 --> 00:04:40.769 beauty of the holiday special. It is so over-specced for 87 00:04:40.810 --> 00:04:42.970 what most people are doing with a computer right now, 88 00:04:43.519 --> 00:04:47.300 that it easily, I mean, we're talking like no sweat. 89 00:04:47.819 --> 00:04:51.139 It does anything you need it to do. And then 90 00:04:51.600 --> 00:04:54.579 as your needs change over time, you may think your 91 00:04:54.639 --> 00:04:57.189 needs don't change over time. But if I asked you 92 00:04:57.230 --> 00:04:59.670 to step back in time 10 years and ask yourself 93 00:04:59.730 --> 00:05:02.149 what you're working on with your computer 10 years ago, 94 00:05:03.910 --> 00:05:06.329 your answers are going to be very different from what 95 00:05:06.350 --> 00:05:08.670 you're doing with your computer today, at least for most 96 00:05:08.730 --> 00:05:12.600 people they would be. And so it's not necessarily that, um, 97 00:05:13.029 --> 00:05:15.670 that your needs are changing. It's just the method, the 98 00:05:15.730 --> 00:05:19.139 things you're doing with your computer changes over time. You know, 99 00:05:19.180 --> 00:05:23.139 we weren't streaming nearly this much 10 years ago. There 100 00:05:23.180 --> 00:05:26.699 were people watching that football game yesterday on their computers 101 00:05:26.740 --> 00:05:30.399 or watching it on their phones in their bed. We 102 00:05:30.439 --> 00:05:34.129 weren't doing that necessarily 10 years ago in mass. Online 103 00:05:34.170 --> 00:05:36.629 shopping was certainly a thing 10 years ago, but it 104 00:05:36.670 --> 00:05:39.629 was still, you know, there was the Black Friday ads 105 00:05:39.670 --> 00:05:41.009 and there was the question, is it going to be 106 00:05:41.110 --> 00:05:44.500 open Thanksgiving or not? And Or the day after Thanksgiving 107 00:05:44.540 --> 00:05:47.399 or Thanksgiving Day? Or are we going to shop on 108 00:05:47.439 --> 00:05:51.459 our phones? Is it Cyber Monday? Now it's basically the 109 00:05:51.500 --> 00:05:54.660 whole Black Friday thing has become a cyber event. Really, 110 00:05:54.720 --> 00:05:56.990 nobody shows up to the stores on Black Friday anymore 111 00:05:57.019 --> 00:06:00.069 unless there's some crazy, ridiculous deal. And then you get 112 00:06:00.089 --> 00:06:03.310 to see all the Jerry Springer-like video the next day 113 00:06:03.370 --> 00:06:07.370 on the news channels. So the Holiday Special is just 114 00:06:07.410 --> 00:06:10.379 a phenomenal computer. that grows with you over time. And 115 00:06:10.420 --> 00:06:12.620 then when it's finally tapped out, when it reaches the 116 00:06:12.759 --> 00:06:15.339 end of the road, the email that I'm crafting to 117 00:06:15.379 --> 00:06:18.199 send back to Dan here is an email that says, 118 00:06:18.379 --> 00:06:20.939 you know, Dan, everything about your computer, he gave us some, 119 00:06:20.980 --> 00:06:23.639 I'd like it to support four monitors now. And I mean, 120 00:06:23.660 --> 00:06:26.319 this is his, when he got it in 2014, one 121 00:06:26.379 --> 00:06:29.139 monitor was enough. Now he wants four. And when he 122 00:06:29.160 --> 00:06:32.160 got it in 2014, the processor that was in it 123 00:06:32.180 --> 00:06:34.160 and the Windows 10 that it came with was enough. 124 00:06:34.379 --> 00:06:38.939 Now it's not. So, you know, the needs changed over time. 125 00:06:39.579 --> 00:06:42.839 The beautiful thing is Dan is asking, should I, should 126 00:06:42.879 --> 00:06:45.100 we change out something in this or should I just 127 00:06:45.160 --> 00:06:48.319 buy a whole new computer? And the beautiful thing about 128 00:06:48.339 --> 00:06:50.560 a modular computer is that we can just do a 129 00:06:50.620 --> 00:06:54.459 core upgrade. We replace that motherboard inside the processor, the memory, 130 00:06:54.480 --> 00:06:56.790 you get new stuff. So essentially you get the core, 131 00:06:56.879 --> 00:07:00.029 the guts of a new computer, but you don't repurchase 132 00:07:00.189 --> 00:07:03.370 everything you've already bought once. You don't need to do that. 133 00:07:03.389 --> 00:07:05.910 You don't need a new case. Your case is fine. 134 00:07:06.350 --> 00:07:08.689 You don't necessarily, you know, the computers don't come with 135 00:07:08.730 --> 00:07:11.790 DVD drives anymore. So if you like your DVD drive, 136 00:07:12.089 --> 00:07:15.240 keep your case and your DVD drive and just do 137 00:07:15.269 --> 00:07:17.509 a core

upgrade. And then you get to keep all 138 00:07:17.540 --> 00:07:19.829 the things you love about your computer. Do you need 139 00:07:19.879 --> 00:07:20.879 a new Wi-Fi card? 140 00:07:21.019 --> 00:07:21.240 No. 141 00:07:21.379 --> 00:07:23.720 Well, why are you buying one then? Just buy the 142 00:07:23.740 --> 00:07:25.959 parts that you need. We put it in the computer. 143 00:07:26.240 --> 00:07:27.920 You get a warranty on all the parts. In fact, 144 00:07:27.939 --> 00:07:30.319 since it's a Schrock build, you can keep it under 145 00:07:30.360 --> 00:07:33.860 extended warranty indefinitely. So it's essentially the same as a 146 00:07:33.899 --> 00:07:36.500 new computer. except you pay a lot less for it. 147 00:07:36.949 --> 00:07:38.870 And there's not a lot of migration that has to 148 00:07:38.910 --> 00:07:40.829 happen where all your files and settings and everything have 149 00:07:40.850 --> 00:07:43.230 to get moved from one machine to the other. Everything 150 00:07:43.269 --> 00:07:46.009 just works the way it's supposed to. Your printers still print. 151 00:07:46.449 --> 00:07:48.670 All of your passwords are still saved. All of your 152 00:07:48.790 --> 00:07:54.490 autofill data still autofills. Everything just works. That's the difference 153 00:07:54.529 --> 00:07:56.730 between a core upgrade and a brand new computer. Nothing 154 00:07:56.750 --> 00:07:58.350 wrong with a brand new computer. Lots of people are 155 00:07:58.370 --> 00:08:01.209 going to do it this holiday season. But The core 156 00:08:01.230 --> 00:08:02.870 upgrades are pretty nice, and we offer those at a 157 00:08:02.949 --> 00:08:06.370 discount for people who already have Schrock computers. Can't do 158 00:08:06.430 --> 00:08:08.490 a core upgrade on a Dell because it's not modular. 159 00:08:09.029 --> 00:08:12.550 Can't do a core upgrade on an HP. Again, not modular. 160 00:08:13.449 --> 00:08:16.870 Those computers are built to be obsolete in roughly 18 months. 161 00:08:17.170 --> 00:08:20.910 They're engineered for that. Whereas our computers are specifically engineered 162 00:08:21.230 --> 00:08:24.089 to last as long as possible. It's the opposite. Now, 163 00:08:24.689 --> 00:08:27.089 maybe my accountants will disagree with that. Maybe we should 164 00:08:27.129 --> 00:08:29.410 be engineering computers to die in 18 months so you 165 00:08:29.449 --> 00:08:32.379 buy more computers, right? This is why your appliances don't 166 00:08:32.399 --> 00:08:34.500 last like they used to, like grandma's freezer out on 167 00:08:34.519 --> 00:08:37.960 the porch that's been running for 67 years. And it's 168 00:08:38.000 --> 00:08:40.710 on a porch that's not temperature controlled with no surge 169 00:08:40.730 --> 00:08:44.269 protector on County power, you know, and that thing is just, 170 00:08:44.570 --> 00:08:47.429 just keeps, there might be four inches of frost inside 171 00:08:47.470 --> 00:08:51.690 that trucker, but it just works. Um, and

now, you know, 172 00:08:51.730 --> 00:08:53.629 if you buy a new furnace from, or a new furnace, 173 00:08:53.690 --> 00:08:56.230 a new freezer from the Mart, you're lucky if you 174 00:08:56.250 --> 00:08:57.700 get a few years out of it before you have 175 00:08:57.720 --> 00:08:59.340 to replace it. I've got one in my basement that, 176 00:08:59.649 --> 00:09:01.570 has a weird hum to it, and we don't know why. 177 00:09:01.889 --> 00:09:04.289 If we touch it, it stops humming. And if you 178 00:09:04.909 --> 00:09:08.220 stop touching it, it starts humming again. Maybe it's just lonely. 179 00:09:08.399 --> 00:09:12.139 I don't know. So they don't build them like they 180 00:09:12.220 --> 00:09:14.919 used to. So I don't want our company at Schrock, 181 00:09:15.159 --> 00:09:17.620 we are known for building things that last. We're known 182 00:09:17.679 --> 00:09:20.850 for building quality machines that are over-specced for what you 183 00:09:20.889 --> 00:09:24.409 need and overrated internally. So if your computer needs 285 184 00:09:24.409 --> 00:09:29.750 watts to run reliably... We give you a 550-watt power supply. 185 00:09:30.600 --> 00:09:33.460 Could we save $ 4 a computer by giving you a 186 00:09:33.500 --> 00:09:37.379 smaller one? Of course we could. But power supplies wear 187 00:09:37.440 --> 00:09:39.919 out over time, and we know that from a technical aspect. 188 00:09:39.940 --> 00:09:41.360 You just know you push the power button and it 189 00:09:41.399 --> 00:09:43.720 turns on. But we know after a year that 550 190 00:09:43.720 --> 00:09:46.169 is only putting out about five and a quarter. And 191 00:09:46.190 --> 00:09:49.210 then after two or three years, it's putting out about 490. 192 00:09:49.210 --> 00:09:51.129 And so if you put in a power supply that's 193 00:09:51.190 --> 00:09:52.529 rated at 300 watts and the computer needs 285, what 194 00:09:52.570 --> 00:09:57.419 is going to happen in two years? You're going to 195 00:09:57.440 --> 00:09:59.320 need a power supply. Now you're looking at a $ 300, 196 00:09:59.259 --> 00:10:01.720 $ 400 power supply. repair bill and you're saying, maybe I 197 00:10:01.740 --> 00:10:04.379 should just buy a new HP. And that's what they want. 198 00:10:05.340 --> 00:10:10.080 We want a customer for life. We want you to 199 00:10:10.139 --> 00:10:12.360 come to us whenever you need anything for computers. We 200 00:10:12.399 --> 00:10:15.220 want to be a trusted partner. We want you to 201 00:10:15.259 --> 00:10:19.330 feel comfortable recommending Schrock to your children. We want them 202 00:10:19.429 --> 00:10:23.789 to recommend to their children. And we've been around for 203 00:10:23.789 --> 00:10:26.860 27 years. So we've started with a generation that already 204 00:10:26.889 --> 00:10:31.080 had children, right? So you boomers that we love so much, 205 00:10:32.519 --> 00:10:34.879 you guys are the ones who built Schrock. That was 206 00:10:34.919 --> 00:10:38.200 our core audience. That was our 40-plus demographic when we started. 207 00:10:39.139 --> 00:10:42.179 And your children now come to Schrock. And now their 208 00:10:42.240 --> 00:10:44.600 children are going to college. And you know where they're 209 00:10:44.620 --> 00:10:47.100 coming to get their college computers? They're coming to Schrock. 210 00:10:49.129 --> 00:10:51.409 that doesn't happen by accident. And that doesn't happen when 211 00:10:51.450 --> 00:10:53.450 you build things that are meant to last 18 months. 212 00:10:53.470 --> 00:10:55.730 And that's the whole point of the holiday special. The 213 00:10:55.769 --> 00:10:59.929 holiday special is everything that we do, but on steroids. 214 00:11:00.580 --> 00:11:03.299 I mean, it's, it's just, it's bigger, it's better. It's 215 00:11:03.419 --> 00:11:05.379 more high tech, more high spec. So we're going to 216 00:11:05.399 --> 00:11:07.440 get into all the different things that we can do 217 00:11:07.460 --> 00:11:10.259 with the holiday special and stuff during the program. But, uh, 218 00:11:10.360 --> 00:11:13.480 last week we kind of introduced you to what was the, um, 219 00:11:14.059 --> 00:11:16.210 the early bird special. And this is, Where you can 220 00:11:16.250 --> 00:11:19.110 place an order for a holiday special before the holiday 221 00:11:19.169 --> 00:11:22.480 special is launched, we put four or eight units out, 222 00:11:22.600 --> 00:11:26.179 four laptops, four desktops, for you to evaluate. And then 223 00:11:26.340 --> 00:11:28.220 we take your feedback and we might make adjustments to 224 00:11:28.240 --> 00:11:30.399 the computer. And if we do make an adjustment based 225 00:11:30.440 --> 00:11:32.929 on your feedback, we make that adjustment for your machine 226 00:11:32.970 --> 00:11:36.590 as well. So it's pretty good stuff. Also, we told 227 00:11:36.610 --> 00:11:40.129 you about Ring's new doorbell, or I guess door lock, 228 00:11:40.490 --> 00:11:42.980 which is kind of ironic that the door lock, we 229 00:11:43.000 --> 00:11:45.250 have an electronic slage lock. I think I talked about 230 00:11:45.269 --> 00:11:47.500 this last week on our front door, and it literally 231 00:11:47.539 --> 00:11:50.500 stopped working this week. It just stopped. You push the 232 00:11:50.519 --> 00:11:53.259 buttons and nothing happens. And I thought, my gosh, I 233 00:11:53.299 --> 00:11:55.799 wish we had a crank. Is the battery dead? We 234 00:11:55.860 --> 00:11:59.100 replaced the batteries. It didn't help. But Ring has a 235 00:11:59.139 --> 00:12:03.320 new door unlock system that uses just your phone. And 236 00:12:03.460 --> 00:12:06.240 if its batteries die, it's got a little Model T 237 00:12:06.320 --> 00:12:07.840 crank on the front that you can crank it to 238 00:12:07.879 --> 00:12:09.899 give it enough juice to unlock the door one time. 239 00:12:10.899 --> 00:12:12.840 So that was kind of funny. So if you missed 240 00:12:12.899 --> 00:12:15.080 any

of that, you can check it out at schrockinnovations.com. 241 00:12:15.120 --> 00:12:17.220 Click on Radio Show there. You can get all the 242 00:12:17.259 --> 00:12:21.120 latest radio shows, Facebook videos, the whole bit there. Around 243 00:12:21.139 --> 00:12:23.320 the shops, we do have some positions open in multiple 244 00:12:23.340 --> 00:12:26.340 service centers. We have one person who is moving on 245 00:12:26.379 --> 00:12:28.379 in the Des Moines Service Center. He's decided that he 246 00:12:28.399 --> 00:12:31.279 wants to pursue a career in a different field. And so, 247 00:12:31.539 --> 00:12:32.960 you know, nothing wrong with that, but we do have 248 00:12:33.000 --> 00:12:35.179 a junior technician opening in the Des Moines Service Center. 249 00:12:36.019 --> 00:12:38.179 In our Papillion Service Center, we do have a junior 250 00:12:38.220 --> 00:12:40.539 technician opening there as well. We have a young man 251 00:12:40.580 --> 00:12:43.799 who is very prized and valued in our organization who 252 00:12:43.919 --> 00:12:46.690 is going on a mission trip for two years. And, 253 00:12:46.710 --> 00:12:51.409 you know, we're going to miss him. But we need 254 00:12:51.429 --> 00:12:53.549 somebody to fill his boots, and they're pretty good-sized boots. 255 00:12:53.570 --> 00:12:55.889 So we have a junior technician opening in the Papillion 256 00:12:55.909 --> 00:12:58.919 Service Center as well. Omaha Service Center, we're still looking 257 00:12:59.080 --> 00:13:02.559 for a junior slash senior technician. So we have a 258 00:13:02.559 --> 00:13:05.139 couple candidates on the line, but we haven't made any decisions. 259 00:13:05.179 --> 00:13:06.600 So it's not too late to get your hat in 260 00:13:06.620 --> 00:13:10.070 the ring for that position. And at our Schrock Business Division, 261 00:13:10.570 --> 00:13:14.769 we are currently hiring a sales manager for that position. 262 00:13:15.190 --> 00:13:17.750 And then literally two weeks after that position is hired, 263 00:13:17.789 --> 00:13:19.049 we are going to put up the ads for the 264 00:13:19.110 --> 00:13:23.620 salesperson position for our MSP division. So there's just, things 265 00:13:23.659 --> 00:13:25.610 are moving so fast at Schrock right now. And you 266 00:13:25.620 --> 00:13:31.149 can check all that out at schrockinnovations.com slash jobs. 402-558-1110 267 00:13:31.529 --> 00:13:36.789 is the number to join us on the program or 888-250-2091. 268 00:13:37.190 --> 00:13:42.529 Oh boy, what else do we have going on across 269 00:13:42.570 --> 00:13:44.750 the service centers here? I'm just making sure I've covered 270 00:13:44.769 --> 00:13:46.529 everything I'm supposed to. They give me a list, you see, 271 00:13:46.549 --> 00:13:47.950 and I got to cover the things on the list 272 00:13:47.990 --> 00:13:50.110 or I get written up by HR, you know. 273 00:13:50.129 --> 00:13:52.049 Yeah. No, I don't. 274 00:13:52.100 --> 00:13:54.360 But all the same, I want to make sure I 275 00:13:54.379 --> 00:13:56.700 cover the list. And I covered it very efficiently here. 276 00:13:56.740 --> 00:13:58.320 So I'm going to take a couple minutes to kind 277 00:13:58.340 --> 00:14:01.440 of go into the specs on the holiday special. So 278 00:14:01.620 --> 00:14:06.950 this year, the holiday special terrified us as a company. 279 00:14:07.169 --> 00:14:10.970 It was terrifying. The holiday special represents a massive portion 280 00:14:11.009 --> 00:14:14.669 of our annual sales. It is something that we need 281 00:14:14.830 --> 00:14:17.960 to get right. And the challenge that we have in 282 00:14:18.000 --> 00:14:20.200 front of us is the same challenge that every computer 283 00:14:20.240 --> 00:14:22.960 manufacturer has right now. And one of the reasons why 284 00:14:23.000 --> 00:14:25.220 a lot of people have procrastinated the purchase of a 285 00:14:25.240 --> 00:14:29.559 new computer, especially if you decided last year with Windows 286 00:14:29.559 --> 00:14:31.600 10 expiring that you were going to take the free 287 00:14:31.639 --> 00:14:34.080 year of extension and kind of ride it out for 288 00:14:34.159 --> 00:14:36.779 one more year, now you're paying the price with interest 289 00:14:36.879 --> 00:14:41.409 because the cost of storage, the drives, the SSDs, and 290 00:14:41.429 --> 00:14:45.090 the cost of memory have gone up, you know, a lot. 291 00:14:45.370 --> 00:14:47.649 I think the number that I have right now is 292 00:14:47.710 --> 00:14:52.480 something like 67% increase or no, no, I'm sorry, six 293 00:14:52.519 --> 00:14:56.759 to seven times increase. So six or seven times more 294 00:14:56.820 --> 00:14:58.659 expensive than it was a couple of years ago for 295 00:14:58.700 --> 00:15:01.740 memory and storage. Um, so what this means is if 296 00:15:01.759 --> 00:15:04.059 you want a big drive, like a one terabyte drive 297 00:15:04.080 --> 00:15:06.500 or a two terabyte drive in your computer, most people 298 00:15:06.519 --> 00:15:08.350 have like a two 56 or a five 12, but 299 00:15:08.379 --> 00:15:10.950 if you need a big drive, you are paying through 300 00:15:10.970 --> 00:15:13.950 the nose for that drive right now. Um, If you 301 00:15:13.970 --> 00:15:15.970 have a warranty on those drives, now at Schrock, you 302 00:15:16.000 --> 00:15:18.840 have no sweat. If it's warrantied, it's warrantied. It's not 303 00:15:18.879 --> 00:15:21.500 a you problem. It's an us problem. What normally happens 304 00:15:21.519 --> 00:15:23.059 when you come in with a warranty on your drive 305 00:15:23.080 --> 00:15:24.720 is we replace your drive and then we take your 306 00:15:24.759 --> 00:15:26.899 bad drive and we send it back. And if it's 307 00:15:26.919 --> 00:15:29.639 within warranty terms, we can get it replaced. They just 308 00:15:29.679 --> 00:15:32.620 send us another one. It's not a big deal. Right now, 309 00:15:32.679 --> 00:15:35.009 what the manufacturers are

doing is they're saying, uh-uh, we're 310 00:15:35.049 --> 00:15:36.750 not going to send you another one because we don't 311 00:15:36.850 --> 00:15:38.929 have any to send you. We don't have enough to 312 00:15:39.009 --> 00:15:43.600 fill existing orders, let alone replace defective units or So 313 00:15:43.639 --> 00:15:45.740 when you send us back defective ones, we are going 314 00:15:45.779 --> 00:15:48.340 to ship them back to Taiwan where they are manufactured. 315 00:15:48.840 --> 00:15:50.820 And in Taiwan, they will put them in a repair 316 00:15:50.899 --> 00:15:55.639 queue and repair them to come back to you. It's 317 00:15:55.799 --> 00:15:58.419 not great. Let me tell you, we have some items 318 00:15:58.460 --> 00:16:01.179 that have been returned. Merchandise authorization is what it's called. 319 00:16:01.840 --> 00:16:04.000 We've had items that we have returned to the manufacturer 320 00:16:04.019 --> 00:16:06.299 for replacement more than six months ago, and we still 321 00:16:06.320 --> 00:16:09.940 have no ETA on when we can expect a replacement. Um, 322 00:16:10.000 --> 00:16:12.580 that's how tight and how short the memory and storage 323 00:16:12.620 --> 00:16:14.950 markets are right now. Um, you know, used to be, 324 00:16:15.519 --> 00:16:17.950 you know, your computer comes with eight gigs of Ram, 325 00:16:17.950 --> 00:16:21.289 16 gigs of Ram is great. 32 is, is amazing. 326 00:16:21.289 --> 00:16:24.110 32 is like, Ooh, you can do anything you want. 327 00:16:24.230 --> 00:16:28.230 You're never going to use it up. 64 is just gluttonous. 328 00:16:28.409 --> 00:16:32.129 Like you're not even going to touch that. That's ridiculous. Unless, 329 00:16:32.169 --> 00:16:34.179 I mean, unless you're doing something super crazy, unless you know, 330 00:16:34.220 --> 00:16:36.139 you're going to touch it. The average person is never 331 00:16:36.179 --> 00:16:39.230 going to use that much memory, right? So last year's 332 00:16:39.250 --> 00:16:41.789 holiday special, we put a processor in it that was 333 00:16:42.309 --> 00:16:45.679 ridiculously specced. I mean, the clock cycles were off the chart. 334 00:16:45.840 --> 00:16:51.240 Everything on the spec sheet said this holiday special is 335 00:16:51.340 --> 00:16:54.620 going to last for years. It's going to exceed expectations. 336 00:16:54.639 --> 00:16:55.990 It's going to do all the things we want it 337 00:16:56.049 --> 00:17:01.070 to do. So this year, the challenge is how do 338 00:17:01.090 --> 00:17:04.130 we offer that computer at a similar price? There's no 339 00:17:04.170 --> 00:17:05.369 way it's going to be the same price. It just 340 00:17:05.410 --> 00:17:07.690 can't be. There's just no way with a six to 341 00:17:07.750 --> 00:17:11.259 seven times increase on memory cost. And we sell the 342 00:17:11.299 --> 00:17:16.019 computer at cost. Well, that component went up six times. 343 00:17:16.039 --> 00:17:18.259 I mean, there's no way a stick, a

16 gig 344 00:17:18.279 --> 00:17:20.519 stick of Ram used to be $ 43. It's not like 345 00:17:20.519 --> 00:17:25.930 160 or $ 180 a stick. It's ridiculous. So there's just 346 00:17:26.029 --> 00:17:27.849 no way I can put two of those sticks in 347 00:17:27.869 --> 00:17:29.650 a computer to get you to 32 gigs of Ram 348 00:17:29.690 --> 00:17:32.910 and not have a cost increase. There's nothing to cut 349 00:17:32.970 --> 00:17:34.990 from the holiday special because anything we cut makes it 350 00:17:35.009 --> 00:17:38.799 a junkier computer. So, you know, we're just trying to 351 00:17:38.839 --> 00:17:41.799 figure out. So we negotiated. We called the people. We 352 00:17:41.940 --> 00:17:46.200 sent the emails. We checked the alternate vendors. This is 353 00:17:46.240 --> 00:17:48.220 an opportunity for you to earn our business for the 354 00:17:48.279 --> 00:17:51.089 entire next year if you treat us well now. I mean, 355 00:17:51.109 --> 00:17:52.970 we pulled out all the lines, guys. I mean, we 356 00:17:52.990 --> 00:17:55.829 did everything we could. We got some concessions. So instead 357 00:17:55.869 --> 00:17:57.849 of six or seven times more expensive, maybe it's only 358 00:17:57.910 --> 00:18:01.000 five or six times more expensive, right? So we got 359 00:18:01.019 --> 00:18:04.759 some concessions to help. But the thing that we did 360 00:18:04.799 --> 00:18:08.140 different this year is we turned our internal company agents. 361 00:18:08.180 --> 00:18:12.059 Now this is not ChatGPT. This is not Claude. This 362 00:18:12.240 --> 00:18:16.589 is our internal tuned agents at Schrock that we build 363 00:18:16.730 --> 00:18:23.670 ourselves that use Claude and ChatGPT and Grok and all 364 00:18:23.710 --> 00:18:27.490 the other models in their areas of strength to make 365 00:18:27.589 --> 00:18:30.180 a combined decision. And I said, okay, here's what we're 366 00:18:30.200 --> 00:18:32.180 going to do. We're going to have the AIs analyze 367 00:18:32.240 --> 00:18:34.740 last year's holiday special build. We're going to give them 368 00:18:34.789 --> 00:18:37.410 all the cost components for this year's holiday special build. 369 00:18:37.950 --> 00:18:39.950 We're going to let them churn through all the numbers, 370 00:18:41.009 --> 00:18:42.410 and then we're going to see what they come up with. 371 00:18:45.190 --> 00:18:48.869 Do you want to know how amazing this experience was? 372 00:18:49.710 --> 00:18:54.150 It took a minute, less than a minute. It was 373 00:18:54.190 --> 00:18:58.569 ridiculous how fast it was. Secondarily, Um, the AI said, 374 00:18:58.609 --> 00:19:02.200 you're absolutely right. Last year's holiday special blows from a, 375 00:19:02.230 --> 00:19:04.029 from a clock speed perspective for what we're going to 376 00:19:04.069 --> 00:19:07.009 offer this year is much faster. And I'm thinking, well, 377 00:19:07.029 --> 00:19:10.250 this sounds like a really bad argument, you know, AI guy. Um, 378 00:19:10.470 --> 00:19:12.410 you're telling me that what we sold last year is faster. 379 00:19:12.809 --> 00:19:14.339 And so we're going to sell something not as fast 380 00:19:14.380 --> 00:19:17.130 this year. And the AI was like, yes, that's what 381 00:19:17.170 --> 00:19:23.299 we're saying. The marketing department might have some trouble selling 382 00:19:23.339 --> 00:19:25.099 that on the air, if you know what I mean. Um, 383 00:19:25.470 --> 00:19:27.190 It's just as good as last year's. It's just a 384 00:19:27.190 --> 00:19:32.430 little slower. I'm sure it's fine. So then I asked Chad, Chad, 385 00:19:32.470 --> 00:19:34.599 explain this to me. And Chad comes back and says, 386 00:19:34.619 --> 00:19:37.500 all right, here's the deal. Yes, the clock speeds are 387 00:19:37.539 --> 00:19:39.859 lower than last year. So the headline number, the number 388 00:19:39.880 --> 00:19:41.559 that we would print on the card, if this was 389 00:19:41.579 --> 00:19:44.269 a computer at Best Buy, that an average person looking 390 00:19:44.309 --> 00:19:47.089 at the card would make a decision and say, this 391 00:19:47.150 --> 00:19:48.630 one is better than that one. So I'm buying the 392 00:19:48.670 --> 00:19:51.079 better one because it's the same money. He goes, the 393 00:19:51.160 --> 00:19:55.819 clock speed is faster, but that speed comes at the 394 00:19:55.900 --> 00:19:59.019 expense of other areas on the chip. And the other 395 00:19:59.160 --> 00:20:02.230 areas on the chip are the areas that your customers 396 00:20:02.269 --> 00:20:06.650 are actually using. So he went through and analyzed all 397 00:20:06.670 --> 00:20:08.730 of the data that we have from all the safe upgrades, 398 00:20:08.990 --> 00:20:11.630 from all the drive advisors, from all the secure updaters 399 00:20:11.650 --> 00:20:15.119 to see what customers are actually using Schrock modular computers 400 00:20:15.160 --> 00:20:18.359 to do. And he said, the chip that we sold 401 00:20:18.559 --> 00:20:22.259 last year, of course, does all these things, but they're 402 00:20:22.279 --> 00:20:27.000 not touching, like not even touching 2% of what that 403 00:20:27.039 --> 00:20:30.190 chip can do. But the areas they are touching, like 404 00:20:30.210 --> 00:20:32.769 the graphics components, if any of the grandkids come over 405 00:20:32.789 --> 00:20:35.869 and want to play Roblox, good luck. That computer, last 406 00:20:35.890 --> 00:20:38.109 year's holiday special won't do it without a graphics card. 407 00:20:38.910 --> 00:20:42.680 And Roblox isn't really an intense game to play. So 408 00:20:43.339 --> 00:20:46.119 the AIs came back and said, we should use an 409 00:20:46.680 --> 00:20:53.420 AMD Ryzen 7 5700G. The 5700G has a slower clock speed, 410 00:20:53.920 --> 00:20:58.220 but it has better integrated graphics. And that's what customers 411 00:20:58.259 --> 00:21:03.029 are going to notice on the chip. All right, AIs, 412 00:21:03.200 -->

00:21:05.970 don't sell me features, sell me benefits. What are the 413 00:21:06.089 --> 00:21:09.970 benefits of a faster processor? graphical clock speed. When you 414 00:21:10.009 --> 00:21:12.309 say my customers are going to like that better, why 415 00:21:12.349 --> 00:21:14.359 are they going to like it better? What difference is 416 00:21:14.380 --> 00:21:16.559 this going to make in their world? Well, anybody who 417 00:21:16.599 --> 00:21:18.200 wants to do anything with any kind of a game, 418 00:21:18.599 --> 00:21:20.579 this chip will play just about every game on the 419 00:21:20.619 --> 00:21:24.380 market out of the box on basic settings or normal settings. 420 00:21:24.740 --> 00:21:26.700 You're not going to play Call of Duty on upper 421 00:21:26.759 --> 00:21:28.869 high level settings without a graphics card. Everybody who plays 422 00:21:28.900 --> 00:21:31.390 Call of Duty knows that. How many of our customers 423 00:21:31.549 --> 00:21:33.569 play Call of Duty on a holiday special? Let me 424 00:21:33.609 --> 00:21:35.809 just say, if they are, they're buying the gaming package 425 00:21:36.130 --> 00:21:39.769 because they know what they need. You're not. You guys 426 00:21:39.809 --> 00:21:44.730 are not. So if the customer wants to support multiple monitors, 427 00:21:45.170 --> 00:21:47.809 this chip does that better at a higher refresh rate. 428 00:21:48.329 --> 00:21:52.890 So less eye strain, better picture quality, higher picture resolution 429 00:21:53.309 --> 00:21:56.279 on multiple displays. This is exactly what Dan is asking 430 00:21:56.339 --> 00:22:00.359 for in his email. Exactly what he's asking for. I'm like, okay, 431 00:22:00.380 --> 00:22:04.210 that's a benefit. I like it. It can play games. Granted, 432 00:22:04.230 --> 00:22:05.849 our customers don't play a lot of games, but they 433 00:22:05.890 --> 00:22:07.950 may have kids or grandkids or somebody who comes over 434 00:22:08.230 --> 00:22:10.460 who from time to time might want to engage in 435 00:22:10.480 --> 00:22:16.039 a game. And if that's the case, let them play games. Okay, 436 00:22:16.160 --> 00:22:19.109 that's a benefit. I can see that one. I like it. 437 00:22:20.019 --> 00:22:23.119 And then the big one was the hardware acceleration component. 438 00:22:24.660 --> 00:22:27.720 This chip can be utilized, the graphics component of this 439 00:22:27.740 --> 00:22:33.430 chip can be utilized to accelerate software applications like Photoshop. Now, 440 00:22:34.410 --> 00:22:36.589 I'm saying like Photoshop to give you an idea of 441 00:22:36.750 --> 00:22:42.049 what an acceleration means. Way back in the day, I said, guys, 442 00:22:42.289 --> 00:22:45.609 everybody's going to be using AI and hardware acceleration under 443 00:22:45.630 --> 00:22:48.279 the hood. You're going to be using AI. You will 444 00:22:48.319 --> 00:22:51.000 be using hardware acceleration. You just won't know you're doing it. 445 00:22:51.160 --> 00:22:53.680 You'll just, I don't use AI. And then every day 446 00:22:53.720 --> 00:22:56.980 you use AI, you just don't know it. That's what's 447 00:22:57.000 --> 00:22:59.599 going to happen. And so you need a computer that 448 00:22:59.619 --> 00:23:02.380 can do those things under the hood behind the scenes. 449 00:23:02.849 --> 00:23:07.829 What did Microsoft just release? They've just pushed the 26H2 update. 450 00:23:07.869 --> 00:23:09.789 Hope you didn't miss out on that one with safe upgrade. 451 00:23:09.809 --> 00:23:13.069 That's not too late, by the way. But they just 452 00:23:13.130 --> 00:23:14.650 pushed this update out a couple of weeks ago. And 453 00:23:14.809 --> 00:23:17.009 one of the things that it does is it says, yo, 454 00:23:17.049 --> 00:23:18.690 a lot of people don't have a ton of memory 455 00:23:18.710 --> 00:23:21.069 and memory is expensive. So if they only have eight 456 00:23:21.089 --> 00:23:24.769 gigs of RAM, turn off these Windows features. In other words, 457 00:23:25.109 --> 00:23:28.529 make Windows do less so it functions better for the 458 00:23:28.549 --> 00:23:32.509 things they are likely doing. Okay, that's reason. I'm not 459 00:23:32.529 --> 00:23:34.609 sure if I like Microsoft deciding what I can and 460 00:23:34.630 --> 00:23:38.170 can't do. Oh, there are features in Microsoft that are 461 00:23:38.250 --> 00:23:42.289 AI accelerated. If the customer doesn't have an AI accelerated chip, 462 00:23:42.890 --> 00:23:47.259 turn those features off. They don't get them. Well, most 463 00:23:47.299 --> 00:23:50.000 people don't really care about AI right now. So, okay, 464 00:23:50.440 --> 00:23:54.779 you know, I get that. Transcribe this audio file. That 465 00:23:54.819 --> 00:23:57.680 comes in handy sometimes. Imagine, you know, you do a 466 00:23:57.700 --> 00:23:59.720 Teams call and you record the call. And after the call, 467 00:23:59.740 --> 00:24:01.890 you want a transcript of the call. Well, if you 468 00:24:01.930 --> 00:24:05.490 have an AI-equipped chip, it'll transcribe the call. You don't 469 00:24:05.509 --> 00:24:08.109 have to pay for ChatGPT to do it or anything 470 00:24:08.170 --> 00:24:09.970 or have a subscription or anything. It just does it 471 00:24:10.009 --> 00:24:13.269 on your hardware. That's kind of handy. Small things, little things, 472 00:24:13.309 --> 00:24:15.049 under the hood. Like if you just click the button 473 00:24:15.069 --> 00:24:17.900 that said transcribe the audio, that button is not clickable 474 00:24:17.980 --> 00:24:19.960 if you don't have the hardware to support it, if 475 00:24:19.980 --> 00:24:22.500 you don't have the memory to support it. So other 476 00:24:22.559 --> 00:24:25.339 programs are doing this too, and they're going to turn 477 00:24:25.380 --> 00:24:28.900 features on or off inside the application. So one person 478 00:24:28.940 --> 00:24:32.220 who buys Adobe Photoshop does not get the same version 479 00:24:32.259 -->

00:24:36.180 of Adobe Photoshop that somebody else buys because the second 480 00:24:36.220 --> 00:24:38.869 guy has junk hardware and the first guy's got a 481 00:24:38.880 --> 00:24:41.990 holiday special. The holiday special guy gets all the features. 482 00:24:42.529 --> 00:24:45.990 The junk hardware guy gets basic Photoshop that runs like 483 00:24:46.029 --> 00:24:51.750 a dog. That's just how it is. So that's why 484 00:24:51.789 --> 00:24:54.190 it's important to have those considerations. So the AI went 485 00:24:54.230 --> 00:24:57.559 through and just literally chewed through the specs. Okay, how 486 00:24:57.579 --> 00:25:00.710 much memory? Um, last year, you know, we did with 487 00:25:00.710 --> 00:25:02.210 32 a couple of years before that we did 64, 488 00:25:02.210 --> 00:25:04.609 64 is out the window. There's no way we'd have 489 00:25:04.630 --> 00:25:07.210 to price this thing like $ 2, 500 if we put 64 490 00:25:07.210 --> 00:25:09.519 gigs of Ram in it. So 32 has got to 491 00:25:09.559 --> 00:25:12.160 be the way to go. Um, it made recommendations that 492 00:25:12.220 --> 00:25:15.259 use this particular Ram, this particular speed. This is the 493 00:25:15.339 --> 00:25:19.900 ideal speed to interface with the Ryzen seven, uh, uh, 494 00:25:20.180 --> 00:25:24.039 processor to make it work the best. Okay. Now the, the, the, 495 00:25:24.079 --> 00:25:26.799 the drive, the, the SSD, there's no reason to spend 496 00:25:26.839 --> 00:25:29.779 money on a gen five SSD. because nothing out there 497 00:25:29.799 --> 00:25:32.640 supports the Gen 5 speed yet. We don't want to 498 00:25:32.680 --> 00:25:35.220 go with Gen 3, because Gen 3 is kind of slow. 499 00:25:35.640 --> 00:25:38.809 So let's go Gen 4. The board supports Gen 4. 500 00:25:38.809 --> 00:25:41.769 Every other application on Earth supports Gen 4 right now. 501 00:25:42.210 --> 00:25:45.750 The hard drive, the SSD drive, if it is utilized properly, 502 00:25:45.789 --> 00:25:47.910 is going to last three or four years anyway before 503 00:25:47.930 --> 00:25:50.059 it needs to be replaced, which is why we always 504 00:25:50.099 --> 00:25:53.000 tell you to keep it under warranty. We don't charge 505 00:25:53.140 --> 00:25:55.079 extra every year for the warranty. You can just roll 506 00:25:55.099 --> 00:25:57.460 it over if you don't use it. It's not a trick. 507 00:25:58.650 --> 00:25:59.849 It's just a way for you to get your hard 508 00:25:59.869 --> 00:26:02.009 drive replaced for free when you have trouble and you 509 00:26:02.049 --> 00:26:04.470 keep coming back to Schrock because you trust us and 510 00:26:04.490 --> 00:26:07.269 we treat you right. If you don't buy the warranty, 511 00:26:07.309 --> 00:26:10.849 we can't do that. If you say, I don't want 512 00:26:10.890 --> 00:26:14.750 marketing emails when I send an email, that means we 513 00:26:14.769 --> 00:26:17.450 don't send you marketing emails. You know what a marketing 514 00:26:17.519

--> 00:26:20.680 email looks like? Yo, your warranty expired and you have 515 00:26:20.720 --> 00:26:22.440 a credit in your Schrock account. Would you like to 516 00:26:22.480 --> 00:26:24.839 purchase a new extended warranty using the money you already 517 00:26:24.880 --> 00:26:27.750 have in your Schrock account? The last message that we 518 00:26:27.789 --> 00:26:32.089 sent for safe upgrade, Google has a new unsubscribe feature 519 00:26:32.130 --> 00:26:35.230 that automatically unsubscribes people. We got so many unsubscribes, it 520 00:26:35.269 --> 00:26:38.849 wasn't even funny. So yeah, those people just don't get 521 00:26:38.869 --> 00:26:41.599 alerted now when their warranties expire. They're just going to 522 00:26:41.619 --> 00:26:43.839 find out the hard way when their hardware dies because 523 00:26:43.880 --> 00:26:49.880 they don't want marketing updates. Rough, right? So maybe we 524 00:26:49.900 --> 00:26:51.559 should explain this to people that when you opt out 525 00:26:51.579 --> 00:26:53.279 of this, but it's AI's opting them out. So it 526 00:26:53.299 --> 00:26:54.900 doesn't matter. We could explain it all day long, but 527 00:26:54.920 --> 00:26:57.529 the AI is still going to opt them out. So 528 00:26:58.089 --> 00:27:00.809 all in all, guys, this year's holiday special desktop, it's 529 00:27:00.849 --> 00:27:03.609 got a brand new case. The thing comes with a package. 530 00:27:03.650 --> 00:27:05.710 It comes with a monitor. It comes with speakers. It 531 00:27:05.789 --> 00:27:08.509 comes with a keyboard and mouse. If you don't want 532 00:27:08.529 --> 00:27:09.930 the extras, you can take them off and save a 533 00:27:09.950 --> 00:27:14.490 few bucks. The holiday special laptop is even trickier. But 534 00:27:14.670 --> 00:27:16.650 we're going to talk about that one next week. But 535 00:27:16.690 --> 00:27:18.529 let me tell you the price point, guys. The price 536 00:27:18.569 --> 00:27:22.670 point for this year's holiday special, I was worried that 537 00:27:22.690 --> 00:27:25.940 we were going to be over $ 2, 000. Because if you 538 00:27:25.960 --> 00:27:27.819 just add up the cost of each part, if you 539 00:27:28.000 --> 00:27:29.720 go on to Newegg or Amazon and you add up 540 00:27:29.759 --> 00:27:31.299 the cost of each part that goes in this thing, 541 00:27:31.799 --> 00:27:39.160 you're over two grand. $ 17. 99. Which is still a lot 542 00:27:39.180 --> 00:27:41.309 of money to spend on a computer. I understand that. 543 00:27:42.400 --> 00:27:45.650 But this is not any computer. This is a holiday special. 544 00:27:46.690 --> 00:27:49.589 And because of the way the AIs tuned the parts 545 00:27:49.630 --> 00:27:54.289 this year, This year's holiday special, even though its processor 546 00:27:54.349 --> 00:27:57.109 is slightly slower than the one from last year, it's 547 00:27:57.430 --> 00:28:00.829 stronger in other areas, meaning that you're going to have, 548 00:28:01.089 --> 00:28:04.259 as a consumer, a better experience with the overall computer. 549 00:28:05.619 --> 00:28:08.460 What does that mean? I laughed with Chad because I 550 00:28:08.480 --> 00:28:11.059 was like, you know, Chad, we might actually have customers 551 00:28:11.460 --> 00:28:13.160 coming into the service center saying, yeah, I want to 552 00:28:13.200 --> 00:28:16.369 trade in my Ryzen 9 processor for that Ryzen 7 chip. 553 00:28:17.210 --> 00:28:19.849 We might actually have customers that want to downgrade their 554 00:28:19.890 --> 00:28:23.230 processor because because the Ryzen 7 chip is tuned better 555 00:28:23.289 --> 00:28:26.470 for what they're doing with their work. And Chad's like, 556 00:28:26.569 --> 00:28:28.589 according to all of our analysis on what our customers 557 00:28:28.630 --> 00:28:32.710 are doing with our computers, that's very likely. So for 558 00:28:32.730 --> 00:28:35.609 people who already have holiday specials, whichever holiday special that 559 00:28:35.630 --> 00:28:39.829 you have, core upgrades are going to be available. And 560 00:28:39.930 --> 00:28:42.609 we do have a special promotion planned that we are 561 00:28:42.650 --> 00:28:46.039 going to do for fun in November. I want to 562 00:28:46.119 --> 00:28:51.420 know who has the oldest holiday special desktop. We've got 563 00:28:51.440 --> 00:28:53.200 to define the rules. If you get a core upgrade, 564 00:28:53.240 --> 00:28:55.440 is it still– if you have a 2010 holiday special 565 00:28:55.480 --> 00:28:56.920 and you get a core upgrade, is it still a 566 00:28:56.920 --> 00:29:01.220 2010 holiday special? Maybe. I don't know. But we want 567 00:29:01.240 --> 00:29:05.390 to find the oldest holiday special in existence. And when 568 00:29:05.410 --> 00:29:08.170 we find the oldest one that's actually being used, you 569 00:29:08.210 --> 00:29:09.470 can't just go out in the garage and find it 570 00:29:09.509 --> 00:29:13.230 and turn it on. It's actually been used periodically for 571 00:29:13.269 --> 00:29:16.069 a period of time or something. It has maintenance checkups, whatever. 572 00:29:16.089 --> 00:29:18.349 There's some kind of history there. We know you're using it. 573 00:29:19.160 --> 00:29:20.569 We're going to find the oldest one and we're going 574 00:29:20.589 --> 00:29:23.549 to give that person a free core upgrade to take 575 00:29:23.569 --> 00:29:26.269 them up to the current holiday special spec just to 576 00:29:26.369 --> 00:29:28.230 show that we can do it. We don't care how 577 00:29:28.289 --> 00:29:30.470 old the thing is. We can upgrade any of them 578 00:29:30.869 --> 00:29:33.349 because they're modular. 402-558-1110, 888-250-2091. We're going to take a 579 00:29:33.349 --> 00:29:41.319 quick break here, guys. When we come back. there's an ad. 580 00:29:42.220 --> 00:29:44.200 It pops up on your screen. We've all had that happen, 581 00:29:44.859 --> 00:29:47.190 except this ad infects your computer instantly and

you don't 582 00:29:47.210 --> 00:29:49.349 have to touch it. We're going to tell you what 583 00:29:49.390 --> 00:29:51.190 to watch out for and how to keep your phone 584 00:29:51.430 --> 00:29:54.309 and computer safe from this because it hits both. Coming 585 00:29:54.349 --> 00:29:55.369 up next on Compute This. 586 00:29:56.589 --> 00:29:59.519 Have you noticed that almost every piece of technology seems 587 00:29:59.559 --> 00:30:02.809 to do its best to be disposable? Every day, people 588 00:30:02.869 --> 00:30:06.549 toss their phones, tablets, and other electronic devices because they 589 00:30:06.609 --> 00:30:10.609 can't be repaired. Manufacturers have engineered their products to fail 590 00:30:10.730 --> 00:30:13.369 on a schedule so they can extract more money out 591 00:30:13.410 --> 00:30:16.880 of your family budget automatically every year or so. But 592 00:30:16.920 --> 00:30:18.779 what if it didn't have to be that way? What 593 00:30:18.819 --> 00:30:21.759 if you could get the performance of today's fastest computers 594 00:30:21.819 --> 00:30:25.059 with the expansion and upgrade options you used to enjoy? 595 00:30:25.339 --> 00:30:29.349 You just described Schrock's modular desktop computers. Having the right 596 00:30:29.380 --> 00:30:32.829 tool for the job is important, and Schrock's modular desktop 597 00:30:32.849 --> 00:30:37.069 PCs pack the performance and flexibility to handle your computing needs, 598 00:30:37.410 --> 00:30:40.440 from just checking the email to running a complex business. 599 00:30:40.920 --> 00:30:44.539 Modular desktops are engineered to be easily repaired with widely 600 00:30:44.599 --> 00:30:49.390 available industry standard parts. Every component is selected intentionally to 601 00:30:49.430 --> 00:30:52.490 give you years of upgrade and repair options. It is 602 00:30:52.549 --> 00:30:54.950 not uncommon for a Schrock customer to be using the 603 00:30:55.009 --> 00:30:58.019 same computer for a decade after they bought it. Modular 604 00:30:58.059 --> 00:31:01.140 PCs are the most popular custom computers in the Midwest 605 00:31:01.240 --> 00:31:04.039 for a reason. When you are ready for your next computer, 606 00:31:04.140 --> 00:31:06.960 stop in to check out the modular lifestyle or shop 607 00:31:07.079 --> 00:31:09.509 online at schrockinnovations.com. 608 00:31:09.549 --> 00:31:12.670 Schrock Innovations Data Recovery Lab saves the data the other 609 00:31:12.690 --> 00:31:15.529 guys can't. The next time your hard drive, camera card, 610 00:31:15.609 --> 00:31:18.690 or flash drive fails, let Schrock get your data back. 611 00:31:21.349 --> 00:31:21.849 All righty, folks. 612 00:31:21.890 --> 00:31:23.990 Welcome back. Thanks for sticking with us through the break there. 613 00:31:24.309 --> 00:31:25.849 My name is Thor Schrock. I'm the owner of the 614 00:31:25.910 --> 00:31:30.690 Schrock Innovations Computer Company. 402-558-1110 is the number to join 615 00:31:30.730 --> 00:31:33.210 us on the program today. Do you have an ancient 616 00:31:33.230 --> 00:31:36.140 holiday special and you're awake right now? Tell me about it. 617 00:31:36.650 --> 00:31:39.519 Were you watching... Were you watching the football game last 618 00:31:39.579 --> 00:31:41.559 night and you're still asleep? Well, then you're not going 619 00:31:41.579 --> 00:31:45.660 to call me and tell me about it. 888-250-2091 for 620 00:31:45.700 --> 00:31:49.680 people outside of the Nebraska metro area so that maybe 621 00:31:49.720 --> 00:31:51.799 somebody will call into the show today because everybody in 622 00:31:51.839 --> 00:31:55.160 Nebraska is probably still asleep. All right. Well, one of 623 00:31:55.180 --> 00:31:56.599 the things that you don't want to sleep through is 624 00:31:56.619 --> 00:32:00.529 this alert on your computer, guys. This comes from PC Magazine. 625 00:32:00.549 --> 00:32:03.650 This was an article this week. You go to a 626 00:32:03.670 --> 00:32:07.230 website and an ad loads. We're not talking about a 627 00:32:07.289 --> 00:32:09.809 nefarious ad. This is like any ad on Facebook or 628 00:32:09.930 --> 00:32:13.990 any ad on Google. An ad loads on a website. 629 00:32:14.009 --> 00:32:15.380 It doesn't have to be a search bar. It could 630 00:32:15.390 --> 00:32:19.140 be any web page. So the ad loads and instantly 631 00:32:19.480 --> 00:32:26.380 installs spyware on your computer that survives restarts and monitors 632 00:32:26.519 --> 00:32:30.930 everything your computer does for data exfiltration. So the way 633 00:32:30.950 --> 00:32:33.049 that this got found is there was one company that 634 00:32:33.069 --> 00:32:36.420 was pushing these advertisements and When everybody figured out what 635 00:32:36.440 --> 00:32:39.410 they were doing, this company got banned from pushing the advertisements. 636 00:32:40.789 --> 00:32:44.910 This company was an Israeli company. My guess is it 637 00:32:45.210 --> 00:32:47.089 was not a real company, but it was some kind 638 00:32:47.130 --> 00:32:50.940 of a shill or a shell corporation or something. But 639 00:32:52.240 --> 00:32:54.640 essentially what it was designed to do, the advertisements were 640 00:32:54.680 --> 00:32:57.000 targeting things that were likely to show up on the 641 00:32:57.039 --> 00:33:00.970 screens of people at Al Jazeera. And once people at 642 00:33:01.069 --> 00:33:03.799 Al Jazeera opened up these ads or didn't open them, 643 00:33:03.900 --> 00:33:05.940 opened a page that had the ad on it. They 644 00:33:05.960 --> 00:33:08.220 didn't have to click the ad. They didn't have to 645 00:33:08.309 --> 00:33:10.730 look at the ad. All they had to do was 646 00:33:10.789 --> 00:33:13.569 load a page that also loaded the ad. And then 647 00:33:13.630 --> 00:33:16.890 that allowed the Israeli government to track all kinds of 648 00:33:16.930 --> 00:33:22.130 information going through this computer at Al Jazeera. So of course, 649

00:33:22.470 --> 00:33:24.519 when Google and everybody else found out about this, they 650 00:33:24.559 --> 00:33:27.119 shut down the company that was abusing the ad platform, 651 00:33:27.920 --> 00:33:32.170 but they can't close the vulnerabilities. because that would mean 652 00:33:32.210 --> 00:33:37.559 not delivering advertisements. So this vulnerability still exists and can 653 00:33:37.619 --> 00:33:41.319 be exploited by any company willing to post ads for 654 00:33:41.359 --> 00:33:43.819 a few weeks before they get caught and shut down permanently. 655 00:33:46.430 --> 00:33:46.710 Yeah. 656 00:33:47.910 --> 00:33:53.269 Millions of phones pinged the servers for these ads. So 657 00:33:53.349 --> 00:33:56.059 on a phone, you know, most people don't think you 658 00:33:56.099 --> 00:33:58.319 need antivirus on a mobile device. To give you guys 659 00:33:58.339 --> 00:34:00.559 an idea, though, I might be preaching to the choir 660 00:34:00.579 --> 00:34:03.460 here a little bit because at Schrock, we have over 661 00:34:03.519 --> 00:34:08.739 like 760 phones that are protected by Sophos. So we 662 00:34:08.780 --> 00:34:11.550 have a lot of customers that protect their individual mobile 663 00:34:11.570 --> 00:34:15.070 devices with Sophos. And it's the right move because something 664 00:34:15.110 --> 00:34:19.190 like this hits your phone and Sophos stops it. Now, phones, 665 00:34:19.989 --> 00:34:22.170 people tend to not get excited about them because all 666 00:34:22.190 --> 00:34:24.570 you need to do in most cases is reboot your phone, 667 00:34:24.610 --> 00:34:27.389 turn it off and on. Most spyware lives in memory. 668 00:34:27.800 --> 00:34:29.639 And then when you reboot the phone, it goes away. 669 00:34:30.519 --> 00:34:32.960 How often do you reboot your phone? Well, the FBI 670 00:34:33.000 --> 00:34:34.420 has come out and said you should reboot your phone 671 00:34:34.440 --> 00:34:38.199 at least once a week. That's the official government security protocol. 672 00:34:38.239 --> 00:34:40.400 Reboot your phone at least once a week just in 673 00:34:40.460 --> 00:34:45.449 case something is in there. Well, you know, I don't. 674 00:34:45.820 --> 00:34:47.530 I don't reboot my phone until I need to reboot 675 00:34:47.550 --> 00:34:49.349 it like an update or maybe it's running like a 676 00:34:49.369 --> 00:34:51.289 dog and I just decided to try to reboot to 677 00:34:51.309 --> 00:34:53.760 see if that fixes it. Um, otherwise I'm not really 678 00:34:53.800 --> 00:34:56.539 rebooting it. It's not something that, that I do on 679 00:34:56.559 --> 00:34:58.119 the regular. I don't have like a reminder set on 680 00:34:58.139 --> 00:35:00.699 my calendar or something like, Oh, 14th of the month, 681 00:35:00.719 --> 00:35:04.079 time to reboot my phone. You know, nothing like that. Um, 682 00:35:04.219 --> 00:35:07.260 and I'm guessing you don't either. Um, the computer, that's 683 00:35:07.300 --> 00:35:10.909 a different story. The computers, it doesn't hide in memory. 684 00:35:11.010 --> 00:35:14.289 It hides on the disc. It survives restarts and reboots 685 00:35:14.429 --> 00:35:18.969 and reloads. It can survive individual malware scans. Guys, I 686 00:35:19.010 --> 00:35:21.429 have to tell you, The stuff that we are seeing 687 00:35:21.590 --> 00:35:26.170 on the Sophos Central just became Sophos Fusion. So Sophos, 688 00:35:26.210 --> 00:35:28.320 behind the scenes, if you have our Sophos software, you've 689 00:35:28.429 --> 00:35:30.719 already received this update. There's nothing for you to do. 690 00:35:30.760 --> 00:35:34.460 You didn't have to do anything, but it dramatically increased 691 00:35:34.500 --> 00:35:37.719 the level of your security. In a world where we're 692 00:35:37.739 --> 00:35:40.960 trying to sell safe upgrade and Norton is saying the 693 00:35:40.989 --> 00:35:43.650 Schrock Innovations website is not a safe website to check 694 00:35:43.730 --> 00:35:47.329 out from. And we're like, okay, is there anything that 695 00:35:47.369 --> 00:35:49.829 we missed? Alfonso, is there something that we missed? Are 696 00:35:49.869 --> 00:35:53.420 we on some spam list somewhere or something? And he's like, no, amigo, 697 00:35:53.460 --> 00:36:03.840 I cannot find nothing. And I'm like, okay, AI team, Ernesto, Chad, Jace, Slash, Max, 698 00:36:03.940 --> 00:36:08.860 all of you, do any of you see anything that 699 00:36:08.880 --> 00:36:11.219 would cause us to be reported as a spam page 700 00:36:11.559 --> 00:36:15.320 or something that would not survive checkout with Norton? They're like, No, boss, 701 00:36:15.340 --> 00:36:17.489 we even checked the Norton lists and we're not even 702 00:36:17.550 --> 00:36:19.510 on the Norton list. We don't understand why we're being 703 00:36:19.530 --> 00:36:22.909 detected as that. That's what garbage the Norton software is. 704 00:36:23.110 --> 00:36:27.449 It is absolute trailer trash garbage. In my opinion, I 705 00:36:27.489 --> 00:36:29.130 have to say in my opinion so that, you know, 706 00:36:29.150 --> 00:36:32.289 I don't get sued. In my opinion, the Norton antivirus 707 00:36:32.309 --> 00:36:36.869 software is trailer park garbage. There's fine people in the 708 00:36:36.889 --> 00:36:39.360 trailer parks, but I'm talking about the garbage in the 709 00:36:39.380 --> 00:36:41.599 trailer park. Like the trash in the trash can at 710 00:36:41.619 --> 00:36:43.760 the trailer park at the dumpster at the entrance is 711 00:36:45.199 --> 00:36:50.019 That's Norton. It's a dumpster fire. It's bad. McAfee is 712 00:36:50.059 --> 00:36:56.480 no better. Malwarebytes, not any better. Less intrusive, but not 713 00:36:56.500 --> 00:37:00.300 any better. Sophos is the real deal. And the stuff 714 00:37:00.320 --> 00:37:02.920 that we see on the Sophos Central dashboard lately, we 715 00:37:02.960 --> 00:37:05.019 get a ping when something infects your computer. So we 716 00:37:05.059

--> 00:37:09.039 see every infection and we remediate every infection that hits 717 00:37:09.059 --> 00:37:11.760 you guys. So behind the scenes, you don't see it happening, 718 00:37:11.800 --> 00:37:13.800 but behind the scenes in your computer, when you have Sophos, 719 00:37:14.210 --> 00:37:17.269 There's all kinds of things happening. And there's a log. 720 00:37:17.309 --> 00:37:18.630 If you ever wanted to open it and look, you 721 00:37:18.650 --> 00:37:20.409 could be like, oh, wow, I got hit by like 722 00:37:20.409 --> 00:37:22.269 47 things and they're all gone. That's really great. I 723 00:37:22.750 --> 00:37:27.570 wonder how that happened. It's not programmatic, automatic, zap, zap stuff. 724 00:37:27.989 --> 00:37:31.780 It's the Sophos Fusion Center. Sophos has given everybody an 725 00:37:31.980 --> 00:37:36.480 AI upgrade to their Sophos software. I don't use AI. 726 00:37:36.599 --> 00:37:39.900 If you have Sophos, you are using AI because that 727 00:37:40.019 --> 00:37:43.369 AI is keeping you safe from all the AI stuff 728 00:37:43.389 --> 00:37:46.130 that's attacking your computer. Let me give you an example. 729 00:37:47.170 --> 00:37:52.119 I am not a coder. I don't code, right? I 730 00:37:52.139 --> 00:37:56.260 understand the logic of coding. I can hang in some 731 00:37:56.300 --> 00:37:59.260 of the terminology. I could say, should we do this 732 00:37:59.300 --> 00:38:01.920 instead of that? But if you set me down at 733 00:38:01.960 --> 00:38:06.320 a keyboard and said, type that out, I couldn't do it. 734 00:38:06.530 --> 00:38:08.630 I mean, I could look at samples and copy and 735 00:38:08.670 --> 00:38:11.030 paste and figure it out at a much slower pace 736 00:38:11.070 --> 00:38:16.280 than the average monkey, but I don't code. Alfonso goes 737 00:38:16.340 --> 00:38:20.400 on vacation. He's gone for two weeks, conveniently missing the 738 00:38:20.440 --> 00:38:27.199 safe upgrade window, I might add. And while he's gone, 739 00:38:27.960 --> 00:38:31.119 somebody somewhere decides it would be fun to use the 740 00:38:31.159 --> 00:38:34.969 Schrock Innovations website for a carding attack. What is a 741 00:38:35.010 --> 00:38:37.809 carding attack? That's when you take a bunch of stolen 742 00:38:37.869 --> 00:38:40.190 credit cards and you try to run little microtransactions on 743 00:38:40.210 --> 00:38:44.909 a website, $ 1, $ 0. 50, $ 2, things that most people aren't 744 00:38:44.969 --> 00:38:49.269 going to even bother to file a chargeback for, just 745 00:38:49.489 --> 00:38:52.610 stupid little transactions like that. And so some of the 746 00:38:52.630 --> 00:38:55.389 cards work and some of the cards don't. And so 747 00:38:55.429 --> 00:38:57.750 the bad guys hit our website and they just start 748 00:38:57.789 --> 00:39:00.880 trying card after card after card after card. And so, 749 00:39:00.900 --> 00:39:02.739 you know, we have a detection thing set up with 750 00:39:02.760 --> 00:39:05.260 the AIs for this. And the AIs ping me and say, hey, 751 00:39:05.320 --> 00:39:08.179 Ernesto says, hey, we have a carding attack underway. And 752 00:39:08.219 --> 00:39:11.599 I'm like, what the hell do I do about that? Oh, great. 753 00:39:11.800 --> 00:39:13.440 Alfonso's not here. I don't want to bother him. He's 754 00:39:13.460 --> 00:39:17.320 on vacation. All right, Ernesto, what's the playbook for carding attacks? 755 00:39:17.760 --> 00:39:20.369 What are we doing here? And Ernesto goes through and 756 00:39:20.429 --> 00:39:22.769 tells me exactly what to do or what we should do. 757 00:39:23.329 --> 00:39:25.389 And I'm pretty evident all of a sudden that I'm 758 00:39:25.429 --> 00:39:29.050 not able to do these things. And Ernesto, is this 759 00:39:29.070 --> 00:39:31.559 something that you can do? Oh yeah, boss, I can 760 00:39:31.579 --> 00:39:37.380 do this easy. Make it so. Carding attack gone. AI 761 00:39:37.440 --> 00:39:42.900 carding attack hits the Schrock website. Schrock's AIs defend against it. Fixed. 762 00:39:43.980 --> 00:39:49.449 Within minutes. Any $ 1. 50 carding 50 cent charges, whatever that 763 00:39:49.489 --> 00:39:52.829 were done on customers' cards through our site, all refunded. 764 00:39:53.730 --> 00:39:58.659 No chargebacks. We were good stewards. We did our part 765 00:39:58.960 --> 00:40:03.199 to stop the attack and mitigate the damage for everybody. So, hey, 766 00:40:03.860 --> 00:40:07.019 I sit back. I grab my Red Bull, pop the top. 767 00:40:08.579 --> 00:40:11.659 Job well done, Ernesto. What's next on my list today? 768 00:40:11.739 --> 00:40:16.659 My AI-fueled world. The next day, guess what? They're back. 769 00:40:17.139 --> 00:40:19.969 Their AI figured out what our AI did and then 770 00:40:20.010 --> 00:40:24.190 worked around it. And I'm like, Ernesto, amigo, come on, man. 771 00:40:24.789 --> 00:40:29.469 You're getting your can kicked by a computer. And he says, no, 772 00:40:29.510 --> 00:40:31.920 I see exactly what they did. And if we change it, 773 00:40:32.190 --> 00:40:34.730 we can change it again and it'll break their system, 774 00:40:34.989 --> 00:40:37.250 but they'll just adapt again. So we need to do this, this, 775 00:40:37.309 --> 00:40:39.869 and this to increase the level of security so that 776 00:40:39.909 --> 00:40:42.650 we can't be broken. And also implement these rules because 777 00:40:42.690 --> 00:40:44.610 we don't sell products that are less than a dollar 778 00:40:44.650 --> 00:40:47.260 in cost. So any transaction that's less than a dollar 779 00:40:47.340 --> 00:40:49.719 in cost that is attempted by somebody, we should just 780 00:40:49.780 --> 00:40:53.739 ban them instantly. They'll have no idea why they got banned. Brilliant. 781 00:40:54.400 --> 00:40:57.539 Make it so. 30 seconds later, it's done. Carding attack 782 00:40:57.579 --> 00:41:00.989 resolved again. And this time, another week and a half 783 00:41:01.010 -->

00:41:03.289 went by, and their AI did not get back in. 784 00:41:03.869 --> 00:41:07.269 That's the difference having an AI running defense for you 785 00:41:07.369 --> 00:41:09.909 can make. The human can move so fast, but when 786 00:41:09.929 --> 00:41:12.949 the human is being attacked by an AI, and you're 787 00:41:12.969 --> 00:41:15.860 getting eight-hour updates for your Norton, and it scans once 788 00:41:15.900 --> 00:41:18.940 a week, you're getting your can kicked by a computer 789 00:41:19.219 --> 00:41:22.360 every day, every day, all day. You need the AI defense. 790 00:41:22.429 --> 00:41:24.829 And that's what Sophos realized. So Sophos gives it to 791 00:41:24.889 --> 00:41:28.570 you for free. So when you see these ads pop 792 00:41:28.610 --> 00:41:31.070 up on your screen, like this company, who's now banned, 793 00:41:31.090 --> 00:41:35.150 of course, this vulnerability still exists. Know that your Sophos 794 00:41:35.269 --> 00:41:41.510 antivirus will keep your phone and your computer safe. Norton, McAfee, Malwarebytes, 795 00:41:43.280 --> 00:41:44.860 Up in the air. I won't say they don't keep 796 00:41:44.880 --> 00:41:48.000 you safe because I don't have specific data on this 797 00:41:48.039 --> 00:41:50.780 specific attack and whether this specific attack would have been 798 00:41:50.860 --> 00:41:54.820 mitigated by their software. But I can tell you which 799 00:41:54.960 --> 00:41:58.980 one I would rather have. All things equal. 402-558-1110. Going 800 00:41:59.260 --> 00:42:01.639 to take our second break of the program here, guys. 801 00:42:01.659 --> 00:42:04.480 When we come back, we've got a weird week. Kind 802 00:42:04.500 --> 00:42:06.199 of ties into a story that we covered a couple 803 00:42:06.219 --> 00:42:09.289 weeks ago from Apple about their new Apple Watch. But 804 00:42:09.329 --> 00:42:12.699 it turns out that Meta's glasses are recording video even 805 00:42:12.719 --> 00:42:16.039 if the user doesn't know they're recording video. And Amazon 806 00:42:16.380 --> 00:42:21.510 made a little wristband called the Bee. And it's recording audio, 807 00:42:21.550 --> 00:42:25.750 and it's not supposed to be. Not supposed to be. Oh, boops. 808 00:42:26.349 --> 00:42:28.690 All right, those jokes and more coming up next on 809 00:42:28.730 --> 00:42:29.230 Compute This. 810 00:42:30.239 --> 00:42:33.059 Update all of your third-party apps on your computer with 811 00:42:33.139 --> 00:42:36.530 Secure Updater. It keeps all your apps running smoothly and 812 00:42:36.610 --> 00:42:40.730 helps block viruses. Download it for free today at secureupdater.com. 813 00:42:42.349 --> 00:42:45.889 Hey, and welcome back, folks. My name's Thor Schrock. I'm 814 00:42:45.909 --> 00:42:48.119 the owner of the Schrock Innovations Computer Company, and you're 815 00:42:48.159 --> 00:42:51.360 listening to Compute This. Schrock is a computer repair service 816 00:42:51.380 --> 00:42:54.139 center that does consumer repairs because, yes, we still love you. 817 00:42:54.610 --> 00:42:57.190 Everybody else shuns you. Everyone else says, we only want 818 00:42:57.230 --> 00:43:00.329 the business clients. We don't want the masses, those messy 819 00:43:00.510 --> 00:43:04.969 masses of people, that their opinions and their beliefs and 820 00:43:04.989 --> 00:43:10.460 their minor little let them eat cake problems. We love, 821 00:43:10.659 --> 00:43:12.860 that's our, not to make too many food puns in 822 00:43:12.880 --> 00:43:15.440 a row, that's our bread and butter. All right. So 823 00:43:16.400 --> 00:43:19.139 that's what Schrock does. Now, on the other hand, Schrock 824 00:43:19.280 --> 00:43:23.079 also has a Schrock business division. Schrock business doesn't mess 825 00:43:23.099 --> 00:43:28.199 around with consumers. Schrock Business takes care of business. We 826 00:43:28.239 --> 00:43:31.880 take care of business for schools, for Fortune 5000 companies, 827 00:43:32.440 --> 00:43:38.019 for chiropractic offices, for electricians, for plumbers. You know, it 828 00:43:38.059 --> 00:43:40.219 doesn't matter how big or how small your business is. 829 00:43:40.239 --> 00:43:43.269 We have solutions tailored to fit you. So you're not 830 00:43:43.369 --> 00:43:45.710 spending thousands of dollars a month on IT when you 831 00:43:45.730 --> 00:43:47.309 have two computers in your office and you just want 832 00:43:47.329 --> 00:43:49.889 to make sure you don't get hacked. You know, you 833 00:43:49.909 --> 00:43:53.369 don't need all... Do you need a full ubiquity rack 834 00:43:53.389 --> 00:43:55.269 to make sure... No, you don't need that. You get 835 00:43:55.289 --> 00:43:58.849 a little firewall, a firewall, and you're good to go. However, 836 00:43:59.769 --> 00:44:07.369 are you a school? Are you enterprise bank? Yeah, you 837 00:44:07.409 --> 00:44:10.050 probably need something a little bit more than a firewall. 838 00:44:10.280 --> 00:44:11.989 In fact, I know you do, and we know you do. 839 00:44:12.590 --> 00:44:16.699 So if you're looking to outsource your IT, well, Schrock 840 00:44:16.739 --> 00:44:18.599 Business is the place that can make that happen for 841 00:44:18.619 --> 00:44:21.280 you and make it happen at a price that is 842 00:44:21.340 --> 00:44:24.349 not only the same or lower than than other people 843 00:44:24.389 --> 00:44:26.250 in the market, but you're going to get a white 844 00:44:26.289 --> 00:44:28.969 glove service from Schrock that you have never experienced before 845 00:44:28.989 --> 00:44:32.710 in your life as a business. Businesses are expected to 846 00:44:32.750 --> 00:44:36.409 write the check and shut up and take what they're given. 847 00:44:36.769 --> 00:44:38.130 If you have a problem, we'll get to you when 848 00:44:38.170 --> 00:44:41.389 we get to you. That is not how Schrock business works. 849 00:44:41.750 --> 00:44:46.849 Schrock business learned its service chops working with consumers. We 850

00:44:46.909 --> 00:44:51.010 know that people have expectations and it's our responsibility to 851 00:44:51.110 --> 00:44:55.030 set those expectations and and then exceed the expectations that 852 00:44:55.050 --> 00:44:58.969 we set regularly. And that's what we do at SB. 853 00:44:59.510 --> 00:45:02.570 So whichever way you're looking, we're here to help you 854 00:45:02.630 --> 00:45:11.340 out at Schrock. 402-558-1110, 888-250-2091. Question for you. Who decides 855 00:45:11.570 --> 00:45:15.159 when your device can listen? We have so many devices 856 00:45:15.199 --> 00:45:19.960 now with microphones and cameras and now with AI capabilities and, 857 00:45:20.260 --> 00:45:22.800 you know, it can get spooky, right? Like, Is the 858 00:45:22.880 --> 00:45:28.539 AI told to listen? Can it do that? Should it 859 00:45:28.619 --> 00:45:32.139 do that? What about my settings? Well, this is the 860 00:45:32.179 --> 00:45:36.059 problem that Facebook had. There's a settings in Metaglasses that 861 00:45:36.099 --> 00:45:39.039 allows the Metaglasses to record everything that happens around you 862 00:45:39.059 --> 00:45:42.559 in an environment and then recap your day for you 863 00:45:42.599 --> 00:45:45.699 at the end of the day. That feature can be 864 00:45:45.719 --> 00:45:48.059 turned on or off in the settings and does not 865 00:45:48.139 --> 00:45:51.719 have any kind of consent indicator. So it's not like 866 00:45:52.260 --> 00:45:54.059 another person in a conversation can say, I don't want 867 00:45:54.079 --> 00:45:56.260 to be recorded here. Or if you walk into a 868 00:45:56.300 --> 00:45:58.780 room where two other people are having a conversation, it's 869 00:45:58.800 --> 00:46:02.699 going to record their conversation also. So there's some concerns there. 870 00:46:03.599 --> 00:46:06.550 And there's a slider you can turn on or off 871 00:46:06.570 --> 00:46:09.769 to either enable or disable that feature. It turns out 872 00:46:09.809 --> 00:46:12.230 that the slider was broken or something, and it didn't 873 00:46:12.250 --> 00:46:14.090 really matter what you set the slider on. It was 874 00:46:14.130 --> 00:46:17.199 recording everything all the time. So hopefully you didn't leave 875 00:46:17.260 --> 00:46:19.960 those meta glasses on the edge of the counter in 876 00:46:19.980 --> 00:46:21.739 the bathroom while you took a shower, if you know 877 00:46:21.800 --> 00:46:25.260 what I mean, because that got recorded by meta. Meta 878 00:46:25.280 --> 00:46:28.079 knows all about the rash now. You're going to start 879 00:46:28.099 --> 00:46:30.199 to see ads for rash cream. It's going to be bad. 880 00:46:31.460 --> 00:46:33.699 You don't want that. If you turn it off, especially, 881 00:46:33.719 --> 00:46:36.469 you don't want that. Then at the same, by the way, 882 00:46:36.510 --> 00:46:39.309 meta says they fixed it. And Mark Zuckerberg, he had 883 00:46:39.329 --> 00:46:42.789 a quote about this. There's a, Mark, can

you tell 884 00:46:42.829 --> 00:46:45.429 us exactly how this happened and why it was, or 885 00:46:45.650 --> 00:46:47.190 what you had to do to fix it? And he 886 00:46:47.250 --> 00:46:51.010 explained that blah, blah, blah. It was just a glitch 887 00:46:51.190 --> 00:46:53.260 and we fixed it. And then he said, trust me, bro. 888 00:46:54.110 --> 00:46:56.280 And everyone said, Oh, okay. We trust you, bro. I'm 889 00:46:56.320 --> 00:46:58.260 sure that meta would never lie to us about anything. 890 00:46:58.739 --> 00:46:58.960 Cool. 891 00:46:59.780 --> 00:47:02.739 That's literally all we have. He didn't really make those comments, guys. 892 00:47:02.760 --> 00:47:04.699 I just made that up, but you, you should know 893 00:47:04.719 --> 00:47:07.920 that about me by now. We have fun here. So, 894 00:47:07.960 --> 00:47:10.260 but you know, trust me, bro. It is kind of the, the, 895 00:47:10.420 --> 00:47:12.849 the meta model. Like, Trust me, bro. Those Muse agents, 896 00:47:12.869 --> 00:47:14.590 they're fine. Trust me, bro. We're not going to go 897 00:47:14.610 --> 00:47:17.750 to Amazon. Trust me, Amazon. Amazon bans them. There's a 898 00:47:17.789 --> 00:47:18.989 whole story there. We're going to cover that in an 899 00:47:19.110 --> 00:47:21.829 aftershock next week, guys. Why is it that Amazon doesn't 900 00:47:21.869 --> 00:47:25.550 want AI agents buying things on their websites? You'd think 901 00:47:25.570 --> 00:47:27.460 that Amazon wants to sell things on their website no 902 00:47:27.480 --> 00:47:30.360 matter how people choose to buy. Why doesn't Amazon want 903 00:47:30.639 --> 00:47:36.539 AI agents buying things on Amazon.com at all ever? We'll 904 00:47:36.579 --> 00:47:39.719 tell you exactly why next week during the aftershock after 905 00:47:39.800 --> 00:47:43.889 the radio show here at facebook.com slash rock innovations, where 906 00:47:43.909 --> 00:47:45.610 we're not broadcasting live at the moment, by the way. 907 00:47:47.110 --> 00:47:51.730 So who decides when your wearable listens? The meta glasses, 908 00:47:52.650 --> 00:47:57.159 they're listening. The B wrist brand summarizes conversations and suggests 909 00:47:57.199 --> 00:47:59.659 your next task. So it's trying to guess what you 910 00:47:59.699 --> 00:48:02.480 need to do next. It's listening. Is it a bug 911 00:48:02.519 --> 00:48:04.480 or is it a feature? The Apple watch came first 912 00:48:04.780 --> 00:48:06.340 and said, Hey, we have this new feature where we're 913 00:48:06.360 --> 00:48:08.659 going to listen to conversations and summarize and record and 914 00:48:08.679 --> 00:48:11.119 play back and do all those things. Then meta has 915 00:48:11.159 --> 00:48:14.900 the feature. Now Amazon has the feature. Pretty soon every wearable, 916 00:48:14.920 --> 00:48:18.380 Samsung will have the feature. Everybody will have it. So 917 00:48:18.840 --> 00:48:21.460 what does this change? You guys, especially, I do a 918 00:48:21.480 --> 00:48:23.159 lot of business meetings and there are some times in 919 00:48:23.219 --> 00:48:25.619 business meetings that you put things in an email, but 920 00:48:25.659 --> 00:48:28.920 everybody knows that email lives forever. So, I mean, here's 921 00:48:28.940 --> 00:48:33.320 a better example. When Dr. Fauci wants to tell somebody 922 00:48:33.389 --> 00:48:36.789 something that's true about COVID, he has a phone call 923 00:48:37.269 --> 00:48:41.460 or an in-person conversation. When Dr. Fauci wants to tell 924 00:48:41.539 --> 00:48:45.070 somebody what the party line is about COVID, he will 925 00:48:45.119 --> 00:48:50.170 send an email because emails can be subpoenaed later. The 926 00:48:50.210 --> 00:48:52.730 world that we're moving into does not make the distinction 927 00:48:53.050 --> 00:48:59.369 between in-person conversation, phone conversation, or email anymore because they 928 00:48:59.389 --> 00:49:02.250 can all be documented and they can all be transcribed. 929 00:49:03.030 --> 00:49:05.110 So be aware of that, guys, when you're taking a 930 00:49:05.110 --> 00:49:07.590 look at your next watch thing there. All right, we're 931 00:49:07.610 --> 00:49:08.849 going to take our final break of the show. When 932 00:49:08.869 --> 00:49:13.389 we come back, guys, I don't know if you've seen this. 933 00:49:14.239 --> 00:49:16.219 Everyone's gone through a job interview before. Maybe you've done 934 00:49:16.239 --> 00:49:18.369 a job interview on Zoom. But have you ever had 935 00:49:18.389 --> 00:49:21.230 a job interview on Zoom before? where you were being 936 00:49:21.289 --> 00:49:25.010 interviewed by an AI HR representative? They're not a real person. 937 00:49:25.030 --> 00:49:27.570 They're an AI. This really happens. I can't think of 938 00:49:27.610 --> 00:49:30.650 anything worse than this. This really happens, guys. And I'm 939 00:49:30.670 --> 00:49:32.130 going to tell you a story about somebody who just 940 00:49:32.289 --> 00:49:35.409 messed with this AI, and it was hilarious. We're going 941 00:49:35.429 --> 00:49:36.550 to tell you all about it coming up next on 942 00:49:36.570 --> 00:49:36.989 Compute This. 943 00:49:37.780 --> 00:49:40.699 Laptops are subjected to some of the most stressful computing 944 00:49:40.739 --> 00:49:45.199 situations imaginable. They get dropped, stepped on, slapped shut, and 945 00:49:45.340 --> 00:49:49.010 pushed until the battery dies sometimes. Your laptop works hard 946 00:49:49.050 --> 00:49:51.260 for you, so when it has a problem, take it 947 00:49:51.300 --> 00:49:55.150 to the laptop experts at Schrock Innovations. Schrock has four 948 00:49:55.190 --> 00:49:58.769 convenient service centers in Nebraska and Iowa, with more than 949 00:49:58.769 --> 00:50:01.610 100 total bench spots to get your technology up and 950 00:50:01.650 --> 00:50:05.210 running again. Schrock has the largest supply of replacement components 951 00:50:05.329 --> 00:50:08.269 in stock,

and we fix more laptops than any other 952 00:50:08.309 --> 00:50:11.190 nearby repair center. Why wait weeks to get your computer 953 00:50:11.230 --> 00:50:14.360 fixed when Schrock can diagnose the problem, provide you with 954 00:50:14.400 --> 00:50:17.199 a friendly and accurate estimate, and fix it usually in 955 00:50:17.280 --> 00:50:19.920 two days or less? Remember, if you have never been 956 00:50:19.960 --> 00:50:23.050 into our service centers before, new customers get their first 957 00:50:23.130 --> 00:50:26.070 hour of labor free. So the next time your laptop 958 00:50:26.090 --> 00:50:29.489 screen gets cracked, the keys pop off your keyboard, or 959 00:50:29.530 --> 00:50:32.550 your two-year-old decides a glass of milk is exactly what 960 00:50:32.590 --> 00:50:35.250 your laptop needs to cool off, take it to Schrock 961 00:50:35.369 --> 00:50:38.210 and let your local laptop repair experts get it back 962 00:50:38.269 --> 00:50:39.389 in top shape again. 963 00:50:39.409 --> 00:50:43.130 Schrock Innovation's Data Recovery Lab saves the data the other 964 00:50:43.170 --> 00:50:46.030 guys can't. The next time your hard drive, camera card, 965 00:50:46.110 --> 00:50:49.130 or flash drive fails, let Schrock get your data back. 966 00:50:52.150 --> 00:50:54.230 All right, folks, welcome back. Final segment of the show. 967 00:50:54.289 --> 00:50:56.730 Thanks for sticking with us today. Service centers are open 968 00:50:56.789 --> 00:50:58.449 Saturday from 10 in the morning till 8 in the 969 00:50:58.530 --> 00:51:00.289 evening and Sunday from noon to 5. So if you 970 00:51:00.329 --> 00:51:02.570 need something, now is an outstanding time to get in 971 00:51:02.610 --> 00:51:06.199 before that holiday season rush hits us. When everybody starts 972 00:51:06.219 --> 00:51:10.739 having family in town, Thanksgiving days, Christmassy time, stuff like that. 973 00:51:12.340 --> 00:51:13.820 The best thing you can do with your computer is 974 00:51:14.039 --> 00:51:16.619 drop it off for a maintenance checkup because none of 975 00:51:16.639 --> 00:51:19.650 the grandkids can mess with it then. And break it 976 00:51:19.809 --> 00:51:21.449 and do all those things. We get a lot of 977 00:51:21.510 --> 00:51:23.309 intake during those times. So now is a great time 978 00:51:23.329 --> 00:51:25.309 to get those computers in, especially if you have a 979 00:51:25.349 --> 00:51:28.670 maintenance checkup certificate that you need to burn. So I 980 00:51:28.710 --> 00:51:31.769 mentioned before the break, there's this new trend in human 981 00:51:31.809 --> 00:51:36.510 resources where when you do the interviews, they're eliminating the 982 00:51:36.730 --> 00:51:40.070 lower level HR people and replacing them with AIs. And 983 00:51:40.159 --> 00:51:45.260 these AIs are doing job interviews. And I mean, the 984 00:51:45.340 --> 00:51:49.650 quality of the AI is good. I'm just... wow, I 985 00:51:49.690 --> 00:51:51.369 want to work for your company and you don't even 986 00:51:51.409 --> 00:51:54.250 have the time to come talk to me about the position. 987 00:51:54.369 --> 00:51:57.530 Like it seems a little disingenuous, but let's set that 988 00:51:57.590 --> 00:52:00.639 aside for just a moment. There's videos all over YouTube, 989 00:52:00.719 --> 00:52:03.059 search for AI job interview videos. And there are people 990 00:52:03.119 --> 00:52:05.599 on YouTube that just, they purposefully apply for jobs and 991 00:52:05.639 --> 00:52:07.780 get an interview with companies that they know use these 992 00:52:07.900 --> 00:52:12.280 AI agents and then they mess with them. So what 993 00:52:12.300 --> 00:52:14.420 they're doing, this guy was, he did the whole interview 994 00:52:14.460 --> 00:52:17.300 in gibberish. The AI agent was like, so why do 995 00:52:17.320 --> 00:52:20.389 you think you're qualified for this job? And he's like, manager, 996 00:52:20.409 --> 00:52:22.230 all the people. And the AI agent was like, I 997 00:52:22.469 --> 00:52:25.389 didn't understand anything you said. And he's like, the people, manager. 998 00:52:25.409 --> 00:52:26.550 And the AI agent's like, you're talking in gibberish. 999 00:52:27.690 --> 00:52:27.789 What? 1000 00:52:48.010 --> 00:52:54.690 And the AI agent's like, do you think this is funny? 1001 00:52:54.949 --> 00:52:57.889 And the AI agent got angry. I've never seen this 1002 00:52:57.929 --> 00:53:00.489 before in an AI. It got angry. It said, do 1003 00:53:00.510 --> 00:53:04.269 you think this is funny? You're wasting my time? Like, 1004 00:53:04.550 --> 00:53:08.349 you're wasting the AI's time? It's the most ridiculous thing 1005 00:53:08.369 --> 00:53:11.190 I've ever heard. And then the AI was like, you're 1006 00:53:11.309 --> 00:53:14.429 obviously not qualified for this position and you're obviously not professional. 1007 00:53:14.670 --> 00:53:17.039 So I am going to end this interview now. And 1008 00:53:17.079 --> 00:53:21.460 then the guy's like, manager, they're going to go with 1009 00:53:21.500 --> 00:53:26.469 all the people. And the AI agent was like, click, 1010 00:53:26.570 --> 00:53:28.230 and just hung up on the guy. It was like, 1011 00:53:28.289 --> 00:53:30.690 I've never seen an AI go feral like that before. 1012 00:53:30.710 --> 00:53:33.130 It was crazy. So if you end up in a 1013 00:53:33.170 --> 00:53:34.969 situation where you're applying for a job and they send 1014 00:53:35.010 --> 00:53:36.929 an AI agent your way and it doesn't sit with you, 1015 00:53:38.010 --> 00:53:39.940 now you know what you can do to make some 1016 00:53:39.980 --> 00:53:43.130 human somewhere smile. All right, guys, thanks for joining us 1017 00:53:43.150 --> 00:53:45.429 for the program today. We'll see you all again next 1018 00:53:45.489 --> 00:53:48.179 weekend for another exciting edition of Compute This.